Online Clothing Rental Market Size, Share & Trends Report

Online Clothing Rental Market Size, Share & Trends Analysis Report, By End Use (Men, Women), By Dress Code (Formal, Casual, Traditional), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Apr, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-089-7
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global online clothing rental market size is estimated to be USD 1.12 billion in 2018 and is expected to expand at a CAGR of 9.4% over the forecast period. Increasing online retail is the primary driving factor for this growth. Moreover, technological advancements, internet penetration, increasing popularity of online shopping portals over the last few years are driving the market.

Furthermore, rise in popularity of fashion vlogs, film industry, and television industry are expected to fuel the market growth. These industries require clothes for a short duration and thus, they prefer renting them instead of buying. Hence, this growth is expected to impact the demand for online clothing rental in the forthcoming years.

Global online clothing rental market

Fashion-conscious individuals who lack finances to purchase clothes of their choice are anticipated to make use of the available resources to the fullest. Renting a product is always cost efficient, and more so in this industry where the trends keep changing and consumers do not prefer repeating clothes. As a result, consumers prefer renting clothes to stay trendy.

Increasing e-commerce, especially in Asia Pacific is expected to propel the market in near future. However, factors such as improper regulations, low consumer awareness, and less societal acceptance are projected to hinder the growth of the market to an extent. The main restrain is the difference in size of the cloths. Rented clothes cannot be altered based on the size of the individuals. Thus, to overcome these restraints, the companies are coming up with innovative methods such as live chats with fashion experts. Some companies also offer the same product in two sizes so that consumers can opt for the most fitting product.

End Use Insights

On the basis of end use, the online clothing rental market is segmented into men, women, and kids. The women segment accounted for the leading market share of more than 58.0% in 2018 and is expected to witness significant growth in near future. Constantly changing fashion trends are anticipated to propel the segment growth.

On the other hand, kids segment is expected to register a significant CAGR during the forecast period. The kids grow fast and hence their clothes require constant replacement, thus, the parents prefer renting the clothes. This is anticipated to increase the subscription of rental companies, positively impacting the market growth.

Dress Code Insights

Traditional renting is projected to register a CAGR of more than 11.2% over the forecast period. Traditional clothes are worn during festivals and rare and special occasions thus, are used very less. Hence, consumers prefer renting them instead of purchasing.

Formal clothes is anticipated to hold the largest market share of around 48.0% in 2018. Formal clothes such as suits and blazers are expensive and require maintenance, thus the price-conscious and young consumers find renting as a better option. Casual wear segment is anticipated to hold significant market share during the forecast period. It includes sportswear, for instance the players who are not able to get sports apparels can rent through online portals.

Regional Insights

In 2018, North America led with market share of around 40% and is anticipated to witness a significant CAGR in near future. In North America, U.S. contributes to majority of share and is expected to register a CAGR of more than 8.0% over the forecast period. Europe is the second largest segment with the market share of around 27% in 2018 . Western Europe is the dominant segment in Europe, due to the high purchasing power and fashion-conscious consumers in countries, such as France, Italy, and U.K.

Asia Pacific is the fastest growing segment, due to high demand from the developing countries such as India and china. Growing consumer awareness and internet penetration are among the prominent growth drivers for the region. India and china account for more than 34% of global population, thus, rising consumer awareness in these countries is projected to impact overall growth. In these developing nations, consumers are finding a better way of accessing the clothes of their choice instead of having to buy them thus, clothing rental is the suitable solution for them.

Global online clothing rental market share

Increasing purchasing power and changing fashion trends due to rising adoption of western trends in developing nations is also a factors driving the growth in Asia Pacific. Various government initiatives, such as Startup India by the government of India, encourage entrepreneurs to come up with innovative ideas. In India, the idea of online clothing rental came into existence in 2012. These startups offer rental services at a very low cost so as to enhance customer experience. Many manufacturers offer high end designer clothes with added benefits such as free trials at home.

Online Clothing Rental Market Share Insights

The Clothing Rental, Rent the runway,, Share Wardrobe, Secoo Holding li Mited, Gwynnie Bee, Le Tote, Swapdom, StyleLend, and Dress Hire are some of the key market players. The market poses a moderate to low entry barrier as this industry is new. Hence, to expand the business further, many new companies are joining the market. The overall market is driven by product innovation and introduction of advanced features to enhance consumer experience.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, CSA and MEA

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., China, U.K., Mexico, India, France, Argentina, UAE

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global online clothing rental market report on the basis of end use, dress code, and region:

  • End Use Outlook (Revenue, USD Billion, 2015 - 2025)

    • Men

    • Women

    • Others

  • Dress Code Outlook (Revenue, USD Billion, 2015 - 2025)

    • Formal

    • Casual

    • Traditional

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

      • Mexico

    • Europe

      • France

      • U.K.

    • Asia Pacific

      • China

      • India

    • CSA

      • Argentina

    • MEA

      • UAE

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