GVR Report cover Online Laundry Service Market Size, Share & Trends Report

Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jun, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-965-4
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global online laundry service market size was valued at USD 13.3billion in 2018. Rising demand for convenient laundry with less investment will boost the product demand in the market. The product demand is fueled by shifting consumer preferences and improving living standards on a global level. Furthermore, consumer inclination towards fragrance lifestyle has increased the demand for clean and fragrance based clothes. This, in turn, will promote the scope of online services over the forecast period.

Rising awareness regarding healthy and hygienic lifestyles has led to strong demand for the laundry products. These new laundry items are primarily used for increasing the fabric life and hygiene through washing and cleaning dirt. Moreover, increasing prevalence of skin diseases such as allergies is anticipated to promote the scope of natural laundry products in the forecast period.

U.S. online laundry service market

Demand for the environment-friendly laundry products are significantly rising owing to growing awareness about water pollution and other related environmental issues. Moreover, consumers are increasingly reducing the water consumption for laundry washing and cleaning with the help of advanced laundry items and equipment.

Increasing health consciousness among consumers has increased the demand for laundry services in North America. Furthermore, increasing focus on the convenience factor of consumers and investment in new product development by companies are anticipated to boost the market growth in the region. The online laundry service market in Asia Pacific is likely to witness significant growth in the coming years owing to concentration of laundry product manufacturers and washing machine manufacturers.

Service Insights

Laundry care was the largest service segment, accounting for more than 50.0% share of the total revenue in 2018. Shifting trend towards clean home and clothes and growing importance of good health among consumers are driving the segment. Increasing environmental awareness has given rise to the trend of cold washing the clothes, which requires low temperature and high performance detergents. This, in turn, encourages consumers to opt for online laundry service for daily wear clothes.

In addition, rising environmental concerns regarding laundry services have indulged the companies to strive for sustainability. Due to the introduction of green certificates, the industry is lowering the exploitation of water and energy resources. For instance, according to the Environmental Protection Agency(EPA) WaterSense label, laundry product or service uses 20% less water as compared to average prototype, which is expected to be a key factor driving the market.

Duvet Clean is expected to expand at a CAGR of 35.8% from 2019 to 2025. Consumer inclination towards healthy living environment and adoption of a healthy lifestyle is paving the way for increased expenses on duvet cleaning. Modern day application of duvet clean services makes a flexible and convenient lifestyle, which allows regular cleaning of duvets, sheets, and pillow cases. Advent of smart laundry minimizes the chaos and helps the companies to use tagging process connected by cloud and track the status of clothes being washed. These smart washes are increasingly gaining trust of consumers for laundering and are expected to boom their sales in the near future.

Application Insights

Residential was the largest application segment, accounting for more than 60.0% share of the global revenue in 2018. Shifting consumer inclination towards professional cleaning on account of rising health concerns over personal hygiene and cleanliness has paved the way for online laundry services. Moreover, companies are entering into the industry as startups to explore the unorganized market. For instance, in April 2018, UClean, a tech-enabled startup specializing in laundry and home cleaning services, claims to be the first organized chain of laundry and home cleaning stores. It has a customer base of over 40,000 people and it receives approximately 1500 orders per day.

Global online laundry service market

The commercial application segment is projected to expand at a CAGR of 35.4% from 2019 to 2025 owing to growing hospitality business across the globe. A wide range of laundry services by hotels, hospitals, restaurant and other such businesses has resulted in increased demand for online laundry services. Furthermore, companies are striving to maintain robust technology while introducing new products in the market. For instance, in April 2019, Girbau, S.A. launched a washing machine of 85kg capacity. The product has a capacity to reach high extract speeds up to 405 G-force, which allows moisture removal and shortens drying time by 50%.

Regional Insights

North America was the largest regional online laundry service market, accounting for 31.8% share of global revenue in 2018. Growing population of health-conscious consumers in the region has resulted in a surge in the utility of laundry services. Shifting trend towards fragrance lifestyle among consumers, particularly in the developed countries, has increased the demand for the cleaning products.

Moreover, companies are stressing on the convenience factor of consumers and investing in new product development and outlets for convenient laundry to consumers. For instance, in February 2019, Procter & Gamble brand Tide planned to open 2000 number of 24-hour cleaning stores. Moreover, it aims to introduce drop-off boxes in apartment buildings and retailers. The company also has an app in the name of Tide Cleaners App for those using the drop-off boxes.

Asia Pacific is the fastest growing consumer market owing to the presence of a large scale population. Moreover, the region has several other trends including concentration of laundry product manufacturers and washing machine manufacturers including Midea, Haier, Siemens, Little Swan, Panasonic, Samsung, Sanyo, and TCL Corporation. According to the research, China produced more than 73 million units of washing machine in 2016, making it the largest producer in the world.

Online Laundry Service Market Share Insights

Key online laundry service suppliers include CLEANLY, DhobiLite, FlyCleaners, Laundrapp Ltd., ZIP JET, Wassup-On-Demand, Mulberrys Garment Care, PML Solutions Pvt. Ltd., and The Laundrywalla. The leading players in the market are stressing on product innovation as a result of new product development, which helped gain a greater market share at a global level. The new product launches in the market help keep the interest alive of the consumers on account of increasing inclination towards hygiene and cleanliness in majority of the regions.

Some of the industry participants are introducing innovation in their products as their key strategy to increase their market share. For instance, in August 2016, Whirlpool Corporation in collaboration with IBM Watson Services has introduced sensors on washing machines, which collect data about the devices being used and accessed through the IBM Cloud. This allows the company to monitor and improve its products even after selling.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., U.K., Germany, China, India, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global online laundry service market report on the basis of service, application, and region:

  • Service Outlook (Revenue, USD Million, 2015 - 2025)

    • Laundry Care

    • Dry Clean

    • Duvet Clean

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • The U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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