Organic Chips Market Size, Share & Trends Report

Organic Chips Market Size, Share & Trends Analysis Report By Distribution Channel (Retail & Supermarket, Online), By Product Type (Vegetable, Fruits, Cereal, Grain), And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-088-0
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global organic chips market size was valued at USD 14.2 billion in 2018 and is expected to expand at a healthy CAGR over the forecast period. Rising demand for nutritional foods is encouraging various manufacturers to penetrate the healthy snacks market, due to which the market is gaining traction. Growing health awareness and demand for chemical free food products are the major factors propelling the market growth. Additionally, the trend of consumption of clean-label food products on a global level is expected to drive the market.

Changing eating habits of the population are majorly driving the sales of organic chips owing to consumer’s shift towards eating between the meals in a day. For instance, consumers in North America are more inclined towards having short meals several times a day, and their health conscious nature compels them to consume organic food. Their short meals include snacks, which primarily include chips. This, in turn, becomes one of the major driving factors in the market.

U.S. organic chips Market

Manufactures are engaged in improvising their production process and further development of value addition to their existing products, owing to growing demand of varieties in organic chips by the consumers. For example, in January 2018, Barnana penetrated into the salty snacks category by launching ridged plantain chips. The company’s strategy is to involve more in product innovations that grabs consumer’s attention.

High investment in the research and development sector is expected to fuel the revenue of the major players in the market, thereby propelling the market growth. For instance, Kettle Foods Inc. invests most of its revenue in its research and development activities, and the investments increase every year.

The market in U.S is expected to witness significant growth over the forecast period, expanding at a CAGR of 3.8%. This is attributed to the strong presence of the major players in the country such as Kettle Foods, Inc. (U.S.); Luke’s Organic; General Mills Inc.; and The Hain Celestial Group, Inc. (U.S.). These players are the largest contributors to the market growth in U.S. They will continue holding the largest share in the target market, owing to eating habits and health consciousness in the country.

Product Type Insights

Organic chips made from vegetables are holding the largest share of the overall revenue, due to its easy availability. The revenue of vegetable chips accounted for USD 1.7 billion in 2018 on a global level. Another reason for the popularity of vegetable organic chips is consumer’s preference for potato chips over any other fruit chips.

Organic chips sourced from cereals and grains are witnessing high surge owing to awareness of the health benefits of cereals and grains. Advertising of these organic chips has led to the awareness and has been a major focus of the manufacturers in order to boost their sales in the market. Additionally, escalating demand for spices in these organic products in Asia Pacific has paved way for the players to extend their product portfolio in order to maintain a strong foothold in the market.

Distribution Channel Insights

Retail and supermarket is expected to expand at a CAGR of 4.3% and hold a larger share in the organic chips market, owing to consumer inclination towards one-stop shopping experience. Increasing disposable income in the developing countries of Asia Pacific is resulting in consumer’s preference for bulk purchases at supermarket and hypermarket. Furthermore, consumers in these regions are more prone to the traditional purchasing habits in case of food shopping.

Global organic chips Market

The online distribution channel is also anticipated to witness high growth over the forecast period owing to technological advancements and rising adoption of the latest technologies by the consumers. Apart from the key players of the market, the popular e-commerce platforms like vitacost.com and Amazon.in are encouraged to gain revenue by selling organic chips in countries like India and China, which are having comparatively less organic food supermarkets. This, in turn, is indirectly increasing the sales of the organic chips through online distribution channel. For instance, evolvesnacks.com provides healthy snacks including organic chips at a low price in India. This encourages consumers to purchase more until the offers end, thereby increasing the revenue of the market.

Regional Insights

North America held the largest share of about 34.2% in 2018 in terms of revenue. The region continues to be the leading market owing to growing popularity of organic chips in U.S. and rising prevalence of obesity in the country. Consumers are looking for more natural and healthier alternatives to conventional food to combat obesity. In addition, lifestyles of the residents resulting in their shift towards healthy dietary patterns and changing eating habits of eating between meals, are expected to propel the market growth in North America.

Europe is likely to be one of the major regional markets for organic chips over the forecast period, owing to growing demand from France and Germany. Asia Pacific is expected to be the fastest growing region in the market due to improved eating habits and adoption of western culture in the developing countries. Moreover, emergence of new players, brands, and availability of organic snacks on e-commerce platforms in the markets of India and China are expected to boost its growth in future. For instance, indiamart.com now sells organic potato chips and many others online, which is highly popular.

Organic Chips Market Share Insights

The market is considered to be competitive due to presence of a significant number of established players who are identified to be investing more in R&D activities in order to create product differentiation. Various manufacturers are also engaged in the production plant-based chips, targeting the vegan population of the globe, since a large number of consumers are observed to be inclined towards veganism. For instance, in May 2017, Eat Real, which is a U.K.-based company, announced the launch of three new organic vegan and gluten-free snacks as an addition to its product portfolio, namely organic hummus, organic veggie straws, and organic lentil chips.

Manufacturers are also strategizing in designing their products with different flavors and added benefits in order to increase their revenue. Moreover, in order to suffice the rising demand for chemical free snacks, some manufacturers are more inclined towards natural and organic flavors. For instance, in January 2017, Bare Snacks announced the launch of a new range of their Bare Organic Coconut Chips, in three new flavors namely, coffee bean, sweet ginger, and toasted. Key players having a strong foothold in the market include The Hain Celestial Group, Inc. (U.S.); Tyrrells Potato Crisps Limited (U.K.); Kettle Foods, Inc. (U.S.); Popchips (U.S.); Rhythm Superfoods (U.S.); Luke’s Organic (U.S.); and General Mills Inc. (U.S.).

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central and South America, and Middle East and Africa

Country scope

U.S., Germany, France, Japan, Brazil, and Saudi Arabia

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global organic chips market report on the basis of product type, distribution channel, and region:

  • Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

    • Vegetable

    • Fruits

    • Cereal

    • Grain

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Retail and Supermarket

    • Online Platform

  • Region Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • China

    • Central and South America

      • Brazil

    • Middle East and Africa

      • Saudi Arabia

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