Market Segmentation
The importance of personal care routines and healthy skincare regimes in enhancing one’s physical appearance is increasingly recognized. The market for organic personal care products is growing, aided by the availability of comprehensive information about their performance, efficacy, and formulations. This information allows consumers to select products that best meet their needs. The demand for organic personal care products is driven by three primary consumer needs: maintaining hair and scalp health, promoting a healthy appearance, and addressing aging concerns. The significance of grooming and styling in self-perception is evident in the amount spent on these products. Emerging economies, including India, China, Brazil, Mexico, Turkey, and South Korea, are experiencing substantial growth in expenditure on organic personal care products. As living standards rise in these developing countries, people are increasingly seeking a higher quality of life, often reflected in greater spending on luxury and quality items. South Korean brands, in particular, are gaining international popularity due to their effectiveness, performance, premium packaging, and affordability. These factors contribute to the growing appeal of organic personal care products in the global market.
Traditional personal care products often contain chemicals like sodium lauryl sulfate (SLS), silicone, various alcohols, and parabens. While these ingredients may yield immediate results, they can harm skin health and have side effects with long-term use. Aware of these risks, many consumers are opting for products with natural ingredients that offer long-term benefits without side effects. This shift is driving the demand for organic personal care products.
Companies are responding to this demand by expanding their product offerings. For example, in June 2021, French organic beauty brand SO’BiO étic launched its product line in the U.S. and introduced its U.S. Instagram account @sobioetic_usa with the #SOBiOWhaleChallenge. The product range includes Organic Brightening Moisturizing Cream, Hydrating Day Cream, Tone Correcting Serum, and Organic Cleansing Foam. These products, certified by Ecocert and COSMOS, are free from parabens, glycol, silicones, PEG, nanoparticles, or chemical filters. This trend towards organic personal care products is a testament to consumers’ growing emphasis on health and wellness.
Preservatives are essential in personal care products, especially those formulated with water, to help emulsify the ingredients and extend shelf life. Many organic personal care products do not contain preservatives, which can shorten their lifespan. The U.S. Food & Drug Administration (FDA) regulates the acceptable levels of preservatives in these products. However, manufacturers committed to using organic ingredients often struggle to find alternatives to synthetic preservatives. While natural preservatives can extend a product’s shelf life by about six months, they can deteriorate due to exposure to water and air. Some manufacturers produce anhydrous organic products, eliminating the need for antimicrobial preservation. The short lifespan of organic products is a significant market constraint. As the number of pseudo-natural products increases, consumers are becoming more discerning about the composition of natural and organic products, making ingredient and formulation issues increasingly important.
This section will provide insights into the contents included in this organic personal care market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance