Organic Personal Care Market Size, Share & Trends Report

Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Cosmetics), By Region (North America, Europe, Asia Pacific, CSA, MEA), And Segment Forecasts, 2018 - 2025

  • Published Date: Mar, 2018
  • Base Year for Estimate: 2016
  • Report ID: 978-1-68038-151-1
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 80

Industry Insights

The global organic personal care market size was estimated at USD 10.16 billion in 2015. Rising consumer awareness regarding personal health and hygiene is expected to support market growth over the forecast period. Decreasing use of harmful chemicals including phthalates, aluminum salts, and parabens, coupled with committed efforts by numerous multinational corporations towards providing sustainable products, has also contributed to market growth. However, fluctuation in raw material supply is expected to pose a threat over the forecast period.

U.S. organic personal care market

Improved standard of living and rising disposable income of the working middle-class population in emerging economies of Asia Pacific such as India, China, and Malaysia are expected to propel growth. Continuous R&D and technological breakthroughs in the area of processing and cost-effective production have augmented the market over the past few years and this trend is likely to continue over the coming years.

Approval from regulatory bodies such as the U.S. Department of Agriculture (USDA) and FDA for the use of organic products is expected to fuel market growth. Rising R&D for introduction of advanced and customized products is expected to open novel avenues in future.

The U.S. market for organic personal care was estimated at USD 3.4 billion in 2015 and is slated to expand at a CAGR of 9.6% from 2016 to 2025. Increasing R&D expenditure to introduce improved plant and animal extracts into various products is projected to promote demand over the forecast period. Furthermore, stringent regulations promoting the use of organic ingredients in the skin care industry are likely to propel market growth. Technological innovations involving oligopeptide, which is used to increase efficiency and shelf life of products, is expected to have a positive impact on the market.

A majority of product manufacturers are integrated across different stages of the value chain as demand for these products is largely dependent on their end use. Aloe vera, xanthan gum, neem extract, soybean oil, and fish oil are key raw materials employed in the manufacturing of organic personal care products. Various manufacturers, such as The Body Shop and L’Oréal, maintain in-house production of raw materials to reduce overall product cost. Furthermore, integration across the value chain enables companies to increase profit margins.

The widening of product distribution channels has made these products readily available to consumers. As these products reflect growing aspirations of better and natural hygiene, health, and beauty, their market adoption has seen significant growth.

Product Insights

Organic skin care products dominated the global demand and the segment generated revenue exceeding USD 3.0 billion in 2015. Rising importance of natural ingredients such as herbs, vegetables, and fruits in skin care products, along with anti-aging properties, is expected to fuel the product segment. Regulatory bodies such as USDA and EU Organic Program have framed numerous regulations promoting the use of organic substances in skin care formulations in light of the various benefits natural ingredients offer.

As a result, personal care product manufacturers such as Eminence and L’Oréal have started offering organically derived skin care products. The ability of natural ingredients to provide anti-oxidation properties and improve skin is expected to be an advantageous factor for the market. However, high manufacturing cost is expected to be a challenge for participants in this product segment in future.

The hair care products segment is anticipated to expand at a CAGR of over 9.0% from 2014 to 2025. Increasing importance of natural ingredients for providing dandruff protection, hair fall control, and smooth and silky hair is expected to have a favorable impact on the industry. Also, these products do not contain chemical substances such as ammonia, sulfur, and paraben; this promotes its importance over synthetically-derived ingredients over the forecast period.

Oral care products accounted for over 12.0% of the organic personal care market revenue in 2015. Use of natural ingredients in the formulation of oral hygiene products helps protect against gum diseases, periodontal diseases, and bleeding gums. In line with this, companies such as Colgate-Palmolive and Hindustan Unilever have incorporated herbal ingredients such as neem and clove in their product offerings.

Regional Insights

North America accounted for over 35.0% of the revenue in 2015. Lucrative opportunities in Mexico, in light of increasing consumption of cosmetic products amid new product launches by FMCG manufacturers, is expected to have a positive impact over the next few years.

Global organic personal care market

The market in Europe exceeded USD 2.5 billion in 2015. Increasing preferences for organically derived personal care products over synthetic variants is anticipated to have a favorable impact on the industry over the forecast period. Furthermore, supportive regulatory framework for the use of organically derived products is expected to propel market growth in the region.

Asia Pacific is expected to witness significant gain over the forecast period. Increasing consumption of cosmetic products in emerging economies such as China and India in light of new product launches will fuel growth. Moreover, rising concerns towards aging, UV effects, and hair fall will benefit the regional market.

Organic Personal Care Market Share Insights

Bare Escentuals occupied a significant share in the global market in 2013. Other key participants include The Body Shop, Burt’s Bee, Estee Lauder, The Hain Celestial Group, Yves Rocher, Amway, Aveda Corp., Arbonne International, Kiehl’s, Natura Cosméticos S.A., and L’Occitane en Provence.

The Body Shop and L’Oréal are integrated across the entire value chain. These companies process raw materials, after which they utilize them for production of a variety of organic shampoos, conditioners, creams, and lotions.

The industry is characterized by innovative product launches. In May 2014, Arbonne International, Inc. added two new hair products to its existing Pure Vibrance hair care line, namely ColorLast Hair Spray and ColorLast Hair Serum. Demand is expected to rise with numerous new entrants and established players developing and introducing new products with unique characteristics and properties.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                                  

Revenue in USD Million and CAGR from 2016 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, France, China, Japan, Brazil

Report coverage        

Revenue forecast, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global organic personal care market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Skin care

    • Hair care

    • Oral care

    • Cosmetics

    • Others

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

    • Latin America

      • Brazil

    • Middle East and Africa

Key questions answered by the report
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