Organic Personal Care Market Size, Share & Trends Report

Organic Personal Care Market Size, Share & Trends Analysis Report By Application (Skin Care, Hair Care, Cosmetics, Oral Care), By Region (North America, Europe, APAC, CSA, MEA), and Segment Forecasts, 2018 - 2025

  • Published Date: Jun, 2018
  • Base Year for Estimate: 2017
  • Report ID: 978-1-68038-151-1
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 140

Industry Insights

The global organic personal care market size was estimated at USD 12.19 billion in 2017. Increasing demand for skin & hair care and cosmetics, coupled with rising need for environment and animal friendly products, is one of the key trends escalating market growth.

U.S. organic personal care market

Growing R&D expenditure to introduce improved plant and animal extracts in various products is expected to work in favor of the market. Furthermore, stringent regulations promoting the use of organic materials in the skin care industry are likely to stir up the demand for the product.

The market offers a wide variety of products such as hair, skin, and oral care, cosmetics, oils, body sprays, perfumes, and masculine & feminine hygiene product. Several companies such as Aveda Corporation, The Body Shop, Estée Lauder, and Amway are paying attention to technological innovations for development of cost-effective product lines. This is anticipated to create ample growth opportunities for the market.

Rising awareness regarding various benefits of organic personal care products over synthetic counterparts is translating into a greater uptake of the former. Organic products are derived from natural resources and are free from harmful chemicals. Sharp rise in their demand in recent times is prompting manufacturers to introduce new products and focus on research and development. As a result, the organic and natural personal care market has become a major segment of the cosmetics and wellness sector over the past few years and the trend is poised to continue over the forecast period.

Surging demand for organic personal care products is resulting in an increase in their availability in various distribution channels such as supermarkets, malls, and drugstores. In addition, booming e-commerce and online marketplace, where consumers can access a wide range of products from any part of the world, is also playing a pivotal role in augmenting the level of accessibility. These factors are positively impacting the growth of the market. E-commerce channels give consumers the opportunity to gain access to products that would otherwise not be available in their local stores and malls, which has made them popular, especially in emerging markets.

Burgeoning popularity of natural products is one of the key growth stimulants for the market. Widening distribution channels in urban areas has made these products easily accessible to consumers. As these products reflect growing aspirations of better hygiene, health, and beauty in modern times, their adoption is projected to tread along a healthy growth track. Oral care and other niche products are estimated to slowly grow in prominence with the help of research and development efforts by various manufacturers.

Consumers these days are willing to pay high prices for premium products. Customers prefer more expensive organic products, especially in countries such as U.S., China, Japan, and India, thanks to the promotion of these products as inherently better than conventional synthetic products. However, there has been a shift in consumer behavior in the recent past, owing to sluggish economic growth in several parts of the world, wherein consumers are keen to purchase products at discounted prices.

Application Insights

Oral care, cosmetics, skin care, and hair care are the key applications reviewed in the report. In 2017, the skin segment dominated the global market. Rising skin concerns and anti-ageing pursuit are contributing to the growth of the market. Increasing awareness regarding effectiveness of natural ingredients in providing UV protection is expected to fuel the demand for organic skin care products over the forecast period.

Global organic personal care market

Both women and men use skin care products including moisturizing lotions, fairness creams, anti-aging creams, and sun creams & lotions, on a daily basis. Organic skin care products have been showing the highest penetration across all the regions; however, these products are gaining noteworthy popularity in Asia Pacific.

Organic ingredients are incorporated in cosmetic products including lipsticks, nail polishes, fragrances, and bronzing powders. Spiraling consumption of aforementioned cosmetic products in China, Brazil, and India, owing to increasing population of working class women, is likely to benefit the organic personal care market.

In addition, increasingly changing lifestyles in various economies and rising demand for personal care products such as sun and skin care products due to changing climatic conditions, is poised to stoke the growth of the overall market over the forecast period. A shift in preference toward organic and natural beauty products, particularly in European and North American countries, is projected to foster market growth. Furthermore, spiraling demand for organic, herbal, and natural beauty products is creating growth opportunities for manufacturers to innovate and develop new products in accordance with consumer preferences.

Regional Insights

North America was the leading revenue contributor in 2017 and is estimated to maintain its dominance throughout the forecast period. Increasing consumption of organic personal care products in Mexico owing to rising awareness regarding positive effects of natural ingredients such as turmeric and neem is expected to supplement the growth of the regional market. Favorable regulatory support in Mexico to facilitate new investments at domestic level is likely to open new avenues for over the forecast period.

Asia Pacific is poised to be the fastest growing regional market during the forecast period, with countries such as Japan, Australia, India, China and South Korea being the sights of high growth rates. Rising awareness regarding merits of natural products and rising disposable income are primary factors triggering the growth of the market.

Widening base of middle class population in countries such as Indonesia, Vietnam, and Malaysia is triggering the growth of the regional market. Consumers in the region are shifting from low-price product grades available domestically to premium skin and hair care as well as color cosmetic products, opening doors to a wide variety of organic products.

Robust manufacturing bases for the product in the U.K., France, and Germany is projected to be a favorable factor for the market in Europe. The European Commission framed Horizon 2020 Strategy with a prime intention of promoting consumption and production of natural ingredients in the personal care, chemical, energy, and automotive sectors. This, in turn, is estimated to augur well for the regional market.

Organic Personal Care Market Share Insights

The market is characterized by presence of various major players catering to the global demand. Companies majorly compete on the basis of products since they have similar portfolios. Players use cost advantage approach to rev up adoption rate of their products. The market is witnessing tremendous growth in Asia Pacific and North America. The growth can be attributed to increasing demand from growing youth population in key economies such as the U.S., Mexico, China, and India.

Manufacturers have been laying high emphasis on expanding their footprints in an attempt to increase product share and drive revenues. Companies are expanding their services in regions such as the Middle East, Asia Pacific, and Africa to cater to soaring needs of emerging economies. Countries such as China and India are anticipated to provide new expansion opportunities to players over the forecast year, owing to growing population in the region.

Some of the key manufacturers present in the industry are Aveda Corporation; Burt’s Bees; The Estée Lauder Companies Inc.; The Hain Celestial Group; Amway Corporation; Bare Escentuals Beauty, Inc., Arbonne International LLC; Neutrogena Corporation; The Body Shop International PLC; and Yves Rocher SA.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Volume in kilotons, Revenue in USD Million & CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Canada, Mexico, U.K., Germany, France, U.K., Russia, Spain, Poland, Italy, Netherlands, China, India, Japan, South Korea, Thailand, Taiwan, Australia, Philippines, Singapore, Brazil, Argentina, Chile, Saudi Arabia, U.A.E.

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Segments covered in the report

This report forecasts revenue growth at global, regional, & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global organic personal care market report on the basis of application and region: 

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Skin care

    • Hair care

    • Oral care

    • Cosmetics

    • Others

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • U.K.

      • Russia

      • Italy

      • Spain

      • Netherlands

      • Poland

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Thailand

      • Taiwan

      • Australia

      • Philippines

      • Singapore

    • Central & South America

      • Brazil

      • Argentina

      • Chile

    • Middle East & Africa

      • U.A.E.

      • Saudi Arabia

Key questions answered by the report
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