Organic Shampoo Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global organic shampoo market size was valued at USD 1.1 billion in 2018 and is expected to expand at a CAGR of 3.1% from 2019 to 2025. Growing awareness of personal hygiene, along with a rising preference for chemical-free products, is expected to drive the market in the next few years. The rising popularity of natural ingredients in beauty and hygiene products has encouraged manufacturers to introduce organic shampoos, thereby driving consumer preference for this market.

Millennials are leading the trend of organic hair care products, thereby contributing to the growth of the global organic shampoo market. According to the current trends, about 40% of the millennials preferred natural and organic hair care products over chemical formulations in 2018, whereas about 59% of them purchased hair care products that are free of synthetic ingredients. Therefore, shampoo is one of the daily essentials that contribute to the global market growth.

The growing trend of online shopping of health and beauty products among consumers has paved the way for the brands to introduce their e-commerce channels, thereby widening their distribution. As per the recent trends, about 19% of Generation Z and 14% of Millennials prefer online purchase of natural and organic beauty products due to factors such as convenience and availability of a wide range of new brands and their products.

Organic shampoos are gaining increasing traction due to the growing preference for environment-friendly products that are free from sodium lauryl sulfate, potassium sorbate, and artificial fragrances. This, in turn, is providing an impetus to the companies to expand their product offerings by introducing organic shampoo, thereby contributing to the market growth. As per the recent trends, companies are introducing organic shampoos specific to different hair textures. Consumers with curly hair prefer hair wash products that make their hair more manageable, hence Aveda Be Curly Shampoo, Shea Moisture Retain Shampoo, and UR curly Soya Shampoo are some of the popular organic blend shampoos.

Distribution Channel Insights

Supermarkets/hypermarkets accounted for a revenue share of 56.2% in 2018. Physical display of products and the ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment. Organized retail sectors have been driving the market by providing ample space and visibility for the existing brands to offer their products.

However, due to growing tech-savvy people and their inclination towards online shopping, e-commerce platforms have been gaining popularity with respect to distribution. Apart from the emergence of third-party online distributors, this trend has also introduced e-retailers offering organic products to reach out to a large customer base. Some of the popular online beauty portals usually preferred by consumers are Design Essentials, Sephora, and Ulta Amazon.com.

Regional Insights

North America accounted for the largest share of 34.8% in 2018, followed by Europe with a 24.9% share of the global revenue. In the U.S., consumers have a high preference for the organic beauty care concept mainly due to the skin and environment-friendly nature of those products. Moreover, the product demand is driven by a strong regulatory framework that limits the use of toxic ingredients in various personal and beauty care products, shampoo is one of them.

Furthermore, regulations on conventional FMCG have fueled the growth and the use of natural formulations in various hair care, skincare, and other personal and beauty care products. This has pushed up the emergence of organic beauty product manufacturers in the U.S. haircare market.

Asia Pacific is expected to expand at the highest CAGR of 4.2% over the forecast period. In the Asia Pacific, China contributed 34.8% share in 2018 majorly due to the significant adoption of chemical-free hair products. China is ranked as one of the largest Asian markets for natural-based beauty and health care products. The regional market is expected to be driven by India over the forecast period. As per the recent trends, about 55% of the consumers in India prefer to purchase shampoo with organic attributes.

Key Companies & Market Share Insights

Some of the major players operating in the global market are Perse Beauty Inc.; John Master’s Organic; Vogue International LLC (OGX); Real Purity Inc.; Essential Care (Organics) Ltd.; Rahua Classics; Natulique; and Art Naturals. Companies in this industry majorly focus on product launches and product innovations to retain the consumer base as well as cater to their changing and specific preferences. For instance, Christina Moss Naturals Organic Shampoo and argan oil-based shampoos by Art Naturals help with dandruff as well as dry scalp conditions.

Organic Shampoo Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global organic shampoo market report on the basis of distribution channel and region:

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • France

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa (MEA)