GVR Report cover People Counting System Market Size, Share & Trends Report

People Counting System Market Size, Share & Trends Analysis Report By End-use (BFSI, Corporate), By Offering (Hardware, Software), By Mounting Platform (Ceiling, Wall), By Type, By Technology, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-996-7
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2020
  • Industry: Technology

Report Overview

The global people counting system market was valued at USD 969.9 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 12.2% from 2022 to 2030. The growth can be attributed to the adoption of people monitoring technologies in businesses to manage facilities and make energy savings. For instance, by implementing people counters into Heating, Ventilation, and Air conditioning (HVAC) systems, it is possible to control heating and ventilation in real-time or with precise projections of the number of individuals in a specific space. The outbreak of the pandemic took a severe toll on the industry, and the need for people counting systems was significantly reduced as fewer people passed through entrances or passages.

 U.S. people counting system market size, by type, 2020 - 2030 (USD Million)

However, the demand for people counter is boosting further due to the ease in regulations post-pandemic. These factors are expected to boost the product adoption. A rise in the number of product launches is increasing the competition among key players, which is leading to innovation and product differentiation and hence is expected to boost industry growth. For instance, in April 2020, Sensormatic partnered with VSBLTY. The partnership aimed to offer two new products: consumer demographics and consumer perspectives. Retailers can use these items to increase customer interaction during purchases and find demographic information supporting purchase decisions.

In addition, people counting systems are essential as the retail industry is expanding due to the advancement of new technologies. Retail businesses are using technological solutions to enhance operations, increase customer satisfaction, and increase profitability, supporting industry growth over the forecasted period. The increasing development of 4D technology and its integration with video-based people counters is expected to boost industry growth. Due to their greater accuracy, 4D people counting technologies offer a lucrative opportunity for this sector. Compared to 3D and 2D systems, these systems have several benefits, including the capacity to detect minors, track dwell time, provide occupancy data, and better visualization.

Several companies, including InfraRed Integrated Systems Ltd. (IRISYS) and Smart Technologies Corp., provide 4D people counting systems. These systems are used in retail establishments, such as supermarkets, train stations, and airports. In addition, 4D people counters can monitor objects at night, differentiate between genders, follow movements, assess the effects of the weather, and more. These factors are contributing to the rapid growth of the industry. With the rising trend of people counting systems supplemented by sensor-based lighting systems, it becomes feasible to reduce electricity consumption.

The consumption is reduced due to the analysis of people’s occupancy level in a particular space. Furthermore, building managers might want to reduce the temperature in a space when the capacity is full to improve occupant comfort. Counting individuals inside the premises is crucial, thus, people counting systems play a significant role in that. These systems can also use this information to make the most of empty spaces, which helps save energy costs and improve sustainability. In addition, the latest advancements, such as infrared beams, thermal sensing, video, and others, are implemented into people counting systems, which is boosting the industry growth further.

The inclination of customers to purchase goods online rather than in retail stores is rising, which has accelerated the growth of the e-commerce industry. As a result, fewer people are visiting stores, such as supermarkets and shopping centers, which is expected to hamper the industry's growth. For instance, Ascena Retail Group, a retail chain, has closed some of its locations in the U.S. since fewer people are visiting the stores. These aspects are anticipated to hinder the industry's growth. However, post-pandemic, several customers are migrating towards in-store shopping as they do not want to compromise on quality.

Type Insights

The bidirectional type segment accounted for the largest share of more than 63.00% in 2021 owing to the increasing need for queue monitoring, staff productivity, and space utilization. Bidirectional people counters allow counting the number of customers who enter a store from opening time until closing. This is crucial for gathering conversion rate information that might connect to specific times or events rather than daily or weekly statistics. In addition, end-users can calculate the optimal customer density in a particular place by measuring the changes in total visitor counts.

It enables end-users to track the number of guests on a specific floor or zone and their entry and departure points. The unidirectional segment is expected to grow at a significant CAGR over the forecast period. The segment growth can be attributed to its simple installation, long-lasting battery backup, distortion alert, and convenient count value of the visitors. A unidirectional counter can operate for about two years on one set of batteries due to the innovative usage of electronics, which doesn't affect the counting distance.  These factors are stimulating the growth of the segment.

Offering Insights

The hardware segment accounted for the largest share of more than 63.00% in 2021. The segment growth can be attributed to an increase in the number of people moving from rural to urban areas. Rapid urbanization is being accelerated by the availability of improved opportunities and facilities in the business, healthcare, and educational sectors. Several companies have made significant investments and partnerships in creating new technologies that can function under challenging conditions without affecting the effectiveness of systems for counting the number of individuals. For instance, V-Count partnered with Jersey Strong to implement VCare, a real-time occupancy solution from V-Count, across its 12 gyms in New Jersey, U.S., and also enable Jersey Strong to carefully examine the number of visitors at the fitness center to comply with the state occupancy standards.

These factors will supplement the growth of the segment during the forecast period. The software segment is expected to grow at a significant CAGR over the forecast period. The segment growth can be attributed to the ability of software to compute the overall traffic, such as from visitors to purchasers, by counting the number of visitors, and analyzing attendance by months, days, weeks, and hours. For instance, Intelligent Video Analytics solutions enable end-users to maximize possible revenue opportunities and better understand their operations. Managers can better understand their closing ratio and spot areas for improvement by counting and analyzing the number of people entering and leaving a particular site. In addition, the segment growth is also driven by an increase in customer service during peak sales times and tracking traffic flow effectively with regular or real-time reports.

Hardware Insights

The thermal cameras segment accounted for the largest share of 29.7% in 2021. The segment growth can be attributed to the benefits of these cameras, in terms of security. Many large enterprises now use thermal cameras as a standard form of protection. The ability of these cameras to create high-quality images is essential for ensuring constant security against potential attackers. Thermal cameras offer enhanced protection in challenging conditions, such as crime scenes. The fixed dome camera segment is expected to grow at a considerable CAGR over the forecast period. Fixed dome cameras are small and seamlessly integrate into any setting.

Their dome shells, which offer protection against impact, defocusing, and redirection, also cover the direction, in which the cameras are pointed. In October 2020, VIVOTEK Inc. launched the iNSIGHT series fixed dome camera (FD9392-EHTV-O) and AI-box (IE9111-O). The iNSIGHT series showcases the greater value and improved comprehension & represents the prospect of implementing an open system approach in physical monitoring products. This enables software product developers, integrators, and visitors to collaboratively establish an open, efficient, and intelligent video emergence.

Technology Insights

The infrared beam segment accounted for the largest share of more than 33.5% in 2021. A receiver and a transmitter are set across from one another on a people counter, and they both emit an invisible infrared beam to the naked eye. The counter is activated when the infrared beam is interrupted and records the number of people who interfered with it. It is beneficial as it can be utilized as a stand-alone pedestrian counter in public areas without electricity or internet, such as parks or walking trails. With the use of three infrared beams, it creates an invisible wall that measures how many people pass through. These factors will create lucrative opportunities for the segment during the forecast period.

The video-based technology segment is expected to grow at a strong CAGR over the forecast period owing to the rising demand for advanced devices from the hospitality and entertainment industry. Increasing investments by various countries for smart cities and an increase in demand for video-based people counting systems in the travel and transportation industry for passenger management are also expected to boost the industry's growth. Furthermore, the adoption of comprehensive people-counting systems in retail, banking, and health sectors is expected to create better business and income opportunities for suppliers of video-based people-counting systems over the forecast period.

Mounting Platform Insights

The ceiling segment accounted for the largest share of 39.5% in 2021. The deployment of people counting sensors is easy on the ceiling mounting platform. Especially in large-sized stores with a high volume of customers, video-based overhead people counters use multiple sensors mounted throughout the store ceiling and enhance the count accurateness by differentiating among adults, kids, and service animals by filtering out objects like strollers and carts. For instance, Eaigle’s Footfall Traffic Insight Solution analyzes and provides data on how many individuals have entered the facility, comparing it to the actual number of purchases. These benefits offered by the ceiling segment are expected to boost the industry's growth over the forecast period.

The wall mounting platform segment is expected to grow significantly over the forecast period owing to the benefits, such as space savings and ease of installation. Flexibility is another benefit of wall-mounted people counters systems, which can be mounted on any wall location. In addition, wall-mounted people counters are less expensive compared to traditional people counters systems. For instance, FootfallCam launched Wall Bracket developed with several mounting options, such as sloping ceilings, including placing a counter on both the wall and the ceiling. It is constructed of rust-resistant aluminum, and the adjustable head bracket allows the counter to operate at the ideal stereo-vision angle. These benefits offered by the wall mounting platform will enhance the segment's growth.

End-use Insights

The retail, supermarkets, and shopping malls segment dominated the global industry in 2021 and accounted for the largest share of more than 20.5% of the total revenue. The segment is expected to remain dominant throughout the forecast years. The segment growth can be attributed to the easy availability of several technical solutions, such as 2D and 3D sensors, to increase profitability, enhance customer satisfaction, and optimize operations. For instance, in February 2021, FootfallCam launched FootfallCam 3D Mini, a people counter developed for smart toilets. With the FootfallCam 3D Mini, planned restroom maintenance is replaced with more specialized demand-based servicing, allowing companies to manage their facilities, such as avoiding large queues and using the closest restrooms that are available more efficiently.

 Global people counting system market share, by end-use, 2021 (%)

In addition, people counting systems assist shopping malls and retail stores in locating hotspots within a mall and using that information to derive greater values that significantly impact their companies, resulting in a significant increase in staff productivity, lower costs, and higher levels of customer satisfaction. The BFSI segment is expected to grow at a significant CAGR over the forecast period owing to a rise in the adoption of people counting systems by financial institutions to improve their marketing strategies.

Within banks, it is also beneficial for enhancing customer engagement and staff management. Furthermore, the segment is also driven by its ability to be embedded with WiFi to provide visibility on assets, record events, traffic monitoring, and data transfer. Consequently, banks can keep tabs on the number of visitors passing compared to those that entered the branch. People counters offer a foundation for a modern, practical structure that enables management to be impartial and make choices based on data; consequently, offering the final consumer a quick, instant service that fits their needs and expectations.

Regional Insights

North America dominated the global industry in 2021 and accounted for the largest share of 35.2% of the overall revenue. The growth can be attributed to the availability of technologically progressive stadiums, banks, amusement parks, retail stores, and shopping malls. In addition, there is a large number of airports, which is boosting the demand for visitor counting and tracking systems. Moreover, major companies combine organic and inorganic growth tactics to maintain and strengthen their industry position. For instance, RetailNext announced that customers would be able to monitor people’s occupancy in real-time using the Traffic 2.0 platform. The enhanced capabilities, which are built on RetailNext’s robust Traffic 2.0 platform, provided retailers with the information they need to reopen safely while the industry recovers from COVID-19.

People Counting System  Market Trends by Region

Asia Pacific is anticipated to register the fastest CAGR from 2022 to 2030 due to the growing technological advancements, such as cloud computing, in several countries. In addition, rapid urbanization and the development of smart homes and businesses in the following years are expected to propel industry growth. Furthermore, the steadily expanding hospitality industry is also creating lucrative opportunities for regional development. Moreover, several key industry participants are keen to make significant investments to increase their revenues from the market. For instance, in February 2022, VIVOTEK Inc. partnered with TQuark to create a fully-integrated access control and surveillance system, improve safety precautions, and advance integrated security and protection. These key factors are creating product demand in the region.

Key Companies & Market Share Insights

Key players invest resources in research & development activities to support growth and enhance their internal business operations. Companies can be seen engaging in mergers & acquisitions and partnerships to further upgrade their products and gain a competitive advantage in the industry. They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more industry shares. For instance, in October 2022, Axis Communications AB announced the launch of the Axis P8815-2 3D People Counter, which combines 3D imaging software and hardware in a single device to allow real-time counting of people moving through a pre-defined region. The Axis P8815-2 develops a 3D depth map from images sent by two sensors, improving the accuracy of people counting. It is beneficial in locations with rotating doors or unusual entries. Prominent players operating in the global people counting system market include:

  • InfraRed Integrated Systems Ltd.

  • RetailNext, Inc.


  • DILAX Intelcom GmbH

  • Countwise

  • Axis Communications AB

  • GIGA-BYTE Technology Co., Ltd.

  • Teledyne FLIR LLC

  • Hangzhou Hikvision Digital Technology Co., Ltd.

  • FootfallCam

People Counting System Market Report Scope

Report Attribute


Market size value in 2022

USD 1.05 billion

Revenue forecast in 2030

USD 2.65 billion

Growth rate

CAGR of 12.2% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Type, offering, hardware, technology, mounting platform, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; China; India; Japan; Brazil

Key companies profiled

InfraRed Integrated Systems Ltd.; RetailNext, Inc.; EUROTECH; DILAX Intelcom GmbH; Countwise; Axis Communications AB; GIGA-BYTE Technology Co., Ltd.; Teledyne FLIR LLC; Hangzhou Hikvision Digital Technology Co., Ltd.; FootfallCam

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global People Counting System Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global people counting system market report based on type, offering, hardware, technology, mounting platform, end-use, and region:

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Unidirectional

    • Bidirectional

  • Offering Outlook (Revenue, USD Million, 2017 - 2030)

    • Hardware

      • Thermal Cameras

      • Infrared Sensors

      • Fixed Cameras

      • Fixed Dome Cameras

      • Pan-Tilt-Zoom Cameras

    • Software

  • Technology Outlook (Revenue, USD Million, 2017 - 2030)

    • Infrared Beam

    • Thermal Imaging

    • Video-based Technology

    • Others (Computer Vision and Wi-Fi Counting)

  • Mounting Platform Outlook (Revenue, USD Million, 2017 - 2030)

    • Ceiling

    • Wall

    • Floor

  • End Use Outlook (Revenue, USD Million, 2017 - 2030)

    • Retail, Supermarkets, & Shopping Malls

    • Transportation

    • Hospitality

    • Corporate

    • BFSI

    • Healthcare

    • Others (Government, Media & Entertainment, Sports, Among Others)

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil
    • Middle East & Africa

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