GVR Report cover Personalized Skin Care Products Market Size, Share & Trends Report

Personalized Skin Care Products Market Size, Share & Trends Analysis Report By Product (Face Care, Body Care), By Gender, By Type (Mass, Premium), By Distribution Channel, By Testing, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-034-5
  • Number of Pages: 110
  • Format: Electronic (PDF)

Report Overview

The global personalized skin care products market size was estimated at USD 26.20 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. The emergence of technologies and the next-generation personalized beauty industry and the high prevalence of skin and lifestyle diseases are expected to drive market growth in the coming years. According to an article published by John Wiley & Sons, Inc., published in February 2021, almost one-third of the world’s population suffers from various skin diseases such as acne, dermatitis, ichthyosis, and pemphigus. This scenario makes consumers eager to find solutions to their specific skin problems.

U.S. personalized skin care products market size, by gender, 2020 - 2030 (USD Billion)

The COVID-19 pandemic augmented several shopping trends among consumers, such as customized ingredients in skincare products, which were at the top of the trending list. During the pandemic, R&D activities by several companies in the personalized skincare products arena were market focused on customer expectations and developing products that have as many natural/organic ingredients as possible. Major players in the market considered R&D an important strategy to stay ahead of the competition and gain maximum market share amid the COVID-19 outbreak.

Consumers' growing attention to personal care items and the rising cost of healthcare will drive manufacturers to use cutting-edge technology and provide customized goods and services. For example, in August 2021, the American company Function of Beauty, a pioneer in bespoke hair, skin, and body care products, acquired Atolla, a personalized skincare business with a patented at-home skincare test and a data-driven product recommendation system that gradually suggests bespoke formulations and regimens.

Additionally, the market's leading companies are taking an increasing number of actions, such as mergers and acquisitions, new product development, and innovation in existing products, which should help the next-generation personalized beauty industry including personalized skin care products experience growth throughout the projection period. Additionally, the market is projected to be supported by the rising demand for skincare products that address certain concerns, such as face creams, moisturizers, body lotions, shaving gels, accessories, and cosmetics

Manufacturers are being driven to create goods that are specialized to meet the needs of each individual by the growing consumer preference for intelligent and adaptive formulations for the skin. As a result, manufacturers are creating ready-to-use formulations that are customized to each customer's skin type using substances such as granactive retinoid turmeric extract, arbutin, and pomegranate extract. For instance, the personalized skincare line Proven provides cleansers, day moisturizers, and night creams with components that are tailored to the various skin types and textures.

In addition, the increasing trend of co-creation in-store, with booths and pop-ups where people can mix and match ingredients firsthand to design their perfect product, will boost the demand for customized ingredients in personalized skincare products. According to an article published by Cosmetics Design, in September 2022, nearly 52% of U.K. skin care users think there should be more stores that can help them create products according to specific skin types.

Product Insights

The face care products segment dominated the market in 2022 with a share of more than 63.0%. Face care products are an important part of many people’s rituals because they nourish, heal, and enhance the quality of the skin. Face care product use has been popular across all age groups owing to social media sites like Instagram, Facebook, and others. One of the most trending and recommended face care products is sunscreen. Various advantages are associated with the use of sunscreen; such as it protects from skin cancer, anti-skin aging, and more.

The body care products segment is projected to grow at a CAGR of 7.7% during the forecast period. With time, body care products have increased among consumers of all age groups. Various products such as body creams, lotions, and serums provide the body with as much care and nourishment as the face. Moreover, players operating in the market are incorporating various ingredients in body care products such as AHAs, retinol, and hyaluronic acid for numerous skin benefits.

Gender Insights

In terms of gender, the female segment dominated the market with a share of about 85.4% in 2022. Women have an increasing need for customized skin care products because they look for goods that address their unique needs, which is one of the main drivers of the segment's growth. Additionally, the gap between usage and spending on conventional and customized skin care products has narrowed, contributing to the segment's growth.

The male segment is forecasted to grow at nearly 7.0% CAGR in the forecast period. Men's increasing interest in skin care products to obtain healthy skin is a major element driving the segment's rise, which is related to greater awareness of the topic. To appeal to the male client sector, industry companies like PROVEN offer items that are either gender-neutral or specifically marketed to men.

Distribution Channel Insights

The offline distribution channel segment dominated the market in 2022 with a share of more than 76%. This channel offers a variety of products to customers through various international and local brands. Offline channels such as hypermarkets and supermarkets are located in central parts of the city and are easily accessible to consumers. Consumers generally tend to buy skincare products through such channels as it provides them with the option of numerous brands to choose from. 

The online distribution channel segment is estimated to grow at a CAGR of about 10% during the forecast period. This segment has witnessed immense popularity over the past few years. The shift in consumer preference toward online channels is due to the convenience that the channel provides, such as high discounts, availability of a diverse range of products on a single platform, easy payment methods, on-door delivery, and others. 

Testing Insights

The other testing types such as blood tests, imaging, and quizzes/questionnaires dominated the market with a share of over 90% in 2022. The growing trend of zero-party data is expected to bode well with the growth of quiz/questionnaire segments in the next seven years. Key players are allowing customers to share their personal information for the right outcome by creating quizzes, surveys, and questionnaires that build zero-party data profiles of their customers with their buy-in. 

The DNA-based testing segment is forecasted to grow at a CAGR of 8.8% during the forecast period. The provision of a significant amount of information on skin characteristics through DNA-based reports will propel consumers to opt for the above-mentioned testing over the forecast period. The test generates epigenetic profiles and best-matched skincare products for the consumer, which makes it easy for them to decide on the product for their skin type and texture. 

Type Insights 

The mass segment dominated the industry with a revenue share of about 76% in 2022. The high demand for and usage of personalized skincare products among consumers across the globe is a key factor contributing to segment growth. Mass personalized skincare products are easily available online and offline and at an affordable price. Some of the brands offering personalized skincare products to the masses are Clinique Laboratories, LLC; Curology; Atolla; SkinCeuticals; The Buff; Proven; and Skin Inc.

Global personalized skin care products market share, by type, 2022 (%)

The premium segment is forecasted to grow at a CAGR of 8.6% in the future. Premium personalized skincare products offer numerous benefits over mass products, mainly the fact that they contain more unique ingredients and elements. This has been driving their demand and uptake among consumers. The growing preference of consumers for premium products to address various skin problems, coupled with their rising willingness to spend more on these products, is expected to boost segment growth over the forecast period. 

Regional Insights

Europe dominated this market with a share of over 31% in 2022. The growing use of skin care products in the region is expected to drive the demand for personalized skin care. For instance, according to the Forea Survey, in 2020, skin care products such as moisturizers and cleansers increased by 20% and 10% respectively in Europe. Active ingredients present in personalized skin care products enhance the functionality of the product and help maintain healthy skin, which will boost its demand in the future. 

Personalized Skin Care Products Market Trends by Region

Asia Pacific is expected to witness a CAGR of 8.9% from 2023 to 2030. The increasing application of skincare and cosmetic products in the emerging markets of Australia, South Korea, Japan, China, India, and other ASEAN countries due to a growing number of product launches and rising concerns about skin health, the harmful effects of UV rays, and skin conditions are likely to influence the Asia Pacific personalized skin care products market positively.

Key Companies & Market Share Insights

The industry is characterized by the presence of some large multinational and regional companies. Leading manufacturers hold a significant market share across the globe. Companies have been implementing various expansion strategies such as mergers & acquisitions, and capacity expansions, to stay competitive.

  • In August 2021, Function of Beauty acquired Atolla, a personalized skincare company. The company took this initiative to gain complementary strengths for both companies.

  • In January 2022, Pure Culture Beauty, a custom skincare brand, launched its products in Target retail stores, along with its website. Customers are to purchase the test kit from stores, and the results of the tests have to be uploaded on the website after which custom products will be sent through the mail.

Some prominent players in the global personalized skin care products market include:

  • The Estée Lauder Companies Inc.

  • Amway Corp

  • Coty Inc.



  • Function of Beauty

  • L’Oréal Groupe

  • Curology

  • It’s The Buff

Personalized Skincare Products Market Report Scope

Report Attribute


Market size value in 2023

USD 28.23 billion

Revenue forecast in 2030

USD 48.65 billion

Growth Rate

CAGR of 8.0% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million, CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Product, gender, distribution channel, type, testing, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; France; Brazil; UAE; Australia; China; Japan; India

Key companies profiled

The Estée Lauder Companies Inc.; Amway Corp.; Coty Inc.; AUGUST SKINCARE; PROVEN; Function of Beauty; L'Oréal Groupe; Curology; It's The Buff

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Personalized Skin Care Products Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global personalized skin care products market report based on product, gender, distribution channel, type, testing, and region:

  • Product Outlook (Revenue, USD Million, 2017 -  2030)

    • Face Care

    • Body Care

  • Gender Outlook (Revenue, USD Million, 2017 - 2030)

    • Male

    • Female

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Online

    • Offline

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Mass

    • Premium

  • Testing Outlook (Revenue, USD Million, 2017 - 2030)

    • DNA

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • Australia

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • UAE

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