Plano Sunglasses Market Size, Share & Trends Analysis Report By Product (Polarized, Non-polarized), By Material, By Style, By Consume, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Plano Sunglasses Market Size & Trends

The global plano sunglasses (polarized, non-polarized) market size was valued at USD 18.21 billion in 2024 and is projected to grow at a CAGR of 5.1% from 2025 to 2030. This market's growth is primarily influenced by factors such as young urban consumers' growing adoption of fashion trends, increasing awareness regarding eye health, and enhanced accessibility facilitated by the e-commerce industry.

Sunglasses have become a significant fashion accessory among consumers worldwide in recent years. Plano sunglasses, which have lenses with no particular corrective power or prescribed magnifying power, are widely used by young consumers. Individuals with frequent exposure to bright sunlight prefer using plano sunglasses. Individuals with light sensitivity problems also use these sunglasses. Travelers, tourists, and sportspersons often use the product while visiting public spots during bright days. Drivers also use these sunglasses for protection from wind, particulates, and more.

Ease of availability through offline points of sale and significant growth in market penetration of the e-commerce industry also contribute to the growth experienced by this market. E-commerce websites and online portals embrace effective and personalized marketing strategies to engage more customers. Accessibility of customer data, enhanced customer interactions, and the growing use of smartphones have assisted the e-commerce industry. The availability of eco-friendly products made with sustainable materials also adds growth opportunities to this market.

Product Insights

The non-polarized segment dominated the global plano sunglasses industry in 2024. This is attributed to ease of availability, greater appeal for use in daily routines, affordability, and fashion trends. Urban consumers extensively use this product during work travels and in bright sunlight. Consumer awareness regarding skin and eye health has grown significantly in recent years, influencing this market.

The polarized sunglasses segment is projected to experience significant growth during the forecast period. This segment is mainly driven by consumers' fashion and style requirements. The availability of polarized sunglasses in a variety of colors, designs, shapes, and sizes adds to the growth. Young consumers who spend more on fashion trends and appearances are the primary customers of this product.

Material Insights

The CR-39 segment held a significant revenue share of the global plano sunglasses (polarized, non-polarized) industry in 2024. Cost-effectiveness, durability, and superior optical properties have contributed to the growing use of this material in manufacturing. Sunglasses are primarily used in outdoor environments where the strength of materials plays a vital role. Scratch resistance, availability in different color-dyed varieties, and lighter weight also increase growth opportunities.

The polycarbonate segment is anticipated to experience lucrative growth over the forecast period. This material is primarily preferred for strength, which ensures durability and protection. Impact resistance and the ability to safeguard eyes while exposed to ultraviolet rays also contribute to increasing utilization of the material in the industry. Its lighter weight and ease of molding into various shapes make it a suitable choice for manufacturers.

Style Insights

The aviators segment accounted for a noteworthy revenue share of the global plano sunglasses (polarized, non-polarized) industry in 2024. The classic appeal offered by the style, suitability with facial angles of multiple customer groups, and lesser weight compared to other products are primary factors that stimulate the growth of this segment. New launches by key market participants in the category also add to the growth opportunities. Users have been preferring aviators for their style, comfort, and enhanced appeal.

The Wayfarers segment is anticipated to experience rapid growth during the forecast period. Many young consumers have been buying wayfarers in different shapes, color shades, and sizes. The use of wayfarers by the technology and innovation industry to launch smart glasses products is also adding to the growth of this segment. For instance, in September 2023, Meta and Ray-Ban collaborated to introduce smart glasses available in wayfarer and wayfarer large categories with nearly 21 styles and lens variations.

Consumer Insights

The plano sunglasses for men held a significant revenue share of the market in 2024. The history of product offerings associated with the category primarily drives the growth of this market. Fashion trends, increasing expenses on men’s style and grooming, and availability of various collections launched by luxury fashion accessories brands are adding to the growth experienced by this segment.

Plano sunglasses for women segment is projected to experience lucrative growth from 2025 to 2030. This is attributed to factors such as increasing spending by women on fashion accessories and style-driven products, enhanced availability through online portals, and a significant number of dedicated collections launched by key market participants. In recent years, the spending capacity of women has been increasing worldwide, which adds to the growth opportunities.

Distribution Channel Insights

The offline distribution segment dominated the global plano sunglasses (polarized, non-polarized) industry in 2024. This includes multiple points of sale, such as traditional brick-and-mortar brand stores, department stores with fashion accessories floors, specialty optical stores, local fashion boutiques, etc. Customers prefer an offline shopping experience due to the opportunity to examine products and ease of availability.

The online distribution segment is anticipated to experience significant growth over the forecast period. The growing ubiquity of smartphones, the large number of mobile applications launched by e-commerce businesses, increasing accessibility to wide collections through online portals, and ease of use are key growth driving factors for this market. In recent years, customers have become inclined towards the online shopping experience owing to factors such as doorstep deliveries, privacy, easy processes, return or replacement policies, and more.

Regional Insights

North America dominated the global plano sunglasses (polarized, non-polarized) industry in 2024. This market is primarily driven by the strong presence of the fashion and accessories industry, increasing market penetration of the e-commerce industry, and multiple manufacturers operating in the luxury sunglasses market. The availability of materials, the increasing influence of social media trends on consumer behavior, and ease of accessibility also add to the growth.

U.S. Plano Sunglasses (Polarized, Non-Polarized) Market Trends

The U.S. held the largest revenue share of the regional industry in 2024. The U.S. has multiple fashion brands and luxury fashion stores operating in large cities such as New York, Las Vegas, Los Angeles, Miami, Seattle, and others. The increasing focus of consumers on purchasing sustainably made products has also influenced this market in recent years. The large number of international visitors for business and leisure, the growing tourism industry, and the increasing participation of individuals in outdoor activities also add to the growth of this market.

Europe Plano Sunglasses (Polarized, Non-Polarized) Market Trends

Europe was identified as one of the key regions of the plano sunglasses (polarized, non-polarized) industry in 2024. The region has been a prime fashion-driven industry for multiple years. The presence of applauded fashion brands in countries such as France, the UK, Italy, and others has added to the growth. Multiple brand stores operating in cities such as London, Paris, Milan, Berlin, Rome, Barcelona, and others are adding growth opportunities to the market.

The UK plano sunglasses (polarized, non-polarized) market held a significant revenue share of the regional industry in 2024. This is attributed to accessibility to a wide range of collections launched by luxury fashion brands and domestic players and increased consumer spending on eyewear. Significant growth in the number of international tourist visits to the country, growing participation in outdoor activities, and the large number of sports events the country hosts yearly add to the increasing demand for the product.

Asia Pacific Plano Sunglasses (Polarized, Non-Polarized) Market Trends

The Asia Pacific plano sunglasses (polarized, non-polarized) market is expected to experience lucrative growth during the forecast period. This market is primarily driven by the demand from highly populated countries such as China and India. The increasing focus of e-commerce businesses on the regional industry is adding to the growth of this market. Entry of multiple brands in the region and growing disposable income levels are expected to fuel further development during the forecast period.

India plano sunglasses (polarized, non-polarized) market held a significant revenue share of the regional industry in 2024. This is attributed to increasing disposable income levels and the many brand stores that have opened in cities such as Mumbai, Delhi, Bengaluru, and others, contributing to the growth. Lucrative growth experienced by the e-commerce industry and the emergence of quick-commerce platforms in large cities is anticipated to add growth opportunities to this market in the next few years.

Key Plano Sunglasses Company Insights

Some of the key players operating in the plano sunglasses (polarized, non-polarized) industry are Ray-Ban, Vogue Eyewear, FGX International, Fossil and others. To address changes in customer preferences and growing competition, brands have been embracing strategies such as diversification of portfolios, collaborations with other organizations, increased digital footprint, engaging content delivery and more.

• FGX International, a company owned by EssilorLuxottica, manufactures and markets sunglasses and non-prescription-based reading glasses. It offers a diversified portfolio of eyewear collection products associated with owned and licensed brands, including Foster Grant, NINE WEST, FRYE, FRENCH CONNECTION, DOCKERS, CHAPS, and others.

• Vogue Eyewear is a luxury brand in the eyewear industry that provides a wide range of products in categories such as eyewear, sunglasses, frames, and more. The brand's products are characterized by novel designs, fashion trends, and innovation-based frames.

Plano Sunglasses Market Report Scope

Global Plano Sunglasses Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global plano sunglasses (polarized, non-polarized) market report based on product, material, style, consumer, distribution channel and region.

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Polarized

  • Non-polarized

• Material Outlook (Revenue, USD Billion, 2018 - 2030)

  • CR-39

  • Polycarbonate

  • Polyurethane

  • Trivex

  • Glass

• Style Outlook (Revenue, USD Billion, 2018 - 2030)

  • Aviators

  • Wayfarers

  • Round

  • Square

  • Cat-eye

  • Wraparound

  • Others

• Consumer Outlook (Revenue, USD Billion, 2018 - 2030)

  • Men

  • Women

  • Unisex

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia