In the fashion industry, plus size refers to clothing with larger sizes, which generally includes UK size 18 and above. The demand for plus-size clothing has been rising as this category’s customers expect modern and fashionable garments which are long-lasting and better in quality. Additionally, the plus-size market is witnessing high demand across all age groups due to the rise in the overweight and obese population. According to the World Health Organization (WHO), in March 2022, more than 1 billion people suffer from obesity worldwide. It includes 39 million children, 340 million adolescents, and 650 million adults.
The fashion industry has been evolving by manufacturing clothes of all sizes, especially the plus sizes, to support body inclusivity. For instance, Condé Nast, also known as Vogue, has been selling apparel of plus sizes to cater to the customers’ demand. The growing body confidence among plus-size women has contributed to the rising demand for fashionable clothing that reflects the latest trends. As a result, designers and retailers have observed an increase in the demand for plus-size clothing. They focus on introducing new products to cater to consumer preferences and demands. Many famous personalities with plus sizes, such as Ashley Graham, a renowned plus-size model, have been promoting plus-size apparel for the brands.
Brands are paying attention to the needs and desires of their customers, particularly those seeking plus-size clothing options. For instance, in February 2023, Amazon launched “The Plus Shop” in India. This newly established store offers a selection of top-brand plus-size clothing options in India. The apparel sizes ranged from 2XL to 8XL with 6 lac products. It offers 450 brands, including NYKD, U.S. Polo Association, Allen Solly, Biba, Pluss, and more. In April 2023, Universal Standard, a direct-to-consumer (D2C) company, acquired Henning, a plus-size womenswear luxury brand. Henning specializes in luxury workwear and will contribute to the 2023 fall collection of the Universal Standard.
North America has a prominent obese population. Hence, it is one of the largest spending regions on plus-size clothing. Additionally, Asia-Pacific is expected to be one of the potential regions for the plus-size market owing to the increasing demand from the middle-aged population.
16 - 59
60 and Above
Middle East & Africa (MEA)
Hennes & Mauritz AB
F21 IPCo, LLC
adidas America, Inc.
PUMA North America, Inc.
RALPH LAUREN MEDIA LLC
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