Podcasts are based on audio content and distributed to the target audience through electronic device-centric directories. Web accessibility is a dynamic step in the on-demand audio journey. The ultimate goal of podcast publishers is to offer information to a broader audience by uploading it in varied formats & platforms and providing simplified interoperability with electronic devices. One of the significant reasons users tend to listen to podcasts compared to reading is convenience. Due to their busy lifestyle, users may not find time to read, and with portable electronic devices & earphones, they may listen to podcasts while multitasking. Podcasting is gaining popularity among users due to its multi-attributes such as listening while multitasking and listening on the move over old-fashioned reading. The users have access to a smartphone and internet connection that helps them to download the content and listen to it on a loop when they want to. The convenience of listening to podcasts anywhere at any given time is expected to highly contribute to the market growth over the next seven years.
Podcast creators can be anyone who has the art of displaying audio content correctly. Creating podcast content is a professional artwork that needs fresh content a podcast name, a podcast category or subcategory that suits the theme, a podcast description with relevant keywords, and a podcast rating to understand which audience the content is suitable for. With the growing market of podcast listeners, the number of podcast creators is also increasing. The flexibility of podcast genres such as news & politics, society & culture, comedy, sports, and others offers a wide range of opportunities for audio content creators to explore their talent, driving the market's growth. The emergence of sports podcasts is gaining traction in the market due to avid sports fans globally. Sports podcasters are inviting famous sports personalities to attract more fans and followers. Additionally, many media production companies are acquiring sports podcast producers to create a competitive edge over others in the market. Live broadcasting in real-time with no cuts, no post-production, and no editing presents real and raw content to the viewers. These podcasts are mostly in the form of debates, question-and-answer sessions, contests, and interviews. The emerging adoption of live podcasting has led key players in the market to launch applications that would enable podcasters to shoot live audio and videos.
With the wide acceptance of podcasts in the market, people from various age groups are motivated to listen to podcasts. The market is witnessing an increasing number of audiences with a variety of tastes and preferences. The traditional podcast market experienced very slow growth due to the difficulty in transcription and edition of content. With advancements in technology, content creation, edition, and distribution have become an easy and fast process, attracting new and emerging podcasters into the field. Moreover, the preference of podcast listeners to listen to content based on their community, racism, and other social issues, and motivational & inspirational content, which supports maintaining emotional and mental health, is driving the market growth.Many healthcare groups and associations launched podcasts related to health to make people more cautious and spread during the pandemic. For instance, in May 2021, the American Hospital Association (AHA), a group of healthcare systems, hospitals, networks, and other healthcare providers, released podcasts to spread the awareness and importance of community health improvement during and post the pandemic. These factors led to an increased number of content creators which further led to a restricted field of content leading to a certain limitation of audience.
This section will provide insights into the contents included in this podcasting market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Market drivers and restraints
Key market opportunities prioritized
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance
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