GVR Report cover Poultry Diagnostics Market Size, Share & Trends Report

Poultry Diagnostics Market Size, Share & Trends Analysis Report By Test Types (ELISA, PCR), By Disease Type (Avian Salmonellosis, Avian Influenza, Newcastle Disease), By Region, And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-1-68038-559-5
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2014 - 2015
  • Industry: Healthcare

Report Overview 

The global poultry diagnostic market size was estimated at USD 388.1 million in 2016. Increasing disease outbreaks such as Avian Influenza is a vital driver for the substantial growth of the market. Poultry disease outbreaks are the prime factor responsible for the significant growth of the poultry diagnostics market. These infections of flocks are affecting the global trade of layers, broilers, turkeys, and waterfowl. As a result, there have been continuous efforts to increase awareness about these diseases amongst farmers. The diseases are caused by various bacteria, fungi, viruses, protozoon pathogens, environmental stress, and nutritional deficiencies.

Poultry Diagnostics Market size, by test type

An emergence of animal health information portals specifically in the developed economies is expected to propel growth over the forecast period. Information produced in veterinary centers can be transferred to the Internet, which can be additionally imparted to different researchers and clinicians.

The integration of this service will encourage continuous developments of changes in ailment pervasiveness. This empowers ongoing correspondence that helps the proprietor to remember preventive diagnosis, consistent vaccination, type of vaccines to be given, medication refills, and dietary information.

The rising number of government initiatives to promote animal health products is presumed to drive the overall market growth during the forecast period. According to the UN Department of Economic and Social Affairs, global population is approximately 7.3 billion and it is anticipated to reach around 9.7 billion in 2050.

International Fund for Agricultural Development (IFAD) states that approximately more than 795 million people are undernourished or malnourished, globally. The above statistics illustrate the need for extensive efforts for food supply through large scale adoption of livestock animals and birds.

Poultry Diagnostics Market Trends

Rising awareness among consumers regarding optimal health has increased the demand for protein-rich food. Poultry products such as eggs and poultry meat have high protein content along with vitamin B, vitamin E, iron, magnesium, and zinc. Therefore, the increasing demand for efficient poultry farming is expected to cater to the growth of the market.

Moreover, poultry farming is a non-seasonal business. This enables organizations to generate revenue throughout the year. The capital required for starting this business ranges from $5000 to $25000. The higher profit associated with poultry farming is propelling its demand in the market. In 2020, poultry production accounted for USD 35.5 billion of the total economy in the United States.

In emerging markets such as India and China, a lack of awareness about poultry management is likely to act as a challenge. However, advancements in innovation and technology, along with government support in the form of initiatives such as subsidies, are anticipated to boost the market demand.

Test Type Insights

The market based on the test types has been segmented into ELISA, PCR, and other tests. The ELISA is a major contributor in the market. ELISA tests is used for the various types of avian influenza which has frequent outbreaks in various regions. Additionally, the ELISA test is accurate, cost-efficient and has greater sensitivity & specificity. All these factors contributed to the significant share of ELISA tests.

PCR based test followed ELISA test and held more than 30.0% share in 2016. These tests are mainly used for Mycoplasma infections, Newcastle and various types of influenza. Other tests are in uncharted territories which include serological tests and microbiological tests.

Disease Type Insights

Avian Influenza led the market with more than 24.0% share in 2016. Frequent outbreaks of influenza (bird flu) in Southeast Asian and African countries contributed to the substantial share.

Domestic birds is generally infected by the low pathogenic type causing respiratory diseases, decline in egg production and subclinical infections. In few cases, high pathogenic (HPAI) form may also infect domestic flocks. The high pathogenic type causes systemic infections and mortality.

Other diseases which includes various emerging infections and rare diseases are estimated to grow with a lucrative rate over the forecast period. ALV-J virus, poult enteritis, and mortality syndrome (PEMS) are the emerging poultry diseases that are gaining interest among veterinary diagnostics product developers. The availability of advanced diagnostic techniques facilitated the detection of these rare infections.

Avian Salmonellosis is considered to be the main bacteria caused disease in this vertical. Infections such as Pullorum disease, paratyphoid, and fowl typhoid are caused due to Salmonella infections. Salmonella infection is most commonly observed in chicken and turkey.

Regional Insights 

North America led global poultry diagnostic market with more than 35.0% share in 2016. This can be attributed to their advanced infrastructure pertaining to animal health, extensive distribution network, presence of multinational players and increasing awareness amongst farmers governed the growth of this segment.

Poultry Diagnostics Market share, by region

On the other hand, Asia Pacific is anticipated to grow at lucrative CAGR at 10.9% over the forecast period. Recent bird flu outbreaks in Southeast Asian countries, developing economy, and availability advanced products in this region is anticipated to bolster the growth of this region. 

Poultry Diagnostics Market Trends by Region

Key Companies & Market Share Insights

The market is consolidated in nature with top three to four players representing major share. There are numerous local manufacturers present in this space. Companies are increasing geographic footprints with offline and online sale of poultry diagnostic products. New product launches and strategic collaborations are the key sustainable strategies. Additionally, with supportive government initiatives and technological advancements, the demand for these products is likely to increase.

Recent Developments

  • On June 07, 2022, Zoetis Inc, announced an agreement regarding the acquisition of Basepaws. This acquisition is expected to assist Zoetis’ portfolio in animal health and pet care innovations

  • On Apr 23, 2022, BioChek announced the acquisition of BIOTECON. The CEO of BioChek stated that the development would aid them in offering a comprehensive diagnostic management solution for the complete production and distribution system to their customers

  • On Apr 19, 2022, Zoetis added its AI Blood Smear testing to Vetscan Imagyst, a multipurpose platform, which provides AI fecal analysis, AI blood smear, and digital cytology image transfer for offering optimum care for cats and dogs

Some of the prominent players in the poultry diagnostic market include Zoetis, QIAGEN, IDvet, BioChek Smart Veterinary Diagnostics, Bioneer Corporation, Thermo Fisher Scientific Inc., Biogenetics Biotechnology Company, MEGACOR Diagnostik GmbH, IDEXX Laboratories, Inc., and FinTech, LTD.

The key strategic initiatives undertaken by these players include mergers & acquisitions, new product launches, and manufacturing expansion. For instance, in August 2015, the company completed the acquisition of KL Products, Inc. a leader in poultry hatchery automation technology. This acquisition helped a company to become a leader in poultry technology.

Poultry Diagnostics Market Report Scope

Report Attribute


Revenue forecast in 2025

USD 771.4 million

Growth rate

CAGR of 9.6% from 2017 to 2025

Base year for estimation


Actual estimates/Historic data

2014 - 2015

Forecast period

2017 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2017 to 2025

Segments covered

Test types, disease types and region

Regional scope

North America, Europe, Asia Pacific, Latin America, MEA

Country scope

U.S., Canada, UK, Germany, China, Japan, Mexico, Brazil, South Africa.

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Key companies profiled

Zoetis, QIAGEN, IDvet, BioChek Smart Veterinary Diagnostics, Bioneer Corporation, Thermo Fisher Scientific Inc., Biogenetics Biotechnology Company, MEGACOR Diagnostik GmbH, IDEXX Laboratories, Inc., and FinTech, LTD.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Poultry Diagnostics Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global poultry diagnostics market report on the basis of test type, disease type, and region:

Global Poultry Diagnostics Market Segmentation

  • Test Type Outlook (Revenue, USD Million; 2014 - 2025)

    • ELISA

    • PCR

    • Other

  • Disease Type Outlook (Revenue, USD Million; 2014 - 2025)

    • Avian Salmonellosis 

    • Avian Influenza 

    • Newcastle Disease

    • Avian Mycoplasmosis

    • Infectious Bronchitis 

    • Infectious Bursal Disease 

    • Avian Pasteurellosis 

    • Avian Encephalomyelitis 

    • Avian Reovirus 

    • Chicken Anemia

    • Other Diseases

  • Regional Outlook (Revenue, USD Million; 2014 - 2025)

    • North America

    • Europe

    • Asia Pacific

    • Latin America

    • MEA

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