Poultry Diagnostics Market Report

Poultry Diagnostics Market Analysis By Test Types (ELISA, PCR), By Disease Type (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Infectious Bursal Disease, Avian Encephalomyelitis, Avian Reovirus), By Region, And Segment Forecasts, 2014 - 2025

  • Published Date: Aug, 2017
  • Base Year for Estimate: 2016
  • Report ID: GVR-1-68038-559-5
  • Format: Electronic (PDF)
  • Historical Data: 2014-2016
  • Number of Pages: 120

Industry Insights

The global poultry diagnostics market size was valued at USD 338.1 million in 2016 and is expected to grow at a CAGR of 9.6% over the forecast period. Poultry disease outbreaks are the prime factor responsible for significant growth of the poultry diagnostics market. These infections of flocks are affecting the global trade of layers, broilers, turkeys, and water fowl. As a result, there have been continuous efforts to increase the awareness about these diseases amongst farmers. The diseases are caused by various bacteria, fungi, viruses, protozoon pathogens, environmental stress and nutritional deficiencies.

For a couple of decades, the poultry farmers have been largely affected by avian influenza (bird flu) pathogen. This infection is more prevalent in developing regions such as Southeast Asia, and African countries. For instance, recently on 12th July 2017, Vietnam reported the outbreak of highly pathogenic H5N1 strains of bird flu as per the World Organization for Animal Health (OIE). According to reports, this virus affected more than 1,135 birds and directly killed approximately 300 birds.

U.S. poultry diagnostics market, by test types, 2014 - 2025 (USD Million)

U.S. poultry diagnostics market

Technological advancements in animal healthcare is one of the key driver and is expected to act as future growth opportunities. The advent of efficient animal owner mobile technology, information management systems and vaccine banks are key advancements taking place in this industry. For instance, a laboratory network project named “MediLabSecure” was established, which aims to identify emerging viruses and pathogens in 19 countries in the Mediterranean regions and 57 labs were involved.

The absence of streamlining the national regulatory processes is one of the critical growth-restricting factors. Streamlining is highly required for diagnostic products, which possess the high growth potential in the market. In addition, lack of transparency and broader inefficiency in the procurement of these products further contributes and exert a negative impact on the overall growth.

Test Type Insights

The market, based on the test types has been segmented into ELISA, PCR and other tests. The ELISA is a major contributor in the market of poultry diagnostics. ELISA test is used for various types of avian influenza which have frequent outbreaks in various regions. Additionally, ELISA test is accurate, cost efficient and has greater sensitivity & specificity. All these factors together contributed to the dominion of ELISA tests.

ELISA is a highly specific, reproducible and specific test. It is offered in fully automatic or semi- automatic versions in many commercial test kits. The test is also capable of high throughput testing which can be useful in case of disease outbreak.

PCR based test followed ELISA test and held more than 30.0% share in 2016. These tests are mainly used for the Mycoplasma infections, Newcastle and various types of influenza. The traditional PCR techniques are rapidly being replaced by real-time PCR.

Real time PCR enables rapid identification of pathogens and provides great accuracy. PCR and its various derivatives enable implementation of appropriate treatment at an early stage and reduce bigger outbreak.

Disease Type Insights

Avian Influenza led the market with more than 24.0% share in 2016. Frequent outbreaks of influenza (bird flu) in Southeast Asian and African countries contributed towards the substantial share.

Domestic birds generally gets infected by the low pathogenic type causing respiratory diseases, decline in egg production and subclinical infections. In few cases, High Pathogenic Avian Influenza (HPAI) may also infect domestic flocks. The high pathogenic type causes systemic infections and mortality.

Other disease including various emerging infections and rare conditions is likely to exhibit supreme growth over the forecast period. ALV-J virus, and Poult Enteritis & Mortality Syndrome (PEMS) are a couple of emerging poultry disease, which is gaining attraction among veterinary products developers. Availability of advanced diagnostic techniques is further facilitating detection of these rare infections.

Avian Salmonellosis is considered to be the foremost bacteria-caused-disease in this vertical. Infections such as Pullorum disease, paratyphoid, and fowl typhoid are caused due to Salmonella infections. Salmonella infection is most commonly observed in chicken and turkey.

Global poultry diagnostics market, by region, 2016 (%)

Global poultry diagnostics market

Regional Insights

North America led global poultry diagnostic market with more than 35.0% share in 2016. Advanced infrastructure pertaining to animal health, extensive distribution network, the presence of multinational players and increasing awareness amongst farmers governed the growth of this segment.

On the other hand, Asia Pacific is anticipated to grow at a lucrative CAGR at 10.9% over the forecast period. Recent bird flu outbreaks in Southeast Asian countries, developing economy, and availability of advanced products in this region are anticipated to bolster the growth of this region.

Competitive Insights

The key players in poultry diagnostic market include Zoetis, QIAGEN, IDvet, BioChek Smart Veterinary Diagnostics, Bioneer Corporation, Thermo Fisher Scientific Inc., Biogenetics Biotechnology Company, MEGACOR Diagnostik GmbH, IDEXX Laboratories, Inc., and FinTech, LTD.

The key strategic initiatives undertaken by these players include mergers & acquisition, new product launches, and manufacturing expansion. For instance, in August 2015, the company completed the acquisition of KL Products, Inc. a leader in poultry hatchery automation technology. This acquisition helped the company to become a leader in poultry technology.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 – 2016

Forecast period

2017 – 2025

Market representation

Revenue in USD Million & CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Canada, UK, France, Poland, Denmark, Italy, China, India, Brazil, Argentina, South Africa, Saudi Arabia

Report coverage

Revenue, company share, competitive landscape, growth factors, trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the poultry diagnostics market on the basis of test types, disease type and region:

  • Test Type Outlook (Revenue, USD Million; 2014 - 2025)

    • ELISA

    • PCR

    • Other

  • Disease Type Outlook (Revenue, USD Million; 2014 - 2025)

    • Avian Salmonellosis 

    • Avian Influenza 

    • Newcastle Disease

    • Avian Mycoplasmosis

    • Infectious Bronchitis 

    • Infectious Bursal Disease 

    • Avian Pasteurellosis 

    • Avian Encephalomyelitis 

    • Avian Reovirus 

    • Chicken Anemia

    • Other Diseases

  • Regional Outlook (Revenue, USD Million; 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • France

      • UK

      • Poland

      • Denmark

      • Italy

    • Asia Pacific

      • China

      • India

    • Latin America

      • Mexico

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

Key questions answered by the report
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