Pregnancy Tracking And Postpartum Care Apps Market (2026 - 2033)

Pregnancy Tracking And Postpartum Care Apps Market Summary

According to a 2025 report by Galen Growth, Fem-Tech funding reached a record USD 2.2 billion in 2024, while venture activity in the sector has expanded 3.2 times over the past decade, outpacing growth in the broader digital health ecosystem. The report also identified a USD 360 billion market opportunity in women's health. 

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

To learn more about this report, Download Free Sample Report

The growing awareness of digital healthcare, coupled with the essential needs of pregnant women, is driving market innovation. Innovators are utilizing various mobile platforms to deliver high-quality women’s health solutions that help users track their health & well-being, access information on multiple health issues, and obtain answers to medical inquiries. Well-established companies in the women’s health market are offering pregnancy care management and fetal & infant development solutions coupled with educational content verified by renowned healthcare professionals. These companies focus on enhancing user engagement and generating awareness through their product/application offerings.

Mobile applications for smartphones have made it easier to monitor women’s health during and after pregnancy. With the easy availability of technologically advanced devices and increasing adoption of smartphones, innovators have started investing to make the most of the current situation of the industry, by focusing on delivering quality women’s health solutions through various mobile platforms, which would help pregnant women track their symptoms, record fetal development, avail educational content, network with other pregnant women, track contraction patterns, and avail other pre-partum and post-partum care services. Moreover, advancements in internet connectivity have significantly boosted the adoption of telehealth and telemedicine services across multiple healthcare verticals. Key players in the market are rapidly integrating advanced telehealth solutions and offering users virtual care solutions for pregnancy care management.

Health apps catering to women’s health have been gaining popularity in recent years. Various studies supporting their benefits, increasing awareness, and the rising penetration of health apps across geographies are among the factors boosting adoption. An increasing number of applications catering to specific issues for women, such as fertility, pregnancy tracking & postpartum care, and fitness & nutrition, has led to a rise in the number of users of such apps worldwide. Moreover, apps available in the market are constantly upgrading, or newer apps are being launched, which provide a detailed analysis of the user’s health. The perception of women regarding pregnancy-tracking and postpartum care apps is changing due to ongoing research demonstrating their use and growing awareness of these applications in the healthcare community & patients. For instance, according to a study published in Frontiers, apps supporting infant feeding practices and early prevention of childhood obesity were quite common in pregnant women.

The global female population is increasingly becoming aware and health-conscious, which is driving the demand for innovative digital solutions catering to their unmet health needs. Public awareness, the emergence of entrepreneurial startups addressing women’s health, growing funding & recognition, and the normalizing of women’s health issues are boosting the industry. Early movers addressing these prominent white spaces could focus on developing solutions to serve underserved communities in emerging economies & low-income countries.

The growing healthcare demands of the women's population across the globe are driving tech developers to develop applications that can majorly foster feelings of self-awareness, self-assessment, and empowerment. For instance, in May 2026, the postpartum care platform Momme was launched in the U.S. to address gaps in maternal healthcare after childbirth by providing recovery guidance, symptom monitoring, mental health assessments, and personalized care recommendations through a mobile application. Technological advancement is the core of the digital women’s healthcare market, evolving on the foundation of electronic medical records, analytics, mobile applications, AI, and cloud computing technologies.

Past pandemics had a positive impact on the market. Women’s digital health solutions saw significant increases in adoption rates and a dramatic rise in user numbers. Female communities across the globe were using fem-tech applications in maintaining a healthy lifestyle and well-being. For instance, a 2024 study published in the journal Women's Health surveyed 427 pregnant or recently pregnant women in Australia and found that 94.2% used pregnancy mobile applications during pregnancy. Furthermore, 63.8% of respondents considered pregnancy apps a trustworthy source of information. 

Analyst Perspective

The pregnant women monitoring and postpartum care apps market is likely to experience significant growth, fueled by increased attention to maternal healthcare, high smartphone penetration, and rising digital healthcare adoption among women. However, concerns about data privacy, cybersecurity & the accuracy of health-related information may hinder market growth. The technological advancements, such as the incorporation of artificial intelligence, health monitoring, teleconsultation services, and the increasing emphasis on postpartum care, offer immense opportunities for market players.

Application Insights

In 2025, the pre-partum application segment dominated the market, accounting for the largest revenue share of approximately 60.0%. Growing health consciousness and awareness towards available digital health technologies amongst the female population is driving the market growth. App developers are offering social networking features, pregnancy tracking, product/service recommendations, fetal development tracking, fitness & exercise regime recommendations, and educational content. Among all the prevalent health issues faced by females, maternal mortality is a rapidly growing concern across the globe, especially in emerging and underdeveloped economies.

According to the World Health Organization (WHO), in 2025, approximately 260,000 women died during and following pregnancy and childbirth in 2023, with the global maternal mortality ratio estimated at 197 deaths per 100,000 live births. Due to the high maternal mortality rate, mobile application developers are innovating pregnancy tracking and postpartum care apps, which provide verified medical content to pregnant mothers and offer virtual care solutions. For example, Bonzun offers virtual midwife solutions through telemedicine & teleconsultation services to pregnant mothers. Similarly, Ovia Health’s Ovia Pregnancy and Glow Inc.’s Nurture offer personalized solutions for monitoring fetal development and providing emergency contact with healthcare professionals.

As women can now plan their pregnancy via digital tools, they can also monitor their pregnancy phases. The women’s health technology has not only limited itself to reproductive health but has also ventured into pregnancy monitoring that helps pregnant women track their own health and their fetus’s health in real time.

On the other hand, the post-partum care application is anticipated to register the fastest growth rate over the forecast period. The growing prevalence of post-partum depression amongst females is driving the demand for this application. As per BMC public health Postpartum depression (PPD) affects around 10% of women, or 1 in 7 women, after giving birth. The onset of depressive episodes after childbirth occurs at a pivotal point in a woman’s life and can last for an extended period of 3 to 6 months. The increasing demand for postpartum apps is attracting investment from individuals and investors. For instance, in 2024, women's health investment reached a record USD 2.6 billion globally, according to Silicon Valley Bank's Innovation in Women's Health Report, reflecting growing investor confidence in Fem-Tech solutions, including pregnancy tracking, maternal health, and postpartum care applications." 

Device Insights

In 2025, smartphones dominated the market, accounting for the largest revenue share of over 67.0%. Evolving technology in the industry, coupled with growing health consciousness amongst the female population, is driving the adoption rate of smartphones to monitor & track pregnancy and avail post-partum care. The 162 million new 5G subscriptions added globally during the first quarter of 2026 brought the total past the three billion mark, to 3.1 billion subscriptions. This figure is expected to grow rapidly and is forecast to more than double (to 6.4 billion) by the end of 2031. Additionally, smartphone penetration among females in low- and middle-income countries was 65% in 2025. High penetration of smartphones, availability of decent internet connections, and growing awareness among females pertaining to the use of smartphones for personal and infant health are expected to encourage the growth of the segment.

On the other hand, the others segment is anticipated to register the fastest growth rate over the forecast period. For instance, according to the latest data from IDC’s Worldwide Wearable Device Tracker, global wearable device shipments grew 9.1% year over year in 2025, reaching 611.5 million units. The increasing prevalence of women’s health issues and growing health consciousness among female users are driving the adoption of wearables. Mobile phone integration, longer battery life, and wireless connectivity are key features users seek in wearable devices. Gamification, predictive analytics, and cloud synchronization are some of the significant innovations in wearable technology. 

Platform Insights

In 2025, the iOS platform segment dominated the market, accounting for over 52.0% of revenue due to the growing adoption of iOS devices in recent years. There were over 1.5 billion active iPhone users worldwide in 2025, with Apple’s total active device install base (including iPads, Macs, and Apple Watches) exceeding 2.5 billion globally. According to the Business of Apps, Apple sold a record 247 million iPhones globally in 2025, representing a 5 million-unit increase over the previous all-time high set in 2021. Pregnancy-tracking and postpartum care apps developed for iOS devices can provide a contraction tracker, a symptom tracker, a fetal & infant development tracker, social networking for pregnant women, and informational content. Some of the key applications developed in this segment for iOS devices are Pregnancy+, Ovia Pregnancy Tracker, Glow Nurture Pregnancy, Hello Belly Pregnancy Tracker, Move Your Bump, and Baby2Body.

On the other hand, the Android platform segment is anticipated to register the fastest growth rate over the forecast period. Pregnancy-tracking and pre- and post-partum care management applications for Android smartphones have gained popularity in recent years. The rising penetration of smartphones and improving internet connectivity are the key drivers behind the lucrative growth of the Android platform segment. According to BankMyCell, in 2024, there are over 3.9 billion Android users in 190 countries globally.

Regional Insights

In 2025, North America accounted for the largest revenue share of approximately 38.0% in the market. Widespread healthcare digitalization, coupled with rising smartphone ownership rates and enhanced internet coverage, is driving the demand for women’s health-related smart solutions. According to GSMA estimates, in 2024 there were approximately 319 million active smartphone users in North America. Rising healthcare spending and the growing need for improved pregnancy tracking and postpartum care management are among the factors driving growth in the North American market. Increasing per capita expenditure on healthcare is another factor likely to drive the market.

To learn more about this report, Download Free Sample Report

According to the Centers for Medicare & Medicaid Services (CMS), U.S. healthcare spending grew by 7.2% in 2024, reaching approximately USD 5.3 trillion, or USD 15,474 per person. Healthcare expenditure accounted for 18.0% of the nation's GDP. 

Asia Pacific Pregnancy Tracking And Postpartum Care Apps Market Trends

The Asia Pacific is anticipated to register the fastest growth rate over the forecast period. Growing demand for effective health technology, advancing digital infrastructure, increasing healthcare IT expenditure, and rising smartphone penetration is responsible for the Asia Pacific market growth. For instance, in February 2026, the Government of Tamil Nadu launched the 'Thaimai' mobile application to track high-risk pregnancies, antenatal checkups, immunizations, and maternal health indicators. The application provides reminders for medical visits and enables continuous monitoring of maternal health, reflecting the increasing integration of digital health solutions into pregnancy and postpartum care across the region.

Key Pregnancy Tracking And Postpartum Care Apps Company Insights

The pregnancy-tracking and postpartum care apps market is fragmented, with renowned players such as Glow & Ovia and several fem-tech entrepreneurial ventures serving different women’s health needs. Rising demand to meet unmet women’s health needs is prompting key participants to focus on their product development strategies and to develop innovative digital solutions. Application developers are focusing on enhancing user engagement by incorporating user-friendly, super-intuitive interfaces into their apps’ algorithms.

In addition, established players are developing their apps in multiple languages to expand their clientele worldwide. For instance, Flo Health Inc. launched Flo, a menstrual and pregnancy-tracking app available in 22 languages. The app allows users to track pregnancy and monitor fetal development, and offers personalized daily informational content. Furthermore, companies are venturing into developing solutions addressing post-partum depression. Some of the prominent players in the global pregnancy tracking and postpartum care apps market include:

Key Pregnancy Tracking And Postpartum Care Apps Companies

The following key companies have been profiled for this study on the pregnancy tracking and postpartum care apps market.

• Contraction Timer

• Ovia

• Glow Nurture

• Hypnobirthing: Calm Birth

• Baby2Body

• Hello Baby

• Pregnancy Tracker

• Baby Bump

• Pregnancy +

Recent Developments

• For instance, in May 2026, the Government of India upgraded its JANANI (Journey of Antenatal, Natal and Neonatal Integrated Care) platform to strengthen digital maternal and child healthcare management. The upgraded platform creates longitudinal digital health records covering antenatal, delivery, postnatal, and newborn care.

• June 2025, Flo Health announced the adoption of the Databricks Data Intelligence Platform to strengthen its AI capabilities, improve cycle prediction accuracy, and deliver more personalized health recommendations across fertility, pregnancy, and maternal health services.

Global Pregnancy Tracking And Postpartum Care Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global pregnancy tracking and postpartum care apps market report based on application, device, platform, and region: 

To learn more about this report, Download Free Sample Report

• Application Outlook (Revenue, USD Billion, 2021 - 2033)

  • Pre-partum

  • Post-partum

• Device Outlook (Revenue, USD Billion, 2021 - 2033)

  • Smartphones

  • Tablets

  • Others

• Platform Outlook (Revenue, USD Billion, 2021 - 2033)

  • Android

  • iOS

  • Others

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Russia

    • Denmark

    • Finland

    • Iceland

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Singapore

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait