Press-on Nails Market Size, Share & Trends Analysis Report By Material (Plastic, Acrylic, Gel, Silicon), By Shape (Square, Round, Oval, Coffin, Others), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Press-on Nails Market Size & Trends

The global press-on nails market size was estimated at USD 696.6 million in 2023 and is expected to expand at a CAGR of 6.5% from 2024 to 2030. Convenience and time efficiency are primary drivers, as press-on nails offer a quick, at-home solution for achieving salon-quality manicures. The COVID-19 pandemic accelerated this trend, pushing consumers to seek DIY beauty solutions. Improved product quality, including better adhesives and more realistic designs, has addressed previous concerns about durability and appearance. Social media platforms have played a crucial role in popularizing press-on nails, with influencers and beauty enthusiasts showcasing diverse styles and application techniques. The market has also benefited from increasing personalization in beauty, with press-on nails offering an accessible way to express individual style. Technological innovations have expanded design possibilities, including custom-fit nails and novel materials.

Innovation in design, materials, and application techniques is a major driver in the press-on nails market. Manufacturers are continuously experimenting with new materials like acrylic, gel, and hybrid compounds that offer durability and flexibility. Additionally, advancements in adhesive technology have made press-on nails more secure and longer-lasting, reducing the need for frequent replacements. For instance, the introduction of UV-cured press-on nails has revolutionized the market. These nails mimic the look and feel of salon-applied gel nails but can be applied at home with minimal effort. Brands like Kiss and Dashing Diva have capitalized on these advancements, offering products that provide a professional finish without the associated costs and time of salon visits.

The rise of social media and beauty influencers has significantly impacted consumer preferences, leading to an increased demand for aesthetically pleasing and customizable press-on nails. Consumers now seek nails that not only look good but also allow for personal expression and creativity. Manufacturers have responded by offering a vast array of designs, colors, and finishes. From holographic and metallic finishes to intricate nail art and themed collections, the options are endless. Customization kits that allow consumers to mix and match designs or even create their own have also become popular, catering to the growing trend of personalized beauty products.

One of the primary factors driving the popularity of press-on nails is the convenience they offer. Unlike traditional nail enhancements, press-on nails can be applied quickly and easily at home, saving time and money. This has made them particularly attractive to busy consumers who may not have the time to visit a salon regularly. The availability of press-on nails in a variety of retail channels, including drugstores, beauty supply stores, and online platforms, has further boosted their accessibility. Brands like Impress and Static Nails have developed strong e-commerce presences, offering consumers the convenience of shopping from home and delivering products directly to their doorsteps.

Social media platforms like Instagram, TikTok, and YouTube have played a significant role in popularizing press-on nails. Beauty influencers and celebrities often showcase their nail art and press-on nail designs, driving trends and influencing consumer preferences. Celebrity endorsements have also contributed to the growth of the press-on nails market. High-profile collaborations between celebrities and nail brands bring significant attention to press-on nails, enhancing their desirability. Celebrities are launching their own brands in the market.

For instance, in March 2024, Nicki Minaj launched a new press-on nail collection called Pink Friday Nails, inspired by her own nail designs and outfits. The collection features 11 designs in a variety of colourways, including matte, chrome, and intricate designs with up to 300 gems. The collection aims to fill the gap between expensive custom nail designs and low-quality drugstore alternatives. Priced between USD 20 and USD 25, the press-on nail kits will be available for purchase on the brand's website.

Material Insights

Plastic press-on nails accounted for a revenue share of 38.07% in 2023, due to its affordability, versatility, and ease of production. Plastic press-on nails are cost-effective to manufacture, allowing brands to offer a wide range of designs and styles at competitive prices. This affordability makes them accessible to a broad consumer base. Additionally, plastic is a highly versatile material that can be easily molded into various shapes and lengths, enabling manufacturers to create diverse nail designs to cater to different consumer preferences.

The durability of plastic also ensures that the nails can withstand daily wear and tear, providing a practical and long-lasting solution for consumers. Furthermore, the widespread availability and popularity of plastic press-on nails are bolstered by extensive marketing and distribution networks established by leading brands, making them readily available in retail stores and online platforms worldwide.

The gel press-on nails segment is expected to grow at a CAGR of 7.1% from 2024 to 2030 owing to their superior quality, realistic appearance, and enhanced durability. Gel nails offer a glossy, salon-like finish that closely mimics professional gel manicures, which appeals to consumers seeking a high-end look without the expense and time commitment of visiting a salon. The flexible nature of gel material provides a more comfortable fit and a natural feel, enhancing user experience. Additionally, gel press-on nails often incorporate advanced adhesive technologies that ensure a secure fit and extended wear time, addressing common issues such as nails popping off prematurely. The increasing consumer preference for premium beauty products, coupled with the growing popularity of DIY nail art and at-home manicures, has fueled the demand for gel press-on nails. This trend is further supported by innovations in product formulations and application methods, making gel nails more user-friendly and accessible to a broader audience.

Shape Insights

Square press-on nails accounted for a revenue share of 28.16% in the market in 2023, due to their classic and versatile appeal. The square shape offers a balanced and practical design that suits a wide range of personal styles and occasions, from professional settings to casual wear. Its straight edges and flat tips provide a sturdy and durable structure, reducing the likelihood of chipping or breaking. This makes square nails a reliable choice for consumers who prioritize longevity and ease of maintenance. Additionally, square nails are relatively easy to apply and file to the desired length, making them a popular choice for both beginners and seasoned users. The widespread popularity of this shape has led many brands to focus on producing a variety of square nail designs, further cementing its dominance in the market.

On the other hand, the coffin press-on nails segment is expected to grow with a CAGR of 7.7% from 2024 to 2030, owing to their trendy and edgy aesthetic, which appeals particularly to younger consumers and fashion-forward individuals. The coffin shape, characterized by its tapered sides and squared-off tip, offers a dramatic and elegant look that has gained popularity through social media influencers and celebrities. This shape provides ample surface area for intricate nail art and bold designs, making it a favorite among those who enjoy experimenting with nail fashion. The rise of DIY beauty trends and the desire for salon-quality manicures at home have also contributed to the growing demand for coffin-shaped nails. As consumers seek unique and eye-catching styles, the coffin shape stands out as a symbol of contemporary nail fashion, driving its fast-paced growth in the market.

Distribution Channel Insights

Sales through offline channel accounted for a revenue share of 60.58% in 2023 in the press-on nails market. Consumers often prefer purchasing beauty products, including press-on nails, from physical stores where they can see, touch, and try the products before buying. This immediate access to products, combined with the ability to receive personalized advice from store staff, enhances the shopping experience and builds consumer trust. Additionally, offline channels such as beauty supply stores, drugstores, and specialty nail salons have established strong relationships with customers through consistent product availability and customer service.

Sales of press-on nails through online channel are expected to grow with a CAGR of 8.3% from 2024 to 2030. E-commerce platforms allow consumers to browse and purchase press-on nails from the comfort of their homes, providing a seamless and hassle-free shopping experience. The vast array of products available online, including niche and specialty items that may not be found in physical stores, attracts a diverse customer base. Additionally, online reviews and tutorials help consumers make informed decisions, boosting their confidence in online purchases. The growth of social media and digital marketing has also played a significant role in promoting online sales, as brands leverage influencers and targeted ads to reach a broader audience.

Regional Insights

North America press-on nails market accounted for a revenue share of over 34.58% in 2023. The region's well-established beauty and personal care sector, coupled with a high disposable income, enables consumers to invest in a wide range of beauty products, including press-on nails. The presence of leading brands and frequent product innovations contribute to the market's growth and popularity. Additionally, the cultural emphasis on personal grooming and appearance fuels the demand for convenient and stylish nail solutions. The extensive distribution networks, including numerous retail stores, salons, and online platforms, ensure easy access to press-on nails across the region.

U.S. Press-on Nails Market Trends

The press-on nails market of the U.S. is expected to grow at a CAGR of 5.9% from 2024 to 2030. Convenience and time-saving benefits are paramount, appealing to busy consumers who desire salon-quality nails without the time commitment. The COVID-19 pandemic accelerated this trend, as salon closures pushed many to seek at-home nail solutions. Social media influence, particularly from platforms like Instagram and TikTok, has popularized press-on nails among younger demographics, with influencers showcasing diverse designs and application techniques. Technological advancements have improved the quality, durability, and reusability of press-on nails, addressing previous concerns about their longevity.

Asia Pacific Press-On Nails Market Trends

Asia Pacific press-on nails market is expected to grow with a CAGR of 7.2% from 2024 to 2030. owing to its expanding middle class, increasing disposable income, and rising beauty consciousness. The region's diverse and dynamic consumer base is increasingly embracing Western beauty trends and DIY nail care products. Countries like South Korea and Japan, known for their beauty innovation and trendsetting, have significantly influenced the growth of the press-on nails market. The growing popularity of K-beauty and J-beauty products, combined with the influence of social media and beauty influencers, drives consumer interest in press-on nails. Additionally, the rapid expansion of e-commerce platforms in the region provides consumers with easy access to a wide variety of press-on nail products, further fueling market growth.

Europe Press-On Nails Market Trends

The press-on nails market of Europe is expected to grow at a CAGR of 6.5% from 2024 to 2030.There's a rising trend towards personalization and self-expression in beauty, with press-on nails offering an accessible way to experiment with different styles. The European market has seen an influx of innovative designs and collaborations with fashion brands, elevating press-on nails from a budget option to a fashion accessory. Economic factors play a role too, as press-on nails offer a more affordable alternative to regular salon visits, especially appealing in countries with economic uncertainties. The growing acceptance of artificial nails in professional settings has expanded the customer base beyond casual or occasional use.

Key Press-On Nails Company Insights

The market is characterized by the presence of well-established and emerging players who are continually innovating to meet evolving consumer preferences. Manufacturers are actively expanding their product portfolios to include a wide variety of press-on nails, catering to diverse customer needs and preferences. This expansion includes offering different shapes, sizes, colors, designs, and materials to appeal to a broad audience, from fashion-forward individuals seeking trendy and unique styles to professionals looking for understated, durable options suitable for everyday wear. They are also introducing nails of different lengths, from short and medium to long, allowing customers to choose based on their comfort and lifestyle needs.

Recent Developments

• In November 2023, "Never Have I Ever" introduced artist-licensed press-on nails inspired by the vibrant streets of NYC, aiming to merge intricacies of art with fashion. Collaborating with artists like Jocelyn Tsaih, Omotola, HeySu Lee, and Keiko Yamazaki, each nail is envisioned as a wearable and affordable masterpiece, celebrating personal expression and creativity.

• In September 2023, Paintbox, the New York-based nail studio and brand launched its first-ever collection of press-on nails. During New York Fashion Week (NYFW), Paintbox introduced its biggest innovation in a decade: "Ready-to-Wear nail art" press-ons. Models at top shows wore the limited edition NYFW launch line while walking the runway.

• In May 2023, KISS Products Inc., renowned for professional-quality nail products, expands its imPRESS Press-On Manicure line with imPRESS Press-On Pedicure. These instant toenails require no glue, featuring pre-applied adhesive for quick application. Designed for easy DIY use, the collection offers trendy styles and salon-quality results at home, revolutionizing pedicures with simplicity and convenience year-round.

Press-on Nails Market Report Scope

Global Press-on Nails Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global press-on nails market report based on material, shape, distribution channel, and region.

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Plastic

  • Acrylic

  • Gel

  • Silicon

• Shape Outlook (Revenue, USD Million, 2018 - 2030)

  • Square

  • Round

  • Oval

  • Coffin

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE