GVR Report cover Sealing & Strapping Packaging Tapes Market Size, Share & Trends Report

Sealing & Strapping Packaging Tapes Market Size, Share & Trends Analysis Report By Material (Paper, Polypropylene), By Adhesive (Acrylic, Rubber-based, Silicone), By Application, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68038-597-7
  • Number of Report Pages: 143
  • Format: PDF, Horizon Databook
  • Historical Range: 2016 - 2018
  • Forecast Period: 2020 - 2027 
  • Industry: Advanced Materials

Report Overview

The global sealing and strapping packaging tapes market size was estimated at USD 18.55 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 4.8 % from 2020 to 2027. Exponentially rising demand for the product for securing shipments in developing economies is projected to drive the overall market growth. E-commerce sector is witnessing rapid advancements supported by the emergence of the digital economy across the globe. In addition, the existence of a larger set of the untapped potential market is expected to positively influence the growth of the e-commerce sector. This growth is anticipated to drive the demand for packaging tapes for e-commerce shipments.

Sealing & Strapping Packaging Tapes Market size, by material

The rising e-commerce sector has increased the complexity in the supply chain for direct channels. Thus, indirect to the consumer delivery channel, the e-commerce shipment is expected to be handled around 15 times more than the standard distribution channel. Hence, it will lead to a demand for secondary corrugated packaging, thereby expanding the scope for taping solutions.

The packaging is emerging as one of the most effective marketing channels for brand owners. This has further created a demand for secondary packages from the brand owners to carry their image to the home and not only the retail shops. This factor is expected to drive the demand for sealing and strapping packaging materials in the retail sector over the forecast period.

Advancements in digital printing coupled with a growing appetite for adoption of printing processes and systems in tapes manufacturing is forming tapes into one of the major marketing components for the brand owners. Thus, the added functionality in strapping & sealing packaging tapes is expected to drive its demand in future.

Top players are expanding their international structures in its retail consumer business, with a focus on the Asia Pacific and European economies, in order to supply their partners with internationally effective and market-driven product lines. In addition, they are involved in acquisitions in relevant markets, thereby improving their growth dynamics.

Sealing & Strapping Packaging Tapes Market Trends

The market is driven by the growing application of packaging adhesive-based tapes across all end-use sectors. Attributes of packaging tapes, such as short curing time, low cost, recyclability, re-tensioning, and flexible packaging attribute to the market growth during the forecast period. 

A packaging tape maker is required to consider the availability and price of raw materials when determining the cost structure for its goods. Sealing and strapping packing tapes are made from synthetic rubber, natural rubber, acrylic, and inorganic and organic compounds as raw materials. The majority of these basic materials are petroleum-based derivatives that are susceptible to commodity price volatility. Due to the rising global demand and political upheaval in the Middle East, oil prices have been extremely volatile in the past. The industry growth is hampered by the uncertainty and variations in feedstock costs and availability.

The increasing demand for sealing, strapping, and packaging tapes in Asia is being driven by growing awareness about sustainable and cost-effective packaging. This is likely to be opportunistic for the market in the region.

Material Insights

The polypropylene tapes segment held the largest share of around 40% of the sealing and strapping packaging tapes market in 2019. It is likely to expand at a CAGR of 4.1% in terms of revenue, over the forecast period. Superior impact and abrasion resistance offered by the aforementioned material is expected to lead to its usage in packaging for complex supply chains of direct sales channels.

In addition, polypropylene packaging tapes also offer superior water resistance and high flexibility. The development of newer products with additional features such as high aging and UV resistance coupled with suitability for manual and mechanical processing is expected to positively influence the demand for polypropylene tapes in the next eight years.

The paper tapes segment is also one of the most popular categories in the market that is likely to expand at a CAGR of 4.5% from 2020 to 2027. Exceptional flexibility, lightweight, transparency, and barrier to oxygen offered by the paper tapes were the major factors driving its demand in the overall market.

Industry participants are also involved in the development of advanced materials for the manufacturing of taping solutions. These materials are expected to offer superior properties such as low noise unwinding, high initial tack coupled with a high tear, and shock resistance, which in turn is expected to positively, influence its growth opportunities over the forecast period.

Adhesive Insights

Based on adhesive, the market for sealing and strapping packaging tapes is segmented into acrylic, rubber-based, and silicone adhesives. Rubber-based adhesive segment held the largest volume share of more than 45% in 2019. These adhesives offer clean removal and balanced adhesion on the applied surfaces. The segment is anticipated to witness steady demand due to high adhesive strength offered by the adhesive solution. In addition, it also offers stain resistance to various surfaces. The high shear strength offered by rubber-based adhesive also enables effective reinforcement of heavy corrugated boxed thereby increasing its utility in the packaging industry.

Sealing & Strapping Packaging Tapes Market share, by adhesive

Acrylic adhesives are also one of the most popular categories and are expected to register a CAGR of 4.9% over the forecast period. This type of adhesives offers several advantages such as excellent waterproofing and adhesion, which are expected to drive its demand over the forecast period. It also finds application across a broader range of industries, which in turn is also expected to contribute to the segment growth. The acrylic-based adhesive tapes are broadly used in automotive and medical applications owing to the exceptional adhesion properties offered by the product.

Application Insights

Strapping and bundling application dominated the overall with a market share of around 60% market in terms of revenue and is expected to witness a CAGR of 4.6% over the forecast period. The strapping tapes are broadly used for bundling or palletizing loose or packaged goods for transportation.

Strong tapes with sturdy backing allow minimal elongation when exposed to mechanical or environmental stress, thereby preventing consignments from slipping, moving, and shifting. This in turn reduces the transport damage of freight carriers and enhances the safety for personnel handling the transportation unit.

Carton sealing and inner packaging applications are expected to witness the fastest growth over the forecast period with a CAGR of 5.1% from 2020 to 2027. The sealing tapes offer high utility in securing shipments as well as reinforcing carton closures, which in turn is expected to boost its industry growth in the next eight years.

In addition, sealing tapes offer high utility in a wide variety of usages such as sealing smaller boxes, bags, and cans. In addition, they are used for packaging single items, food, and small industrial parts easily, securely and hygienically. Thus, the emerging ‘home delivery service’ trend is expected to push the demand for these tapes in carton sealing and inner packaging applications.

Regional Insights

Asia Pacific held the largest volume share of more than 45% in 2019 and is expected to witness a rapid CAGR of 7.0% over the forecast period. This growth is supplemented by rising penetration of e-commerce retail in emerging economies such as India and Indonesia. However, the contingency regarding the manufacturing trends in the region post-pandemic is expected to negatively affect the overall market growth.

Lockdown and social distancing strategies employed by the several economies in Asia Pacific to curb the COVID-19 spread has boosted the direct channel sales in the region. Thus, the rising preference for door delivery services is expected to benefit the demand for sealing and strapping packaging components in the current scenario.

Sealing & Strapping Packaging Tapes Market Trends by Region

Asia Pacific is also the hub for textile manufacturing, thus the largest textile exporter in the world. The growth of the outdoor and sports apparel industry backed by the rising health awareness among consumers and heightening fitness activities is expected to bolster the textile sector in the region, thereby boosting the demand for taping solutions for textile shipments.

North America and Europe are the two regions most affected by COVID-19 pandemic, thereby putting several economic activities at a halt. However, the rising demand for healthcare supplies and personnel protective equipment in these regions to curb the spread is expected to benefit the demand for packaging tape to secure these healthcare shipments.

Key Companies & Market Share Insights

These top industry players operate their businesses through top established brands, a vast product line, and a strong geographical presence across several regions. In addition, they are consistently employing efforts to exhibit a high degree of innovation and use advanced technologies to attain a competitive edge in the industry, thereby strengthening their foothold in the market. Some of the prominent players in the sealing and strapping packaging tapes market include:

  • 3M Company

  • Avery Dennison Corporation

  • Nitto Denko Corporation

  • Tesa SE

  • Intertape Polymer Group

  • Scapa Group plc

  • Wuhan HuaxiaNanfeng Adhesive Tapes

  • Shrutapes

  • Mactac

  • Nichiban (Japan)

Recent Developments

  • In March 2023, Avery Dennison Performance Tapes launched four new tapes namely FT 8299, FBD 8393, FBD 8393 12 PT, and FL 0833 PCK in its existing product Core Series Portfolio. These new tapes will feature adhesive technologies to enable simplified and rapid quoting.

  • In June 2022, Nitto acquired Bend laboratories, to combine Nitto's worldwide base and key technologies, such as adhesive technology and flexible printed circuit technology, with Bend's flexible sensor expertise to provide excellent durability and flexibility.

Sealing & Strapping Packaging Tapes Market Report Scope

Report Attribute


Market size value in 2020

USD 18.9 billion

Market size volume in 2020

25,608.3 million square meters

Revenue forecast in 2027

USD 27.1 bllion

Volume forecast in 2027

36,356.6 million square meters

Growth Rate

CAGR of 4.8% (revenue-based) from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Volume in million square meters, revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Material, Adhesive, Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; China; Japan; India; Indonesia; Brazil; Argentina

Key companies profiled

3M Company; Avery Dennison Corporation; Nitto Denko Corporation; Tesa SE; Intertape Polymer Group; Scapa Group plc; Wuhan HuaxiaNanfeng Adhesive Tapes; Shrutapes; Mactac; and Nichiban

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Sealing & Strapping Packaging Tapes Market Segmentation

This report forecasts volume and revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global sealing and strapping packaging tapes market report on the basis of material, adhesive, application, and region:

Global Sealing & Strapping Packaging Tapes Market Segmentation

  • Material Outlook (Volume, Million Square Meters; Revenue, USD Million, 2016 - 2027)

    • Paper

    • Polypropylene

    • Polyvinyl Chloride

    • Other

  • Adhesive Outlook (Million Square Meters; Revenue, USD Million, 2016 - 2027)

    • Acrylic

    • Rubber-based

    • Silicone

    • Others

  • Application Outlook (Million Square Meters; Revenue, USD Million, 2016 - 2027)

    • Carton Sealing & Inner Packaging

    • Strapping & Bundling

  • Regional Outlook (Million Square Meters; Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

      • Canada

      • Mexico

    • Europe

      • The U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Indonesia

    • Central & South America (CSA)

      • Brazil

      • Argentina

    • Middle East & Africa (MEA)

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