GVR Report cover Shampoo Bar Market Size, Share & Trends Report

Shampoo Bar Market Size, Share & Trends Analysis Report By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-950-0
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Report Overview

The global shampoo bar market size to be valued at USD 17.0 million by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 7.6% during the forecast period. Rising awareness regarding health, hygiene, and harmful side effects associated with the long term use of chemical cosmetics and personal care products are propelling the demand for shampoo bar with zero plastic waste. In addition, in order to cut down the increasing burden of plastic waste, customers are adopting packaging free personal care products. Growing consumer awareness regarding personal hygiene and safety from harmful chemicals including parabens, phthalates, and aluminum salts is expected to promote the demand for shampoo derived from organic, herbal, and natural ingredients. In addition, changing consumer preferences for natural ingredient products due to their advantages such as dandruff protection and hair fall control is expected to boost the growth of the shampoo bar industry over the forecast period. 

Shampoo Bar Market size, by distribution channel

According to the American Academy of Dermatology (AAD), approximately 80 million Americans (30 million women and 50 million men) are affected from hair loss. These health issues are promoting the all-natural and organic hair care products, including bar shampoos.

Over the past few years, plastic waste has become a major environmental concern owing to its harmful effects on marine life as well as human and other land animals. According to the World Bank Group, in 2016, the world generated 242 million tons of plastic wastes. In addition, according to the ‘Our World in Data’, a non-profit organization, commodity packaging is the dominating application sector, accounting for around 42% of the total global plastic waste. This global issue led the manufacturers to avoid plastic packaging, especially in cosmetics product packaging. These global pollution issues will promote the packing free shampoo bars over the forecast period.

Government policies are supporting organic and natural cosmetics and personal care products. For instance, in April 2014, the European Commission has amended Annex II of the EU cosmetic Regulation, by prohibiting five types of parabens in cosmetic products including isopropylparaben, isobutylparaben, phenylparaben, benzylparaben, and pentylparaben. These stringent government policies are expected to support the utility of shampoo bar in the foreseeable future.

Shampoo Bar Market Trends

The market growth is attributed to the significance in consumer awareness for negative effects of chemical-based shampoos, hygiene concerns, and the benefits of using natural herbs and organic constituents in shampoo bars. Consumer concerns about hair loss and dandruff are also driving the demand for shampoo bars. Moreover, the market is growing due to the high consumer awareness for negative environmental effects of plastic containers for liquid shampoo. This environmental awareness is expected to drive the market growth in the forecast period.

The scalp condition is affected due to a variety of elements that are inclusive of poor eating habits, climatic changes, stress, and others. As a result, there is a high occurrence of hair-related problems among all age groups. Therefore, the need for essential hair nourishment, and better scalp conditions are expected to drive market expansion in the forecast period.

The production cost is expected to be high due to the limited availability of herbal ingredients that is projected to narrow down the customer base for shampoo bar market.

Distribution Channel Insights

Online distribution channel emerged as the largest segment in 2018, accounting for 70.5% share of the global revenue. The bar shampoo product is in its emerging stage therefore, the product needs a lot of marketing strategies such as product advertisement, celebrity marketing, and product awareness campaigns. Key manufacturers are adopting strategies to promote the products in online platforms. For instance, in September 2016, U.K. based Lush Cosmetics announced to launch its 24/7 TV video channel in order to increase the product visibility as well as customer penetration through online channels.

Offline channels are expected to generate a revenue of USD 5.0 million by the year 2025. Key players are launching exclusive stores in order to increase the product visibility. For instance, in January 2019, Lush Retail Ltd. opened its exclusive outlet in Manchester, the U.K. This exclusive outlet is packaging free, which means that the products are free from plastic packaging.

Regional Insights

North America emerged as the largest regional market in 2018, accounting for 65.7% share of the total revenue. Most of the key players of the product such as J R Liggett Ltd. Inc., Plaine Products, and Osmia Organics, LLC are U.S. based, due to which the product has the highest penetration in this region as compared to any other region. Manufacturer are adopting marketing strategies such as new product launch, expansion of retail chain, and mergers and acquisitions. For instance, in July 2017, Rocky Mountain Soap Company Inc., a Canada based bar shampoo manufacturer, announced the expansion of its retail chain. The company decided to add 10 retail shops in western Canada. These initiatives ensure the significant demand for the product over the forecast period.

Shampoo Bar Market share, by region

Asia Pacific is the fastest growing regional market with a CAGR of 8.2% from 2019 to 2025. Manufacturers are launching new products with various messages such as organic, herbal, and chemical free in order to promote product qualities among the customers. Over the past few years, Australia, New Zealand, and China have witnessed an increase in product launch. For instance, in January 2017, Lush Retail Ltd., re-launched its bar shampoo product with a cruelty-free message.

Shampoo Bar Market Trends by Region

Key Companies & Market Share Insights

The global market is fragmented in nature owing to the presence of a large number of domestic as well as foreign players. Major market players and new entrants are offering customized products with added nutritional properties in order to increase customer penetration. Key manufacturers are taking innovative steps in order to gain the maximum customer base as well as to lead the industry.

For instance, in May 2016, Beauty And The Bees Pty Ltd., an Australia based company, launched Eggcellent Egg and Lemon Shampoo Bar in the U.K. The product is natural and handmade with some moisturizing properties of egg and a soft aroma of lemon as per the customer demand in the region. Moreover, the product is free from parabens and synthetic chemicals. These properties of the product helps to gain a competitive edge in the market over other manufacturers. These marketing strategies by manufacturers ensure the significant demand for shampoo bars over the forecast period.

Major players are increasing their product visibility geographically, especially in developed countries, in order to gain the maximum customer reach. Establishment of R&D centers, coupled with strategic partnerships with investment companies in order to launch new innovative technologies as per the customer demand in the region, is expected to remain a critical success factor over the next few years. Taking into account all the above-mentioned factors, producers are likely to focus on technology innovation catering particularly to the developing countries and untapped markets to gain maximum market share.

Recent Developments

  • In May 2022, L’Oréal, announced the investment in a Japanese personal care startup SPARTY, Inc. This strategic advancement of the L’Oréal will create enormous opportunities in the D2C Japanese beauty care market.

  • In July 2021, L’Oréal, announced the launch of shampoo bars with zero plastic packaging to support plastic-free initiatives. The shampoo bar is formulated with 94% of natural ingredients.

  • In January 2022, Oregon Soap Company, a prominent producer of castile shampoo bar soap, announced the partnership with the Carbonfund foundation to register its entire product range in the Carbonfree Product Certification Program.

Shampoo Bar Market Scope

Report Attribute


Revenue forecast in 2025

USD 17.0 million

Growth rate

CAGR of 7.6% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Distribution channel and region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; France; China; and Australia

Key companies profiled

Lush Retail Ltd.; J R Liggett Ltd Inc.; Plaine Products; Osmia Organics, LLC; BEAUTY AND THE BEES PTY LTD.; Oregon Soap Company;The Refill Shoppe;BIOME LIVING PTY. LTD.; Rocky Mountain Soap Company Inc.; Ethique Beauty Ltd.

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Global Shampoo Bar Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global shampoo bar market report on the basis of distribution channel and region:

Global Shampoo Bar Market Segmentation

  • Distribution Channel Outlook (Revenue, USD ‘000, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD ‘000, 2015 - 2025)

    • North America

      •  The U.S.

    • Europe

      • The U.K.

      • Germany

      •  France

    • Asia Pacific

      • China

      •  Australia

    • Central & South America

    • Middle East & Africa

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