GVR Report cover Shopping Application Market Size, Share & Trends Report

Shopping Application Market Size, Share & Trends Analysis Report By Marketplace (Google Play Store, Apple iOS Store), By Region (North America, Europe, Asia Pacific, Central & South Africa, Middle East & Africa), And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-940-7
  • Number of Report Pages: 72
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2020
  • Forecast Period: 2022 - 2028 
  • Industry: Technology

Report Overview 

The global shopping application market size was valued at USD 868.4 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 14.0% from 2022 to 2028. The market growth can be credited to the rising demand for eco-friendly handmade products in Asia Pacific. The growing demand for AI-based shopping apps in the U.S. is propelling the market growth. Moreover, the ease of shipment, along with cost-effective aftermarket service across the globe, is anticipated to refuel the market growth.

  U.S. shopping application market size, by marketplace, 2019 - 2028 (USD Million)

A surge in the adoption of digital portals in Europe, coupled with the rising demand for premium desire products, is propelling the market growth. However, high-priced products with lower quality are hindering the market growth. At present, key players are focusing to adopt multiple access enabled shopping apps. Hence, the market for shopping apps is expected to witness significant growth during the forecast period.

The national lockdown was enforced across the globe owing to the outbreak of coronavirus. The global supply chain network of the offline industry slowed down due to the strict regulations implemented across the globe. Smoother in-app purchasing service and the rapid shift of consumers toward e-business apps offered a dramatic boost for shopping apps. The market had gained traction during the pandemic era owing to the rising demand for Google analytics app services. The growing demand to eliminate the operating cost from the suppliers of India is helping to boost the revenue. 

The growing investment from Lazada to provide AI-based search filters to judge the category, brand, and price of the product is propelling the market growth. Rapidly growing demand for the best discount deal shopping apps across the globe is bolstering the market growth. These apps are majorly used to provide push notifications to know about the latest deals, arrivals, and exclusive offers. The integration of e-mail marketing in the U.S. is set to drive the market.

Automatic app backup, responsive design, and tracking code integration offered by the key players are propelling the market growth. The rising concerns over promotion management campaigning across the globe are refueling the market growth. The key players of the market are providing compatible dashboard tools for the shopping apps with the help of android and iOS-based platforms. The support of social networking platforms and live chat features will refuel the market growth.

Marketplace Insights

The Google play store segment held the largest revenue share of over 55.0% in 2021. Best Android widgets, price comparison tracker, open ecosystem, personalized alerts features for shopping apps, and intelligent multitasking systems are refueling the market growth. Android platform is providing offers over 2500 shopping apps with several international brands. A larger number of shopping apps available on the play store will raise its popularity in the forthcoming years.

The Apple iOS store segment will register the highest growth rate over the forecast period. This can be credited to the growing demand for secured operating systems from the consumers in the U.S. and the U.K. Faster access and lucrative user interference features are refueling the market growth. Cloud storage, automatic shopping app updates, and an access-pass to expert validated advice for shopping apps are expected to fuel the market growth during the forecast period.

  Global shopping application market share, by marketplace, 2021 (%)

The others segment is projected to register a significant growth rate during the forecast timeline. Rising demand for UI interference Bada operating system from the consumers in China is propelling the market growth. Easy integration of the listbox, color picker, and multi-tab feature for shopping apps are propelling the demand for the Bada operating system. Adobe flash support and the flexibility of Bada platform will contribute to the market growth.

Regional Insights

Asia Pacific held the largest revenue share of over 45.0% share in 2021 due to the rising demand for electronic gadgets from consumers in China and India. The growing trend in Japan to adopt technologically advanced apps with the features of multilevel security and automatic site backup is propelling the market growth. The market in China is driven by the rising demand for breadcrumb navigation to easily browse through product categories. The ease of accessibility of shopping apps with multi-language support will contribute to the market growth. Moreover, the rising demand for 24/7 customer service in shopping apps is anticipated to boost the market growth.

Central and South America is projected to register the fastest CAGR of 17.7% from 2022 to 2028. This can be attributed to the growing demand for online portal apps from consumers in Brazil and Argentina. The emerging trend in Brazil to embrace machine learning chat support to run the shopping app is a key growth factor. Rising demand for consumer products in Argentina is estimated to escalate the market growth over the forecast period. Furthermore, the rising demand for premium apparel in Brazil is anticipated to boost the market growth.

Key Companies & Market Share Insights

The main focus of the companies is to provide a faster buying process for shopping apps.The key players are offering an e-shop on the digital server.Multiple companies are providing user-friendly purchasing options for their customers to improve online transaction services. Soaring demand for Android and Apple iOS devices across the world will create lucrative opportunities for the global key players. Some prominent players in the global shopping application market include: 

  • LimeRoad

  • Lazada

  • Tvisha Technologies


  • eBay

  • Gearbest

  • Tata Cliq

  • Etsy

  • Koovs

  • AJIO

Shopping Application Market Report Scope

Report Attribute


Market size value in 2022

USD 932.4 million

Revenue forecast in 2028

USD 2.17 billion

Growth rate

CAGR of 14.0% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Marketplace, region

Regional scope

North America; Europe; Asia Pacific; Central & Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K; Germany; France; China; India; Japan; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

 LimeRoad; Lazada; Tvisha Technologies; ZALORA; eBay; Gearbest; Tata Cliq; Etsy; Koovs; AJIO

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global shopping application market report on the basis of marketplace, and region:

  • Marketplace Outlook (Revenue, USD Million, 2017 - 2028)

    • Google Play Store

    • Apple iOS Store

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

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