GVR Report cover Small Kitchen Appliances Market Size, Share & Trends Report

Small Kitchen Appliances Market Size, Share & Trends Analysis Report By Type (Waffle Irons, Blenders, Mixers & Food Processors, Juicers, Deep Fryers, Egg Cookers), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-936-9
  • Number of Report Pages: 78
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2020
  • Forecast Period: 2022 - 2028 
  • Industry: Consumer Goods

Report Overview

The global small kitchen appliances market size was valued at USD 16.66 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2028. This can be credited to the growing demand for electric deep fryers from the consumers of China and India. The increasing demand for double-decker electric egg cookers is enhancing the sales of small kitchen appliances. Moreover, the rising popularity of anti-overflow waffle makers is further anticipated to boost the market growth during the forecast period. In 2020, the worldwide small kitchen appliance market was severely impacted by the COVID-19 pandemic. The non-essential business sector witnessed a severe hit in the aftermath of the pandemic. The supply chain of the kitchen appliances market had been slightly hampered during the financial year 2019-2020. The distribution channels such as offline stores were mildly hindered during this period. In the COVID-19 pandemic, the demand for small kitchen appliances products has been augmented, due to the growing demand for juicers and food processors.

U.S. small kitchen appliances market size, by type, 2019 - 2028 (USD Billion)

Growing investments from the U.S.-based small kitchen appliances firms such as Hamilton Beach and Chefman to procure waffle makers, and hard-boiled & soft-boiled egg cookers are refueling the market growth. Major players are procuring vertical cutters & blenders powered by energy-efficient food processors. The rapidly growing demand for Belgian waffle bakers from European consumers is driving the industry growth. At present, key players are focusing on launching technologically advanced small kitchen appliances products with maximum torque capability. Hence, the market for small kitchen appliances is expected to witness significant growth during the forecast period.

The growing acceptance of smooth and delicious blended drinks products is expected to aid the sales of small appliances. Moreover, the growing awareness in North America to consume healthy fruit juices is anticipated to boost the juicer demand. Rising demand to integrate smart features like the patented wave action blenders with lower cost are the upcoming opportunities for the market. However, the growing preference for low energy-efficient devices is hindering market growth.

Consumers are giving more preference to consuming healthy fruit juices. Egg cookers had gained sizeable traction during the COVID-19 era to fulfill the demand for protein, vitamins, and minerals. The key players in the market are evaluating the electronic traded platform to boost the sales of kitchen appliances. This e-business methodology is mounting the scalable prospect for the small kitchen appliances business, which in turn will propel the market growth.

The technological advancements in the consumer appliances industry are further projected to offer significant growth opportunities to the market. Advancements such as the introduction of smart coffee makers, air fryers, induction cooktops, and others are boosting the adoption of small kitchen appliances across the globe. Along with that, the significant growth in the consumer electronics industry in emerging economies such as China, India, and others is further projected to provide significant growth in the near future.    

Type Insights

The blenders, mixers, and food processors segment contributed to the highest share of over 31% of the global market revenue in 2021. Food processors are providing a highly versatile solution for the cutting and grinding of vegetables & fruits. Blenders & mixers are majorly used for whipping & mixing several liquid products. The growing adoption of an advanced food processor with durable stainless-steel construction is escalating the demand for small appliances. The rising demand for Morphy Richards Icon-based food processors in developing countries such as China and India will enhance the segmental growth during the assessment period.

The juicers segment is set to register the highest CAGR of 5.8% during the projection period in the small kitchen appliances market. This can be credited to the rising demand for the quick-clean juicer technology, with the feature of an easy-to-clean micro-sieve. The growing demand for compact storage of pulp containers along with juice collectors also aids in driving the market growth during the forecast period. Power, performance, operational efficiency, and lower cost of juicers will drive the sales of the segment during the review period.

On the other hand, the egg cookers segment is projected to advance at a significant CAGR of 5.1% during the forecast period. The market is mainly growing due to the rising demand for egg-based dietary foods, coupled with the growing health consciousness across the globe. Moreover, the significant demand for egg cookers in developed nations such as the U.S., the U.K., and others is further projected to contribute to the segmental share during the forecast period.   

Distribution Channel Insights

The offline segment contributed a share of around 75% of the global market revenue in 2021. The growing demand for small kitchen appliances in the emerging economies will improve the sales of appliances through the interconnecting network of hypermarkets. The growing drift of the consumers toward the supermarket and local appliances stores is projected to refuel the market growth. The retail appliance shops are providing a differentiated portfolio, such as waffle irons, blenders, mixers & food processors, juicers, deep fryers, and egg cookers. The domestic appliances stores are taking supportive measures for the consumers in terms of the aftermarket service with a lower cost, which in turn will propel the market growth. 

Global small kitchen appliances market share, by distribution channel, 2021 (%)

The online segment is projected to register the fastest CAGR of 5.8% during the forecast timeline. This growth is owing to the increased focus of small kitchen appliance manufacturers to adopt the online sales methodology. The e-commerce platform is expected to improve the supply chain of kitchen appliances and the delivery speed of the product. The online segment is addressing consumer queries in an efficient way to raise customer satisfaction levels. The market growth is owing to the rising demand for food processor products through the online sales channel. The consumer-oriented e-commerce services with an efficient delivery solution are a major factor set to boost the market growth.

Regional Insights

The Asia Pacific accounted for the largest share in the market for small kitchen appliances, with over 36% share in 2021, aided by the increasing demand for smart food processors in China and India. The rising trend in China to adopt easily assembled fruit juicers will help to boost the market growth. The market share of India is driven by the growing demand for masticating juicers. Moreover, the growing demand for waffle makers from Indian household consumers is anticipated to boost the market growth.

Europe is projected to witness a CAGR of 5.9% from 2022 to 2028. This can be attributed to the increasing demand for commercial grade blenders in Germany to accomplish the demand for advanced cutters. The emerging trend in the U.K. to adopt the swivel round waffle maker is propelling the market growth. The growing adoption of the big squeeze food processor in Italy is estimated to drive the regional growth during the forecast period. Moreover, the funding is provided from the private firms of the European Union to procure sustainable appliances, which is anticipated to boost the market growth.

Key Companies & Market Share Insights

Companies are primarily focusing on launching user-friendly food processors with advanced control panels. The key players are aiming to integrate the pulse function for chopping up large pieces of food. However, the maintenance of the micro-toothed blade rotor has its unique challenges and limitations. Multiple companies are looking to procure smooth stainless steel blade rotors in the market. The major competitors are striving to integrate double-safety locking systems in food processors to avoid the risk of splashing and spillage, for guaranteed safety of the product. Some of the prominent players in the global small kitchen appliances market include:

  • Morphy Richards

  • Koninklijke Philips N.V.

  • Robert Bosch GmbH

  • Electrolux AB

  • Haier, lnc.

  • Breville Group

  • Krampouz

  • Nemco Food Equipment

  • Hamilton Beach

  • Chefman

Small Kitchen Appliances Market Report Scope 

Report Attribute


Market size value in 2022

USD 17.17 billion

Revenue forecast in 2028

USD 22.15 billion

Growth Rate

CAGR of 4.2% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K; Germany; France; Italy; Russia; China; India; Japan; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

Morphy Richards; Koninklijke Philips N.V.; Robert Bosch GmbH; Electrolux AB; Haier lnc.; Breville Group; Krampouz; Nemco Food Equipment; Hamilton Beach; Chefman

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global small kitchen appliances market report on the basis of type, distribution channel, and region:

  • Type Outlook (Revenue, USD Million, 2017 - 2028)

    • Waffle irons

    • Blenders, mixers, food processors

    • Juicers

    • Deep fryers

    • Egg cookers

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Russia

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

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