The global smart diapers market size was valued at USD 7.3 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2019 to 2025. The global market is driven by the increasing adoption of technology to support nuclear and working families concerning baby care. The growing geriatric population is also expected to positively impact market growth in the next few years.
Due to the introduction of smart wearable technology, companies are focusing on developing diapers integrated with sensors, which will enable the caregiver to take effective care of the babies and old people. Smart diapers are equipped with sensors connected to mobile applications that send out alerts as they detect any leak. Besides taking proper care, these products also help in maintaining hygiene, thereby preventing any type of skin infection.
Smart diapers also allow the caregivers to track the baby’s health, which is expected to drive the demand among consumers. Moreover, countries with the largest geriatric population, such as Japan where 27% of the population is over 65 years, and Italy with 23%, are expected to provide lucrative growth opportunities for the market. High birth rates in the Asia Pacific and the Middle East countries are expected to open up new avenues for the market. Emerging economies such as China and Brazil are anticipated to dominate the market in the coming years on account of rising disposable income and population.
Moreover, a growing number of internet users are supporting the e-commerce industry growth, thereby making it an effective distribution channel for all consumer goods. This, in turn, is expected to provide the global market with visible traction to the large consumer base.
Babies accounted for the largest market share of more than 55.0% in 2018. Baby’s health is the most essential aspect that needs to be taken care of. Therefore, smart diapers with upcoming technologies such as Alert Plus are used by various companies. Smart Pee is one of the sensors with a special algorithm that is used in baby’s diapers for prior awareness, which monitors real-time temperature and humidity. Statistics could be built with the help of these diaper’s technology in applications, which track diaper usage rate and bowel activity and send alerts if a diaper change is needed.
Furthermore, old age homes, healthcare institutions, and clinics are also prominent customers expected to drive the market over the forecast period. Alert with application in smartphones is one of the emerging trends in the market. P&G (U.S.) is focusing on technological advancements in diapers manufactured with an improvement of zero leakage and ultimate comfort. However, these smart diapers have some restraints for adults such as prolonged dehydration, urinary tract infection, and developing kidney problems.
North America was the dominant regional market in 2018, accounting for a revenue share of 34.1%, followed by Europe with a share of 25.2%. The market growth in these regions is attributed to the presence of a large number of nuclear families and a preference for advanced technology when it comes to health.
Asia Pacific is expected to expand at the fastest CAGR of 5.7% from 2019 to 2025. Most of the startups are coming up with new technologies applicable to sensors, thereby driving the market in the region. The increasing population and nuclear families in the region are the major drivers in the market. Taiwan, Korea, and Australia are considered to be the emerging markets for this product.
These companies are finding solutions with innovative technologies to avoid problems. Sensors attached to diapers are of low cost that applies technologies such as Alert Plus Technology, with the help of which information of excretion could be accessed through phones, tablets, and computers. Some of the prominent players in the smart diapers market include:
The market size value in 2020
USD 8.27 billion
The revenue forecast in 2025
USD 11.38 billion
CAGR of 6.5% from 2019 to 2025
The base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; U.K.; China; Brazil; UAE
Key companies profiled
Alphabet’s Verily; ElderSens; Pixie Scientific; SINOPULSAR; Monit Corp.; Opro9; Simativa (Australia); Abena Nova; Indiegogo; Smartipants
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global smart diapers market report based on end-user and region:
End-User Outlook (Revenue, USD Billion, 2015 - 2025)
Regional Outlook (Revenue, USD Billion, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global smart diaper market size was estimated at USD 7.78 billion in 2019 and is expected to reach USD 8.27 billion in 2020.
b. The global smart diaper market is expected to grow at a compound annual growth rate of 6.5% from 2019 to 2025 to reach USD 11.38 billion by 2025.
b. North America dominated the smart diaper market with a share of 34.1% in 2019. The market growth in these regions is attributed to presence of a large number of nuclear families and preference for advanced technology when it comes to health.
b. Some key players operating in the smart diaper market include Alphabetâ€™s Verily, ElderSens, Pixie Scientific, SINOPULSAR, Monit Corp., Opro9, Simativa (Australia), Abena Nova, Indiegogo, and Smartipants.
b. Key factors that are driving the market growth include introduction of smart wearable technology, increasing adoption of technology with an aim to support the nuclear and working families with respect to baby care and growing geriatric population.
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