GVR Report cover Smart Pillows Market Size, Share & Trends Report

Smart Pillows Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-415-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global smart pillows market size was valued at USD 623.9 million in 2018. Rising importance of these products for providing benefits of detecting and controlling snoring is projected to expand the market size. Smart pillows have an in-built mechanism, which is capable of detecting snoring and controlling it. The control mechanism varies from one product to another. For instance, some of them vibrate a little to awaken sleeper just enough to stop snoring, and some automatically inflate and deflate to readjust the position.

According to a social research conducted by the American Academy of Sleep Medicine, 40% of men and 24% of women were considered habitual snorers in 2018. Extreme form of snoring known as obstructive sleep apnea, can lead to sleep disorder, heart disease, stroke, diabetes, and other related health problems. Therefore, the consumers are expected to increase spending on the use of advanced sleeping products including smart pillows, which will limit snoring.

U.S. smart pillow market

According to a research conducted by various institutions including The Daily Dozers, it has been observed that majority of the individuals in countries including Kuwait, Mexico, Colombia, Saudi Arabia, Costa Rica, South Korea, Qatar, Chile, UAE, Hong Kong, Japan, Philippines, and Malaysia averagely sleep for less than seven hours. Sleep deprivation can lead to hormonal imbalance, depression, memory loss, weakened immunity, irregular blood pressure, diabetes, obesity, and other chronic illness.

Smart pillow has proved to be beneficial for preventing the aforementioned instances. They measure sleep motion and other similar sleep features to create a daily report on sleep duration and restfulness. These products contain numerous features such as deep sleep mode, guided meditation, ergonomic support, and cooling technology, which play a crucial role in offering peaceful sleep.

The use of alarm clocks has been pertinent over the time. But according to a research conducted by the Institute of Neuropathic Sleep Medicine, alarm clocks do not track the stage of sleep while waking the sleeper and may end-up waking them from deep sleep or slow wave sleep. This can make the person groggy as well as affect the person’s health seriously in the long term.

Another research conducted at the University of Munich’s Institute of Medical Psychology by Professor Till Roenneberg concluded that alarm clocks are hazardous to health. Smart pillows are acting as a perfect solution to this issue. The user is expected to set a time range rather than a specific time and accordingly the wake-up time is tailored to sync with the sleep cycle, which restores energy and reduces the grogginess.

Application Insights

The residential sector accounted for a share of more than 90.0% in 2018. This growth is attributed to growing awareness regarding better sleep among the common mass. The product is said to affect the sleep positively. Netherlands, New Zealand, France, Australia, Belgium are some of the countries, where the average sleeping duration is greater than 8 hours.

Coincidently, it has been noticed that these countries perform better than others when statistics related to longevity, happiness, health, and other similar parameters are concerned. This showcases the effect of sleep on different aspects of life. Thus, most medical institutions and doctors recommend the product for better sleep. As a result, smart pillows are expected to gain traction among the residential consumers in other countries, where the average sleeping duration of citizen is less as compared to the above-mentioned countries.

The commercial sector is expected to expand at the fastest CAGR of 32.2% from 2019 to 2025. The growth of the segment is attributed to rising adoption of the product by hotels. Inns and hotels have been striving to offer luxury services to their customers. Smart pillows have created a path to raise the standard of service. Booming tourism industry in countries including Turkey, China, India, Sri Lanka, and Australia is expected to increase the application of smart pillows in various hotels over the next few years.

Distribution Channel Insights

Online channels accounted for the largest share of 90.7% in 2018. The manufacturers have been continuously using the channel to launch their products and expand their buyer reach. This channel also helps them in reaching the global target audience, thereby leading to enhanced sales. In addition, the mode is open 24/7 which gives it an opportunity to serve the customers round the clock. Shifting trend towards online payment has been noticed among the consumers, which means there is negligible chance for pending trade receivables.

Global smart pillow market

The offline channels are expected to expand at the fastest CAGR of 32.8% from 2019 to 2025. The manufacturers have been striving to penetrate the smart pillow market to create a better point of communication with the consumers. Furniture, mattress and bedding shops are the biggest target for them. Creating a space in these locations will make the customers aware of the product forms.

Regional Insights

North America was the largest regional smart pillows market, accounting for 45.6% of the total revenue in 2018. According to a survey by The Good Body, in December 2018, more than 35% of the Americans don’t get the recommended seven hours sleep and around 20% suffer with sleep disorder. Furthermore, 7 among every 10 students in the U.S. is deprived of sleep and around 97% of teenagers sleep for less than the adequate sleeping hours.

The National Sleep Foundation also found similar statistics in its research. Such inadequate sleep on a regular basis can lead to insomnia, sleep apnea, restlessness, sleep behavioral disorders, narcolepsy, and obesity. In the U.S., obesity has evolved as a major health issue. According to the National Center for Health Statistics, in 2016, 39.6% of American adults suffer from obesity. As a result, majority of the medical practitioners recommend the use of smart pillows for better and relaxed sleep, which will reduce the occurrences of various disorders including obesity

Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 33.4% from 2019 to 2025. According to Dr. Erik St. Louis, Co-Director, Mayo Clinic Center for Sleep Medicine, South Asians are not getting adequate hours of sleep. 20% of Thais and 35% of Malaysians suffer from insomnia. Such sleep deficient patterns in Malaysia and Thailand are expected to promote the scope of the smart pillow.

Smart Pillows Market Share Insights

Some of the smart pillow manufacturers are Sunrise; ZEEQ; 10minds; ADVANSA; iSENSE; MOONA; MAETEL; Gio Clavis; Pressure Profile Systems Inc.; and smartData Enterprises Inc. The market is driven by continuous product renovations and inclusion of features that are based on artificial learning. For instance, the products with light for bedtime reading are constantly being improved to slowly dim out as the person falls asleep.

Majority of the companies offer customizable memory foam cluster to suit the comfort need of the customers. Another very unique technology embedded in the newer product is the integration of audio systems, which can recite books until they fall asleep. These features have gained huge traction among parents who need assistance for bedtime storyteller for their kids.

Report Scope

Report Attribute


Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global smart pillows market report on the basis of application, distribution channel, and region:

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Residential

    • Commercial

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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