Smart Stadium Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Type (On-premise, Cloud), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global smart stadium market size was estimated at USD 7.18 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 20.6% from 2023 to 2030. The growth can be ascribed to the rising significance of improving fan engagement during sports events using integrated technologies. Moreover, the growing sports league culture in developed and emerging economies are expected to create significant opportunities for the companies operating in the smart stadium industry. The smart stadium has several integrated solutions that enable venues to enhance and fulfill the requirement and experience of players, fans, and medical teams.

The smart stadium setup includes a large number of surveillance solutions, digital signs, parking solutions, and sensors, among other solutions connected, either through wireless or wired networks. These solutions provide real-time information, such as lines at concession stands, in-stadium merchandise pricing, parking availability, and thus enhancing the fan experience. Stadiums are being renovated significantly to offer a complete experience around the event, covering a range of aspects such as enhanced security, operational efficiency, and smart parking.

The growth of the smart stadium market is being further impelled by the stringent security norms imposed by the sport governing bodies to ensure safety for the audience, staff, players, crew, etc., during sports events. In March 2023, Evolv Technology, a prominent artificial intelligence-based weapons detection security systems provider was appointed as the official fan screening provider for Acrisure Stadium, home of the NFL’s Pittsburgh Steelers.

The company’s cutting-edge screening solution, ‘Evolv Express’ has been deployed at the latter’s busiest gates, screening the majority of fans as they enter the stadium. The innovative solution combines powerful sensor technology and AI to deliver more accurate threat detection at high speed and volume.

The stadium owners are also focusing on providing delighting fan experience at the stadium through mobile applications. These applications provide access to online merchandise and food ordering and live streams. These stadiums also offer high-speed internet access and guide fans toward smaller queues while entering and exiting the stadiums via digital signage. Smart stadiums provide stadium apps to fans to improve their viewing experience. This, in turn, is anticipated to fuel market growth in the forthcoming years.

COVID-19 Impact

The global outbreak of the COVID-19 pandemic and subsequent lockdowns in various parts of the world led to a serious impact on the production, demand, and supply of goods and services across the world. While supply chains and different markets were completely disrupted, enterprises and governments confronted financial challenges. At this juncture, IT resources enabled by cloud technology promise to play a crucial role as they improve access to data services and enhance the connectivity between people and businesses globally. In the wake of the pandemic, technology-driven companies are keen to operate work environments remotely by leveraging cloud-enabled workload automation and scheduling solutions.

Component Insights

The software segment captured a revenue share of over 60.0% in 2022. Digital transformation would provide considerable benefits to all spectators and stadium owners. The smart stadium concept can integrate various technologies, such as parking space management, ticket management, seat up-gradation, and crowd management. It also includes food ordering, closet bathroom queue, social media updates, emergency and incident response management, Wi-Fi network, merchandise purchasing, smart lighting, and integrated security systems, among others.

The services segment is expected to grow at a CAGR of 20.3% from 2023 to 2030. The rising need for sustainable infrastructure and increasing awareness have encouraged stadium owners and operators to deploy smart building automation. These operators also seek solutions for space utilization, sustainability, operational & cost efficiencies, and building maintenance. Thus, propelling the market growth.

Deployment Type Insights

The on-premise segment accounted for a revenue share of nearly 62.0% in 2022. Smart Stadiums are equipped with numerous cameras, sensors, and digital signs connected to wireless and wired networks and servers. It helps provide real-time data to security personnel in charge of monitoring the crowd’s activities. All these devices are installed on-premises, which requires significant investment in terms of hardware and software, hence contributing to the larger revenue share of the segment throughout the forecast period.

The cloud segment is estimated to grow at a CAGR of over 21.0% over the forecast period. Smart stadium operators and owners offer access to stadium apps to enhance spectators’ experience. It simultaneously reduces the physical efforts of the staff for guiding the crowd toward the nearest entries and exits. They can use their mobile phones and access live videos and information about seat locations, and parking spaces of the match with the help of the cloud. Such factors are responsible for the substantial demand for the cloud segment over the forecast period.

Regional Insights

Europe region captured a revenue share of around 30.0% in 2022 owing to increasing demand for enhanced viewing experience and growing social media integration with stadium technologies. Moreover, stringent regulations to ensure public safety at sports events are pushing stadium owners to deploy smart solutions. In March 2022, Real Madrid signed a multiyear partnership with Cisco Systems Inc., through which, they will install the largest Wi-Fi 6 stadium network at the Santiago Bernabéu Stadium, making it one of the most advanced sporting venues in terms of technology. The multi-purpose stadium will feature over 1,200 Wi-Fi 6 access points to deliver high speeds for a more immersive fan experience, more bandwidth, and greater reliability as compared to previous Wi-Fi standards.

Asia Pacific is expected to expand at a significant CAGR of nearly 23.0% from 2023 to 2030, thanks to the ongoing digitalization of sports, increasing penetration of internet & cloud technology, and the emergence of professional leagues in the region. Various countries such as China, India, Singapore, Australia, and Japan show an inclination toward the renovation of existing stadiums and the construction of new ones. Moreover, the adoption of smart technologies to host major tournaments by various sports organizations, such as the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL), New Zealand Cricket, and Melbourne Cricket Association, etc. is creating lucrative opportunities for the regional smart stadium industry.

Key Companies & Market Share Insights

The key players are focusing on strategic initiatives such as acquisitions and mergers, partnerships, and new product launches to bolster their presence in the market. For instance, in February 2023, Fujitsu partnered with EintrachtTech GmbH's digital center to facilitate sustainable stadium management at Deutsche Bank Park. The stadium already has a sensor solution from Mainova AG that evaluates data on the condition of green areas and training pitches, transmitting it through the LoRaWAN gateway. Fujitsu will build upon the existing solution to ensure that water consumption can be further reduced through a sophisticated AI platform for predictive analysis of the data. The companies are also working toward smart queue management at the sports venue's fan store. Some prominent players in the global smart stadium market include:

• Cisco Systems, Inc.

• Fujitsu

• GP Smart Stadium

• Huawei Technologies Co., Ltd.

• IBM Corporation

• Intel Corporation

• Mapsted Corp.

• NEC Corporation

• Johnson Controls

• NXP Semiconductors

• Schneider Electric

• Tech Mahindra Limited

• Telefonaktiebolaget LM Ericsson

Smart Stadium Market Report Scope

Global Smart Stadium Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global smart stadium market report based on component, deployment type, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Software

  • Services

• Deployment Type Outlook (Revenue, USD Million, 2018 - 2030)

  • On-premise

  • Cloud

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • South America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa (MEA)

    • Saudi Arabia

    • UAE

    • South Africa