Smart Stadium Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Type (On-premise, Cloud), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global smart stadium market size was estimated at USD 7.18 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 20.6% from 2023 to 2030. This growth can be ascribed to the rising significance of improving fan engagement during sports events using integrated technologies. Moreover, growing sports league culture in developed and emerging economies are expected to create significant opportunities for companies operating in smart stadium industry. Smart stadium has several integrated solutions that enable venues to enhance and fulfill the requirement and experience of players, fans, and medical teams.

Smart stadium setup includes a large number of surveillance solutions, digital signs, parking solutions, and sensors, among other solutions connected, either through wireless or wired networks. These solutions provide real-time information, such as lines at concession stands, in-stadium merchandise pricing, parking availability, and thus enhancing fan experience. Stadiums are being renovated significantly to offer a complete experience around the event, covering a range of aspects such as enhanced security, operational efficiency, and smart parking.

The growth of smart stadium market is being further impelled by stringent security norms imposed by the sport governing bodies to ensure safety for audience, staff, players, crew, etc., during sports events. In March 2023, Evolv Technology, a prominent artificial intelligence-based weapons detection security systems provider was appointed as the official fan screening provider for Acrisure Stadium, home of the NFL’s Pittsburgh Steelers.

The company’s cutting-edge screening solution, ‘Evolv Express’ has been deployed at the latter’s busiest gates, screening many fans as they enter the stadium. This innovative solution combines powerful sensor technology and AI to deliver more accurate threat detection at high speed and volume.

Stadium owners are also focusing on providing a delightful fan experience at the stadium through mobile applications. These applications provide access to online merchandise and food ordering and live streams. These stadiums also offer high-speed internet access and guide fans toward smaller queues while entering and exiting the stadiums via digital signage. Smart stadiums provide stadium apps to fans to improve their viewing experience. This, in turn, is anticipated to fuel market growth in the forthcoming years.

COVID-19 Impact

The global outbreak of the COVID-19 pandemic and subsequent lockdowns in various parts of the world led to a serious impact on the production, demand, and supply of goods and services across the world. While supply chains and different markets were completely disrupted, enterprises and governments confronted financial challenges. At this juncture, IT resources enabled by cloud technology promise to play a crucial role as they improve access to data services and enhance connectivity between people and businesses globally. In the wake of the pandemic, technology-driven companies are keen to operate work environments remotely by leveraging cloud-enabled workload automation and scheduling solutions.

Market Dynamics

GROWING FOCUS ON ENHANCING THE FAN EXPERIENCE

Organizations and industries are investing more in technologies, concepts, and strategies to improve every aspect of the fan experience as they recognize the essential part that fan satisfaction takes in sustaining and expanding their market dominance. This increased emphasis spans a wide range of industries, from sports and entertainment to consumer products and technology. Businesses have prioritized and invested in initiatives that go beyond product or service offerings, including aspects such as customer engagement, personalization, and immersive technologies, in recognition that a positive and engaging fan experience not only fosters loyalty but also attracts new audiences. As a result of this strategic emphasis on elevating and optimizing the fan experience across many sectors, the market is witnessing significant growth.

EMERGENCE OF 5G TECHNOLOGY

Introduction of 5G networks represents a major leap in wireless communication, enabling much faster speeds, lower latency, and expanded connectivity capacity beyond prior generations. This technical innovation is having a disruptive impact on industries such as telecommunications, IoT, healthcare, and manufacturing. Increased data transfer capabilities, combined with enhanced network stability, are opening opportunities for innovations such as augmented reality, self-driving cars, and the Internet of Things (IoT). As businesses and consumers increasingly seek high-speed, low-latency connectivity, 5G technology adoption has emerged as a key driver supporting the market's growth.

Component Insights

Software segment captured a revenue share of over 60.0% in 2022. Digital transformation would provide considerable benefits to all spectators and stadium owners. The smart stadium concept can integrate various technologies, such as parking space management, ticket management, seat up-gradation, and crowd management. It also includes food ordering, closet bathroom queue, social media updates, emergency and incident response management, Wi-Fi network, merchandise purchasing, smart lighting, and integrated security systems, among others.

Services segment is expected to grow at a CAGR of 20.3% from 2023 to 2030. Rising need for sustainable infrastructure and increasing awareness have encouraged stadium owners and operators to deploy smart building automation. These operators also seek solutions for space utilization, sustainability, operational & cost efficiencies, and building maintenance. Thus, propelling the market growth.

Deployment Type Insights

On-premises segment accounted for a revenue share of nearly 62.0% in 2022. Smart Stadiums are equipped with numerous cameras, sensors, and digital signs connected to wireless and wired networks and servers. It helps provide real-time data to security personnel in charge of monitoring crowd’s activities. All these devices are installed on-premises, which requires significant investment in terms of hardware and software, hence contributing to the larger revenue share of segment throughout the forecast period.

Cloud segment is estimated to grow at a CAGR of over 21.0% over the forecast period. Smart stadium operators and owners offer access to stadium apps to enhance spectators’ experience. It simultaneously reduces physical efforts of the staff for guiding the crowd toward the nearest entries and exits. They can use their mobile phones and access live videos and information about seat locations, and parking spaces of match with the help of the cloud. Such factors are responsible for the substantial demand for the cloud segment over the forecast period.

Regional Insights

Europe region captured a revenue share of around 30.0% in 2022 owing to increasing demand for enhanced viewing experience and growing social media integration with stadium technologies. Moreover, stringent regulations to ensure public safety at sports events are pushing stadium owners to deploy smart solutions. In March 2022, Real Madrid signed a multiyear partnership with Cisco Systems Inc., through which, they will install the largest Wi-Fi 6 stadium network at the Santiago Bernabéu Stadium, making it one of the most advanced sporting venues in terms of technology. This multi-purpose stadium will feature over 1,200 Wi-Fi 6 access points to deliver high speeds for a more immersive fan experience, more bandwidth, and greater reliability as compared to previous Wi-Fi standards.

Asia Pacific is expected to expand at a significant CAGR of nearly 23.0% from 2023 to 2030, owing to the ongoing digitalization of sports, increasing penetration of internet & cloud technology, and emergence of professional leagues in the region. Various countries such as China, India, Singapore, Australia, and Japan show an inclination toward the renovation of existing stadiums and construction of new ones. Moreover, adoption of smart technologies to host major tournaments by various sports organizations, such as the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL), New Zealand Cricket, and Melbourne Cricket Association, etc. is creating lucrative opportunities for the regional smart stadium industry.

Key Companies & Market Share Insights

Key players are focusing on strategic initiatives such as acquisitions and mergers, partnerships, and new product launches to bolster their presence in the market. For instance, in February 2023, Fujitsu partnered with EintrachtTech GmbH's digital center to facilitate sustainable stadium management at Deutsche Bank Park. The stadium already has a sensor solution from Mainova AG that evaluates data on the condition of green areas and training pitches, transmitting it through the LoRaWAN gateway. Fujitsu will build upon the existing solution to ensure that water consumption can be further reduced through a sophisticated AI platform for predictive analysis of the data. Companies are also working toward smart queue management at sports venue's fan store. Some prominent players in the global smart stadium market include:

• Cisco Systems, Inc.

• Fujitsu

• GP Smart Stadium

• Huawei Technologies Co., Ltd.

• IBM Corporation

• Intel Corporation

• Mapsted Corp.

• NEC Corporation

• Johnson Controls

• NXP Semiconductors

• Schneider Electric

• Tech Mahindra Limited

• Telefonaktiebolaget LM Ericsson

Recent Developments

• In September 2023, JIG-SAW has joined forces with Climatec to introduce Smart Stadium technology to the San Diego Padres in Major League Baseball (MLB). Climatec will play a key role in supporting JIG-SAW's IoT technology throughout the design, deployment, and service phases. This implementation of technology is expected to result in decreased operational and maintenance costs, prolonged equipment life, and enhanced amenities for Padres fans.

• In February 2023,Fujitsu and Eintracht collaborated to create sustainable stadium management solutions, incorporating technologies like IoT-based sensors, AI implementation, and efficient queue management.

• In January 2023,Schneider Electric has acquired AVEVAinformation technology consulting company. The collaboration between these two companies facilitates a comprehensive digital transformation for customers' operations. Together, they drive significant improvements by reducing energy, carbon, and resource intensity. This collaboration accelerates customers' journeys toward enhanced efficiency and sustainability.

• In December 2022, Cisco Systems, Inc. and Manchester City have partnered to implement WaitTime's real-time crowd management platform at the Etihad Stadium.

• In November 2022, Real Madrid and Cisco Systems, Inc. announced a multi-year global partnership to develop Europe's premier Wi-Fi 6 stadium network at Santiago Bernabéu Stadium. The aim is to make stadium among the most cutting-edge sporting stadiums worldwide.

Smart Stadium Market Report Scope

Global Smart Stadium Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global smart stadium market report based on component, deployment type, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Software

  • Services

• Deployment Type Outlook (Revenue, USD Million, 2018 - 2030)

  • On-premise

  • Cloud

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • South America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa (MEA)

    • Saudi Arabia

    • UAE

    • South Africa