Smart stadium increases profitability, enhances the fan experience, and improves stadium security. According to Intel, smart stadium is the answer for stadium operators hoping to give their fans a more captivating experience while gaining higher returns on their sports complex. Smart stadium provides fans and staff with a wealth of information on parking availability, bathroom and concession lines, seat upgrades, special offers, and more. Fans receive a convenient, personalized experience with shorter lines and directions to navigate faster through a crowded stadium. This is all provided to attendees immediately through the use of Internet of Things (IoT) technologies.
Smart stadium uses a large number of sensors, cameras, and digital signs that connect to wired and wireless networks. These allow for up-to-date information on available parking, lines at concessions stands and in-stadium merchandise pricing.
The global smart stadium marketplace is segmented on the basis of by software, by components, by service, by platform, and by region.
On the basis of software, the global marketplace is classified into Digital content management, integrates security system, building automation system, event management system, crowd management, network management, command, and control center. Software marketplace is likely to achieve a winning imperative by the end of forecast period. The digital content management would account for the largest share in the software segment owing to the rapid digitization and increased focus on sharing digital content with the users so they can avail offers and benefits. On the other hand, the network management software is expected to grow at the highest CAGR due to the large number of devices that are connected to either wired or no-wired network in stadiums, which need to be identified and monitored.
On the basis of Smart stadium components, the global marketplace is classified into Sensors: parking, sound, temperature, and other sensors detect and measure what’s happening in and around stadiums; Cameras: Infrared and video cameras are used to monitor crowd behavior, detect movement in parking garages, capture plays, secure entry into restricted areas or premium seating zones, etc.; Gateways: connect sensors, cameras and other devices in the stadium to one another and the cloud.; and Network and cloud: Ethernet, Wi-Fi and mobile networks send stadium data over the internet to the cloud, which is capable of collecting and processing massive amounts of sensor and video data generated during live events. These components are expected grow globally during the forecast period with maximum market share.
On the basis of platform, the global marketplace is classified into application management platform, device management platform, and network management platform. The global platform segment is expected to drive the marketplace by 2025.
Geographically, the global marketplace is segmented into North America (U.S., Canada), Europe (France, Germany, Italy, Spain, and England), Eastern Europe, CIS, Asia Pacific (China, India, Japan, Australia, others), Latin America (Argentina, Brazil, others). Europe is currently the largest sponsor with huge market share in the smart stadium market, whereas Middle East and Africa is the fastest growing region and this development is expected to continue till forecast period 2025.
Several smart stadium retailers are leveraging on smart technology to develop better connected stadia for sports fans in Europe and the Middle East. For example, Vodafone will design smart stadium for the 2022 FIFA World Cup in Qatar and Intel would work with Croke Park stadium on the Smart Stadium Project. The driving factors in the Europe, Middle East, and Africa (EMEA) region are increased implementation of digital technology, Internet of Things (IOT), and readiness of suitable infrastructure for setting up of smart stadium, along with increased spending by corporations in smart buildings to increase their efficiency. Emerging regions are expected to grow gradually by 2025.
The major key players of the global marketplace are as follows:
GP Smart Stadium, Johnson Controls,NEC Corp., Tech Mahindra Ltd., Huawei Technologies Co. Ltd., and International Business Machines Corporation, while the services vendors for smart stadium include Cisco Systems, Inc., Fujitsu, Intel Corp., and Volteo.
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