Snow Sports Apparel Market Size, Share & Trends Analysis Report By Product (Top Apparel, Bottom Apparel, Accessories), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global snow sports apparel market size to be valued at USD 3.5 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.4% during the forecast period. Growing safety awareness among the winter sports players due to increasing occurrences of fatal accidents is projected to promote the usage of protective gear including shell tops. Furthermore, growing consumer’s interest in nature-based gateways that offer leisure as well as competitiveness has been promoting the demand for snow sports apparel.

Shifting preference towards outdoor activities including snow sports among the urban population as a result of growing awareness regarding mental and physical benefits is driving a large population to purchase the apparels. The growing trend of winter sports in countries including China, Brazil, and Australia as a result of the implementation of government policies to promote sports as a part of the academic curriculum in schools and colleges is projected to remain a favorable factor.

It was revealed that Winter Olympics 2014 was broadcasted by around 464 television channels across the globe and the TRPs of this event touched new peaks this year. These types of events are expected to drive the youth population to participate in these sporting events. Additionally, technological advancement is expected to remain a favorable factor for industry growth.

For instance, the industry has witnessed the development of waterless skating rinks or synthetic ice rinks, which are made of polymer material with regular metal-bladed ice skates. These synthetic skating rinks do not require ice and are made with interlocked panels. The consumers are projected to prefer these products due to their eco-friendly nature and ability to create a mechanically frozen skating surface.

Snow Sports Apparel Market Trends

The inclination of snow sports enthusiasts for recreational activities such as trekking, snowboarding, mountaineering, skiing, and climbing is one of the key factors driving the global market. Over the last decade vendors that were previously providing outdoor and sports apparel have now started offering a wide variety of snow sports clothing. Thus the varied product mix and range available in the market is the major factor augmenting the market’s growth. 

The rapidly growing e-commerce market is influencing the growth opportunities for the market. This is attributable to the fact that the prices quoted for the consumers on online e-commerce platforms are comparatively low as compared to offline retail stores, owing to the less overhead cost of online retailers. Also, features of e-commerce sites such as being cost-effective and saving the consumer from the hassle of running to a store add to the aforementioned fact.

The increased inclination of millennials in the direction of outdoor sports, including snow sports activities, is further creating opportunities for market growth. This generation is known to be open to new things and for experiencing trending activities. Additionally, millennials are widely influenced by social media such as Instagram, Facebook, and others that create hype for recreational activities. Moreover, to enjoy the activities, people are interested to share a glimpse of their venture on online platforms. Thus they are always motivated to dress as per the event, thereby providing a boost to the market.

The vendors are facing challenges regarding the supply chain management of the product which also includes increased concerns of products being counterfeit which is resulting to obstruct the market growth. In addition, the rising concerns of climate change are impeding the overall market owing to the rise in temperature which is a primary reason for thawing, making conditions unfavorable for any snow activities which in turn hinders the market for snow sports apparel.

Product Insights

Top snow sports apparel products led the market and held a revenue share of 60.4% in 2018. As top apparels are the essential component of a style statement, it is expected to remain a favorable factor for the industry. Furthermore, the consumers prefer to purchase insulated shell top apparel as it provides better resistance from heat and cold.

Bottom snow sports apparel is projected to expand at the fastest CAGR of 6.8% from 2019 to 2025. Growing awareness regarding the overall personal safety during sports is driving the consumers to purchase bottom gears. Additionally, the implementation of stringent regulations by international snowsports organizations to ensure the safety of the players is expected to play a key role in expanding the reach of the segment over the next few years. Under this segment, insulated shell bottom apparel is expected to gain utility among the sports enthusiasts involved in snow sports and high altitude activities.

Application Insights

The men segment led the market and generated a revenue of USD 1.5 billion in 2018. The growing acceptance of the products including insulated shell, shell, fleece, and soft shell by men in snow sports is expected to have a positive impact on market growth. Furthermore, increasing penetration of social media is driving this population to spend on sports apparel to look attractive on uploaded videos on YouTube, Instagram, and Facebook. However, increasing consumer expenditure on maintaining excellent grooming appearance at sports events is expected to promote spending on good quality snow sports apparel.

The women segment is expected to be the fastest-growing application, expanding at a CAGR of 5.9% from 2019 to 2025. This growth could be attributed to the increasing number of women participants from developing countries such asChina, Mexico, and South Africa.

Distribution Channel Insights

The offline category dominated the market and accounted for a share of 76.5% in 2018. Consumer prefers to buy the products from offline channels including supermarkets due to the stocks availability of different types of products under a single platform. These channels play a crucial role in providing the advantage of physical verification to the consumers. Additionally, these channels offer high discounts, which attract customers to choose this channel over others. 

Online channels are projected to expand at the fastest CAGR of 6.1% from 2019 to 2025 as a result of the growing popularity of e-commerce channels as a selling medium among the consumers. Additionally, the emergence of virtual shopping is gaining immense popularity due to the availability of various snow sports apparel for color, fitting, and style associated materials. For instance, in December 2016, Adidas A.G. launched a 360° shopping experience by incorporating VR to e-commerce retailing.

Regional Insights

North America led the market and accounted for 37.8% share of the global revenue in 2018. The strong foothold of key sports apparel manufacturers including Adidas A.G. and GOLDWIN INC. in the retail networks of the U.S. and Canada is expected to ensure continuous product access to buyers. In the U.S., the temperature is cold except Florida, southern California, and southern Mississippi basin. In the rest of the U.S., the weather is suitable for snow sports that attract the population in this region to purchase proper apparel for these activities.

It has been observed that middle of North America is the most popular area for winter sports and activities such as snow-shoeing, snowmobiling, and cross-country skiing. As a result of freeze lakes and rivers, people enjoy ice-skating. Many cities and towns also have free open-air skating rinks to increase sports habits among the entire population, thereby driving the market for snow sports apparel.

Asia Pacific is projected to expand at the fastest CAGR of 6.3% from 2019 to 2025. Rising disposable income, population growth, and urbanization in counties including China, India, and Australia are expected to have a positive impact on market growth. Additionally, an increase in the number of professional snow sports leagues including Asian Winter Games (AWG), ice hockey, and figure skating is projected to pave the way for domestic players to increase their expenditure on purchasing snow sports apparel.

Key Companies & Market Share Insights

Major snow sports apparel manufacturers include VF Corporation; Columbia Sportswear Company; Kering; Amer Sports; Adidas Group; DESCENTE LTD.; Decathlon; Lafuma; GOLDWIN INC.; and Skis Rossignol S.A. Product innovation and alliance formation with the distributors are expected to remain the prominent strategies of the industry participants over the next few years. For instance, in February 2019, Chanel S.A. launched winter gear under the brand Coco Neige. Under this brand, the company will offer products including puffy jackets, cashmere sweaters, pants, and snowsuits.

Recent Developments

• In September 2021, Adidas launched its first flagship store in Delhi, India.

• In September 2021, Adidas sportswear firm launched its new digital flagship store. The new website is launched to provide digitally superior and seamless innovation, advanced UI, and a fast interface to offer the customers a global shopping experience.

• In January 2021, VF Corporation enhanced its traceability mapping program that enables supply chain visibility from Tier 1 through Tier 4 suppliers. This enhanced data collection will enable the organization to track the whole supply chain, from raw material conversion to product distribution. The data will be used by the company to explore opportunities for improving sustainability or workforce well-being.

Snow Sports Apparel Market Report Scope

Global Snow Sports Apparel Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global snow sports apparel market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Top Apparel

    • Insulated Shell

    • Shell

    • Fleece

    • Soft Shell

  • Bottom Apparel

    • Insulated Shell

    • Shell

    • Others

  • Accessories

    • Handwear

    • Baselayer

    • Headwear

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa