GVR Report cover Sports Equipment Market Report

Sports Equipment Market Analysis Report By Product (Ball Games, Ball Over Net Games, Fitness/Strength Equipment, Athletic Training Equipment), By Distribution Channel, And Segment Forecasts, 2018 - 2025

  • Published Date: Jul, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-407-9
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 90

Report Overview

The global sports equipment market size was valued at USD 66.30 billion in 2016. It is anticipated to register a CAGR of 3.5% over the forecast period. Rapid technological advancements and continual innovations to keep pace with dynamic consumer preferences are working in favor of the market.

North America sports equipment market

Rising awareness regarding general health and fitness is one of the primary growth stimulants for the market. Also, constant improvements in materials used for manufacturing of sports equipment are helping enhance product performance, thereby boosting the adoption rate. For instance, with advancements in sensor technologies, consumers are increasingly demanding equipment that can provide them with relevant insights into performance.

The sensor technology has progressed to an extent that it can be incorporated into a multitude of sports equipment such as tennis rackets, golf clubs, fishing rods, and swimming goggles. These sensors are capable of measuring motion and recording detailed biometric data, which can be analyzed to determine problemsarising from a swing, cast, or stroke performed by athlete.

Furthermore, various research and development programs have been initiated by manufacturers to improve quality of sports equipment. Nowadays, carbon fiber is increasingly used in manufacturing these equipment, which is expected to positively influence the growth of the market over the forecast period.

One of the latest trends in the industry is combination of casual and athletic designs for development of sports equipment, which is poised to provide a significant push to the growth of the market. Increasing urbanization, improving standard of living, and rising disposable income are translating into a greater inclination toward sports to ensure a healthy lifestyle.

Moreover, young working class people are largely leading sedentary lifestyles that make this segment of the population more susceptible to a multitude of lifestyle diseases. In order to stay fit, they are taking up sports, which, in turn, is estimated to propel the market over the forecast period.

Product Insights

Based on the type of product, the market has been segmented into ball over net games, ball games, fitness/strength equipment, athletic training equipment, and others. The ball games segment held the largest share in the market in 2016. Since ball games are popularly watched all over the world, the revenue generated from this segment is notably higher than rest of the segments.

It is likely to retain its dominance until 2025, expanding at a CAGR of just over 5.0% during the forecast period. Burgeoning global popularity of sporting events such as cricket, basketball, and football is projected to be one of the key factors contributing to the growth of the segment.

Following the ball games segment, the fitness/strength equipment segment is also expected to witness substantial growth by 2025. In recent times, a drastic change has been witnessed in lifestyles of urban population, owing to rigorous, complex, and chiefly sedentary work cultures. Growing health concerns coupled with rising disposable incomes of consumers are further boosting their inclination towards sports and fitness.

Majority of urban population has begun to adopt healthier eating habits and taking up regular physical exercise in order to stay fit. Furthermore, increasing awareness regarding adopting healthy lifestyles that involves optimal physical exercise encourages customers to buy and indulge in fitness/strength activities, which is anticipated to contribute to the demand for this segment over the forecast period.

Distribution Channel Insights

The specialty & sports shops segment dominated the sports equipment market in 2016, accounting for a share of a little over 45.0%. These stores have a broad portfolio of products and provide required support and information to consumers through expert customer service personnel. Moreover, convenience provided by this distribution channel and its ability to stock popular brands have been supplementing the growth of this segment.

However, the online retail segment is poised to record the fastest growth over the forecast period, rising at a CAGR of over 4.0%. Usage of mobile phones and other electronic devices by consumers to browse and shop online for products (including sports equipment) is increasing significantly. In response to this transition in the nature of consumers’ buying patterns, sports brands are now focusing on consolidating their presence in online retail.

China sports equipment market

They are investing in e-commerce in order to facilitate a greater convenience for buyers to make online purchases, by providing user-friendly and improved websites. Thus, the e-commerce industry is experiencing rapid expansion, especially in these equipment sales volume, which is estimated to stimulate the growth of the segment.

Regional Insights

The market in Europe and North America is likely to observe surge in demand for sports equipment over the coming years. North America accounted for more than 35.0% of the total market share in 2016 and is projected to exhibit a CAGR of 3.0% over the forecast period. Increasing consumer spending on sports goods is helping the regional market gain remarkable momentum. Moreover, growing health awareness among people and rising problem of obesity are attiring up demand for sports equipment in this region.

On the other hand, Asia Pacific is anticipated to emerge as the fastest growing region over the forecast period. In 2016, Asia Pacific countries registered a swift increase in sales of ball and fitness equipment. Furthermore, high demand in Australia can be attributed to rising focus on sports.

Additionally, increasing disposable income and consumer spending across emerging markets such as India, China, and the Middle Eastern countries are expected to bolster the demand for sporting goods. These countries have also been hosting a variety of sporting events and have developed infrastructure to attract more people to participate in sports, subsequently triggering the growth of the market in APAC.

Key Companies & Market Share Insights

Some of the prominent companies operating in the market are Callaway Golf Co.; Amer Sports; Puma SE; Adidas AG; Nike, Inc.; Mizuno Corporation; and YONEX Co. Ltd. These players undertake various initiatives and adopt different strategies, such as partnerships, mergers and acquisitions, and launching new products and services to sustain in the competition.

Moreover, companies focus on introducing new technologies in order to improve in-store retail experience whilst offering a seamless shopping experience over multiple channels. For instance, in 2016, Under Armour introduced UA shop, the retail mobile app, which offers product recommendations to users generated on the basis of fitness tracking data gathered from its connected fitness apps.

Sports Equipment Market Report Scope

Report Attribute


Market size value in 2020

USD 74.17 billion

Revenue forecast in 2025

USD 89.22 billion

Growth Rate

CAGR of 3.5% from 2018 to 2025

Base year for estimation


Historical data

2014 - 2015

Forecast period

2018 - 2025

Quantitative units

Revenue in USD million and CAGR from 2018 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; China; India; Japan; Australia; New Zealand; Brazil; Mexico

Key companies profiled

Callaway Golf Co.; Amer Sports; Puma SE; Adidas AG; Nike, Inc.; Mizuno Corporation; YONEX Co. Ltd.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub segmentsfrom 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global sports equipment market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2014 - 2025)

    • Ball over net games

    • Ball games

    • Fitness/strength equipment

    • Athletic training equipment

    • Others

  • Distribution Channel Outlook (Revenue, USD Billion, 2014 - 2025)

    • Online retail

    • Specialty & sports shops

    • Department & discount stores

  • Regional Outlook (Revenue, USD Billion, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • New Zealand

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa (MEA)

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