Sports Eyewear Market Size, Share & Trends Analysis Report By Product (Outdoor Sporting & Traveling, Water Sports, Ski Sports, Others), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Sports Eyewear Market Size & Trends

The global sports eyewear market size was valued at USD 17.42 billion in 2024 and is projected to grow at a CAGR of 6.0% from 2025 to 2030. Increasing participation in sports and outdoor activities such as running, hiking, trekking, and others has primarily driven the growing demand experienced by this market. A significant increase in sporting events organized across various regions and a rise in utilization by many aspiring sports participants are expected to influence the growth of this market in the coming years.

Marketing strategies and brand endorsements play a vital role in growing sales of sports eyewear products. Often, brands collaborate with key sports personalities in the country or region that belong to applauded sports such as football, cricket, basketball, tennis, badminton, and others to feature their products in audio-visual marketing content. This content is further distributed to targeted audiences through a variety of platforms, including social media, OTT platforms, internet-based on-demand video platforms, app-based advertising, and more. This stimulates large-scale impulse among young consumers, which helps companies attain growing revenue and improved customer engagement.

Sports events hosted by multiple nations, broadcasting businesses associated with them, and the strong participation of the advertising industry in international or domestic sports events have developed a dynamic sporting industry environment. The growing availability of live streaming portals and the increasing ubiquity of smartphones have assisted this industry in reaching large groups of audiences through high-speed internet technology. This has resulted in an increased frequency of sports events supported by broadcasting industry participants and growth in participation from individuals worldwide. These aspects have driven demand for high-end, premium-range sports eyewear products used by professional sportspersons and athletes.

The availability of affordable products designed for large groups of customers belonging to different age groups, regional presence, and purchase power also influence the growth of this market. Increasing accessibility to such products through online shopping platforms, company portals, and e-commerce websites is expected to generate a surge in growth for the sports eyewear industry in the approaching years.

Product Insights

The outdoor sporting & traveling segment dominated the global sporting eyewear industry with a revenue share of 44.7% in 2024. Sportskits that feature eyewear include multiple applauded sports worldwide, such as cricket, football, kayaking, snowboarding, baseball, hockey, and others. The category also includes hiking, backpacking, caving, hill walking, running, trekking, and others. Popular sporting events associated with the category, such as the Indian Premier League by the Board of Cricket Control in India, The Premier League, the FA Cup, and others, add to the growth of this market. Outdoor sporting and traveling are part of the lifestyle for multiple families and individuals with no professional sporting background. This also contributes to the growing demand for this segment from various regions. The availability of numerous products offered by global and domestic brands through online portals and different points of sale influenced the overall growth.

The water sports segment is projected to experience a significant CAGR during the forecast period. Growth in this segment is primarily influenced by customers who participate in activities or sports such as swimming, river rafting, surfing, jet skiing, kayaking, snorkeling, wakeboarding, scuba diving, and others. These sports involve exposure to water and extreme conditions such as deep waters, tidal waters, river flows, and more.

Distribution Channel Insights

The offline distribution segment held the largest revenue share of the global sports eyewear industry in 2024. Multiple customers prefer the offline shopping experience, which allows buyers to examine product quality, material quality, suitability, and flexibility associated with the product in person. Offline shopping experiences at specialty stores or shopping malls and premium sports eyewear stores also include assistance provided by the store executive, immediate possessions, availability of complementary sports accessories, and more. Brands also focus on implementing effective offline distribution strategies to improve brand visibility.

The online distribution segment is projected to experience the highest CAGR during the forecast period. This is attributed to multiple aspects, including the increasing ubiquity of smartphones, growing market penetration accomplished by e-commerce businesses, ease of accessibility, and convenience offered by the online shopping experience. In recent years, the emergence of modern technologies such as artificial intelligence (AI) and others has enhanced the efficiency of personalized marketing, directly influencing this segment's growth. Additionally, innovation in the industry, such as the use of virtual try, has attracted many buyers to online shopping portals. For instance, in January 2024, one of the applauded retail brands with a large number of stores and online presence through an app and website announced plans to introduce Optical Virtual Try-On technology.

Regional Insights

Asia Pacific dominated the global sports eyewear industry with a revenue share of 34.7% in 2024. This market is driven by the popularity of multiple sports in the regions, such as cricket, hockey, and others. The presence of large water bodies, locations such as the Himalayas and other mountains, and sports culture rooted in multiple countries such as China, India, and others has significantly influenced this market's growth. Sporting events hosted in the region, such as the Asian Games, Indian Premier League, Mumbai Marathon, Indian Super League (ISL), FISU Summer World University Games, and others, also contribute to growth opportunities for this market.

China Sports Eyewear Market Trends

China held the largest revenue share of the regional sports eyewear market in 2024. This is attributed to the deep-rooted sports culture in the country, which promotes and encourages participation in various sports through its schools and universities. Government support offered for sports participation has also been a significant aspect of Chinese sports culture. These aspects have resulted in increased participation and an increasing number of professional sportspersons who play in national and international competitions and tournaments. The presence of domestic brand products and the availability of foreign brand portfolios through e-commerce and online shopping portals also contribute to the growth of this market.

North America Sports Eyewear Market Trends

North America sports eyewear market is anticipated to experience significant growth from 2025 to 2030. This market is mainly influenced by the growing availability of sports eyewear products offered by multiple global brands. Supermarkets, hypermarkets, specialty stores, and brick-and-mortar brand stores run by sports and fitness accessories brands have assisted numerous market participants in enhancing distribution.

The U.S. sports eyewear market held the largest revenue share of the regional industry in 2024. This market is mainly driven by the events hosted by the country, including the Super Bowl (NFL), World Series baseball, The Masters golf events, Kentucky Derby, U.S. Open (Tennis), and others. Additionally, the large number of outdoor travelers who visit the country for multiple experiences, including scuba diving, hiking, surfing, and others, contribute to the overall growth in demand for sports eyewear products.

Middle East And Africa Sports Eyewear Market Trends

The Middle East and Africa sports eyewear market is anticipated to experience the highest CAGR during the forecast period. This market is mainly driven by cricket and other sports events hosted by the region. Increasing demand for sustainable products and eco-friendly sports eyewear is adding to its growth. Additionally, the focus of regional government authorities on the development of sporting facilities and enhanced availability of accessories in the region for sportspersons and professional athletes also plays a vital role in growth.

South Africa is projected to experience the fastest growth in the regional market from 2025 to 2030. The growing demand for sports eyewear in South Africa is primarily linked with adventure sports activities and traveling. This includes jungle safaris, hiking, river rafting, shark cage diving, Drakensberg trails, sandboarding, abseiling, paragliding, and more.

Key Sports Eyewear Company Insights

Some of the key companies in the global sports eyewear market are EssilorLuxottica, Nike, Inc.; Adidas AG; ZOGGS; Aqualung; Speedo International Limited and others. To address growing competition and increasing demand for customer friendly products, market participants have started adopting strategies such as improved portfolio offering, innovation, enhanced research and development activities, effective distribution and collaboration with other organizations.

• EssilorLuxottica, a company participating in ophthalmic lenses, sunglasses, prescription glasses, and other products, offers large collections of eyewear and sports eyewear. Its brand portfolio includes Vogue Eyewear, Versace, Unofficial, Persol, Polo Ralph Lauren, Oakley, and others. Oakley's sports eyewear portfolio features sunglasses, custom sports eyewear, accessories, goggles, and more.

• Speedo International Limited, one of the market participants in the swimwear and accessories industry, offers a wide variety of products, including swimwear, racing suits, goggles, bags, caps, towels, training aids, and other accessories. Its goggles (watersports eyewear) portfolio entails products such as Hydrosity 2.0 Goggles Clear/White, Fastskin Speedsocket 2 Mirror Goggles Black/Green, Jet 2.0 Goggles Green/Chrome/Clear, and others.

Sports Eyewear Market Report Scope

Global Sports Eyewear Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, grand view research has segmented the global sports eyewear industry report based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Million,  2018 - 2030)

  • Outdoor Sporting & Traveling

  • Water Sports

  • Ski Sports

  • Others

• Distribution Channel Outlook (Revenue, USD Million,  2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • Italy

    • France

    • Spain

  • Asia Pacific

    • India

    • China

    • Japan

    • South Korea

    • Australia & NZ

  • Latin America

    • Argentina

  • Middle East

    • South Africa