The global stationery products market size was valued at USD 90.6 billion in 2018 and is expected to expand at a CAGR of 5.1% over the forecast period. Growing literacy rates across the globe and an increasing number of youth inclining towards higher education are among the prominent factors for market growth.
Furthermore, the rapid increase in the number of start-ups is propelling market growth. According to a report by NASSCOM, more than 1200 startups came into existence in 2018. Thus, increasing employment in these sectors is impacting market growth significantly. Government initiatives have led to an increase in the number of schools and colleges in rural as well as urban areas, which is directly impacting market growth.
The global education industry is anticipated to witness significant growth in the near future, thus fueling the market growth in the forecast period. Increasing brand awareness and disposable income among the consumers are driving the market for luxury pens, which, in turn, is providing an upthrust to the global market in the forecast period.
Globalization is also considered to be a significant factor for the stationery products' market growth. It has led to the expansion of multinational companies in various countries, which influences the market growth in that region. Government initiatives in emerging countries such as India have welcomed various international companies. For instance, Make in India policy has led the Chinese company, Huawei to invest in the Indian market, which, in turn, resulted in the expansion of the company.
These factors have fueled the market growth in India, thereby impacting the overall market growth in the forecast period. However, rapid digitization is one of the restraining factors for the industry in the near future. Smart classes and green schooling have hindered the market growth. Although, the perception that education based on notes and pen are most effective will drive the market in the near future.
On the basis of application, the market is further segmented into educational institutes and corporates. Educational institutes held the largest share of 45.3% in 2018. The presence of a large number of schools and colleges and a growing population have led to the segment growth.
Apart from digitization, the installation of smart classes is found to be costly and is not feasible for various economical institutions, thus the demand for stationery products is constantly growing in the segment. The growing trend of studying abroad is also impacting the market growth of the region, eventually fueling the overall market growth. For instance, according to the U.S embassy report, there has been a rise of 12.0% in the number of Indian students in 2017.
The corporate sector, on the other hand, is expected to expand at a CAGR of 5.3% in the forecast period. Despite the fact that digitization is hitting the corporate sector, the paper remains the prominent stationery product, which is used in the sector.
On the basis of product, the market is segmented into paper-based, ink-based, and art-based. The paper-based segment accounted for a leading share of 30.4% in 2018 and is expected to witness significant growth in the near future. Even after digitization hitting the markets, papers are one of the most used stationery products, finding its application in printing. The introduction of various coaching centers has led to an increase in the usage of paper in the near future. Paper is used for printing question papers and other assignment sheets in the education sector. Various other usages of paper in government offices and architectures has driven the segment.
The ink-based segment is expected to register a CAGR of 5.7% during the forecast period. Increasing demand for pens among the millennials due to inclination towards higher education is impelling the market growth. Product innovation also plays an important role in fueling the market growth. For instance, the introduction of RGB pens that enable the user to write in any color has impacted the market growth. In order to position as an eco-friendly product, manufacturers have come up with bamboo and wooden pens.
In 2018, Asia Pacific led the market with a share of 32.0% and is anticipated to witness significant growth in the near future. In APAC, India contributes to the majority of share and is expected to register a CAGR of 6.2% over the forecast period. High usage of different types of stationery products and an increasing number of educational institutes in rural as well as urban areas are driving the regional market in the forecast period.
Middle East and Africa are anticipated to expand at the fastest CAGR of 6.1% in the forecast period. Increasing awareness regarding education in Middle East countries and encouraging females for higher education has resulted in the market growth in the region. In African regions, an increase in the number of schools due to government initiatives as well as donations made from across the globe have led to the market growth in the region.
Faber-Castlle, 3M, Staedtler, Maped, Muji, Artline, Fullmark, Reynolds Pens, Linc Pens & Plastics Ltd., and Mead are some of the leading players in the industry. The market presents moderate to low entry barriers due to the presence of a large number of unorganized players in the market.
In countries such as India, a large number of economical consumer groups still prefer to buy stationery items from local vendors of unorganized companies rather than global market leaders. These are the challenges that the market poses for the players and it differs from country to country. The advertisement also plays an important role in creating awareness about the product as well as innovation in the product. For instance, when Reynolds came up with pens that have waterproof inks, they advertised themselves accordingly.
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Attribute |
Details |
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Base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Billion & CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, CSA, and MEA |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
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Country scope |
U.S., U.K., Germany, China, India, Brazil, and South Africa |
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15% free customization scope (equivalent to 5 analysts working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global stationery products market report on the basis of product, application, and region:
Product Outlook (Revenue, USD Billion, 2015 - 2025)
Paper Based
Ink Based
Art Based
Others
Application Outlook (Revenue, USD Billion, 2015 - 2025)
Educational Institutes
Corporates
Others
Regional Outlook (Revenue, USD Billion, 2015 - 2025)
North America
The U.S.
Europe
Germany
U.K.
Asia Pacific
China
India
CSA
Brazil
MEA
South Africa
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