GVR Report cover Ostomy Care And Accessories Market Size, Share & Trends Report

Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Application (Colostomy, Ileostomy, Urostomy), By End-use (Home Care Settings, Hospitals), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-338-6
  • Number of Pages: 121
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Report Overview

The global ostomy care and accessories market size was valued at USD 3.52 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. The demand for ostomy care and accessories is anticipated to upsurge owing to an increase in the number of patients suffering from urological diseases such as bladder cancer, colorectal cancer, increase in the number of ostomy surgeries, and technological advancements. In addition, the rising geriatric population base is further expected to drive the demand for ostomy care and accessories over the forecast period.

U.S. Ostomy Care And Accessories Market size and growth rate, 2023 - 2030

A rising number of initiatives being undertaken by various private players and nonprofit organizations to raise awareness regarding ostomy care across the globe are anticipated to drive the demand for ostomy care products. For instance, the European Ostomy Association arranges World Ostomy Day (WOD) every year. It aims at educating the global population about the rehabilitation of ostomates by bringing them together. Furthermore, in the U.S., the Centers for Medicare and Medicaid Services developed a “guidance” for urinary incontinence care in nursing homes and provided web-based education to staff.

Increasing prevalence of colorectal cancer is expected to drive the market. For instance, according the American Cancer Society, Inc., colorectal cancer stands as the third primary contributor to cancer-linked fatalities among males and females in the U.S. When considering combined statistics for both genders, it emerges as the second most prevalent reason behind cancer-related deaths. Additionally, as per the same source, colorectal cancer will cause about 52,550 deaths in 2023. Moreover, prevalence of colorectal cancer is increasing in Asian countries such as India, China and Japan. Thus, increasing risk of bladder cancer and colorectal cancer has increased the demand for ostomy care products and accessories over the forecast period.

Moreover, rising elderly population is one of the significant factors boosting the ostomy care products market over the forecast period. According to American Medical Association, the number of ostomy procedures is higher among geriatric population than adults. According to United Ostomy Association of America (UOAA), the number of elderly people in the U.S. is likely to gradually increase to 24% of the overall population by 2050, which is anticipated to increase the number of ostomy cases in the country. In addition, as per NCBI, patients aged 70 years & above undergo permanent ostomy procedures more often than younger people, with extended hospital stays and a higher mortality, which is anticipated to drive the demand for ostomy care products & accessories. Therefore, with the constant increase in geriatric population, increase in the short- and long-term healthcare needs will drive the market growth at a global level.

U.S. dominated the ostomy care and accessories market with the largest revenue share in 2022. The ostomy care & accessories market in the U.S. is mainly driven by factors such as an increase in the prevalence of urology disease such as colorectal cancer, bladder cancer, and inflammatory bowel management. For instance, The American Cancer Society estimates that in 2023 in the U.S, there might be around 82,290 new cases of bladder cancer. Out of these, about 62,420 could be in men and around 19,870 in women. Additionally, they also estimated that 16,710 people to die from bladder cancer during the same year. Thus, increasing number of patients suffering from bladder cancer and other urology diseases is primarily driving the growth of the ostomy care & accessories market in the U.S. Moreover, rising aging population and increasing awareness about ostomy care among healthcare professionals & patients also contribute to market growth.

Product Insights

Based on product, the market is segmented into bags and accessories. In 2022, ostomy bags segment dominated the ostomy care and accessories with the market share of around 84.7%. Ostomy bags are further sub segmented into two piece, and one-piece bags. Ostomy bags are used to collect urine or stool in different end use such as homecare settings, hospitals, clinics. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are most commonly used with ileostomies, urostomies, & colostomies. Key market players offer ostomy bags with various features, which are anticipated to drive the market. For instance, Coloplast provides ostomy bags with a soft gray fabric and flexible sticky material that fits well with different body shapes. Thus, driving the segment growth.

Whereas accessories segment is expected to grow at a highest compound annual growth rate (CAGR) from 2023 to 2030. It includes seals/barrier rings, pouch closures, pouch covers, stoma caps, and others. They helps to prevent leakage, odor, and skin rashes. Increasing number of stoma surgeries and rising number of ostomates are the major factors contributing to accessories segment growth. The accessories segment also includes customized solutions for specific needs or body shapes. Moreover, advancements in paste formulations have resulted in extended wear time and improved longevity, thereby surging its demand. It also reduces friction and offers an additional cushioning layer, minimizing skin damage & irritation. Thus, the abovementioned factors are anticipated to augment the overall segment growth.

Application Insights

On the basis of application, the ostomy care and accessories industry is segmented into colostomy, urostomy and ileostomy. In 2022, colostomy segment dominated the market with a market share of 45.4% owing to rise in the geriatric population and high prevalence of colon cancer as well as associated colostomy procedures. In addition, availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific patient needs, is also contributing to the segment growth over the forecast period.

Ileostomy segment is expected to grow at a highest compound annual growth rate (CAGR) from 2023 to 2030 owing to high prevalence of Inflammatory Bowel Diseases (IBDs), such as Crohn’s disease & ulcerative colitis. Patients with severe symptoms of IBD, such as frequent diarrhea, bowel obstructions, rectal bleeding, and persistent abdominal pain, may surge the need for ostomy surgery along with ostomy care products & accessories. Ostomy products are designed to provide a secure seal around the stoma, minimizing the risk of leakage and ensuring waste containment. This is important in individuals with IBD who may experience high output, changes in bowel habits, and liquid stools. Therefore, rise in cases of IBD requiring ostomy care products is predicted to further augment the segment growth.

End-use Insights

Home care settings held the largest share of 45.9% in the market in 2022 and is expected to grow at a highest compound annual growth rate over the forecast period. Rise in demand for home healthcare services is expected to drive this segment growth. Home care services ensures ongoing ostomy care by skilled nurses and provides proper care to a patient. This significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Home healthcare services for ostomy care include maintaining healthy stoma and changing & emptying ostomy bags. Availability of trained nurses and growing preference for home care in developed as well as emerging countries are expected to drive the segment over forecast period.

Hospitals are less preferred for ostomy than other health centers, owing to lack of ongoing ostomy care. Hospitals only ensure postoperative stoma care, which is beneficial for temporary stoma patients. Long waiting time and high cost of hospital admissions also reduce preference for hospitals. Colostomy for patients not covered by health insurance can cost from USD 20,000 to over USD 60,000 depending on the hospital, geographical location, and the case. Such high costs for admission are expected to lower the demand for hospitals over the forecast period.

Global Ostomy Care And Accessories Market share and size, 2022

Regional Insights

Europe dominated the ostomy care and accessories regional market in 2022 with the largest share of around 47.2%, by revenue. This is attributed to the factors such as increase in number of stoma patients due to ulcerative colitis, or Crohn’s disease, and rising awareness initiatives related to ostomy care or stoma surgical procedure. According to NCBI, IBD comprises ulcerative colitis or Crohn’s diseases, and its occurrence in European countries is gradually rising. In Europe, around 731,000 people are living with an ostomy and about 0.3% of the total population suffers from IBD. Moreover, as per the to Colostomy Association Ltd., trading as Colostomy UK, 1 in every 500 people in the UK is an ostomate. Such factors are contributing to the growth of the market in the Europe.

Ostomy Care And Accessories Market Trends, by Region, 2023 - 2030

Asia Pacific is expected to grow at a highest compound annual growth rate (CAGR) from 2023 to 2030. Increasing awareness among consumers is expected to boost demand for ostomy care products and accessories in this region. In addition, there is a huge demand for colostomy in countries such as India, and China as a large number of people suffer from bladder issues.Mostly geriatric population are prone to have stomas and go for ileostomy and colostomy surgeries.Thus, increasing number of people living with bladder problems coupled with rising geriatric population are boosting the demand for ostomy care products and accessories in Asia Pacific. Thus, driving the growth of the market in India.

Key Companies & Market Share Insights

The competitors in the market are either launching new product lines or adding more features to their existing products to gain a larger share of the market. Major players in the market are frequently incorporating technologies that can meet specific requirements of patients which further drive the market growth in near future. For instance, in June 2022, Premier, Inc. and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve the peristomal skin health.

Players such as Coloplast, ConvaTec Inc. and B. Braun are using various strategies to gain more market share. Strategies such marketing and promotions are widely used by companies in the market to increase awareness about the benefits of ostomy care and also to increase the availability and outreach of their product offerings. For instance, in June 2022, Hollister Incorporated has introduced a new agreement for their Hollister ostomy care products, and they have also extended their existing contract for their range of continence care products. These important announcements result in the availability of Hollister's reliable medical products to hospitals and other healthcare institutes that are members of the American Medical Association throughout the U.S. Thus, due to such factors the demand for ostomy care and accessories will increase in near future. Some prominent players in the global ostomy care and accessories market include:

  • Coloplast

  • ConvaTec Inc.

  • Hollister Incorporated

  • Marlen Manufacturing & Development Company

  • Perma-Type Company, Inc.

  • Nu-Hope Laboratories, Inc.

  • Perfect Choice Medical Technologies

  • Fortis Medical Products

  • Safe n' Simple

  • AdvaCare Pharma

  • Schena Ostomy Technologies, Inc.

  • Cymed

  • Eakin

  • Alcare

Ostomy Care And Accessories Market Report Scope

Report Attribute


Market size value in 2023

USD 3.69 billion

Revenue forecast in 2030

USD 5.4 billion

Growth rate

CAGR of 5.3% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; UK; Germany; France; Italy; Spain; Norway; Sweden; Denmark; Japan; China; India; Australia; Thailand; South Korea; Brazil; Mexico; Colombia; Argentina; South Africa; Saudi Arabia; UAE; Kuwait

Key companies profiled

Coloplast; ConvaTec Inc.; Hollister Incorporated; Marlen Manufacturing & Development Company; Perma-Type Company Inc.; Nu-Hope Laboratories Inc.; Perfect Choice Medical Technologies; Fortis Medical Products; Safe n' Simple; AdvaCare Pharma; Schena Ostomy Technologies Inc.; Cymed; Eakin; Alcare

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Ostomy Care And Accessories Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global ostomy care and accessories market report on the basis of product, application, end-use, and region:

Global Ostomy Care And Accessories Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Bags

      • One Piece

      • Two Piece

    • Accessories

      • Seals/Barrier Rings

      • Pouch Cover

      • Pouch Closures

      • Stoma Caps/Hat

      • Others

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Colostomy

    • Ileostomy

    • Urostomy

  • End-use Outlook (Revenue, USD Million, 2018 - 2030)

    • Home Care Settings

    • Hospitals

    • Others

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

      • Norway

      • Denmark

      • Sweden

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

      • Thailand

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

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