Ostomy Care And Accessories Market Size, Share & Trends Report

Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Application (Colostomy, Ileostomy, Urostomy), By End Use (Home Care Settings, Hospitals), And Segment Forecasts, 2019 - 2026

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-338-6
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 133

Report Overview

The global ostomy care and accessories market size was valued at USD 3.0 billion in 2018 and is anticipated to exhibit a CAGR of 4.7%. Increase in number of patients suffering from colorectal cancer and defective bladder, increasing ostomy surgeries of the bowel, and rise in geriatric population are some of the factors driving the market.

North America ostomy care and accessories Market size

Ostomy care includes products such as bags and accessories. Ostomy bag is attached to the skin of the patient by skin adhesives and is used as a receptacle for the collection of urine or fecal material following a ureterostomy, colostomy, or ileostomy. There are different types of ostomy care accessories such as seals/barrier rings, pouch cover, pouch closures, and stoma caps/hat. Growing prevalence of colon and bladder cancer is expected to increase stoma care and accessories market demand.

Ostomy surgeries are also known as bowel diversion, which is a surgical treatment for diverting normal movement of intestinal contents of the body. This is mainly undertaken during removal of diseased bowel. This surgery can be temporary or permanent. Ostomy surgeries of the bowel include colostomy, ileoanal reservoir, continent ileostomy, and ileostomy. These surgeries help patients who are suffering from cancer of the colon or rectum, have an injury in small or large intestine, and/or those who suffer from Inflammatory Bowel Disease (IBD). Thus, increasing number of stoma surgeries is the primary market driver.

Among the three types of ostomy-colostomy, ileostomy, & urostomy-colostomy is most common in North America. Nearly 45% of geriatric population is reported to have colostomy in this region. According to the American Medical Association, mostly geriatric population undergoes ostomy procedures compared to the younger population. Thus, increasing elderly population is an important factor aiding the market growth.

Although there were no significant advancements in the ostomy bags market in the past few years, the developments in ostomy care accessories are expected to significantly influence market growth. For instance, stom-i Alert Sensor is a new device developed by 11Health and Technologies Limited that provides warnings to ostomy patients when the bag is full. It is a single-use device that can be used for up to 3 months. It is clipped on the ostomy bag for monitoring the volume of output in the bag. It sends notifications to patients through a message, mobile app, or an email. These advancements are anticipated to boost the market growth over the forecast period.

Product Insights

Accessories is expected to be the fastest-growing segment in the forecast period. It includes seals/barrier rings, pouch covers, pouch closures, stoma caps/hats, and others. They can help prevent odor, leakage, and skin rashes. The accessories segment also includes customized solutions for specific needs or body shapes. Some of the major companies offering ostomy care accessories are Coloplast; ConvaTec, Inc.; and Hollister Incorporated.

Bags are expected to dominate the market over the forecast period. Ostomy bags are prosthetic medical devices used to collect stool or urine. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are most commonly used with urostomies, ileostomies, and colostomies. Key market players offer ostomy bags with various features, which is anticipated to drive the market. For instance, Coloplast offers ostomy bags with a flexible adhesive and neutral gray textile material that suits the body type of individuals.

End-use Insights

Home care settings held the largest share in the ostomy care and accessories market in 2018 and is expected to be one of the fastest growing in over forecast period. Rise in demand for home healthcare is expected to drive this segment. Home care settings ensure ongoing ostomy care by trained nurses. It enables providing of proper care to a patient, which significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Common home healthcare services for ostomy care include maintaining healthy stoma and changing & emptying ostomy bags. Growing preference for home care and availability of trained nurses in developed and emerging countries are expected to drive the market over forecast period.

Application Insights

Colostomy segment held the largest market share in 2018 owing to increasing geriatric population and growing prevalence of colorectal cancer. As per estimates by the American Cancer Society, in 2019, the number of new cases of colon and rectal cancer in the U.S. are 101,420 & 44,180, respectively. It also reported that lifetime risk of developing colorectal cancer in women is 1 in 24 and in men is 1 in 22. The demand for colostomy bags is expected to increase due these factors. Availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific individual needs, is also anticipated to drive the market.

Global ostomy care and accessories Market share

The Ileostomy segment is expected to witness the fastest growth over forecast period owing to growing prevalence of IBDs, such as Crohn’s disease and ulcerative colitis. As per the CDC, in 2015, approximately 1.3% of adults in the U.S. were diagnosed with IBD, which was a significant increase in the numbers from 1999. These factors are anticipated to impel the market over forecast period.

Regional Insights

Europe dominated the market and is expected to witness substantial growth in future as well, due to increasing prevalence of IBD and growing awareness about ostomy care or stoma surgeries. According to NCBI, IBD includes Crohn’s diseases or ulcerative colitis, and its incidence in European countries is steadily increasing. In addition, according to the Journal of Crohn’s and Colitis, the incidence of ulcerative colitis and Crohn’s disease in Europe is increasing every year. It has been estimated that 0.3% of the total population in Europe suffers from IBD. The highest incidence was witnessed in the U.K., while the lowest was seen in eastern and southern Europe. Thus, increasing incidence of IBD is one of the high impact rendering drivers of the market in Europe.

Asia Pacific is expected to grow at the highest CAGR due to developing healthcare infrastructure and increasing number of awareness programs & educational seminars. For instance, in October 2018, Asia and South Pacific Ostomy Association (ASPOA) organized the World Ostomy Day, which intended to increase awareness about ostomy among the patients and general public. Various activities for promoting awareness worldwide include seminars, educational programs, support meetings & demonstrations, electronic information networks, magazine announcements, articles & advertisements, and video & audio announcements, among others. Thus, increasing awareness among consumers is expected to boost demand for ostomy care products in this region.

Ostomy Care And Accessories Market Share Insights

Some major players in the market are Coloplast Corp.; B. Braun Melsungen AG.; Hollister Incorporated; Convatec, Inc.; Salts Healthcare Ltd; and Welland Medical Limited. These players are focused on launching new types of ostomy care products & accessories, technological advancements, and growth strategies, such as mergers & acquisitions. For instance, in 2017, ConvaTec, Inc. launched Natura Convex Cut-to-Fit Accordion Flange for easy application of 2-piece ostomy pouch. These advancements are anticipated to boost the market over the forecast period.

Ostomy Care And Accessories Market Report Scope

Report Attribute


Market size value in 2020

USD 3.35 billion

Revenue forecast in 2026

USD 4.4 billion

Growth Rate

CAGR of 4.7% from 2019 to 2026

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2026

Quantitative units

Revenue in USD million and CAGR from 2019 to 2026

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, application, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Japan; China; India; Australia; South Korea; Brazil; Mexico; Argentina; Colombia; South Africa; Saudi Arabia; UAE

Key companies profiled

Coloplast Corp.; B. Braun Melsungen AG.; Hollister Incorporated; Convatec, Inc.; Salts Healthcare Ltd; Welland Medical Limited

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global ostomy care and accessories market report on the basis of product, application, end-use, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2026)

    • Bags

      • One Piece

      • Two Piece

    •  Accessories

      • Seals/Barrier Rings

      • Pouch Cover

      • Pouch Closures

      • Stoma Caps/Hat

      • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2026)

    • Colostomy

    • Ileostomy

    • Urostomy

  • End-use Outlook (Revenue, USD Million, 2015 - 2026)

    • Home Care Settings

    • Hospitals

    • Others

  • Regional Outlook (Revenue, USD Million, 2015 - 2026)

    • North America

      • The U.S.

      • Canada

    •  Europe

      • Germany

      • The U.K.

      • France
      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

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