The global ostomy care and accessories market size was valued at USD 3.0 billion in 2018 and is anticipated to exhibit a CAGR of 4.7%. Increase in number of patients suffering from colorectal cancer and defective bladder, increasing ostomy surgeries of the bowel, and rise in geriatric population are some of the factors driving the market.
Ostomy care includes products such as bags and accessories. Ostomy bag is attached to the skin of the patient by skin adhesives and is used as a receptacle for collection of urine or fecal material following a ureterostomy, colostomy, or ileostomy. There are different types of ostomy care accessories such as seals/barrier rings, pouch cover, pouch closures, and stoma caps/hat. Growing prevalence of colon and bladder cancer is expected to increase stoma care and accessories market demand.
Ostomy surgeries are also known as bowel diversion, which is a surgical treatment for diverting normal movement of intestinal contents of the body. This is mainly undertaken during removal of diseased bowel. This surgery can be temporary or permanent. Ostomy surgeries of the bowel include colostomy, ileoanal reservoir, continent ileostomy, and ileostomy. These surgeries help patients who are suffering from cancer of the colon or rectum, have an injury in small or large intestine, and/or those who suffer from Inflammatory Bowel Disease (IBD). Thus, increasing number of stoma surgeries is the primary market driver.
Among the three types of ostomy-colostomy, ileostomy, & urostomy-colostomy is most common in North America. Nearly 45% of geriatric population is reported to have colostomy in this region. According to American Medical Association, mostly geriatric population undergoes ostomy procedures compared to the younger population. Thus, increasing elderly population is an important factor aiding market growth.
Although there were no significant advancements in the ostomy bags market in the past few years, the developments in ostomy care accessories are expected to significantly influence the market growth. For instance, stom-i Alert Sensor is a new device developed by 11Health and Technologies Limited that provides warnings to ostomy patients when the bag is full. It is a single-use device that can be used for up to 3 months. It is clipped on the ostomy bag for monitoring the volume of output in the bag. It sends notifications to patients through a message, mobile app, or an email. These advancements are anticipated to boost the market growth over the forecast period.
Accessories is expected to be the fastest growing segment in the forecast period. It includes seals/barrier rings, pouch covers, pouch closures, stoma caps/hats, and others. They can help prevent odor, leakage, and skin rashes. The accessories segment also includes customized solutions for specific needs or body shapes. Some of the major companies offering ostomy care accessories are Coloplast; ConvaTec, Inc.; and Hollister Incorporated.
Bags are expected to dominate the market over the forecast period. Ostomy bags are prosthetic medical devices used to collect stool or urine. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are most commonly used with urostomies, ileostomies, and colostomies. Key market players offer ostomy bags with various features, which is anticipated to drive the market. For instance, Coloplast offers ostomy bags with a flexible adhesive and neutral gray textile material that suits the body type of individuals.
Home care settings held the largest share in the ostomy care and accessories market in 2018 and is expected to be one of the fastest growing in over forecast period. Rise in demand for home healthcare is expected to drive this segment. Home care settings ensure ongoing ostomy care by trained nurses. It enables providing of proper care to a patient, which significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Common home healthcare services for ostomy care include maintaining healthy stoma and changing & emptying ostomy bags. Growing preference for home care and availability of trained nurses in developed and emerging countries are expected to drive the market over forecast period.
Colostomy segment held the largest market share in 2018 owing to increasing geriatric population and growing prevalence of colorectal cancer. As per estimates by the American Cancer Society, in 2019, the number of new cases of colon and rectal cancer in the U.S. are 101,420 & 44,180, respectively. It also reported that lifetime risk of developing colorectal cancer in women is 1 in 24 and in men is 1 in 22. The demand for colostomy bags is expected to increase due these factors. Availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific individual needs, is also anticipated to drive the market.
The Ileostomy segment is expected to witness fastest growth over forecast period owing to growing prevalence of IBDs, such as Crohn’s disease and ulcerative colitis. As per the CDC, in 2015, approximately 1.3% of adults in the U.S. were diagnosed with IBD, which was a significant increase in the numbers from 1999. These factors are anticipated to impel the market over forecast period.
Europe dominated the market and is expected to witness substantial growth in future as well, due to increasing prevalence of IBD and growing awareness about ostomy care or stoma surgeries. According to NCBI, IBD includes Crohn’s diseases or ulcerative colitis, and its incidence in European countries is steadily increasing. In addition, according to the Journal of Crohn’s and Colitis, the incidence of ulcerative colitis and Crohn’s disease in Europe is increasing every year. It has been estimated that 0.3% of the total population in Europe suffers from IBD. The highest incidence was witnessed in the U.K., while the lowest was seen in eastern and southern Europe. Thus, increasing incidence of IBD is one of the high impact rendering drivers of the market in Europe.
Asia Pacific is expected to grow at the highest CAGR due to developing healthcare infrastructure and increasing number of awareness programs & educational seminars. For instance, in October 2018, Asia and South Pacific Ostomy Association (ASPOA) organized the World Ostomy Day, which intended to increase awareness about ostomy among the patients and general public. Various activities for promoting awareness worldwide include seminars, educational programs, support meetings & demonstrations, electronic information networks, magazine announcements, articles & advertisements, and video & audio announcements, among others. Thus, increasing awareness among consumers is expected to boost demand for ostomy care products in this region.
Some major players in the market are Coloplast Corp.; B. Braun Melsungen AG.; Hollister Incorporated; Convatec, Inc.; Salts Healthcare Ltd; and Welland Medical Limited. These players are focused on launching new types of ostomy care products & accessories, technological advancements, and growth strategies, such as mergers & acquisitions. For instance, in 2017, ConvaTec, Inc. launched Natura Convex Cut-to-Fit Accordion Flange for easy application of 2-piece ostomy pouch. These advancements are anticipated to boost the market over the forecast period.
Base year for estimation
Actual estimates/Historical data
2015 - 2017
2019 - 2026
Revenue in USD Million & CAGR from 2019 to 2026
North America, Europe, Asia Pacific, Latin America, & MEA
U.S., Canada, U.K., Germany, France, Italy, Spain, Japan, China, India, Australia, South Korea, Brazil, Mexico, Argentina, Colombia, South Africa, Saudi Arabia, & UAE
Revenue, competitive landscape, growth factors, and trends
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global ostomy care and accessories market report on the basis of product, application, end use, and region:
Product Outlook (Revenue, USD Million, 2015 - 2026)
Application Outlook (Revenue, USD Million, 2015 - 2026)
End-use Outlook (Revenue, USD Million, 2015 - 2026)
Home Care Settings
Regional Outlook (Revenue, USD Million, 2015 - 2026)
Middle East and Africa (MEA)
b. The global Ostomy Care And Accessories market size was estimated at USD 3.18 billion in 2019 and is expected to reach USD 3.35 billion in 2020.
b. The global Ostomy Care And Accessories market is expected to grow at a compound annual growth rate of 4.7% from 2019 to 2026 to reach USD 4.4 billion by 2026.
b. Europe dominated the Ostomy Care And Accessories market with a share of 29.8% in 2019. This is attributable to increasing prevalence of IBD and growing awareness about ostomy care or stoma surgeries.
b. Some key players operating in the Ostomy Care And Accessories market include Coloplast Corp.; B. Braun Melsungen AG.; Hollister Incorporated; Convatec, Inc.; Salts Healthcare Ltd; and Welland Medical Limited.
b. Key factors that are driving the market growth include increase in number of patients suffering from colorectal cancer and defective bladder, increasing ostomy surgeries of the bowel, and rise in geriatric population.
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With Covid-19 infections rising globally, the apprehension regarding a shortage of essential life-saving devices and other essential medical supplies in order to prevent the spread of this pandemic and provide optimum care to the infected also widens. In addition, till a pharmacological treatment is developed, ventilators act as a vital treatment preference for the COVID-19 patients, who may require critical care. Moreover, there is an urgent need for a rapid acceleration in the manufacturing process for a wide range of test-kits (antibody tests, self-administered, and others). The report will account for Covid19 as a key market contributor.