Ostomy Care And Accessories Market Size, Share & Trends Analysis Report By Product (Bags, Accessories), By Application (Colostomy, Ileostomy, Urostomy), By End-use (Home Care Settings, Hospitals), By Region, And Segment Forecasts, 2025 - 2030

Ostomy Care And Accessories Market Trends

The global ostomy care and accessories market size was estimated at USD 3.87 billion in 2024 and is expected to grow at a CAGR of 5.47% from 2025 to 2030. The demand for ostomy care and accessories is anticipated to increase owing to a rise in the number of patients suffering from urological diseases such as bladder cancer and colorectal cancer, an increase in the number of ostomy surgeries, and technological advancements. According to the data published by Nebraska Medicine in December 2024, about 725,000 to 1 million individuals in the U.S. have a permanent or temporary ostomy, and 100,000 ostomy surgeries are conducted yearly. In addition, the rising geriatric population base is further expected to drive the demand for ostomy care and accessories over the forecast period.

A rising number of initiatives being undertaken by various private players and nonprofit organizations to raise awareness regarding ostomy care across the globe are anticipated to drive the demand for ostomy care products. For instance, theUnited Ostomy Associations of America (UOAA) celebrated Ostomy Awareness Day in 2024 with several initiatives, including:

• Encouraging individuals to share their personal stories of how having an ostomy has transformed their lives using the hashtags #OstomiesAreLifesavers, #IAmLivingProof, and #OstomyDay2024 on social media while tagging UOAA.

• Promoting sharing "Stickers" or Ostomy Facts on social media platforms.

• Raising funds for the ostomy awareness initiative.

These activities help break down stigmas and increase awareness of ostomy procedures worldwide.

An increasing prevalence of colorectal cancer is expected to drive the demand for ostomy care and accessories market. For instance, according to the WHO data published in July 2023, colorectal cancer is the second leading cause of cancer-related deaths globally. In addition, according to data released by the University of Washington in March 2024, colorectal cancer is projected to become the leading cause of cancer-related deaths in the U.S. among individuals under 50 by 2030. The report also reveals that the incidence of colorectal cancer has increased by 50% over the past 30 years among this age group.

“This increase in the early onset colorectal cancer, it's not just here in the U.S. We see it worldwide,” said Issaka, a UW Medicine gastroenterologist and director of the Fred Hutch/UW Medicine Population Health Colorectal Cancer Screening Program.

Colorectal cancer remains a significant health challenge globally, with increasing incidence rates observed in both emerging and developed regions. The number of new colorectal cancer cases is expected to rise substantially by 2030. Such an increase will lead to a corresponding rise in patients requiring ostomy care, either temporarily or permanently, following surgical treatment.

Moreover, the rising elderly population is one of the significant factors boosting the ostomy care products market over the forecast period. According to the American Medical Association, ostomy procedures are higher among the geriatric population than among adults. According to the United Ostomy Association of America (UOAA), the number of older adults in the U.S. is likely to gradually increase to 24% of the overall population by 2050, which is anticipated to increase the number of ostomy cases in the country. In addition, as per NCBI, patients aged 70 years & above undergo permanent ostomy procedures more often than younger people, with extended hospital stays and higher mortality, which is anticipated to drive the demand for ostomy care products & accessories. Therefore, with the constant increase in the geriatric population, the increase in short- and long-term healthcare needs is expected to drive the growth of the global ostomy care and accessories industry.

Furthermore, advancements in filtration technology for ostomy products are anticipated to drive market growth in the coming years. Organizations are actively developing and launching products with advanced filters to improve user comfort. For instance, according to data published by SciTech Patent Art Services (P) Ltd. in May 2022, Salts Healthcare, a UK-based manufacturer of ostomy bags, has introduced a new version of its Confidence BE Soft Convex ostomy bag. This product features a Clever Active Chamber filter system designed to prevent issues such as pancaking, ballooning, and odor. In addition, several other players operating in the market also offer ostomy products with filters

Details about products with filters offered by various companies are mentioned below:

Source: Company Websites, Grand View Research Analysis

Moreover, the increasing development of 3D-printed and customized ostomy bags is anticipated to create significant opportunities for industry players. Investments in these innovative ostomy solutions are on the rise. For instance, in February 2022, the Innovative Manufacturing Cooperative Research Centre (IMCRC) invested USD 0.063 million to support the creation and commercialization of a personalized 3D-printed ostomy seal set. This seal set is designed to fit the unique anatomy of each patient, significantly reducing the risk of leakage-an issue commonly associated with generic devices. These advancements in customized 3D-printed ostomy seal sets are expected to open up profitable opportunities for industry players in the coming years.

Market Concentration & Characteristics

The market growth stage is moderate, and the pace of growth is accelerating. The ostomy care and accessories market is characterized by a moderate degree of growth due to the rising prevalence of chronic diseases and growing product launches.

The ostomy care and accessories industry has seen a significant degree of innovation in recent years, driven by advances in technology and an increasing focus on enhancing patient comfort and quality of life. Modern ostomy products are designed with improved materials that reduce skin irritation, enhance wearability, and provide better odor control. Innovations include the development of 3D-printed and customized ostomy bags. For instance, a September 2023 article by Lynxter reports that Odapt, a Spanish startup, has created a customized 3D-printed wafer/disc for ostomy bags. Made from biocompatible silicone, this disc is designed to fit each patient’s unique stoma, ensuring a secure, leak-free seal and enhanced comfort. The product features a “Do It Yourself” (DIY) option, empowering users to design their own wafers. Such customizations in products are anticipated to drive market growth over the forecast period.

Regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the European Medicines Agency (EMA) oversee ostomy product regulations. Several authorities are providing favorable guidelines and improving reimbursement for ostomy care. For instance, in May 2024, Coloplast received reimbursement approval in the UK for Heylo, a digital leakage notification system designed to enhance ostomy care. This approval improves patient access to advanced technologies and demonstrates a growing recognition of the value of innovative ostomy solutions.

The market is poised to experience robust mergers and acquisitions (M&A) activity as companies seek to expand their use portfolios, strategic partnerships, and enter new markets. Established players are acquiring smaller innovators to gain access to cutting-edge technologies, while strategic collaborations are emerging to enhance distribution networks. For instance, in September 2024, Convatec Group PLC announced its acquisition of Livramedom, a homecare business in France, to enhance its direct-to-consumer capabilities in Continence Care and Ostomy Care through a homecare channel for its operations in France.

Product Insights

In 2024, the ostomy bags segment dominated with a market share of around 84.39%. Ostomy bags are further sub-segmented into two-piece and one-piece bags. Ostomy bags are used to collect urine or stool in different end use such as homecare settings, hospitals, and clinics. It includes a pouch to collect waste and a faceplate that attaches to abdominal skin using adhesives. These pouches are air- and watertight, which allows users to continue leading a normal lifestyle. They are most commonly used with ileostomies, urostomies, & colostomies. Key market players offer ostomy bags with various features, which are anticipated to drive the market. For instance, in February 2024, Convatec announced the launch of Esteem Body with Leak Defense in Italy. Such product launches are anticipated to propel the segment growth.

The accessories segment is expected to grow at the fastest CAGR from 2025 to 2030. It includes seals/barrier rings, pouch closures, pouch covers, stoma caps, and others. They help to prevent leakage, odor, and skin rashes. Increasing number of stoma surgeries and rising number of ostomates are the major factors contributing to accessories segment growth. The accessories segment also includes customized solutions for specific needs or body shapes. Moreover, advancements in paste formulations have resulted in extended wear time and improved longevity, thereby surging its demand. It also reduces friction and offers an additional cushioning layer, minimizing skin damage & irritation. Thus, the abovementioned factors are anticipated to augment the overall segment growth.

Application Insights

In 2024, the colostomy segment dominated the market with a share of 44.92%, owing to the rise in the geriatric population and high prevalence of colon cancer as well as associated colostomy procedures. For instance, according to the data published by the NHS in May 2023, around 6,400 permanent  colostomies are carried out each year in the UK. In addition, the availability of different types of colostomy bags, such as drainable or closed system bags, which are suitable for specific patient needs, is also contributing to the segment growth over the forecast period.

Estimated annual incidence rates for IBD across geographies

Source: National Library of Medicine

The ileostomy segment is expected to grow at the fastest CAGR from 2025 to 2030, owing to the high prevalence of Inflammatory Bowel Diseases (IBDs), such as Crohn's disease & ulcerative colitis. A Crohn's & Colitis Foundation study published in July 2023 reveals that IBD affects over 0.7% of the U.S. population, with an incidence rate of 721 cases per 100,000 people or approximately 1 in 100 individuals. Patients with severe symptoms of IBD, such as frequent diarrhea, bowel obstructions, rectal bleeding, and persistent abdominal pain, may surge the need for ostomy surgery along with ostomy care products & accessories. Ostomy products are designed to provide a secure seal around the stoma, minimizing the risk of leakage and ensuring waste containment. This is important in individuals with IBD who may experience high output, changes in bowel habits, and liquid stools. Therefore, the rise in cases of IBD requiring ostomy care products is predicted to augment the segment growth further .

End Use Insights

Home care settings held the largest market share of 46.31% in 2024 and is expected to grow at the fastest CAGR over the forecast period. A rise in demand for home healthcare services is expected to drive this segment's growth. Home care services ensure ongoing ostomy care by skilled nurses and provide proper care to a patient. This significantly reduces the risk of ostomy-related complications, thereby reducing emergency visits to hospitals. Home healthcare services for ostomy care include maintaining a healthy stoma and changing & emptying ostomy bags. The availability of trained nurses and growing preference for home care in developed as well as emerging countries are expected to drive the segment over the forecast period.

Hospitals are less preferred for ostomy than other health centers owing to a lack of ongoing ostomy care. Hospitals only ensure postoperative stoma care, which is beneficial for temporary stoma patients. Long waiting times and high cost of hospital admissions also reduce preference for hospitals. Colostomy for patients not covered by health insurance can cost from USD 20,000 to over USD 60,000, depending on the hospital, geographical location, and the case. Such high costs for admission are expected to lower the demand for hospitals over the forecast period.

Regional Insights

North America accounted for a significant ostomy care and accessories market share in 2024, owing to the increasing geriatric population-which is susceptible to colorectal cancer-and the presence of key market players. Ostomies are commonly performed to treat colorectal, cervical, colon, and bladder cancer. Treatment of this cancer may result in permanent ostomy after surgery. Demand for ostomies is more commonly seen in the geriatric population. The growing geriatric population, along with increasing life expectancy, led to a larger number of patients undergoing stoma surgeries. Thus, the increasing geriatric population and rising number of individuals who have colorectal cancer are driving the growth of the regional ostomy care and accessories industry.

U.S. Ostomy Care And Accessories Market Trends

The ostomy care and accessories market in the U.S. is driven by factors such as an increase in the prevalence of colorectal cancer and diverticular diseases. Colorectal cancer is the third leading cause of cancer-related deaths in women and men in the country. Thus, the increasing number of patients who have colorectal cancer and diverticular diseases is primarily driving the growth of the ostomy care & accessories market in the U.S. The American Cancer Society’s estimates for the number of colorectal cancers in the U.S. for 2025 are:

• About 107,320 new cases of colon cancer (54,510 in men and 52,810 in women)

• About 46,950 new cases of rectal cancer (27,950 in men and 19,000 in women)

Moreover, the growing aging population and increasing awareness about ostomy care among healthcare professionals & patients also contribute to market growth. Advancements in product technology, such as improved adhesive systems and innovative pouch designs, continue to enhance the overall user experience.

Some of the companies operating in the U.S. ostomy care & accessories industry are Coloplast, Hollister Incorporated, Convatec Group, and B. Braun SE, among others. These companies offer a wide range of products and compete based on factors such as product quality, innovation, pricing, & distribution networks.

Europe Ostomy Care And Accessories Market Trends

Europe accounted for the largest ostomy care and accessories market share of 47.22% in 2024, driven by factors such as an increase in the number of stoma patients due to colorectal cancer, bladder cancer, and IBD are expected to drive the global market growth.

UK Ostomy Care And Accessories Market Trends

The UK ostomy care and accessories market held the highest share in 2024, driven by the increasing incidence of stoma diseases. Several campaigns have been run in the country to increase awareness about stoma surgery, which may further contribute to the country’s market growth. For instance, Colostomy UK started a ‘Stoma Aware’ campaign, which aims to increase understanding and acceptance of stomas among the country’s population. This, in turn, can lead to increased demand for ostomy care and accessories as more people feel comfortable seeking & using these products. The campaign may also encourage healthcare providers, manufacturers, and suppliers to further develop & improve ostomy care products & services in response to the growing demand and changing needs.

Ostomy care and accessories market in Germany held a major share in 2024. The market growth is mainly driven by the increasing number of patients who have colorectal cancer. Colorectal cancer is the most common cause of cancer-related deaths in men and women in Germany. About every seventh case of cancer in Germany affects the colon or rectum. Factors that increase the risk of colorectal cancer include being overweight and smoking. People who regularly consume alcohol and red meat or processed meat are more susceptible to this type of cancer. Moreover, the geriatric population mostly suffers from colon and rectum diseases. Thus, the increasing number of older adults with colorectal cancer is primarily driving the growth of the market for ostomy care in Germany.

Asia Pacific Ostomy Care And Accessories Market Trends

Asia Pacific is the fastest-growing region in the ostomy care and accessories industry.Numerous nursing centers in this region arrange a variety of initiatives, such as motivational programs and educational workshops, with the aim of enhancing awareness among individuals with ostomies. The Asia and South Pacific Ostomy Association organizes the annual World Ostomy Day to enhance the rehabilitation of ostomates by bringing attention to their desires and requirements within the general global and public community. Activities geared towards raising awareness on a global scale include seminars, educational programs, support meetings, and demonstrations, as well as electronic information networks, magazine announcements, articles, advertisements, and video and audio promotions, among others. As a result, the growing awareness among consumers is bolstering the demand for ostomy care products in this region.

The ostomy care and accessories market in China has experienced significant growth driven by the rapidly increasing incidence of Crohn’s disease, colorectal cancer and bladder cancer.

Thus, the increasing number of people with colorectal cancer is driving market growth in China.

Latin America Ostomy Care and Accessories Market Trends

The ostomy care and accessories industry in Latin America is experiencing significant growth. Advancements in ostomy care products and an increase in the geriatric population are among the major factors driving the market growth. Companies such as Coloplast, Hollister Incorporated, and Convatec have been heavily investing in R&D. Geriatric population is more susceptible to diseases such as colon cancer, rectum cancer, and bladder cancer. According to the Latin American and Caribbean Demographic Centre (CELADE), the geriatric population in Latin America is expected to increase to 100.5 million by 2025 from 43 million in 2000 and over 183.7 million by 2050. Thus, increasing incidence of chronic diseases, growing geriatric population, and rising investments in R&D by key market players are expected to drive market growth in this region.

Middle East & Africa Ostomy Care and Accessories Market Trends

The ostomy care and accessories industry in the Middle East and Africa (MEA) is driven by the rising prevalence of chronic diseases, particularly conditions such as colorectal cancer and inflammatory bowel disease (IBD). As lifestyles have changed and the population ages, these diseases have become more common, necessitating surgical interventions that often result in ostomy creation. This increasing patient population creates a sustained demand for ostomy care products and accessories.

The ostomy care and accessories market in Saudi Arabia is driven by the increasing prevalence of chronic diseases such as colorectal cancer, obesity, and inflammatory bowel disease (IBD). As the population ages and lifestyle-related health issues become more common, more patients require surgical procedures that result in the creation of an ostomy. This trend leads to an increased demand for ostomy products and accessories as patients seek to manage their conditions effectively.

In recent years, there has been a concerted effort to raise awareness about ostomy care among healthcare professionals and patients alike. Educational initiatives aimed at demystifying ostomy procedures and improving post-operative care have contributed to greater acceptance and understanding of ostomy needs. This awareness campaign not only empowers patients to take charge of their healthcare but also encourages healthcare providers to prioritize post-operative education and support, fostering a proactive approach to ostomy management.

Key Ostomy Care And Accessories Company Insights

The competitors in the market are either launching new product lines or adding more features to their existing products to gain a larger share of the market. Major players in the market are frequently incorporating technologies that can meet specific requirements of patients which further drive the market growth in the near future. For instance, in June 2022, Premier Ostomy and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve peristomal skin health.

Supply And Demand Analysis of Ostomy Care and Accessories Market

Source: Company Website, Grand View Research Analysis

Recent Developments

• In February 2024, Convatec announced the launch of its Esteem Body with Leak Defense in Italy. Convatec’s Esteem Body features eight distinct combinations of essential characteristics, including four 'tension locations' that are split centrally and peripherally, along with two different 'convex depths.' This diverse range enhances choice, enabling healthcare providers and ostomates to achieve the optimal fit, recognizing that each individual living with an ostomy has unique needs .

• In January 2024, Hollister Incorporated announced that its CeraPlus ostomy products, including skin barriers and accessories, have been granted Global dermatological accreditation by the Skin Health Alliance  (SHA).

• In February 2023, Hollister Incorporated announced the expansion of its manufacturing capabilities at the Kaunas factory, with a USD 25 million investment in a state-of-the-art manufacturing facility .

• In January 2023, Hollister Incorporated was awarded a sole source SURPASS contract for enterostomal therapy products with Premier, Inc. Premier's SURPASS program aims to enhance clinical outcomes, optimize cost savings, and ensure exceptional supply chain performance in critical areas through a dedicated portfolio .

• In June 2022, Premier, Inc. and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve peristomal skin health.

• In September 2021, Coloplast announced the expansion of its production in Central America to support the company’s international expansion.

Ostomy Care And Accessories Market Report Scope

Global Ostomy Care And Accessories Market Report Segmentation

This report forecasts volume & revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global ostomy care and accessories market report based on product, application, end use, and region:

• Product Outlook (Volume Unit; Revenue, USD Million, 2018 - 2030)

  • Bags

    • One Piece

    • Two Piece

  • Accessories

    • Seals/Barrier Rings

    • Pouch Cover

    • Pouch Closures

    • Stoma Caps/Hat

    • Others

• Application Outlook (Volume Unit; Revenue, USD Million, 2018 - 2030)

  • Colostomy

  • Ileostomy

  • Urostomy

• End Use Outlook (Volume Unit; Revenue, USD Million, 2018 - 2030)

  • Home Care Settings

  • Hospitals

  • Others

• Regional Outlook (Volume Unit; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Norway

    • Denmark

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

    • Colombia

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait