Surgical navigation system symbolize a concept of surgery and a method, that employ computer tools for surgical planning and performing surgical procedures. Surgical navigation is also known as computer assisted intervention, computer aided surgery, and image guided surgery. Most important function of computer aided surgery is to develop a precise replica of patient. It is done through a number of imaging technology such as X-rays, MRIs, CT scans, ultra sound and many more, these images are then uploaded in the system to form a 3 dimensional data set that produces exact geometrical structure of the region to be operated. Analysis is done by the manipulation of 3 dimensional images to extract significant information and provide multiple angles to the surgeon to have a better access at the point of attention. Using surgical navigation system the doctor will use a special instrument which will be connected to a computer to touch a diseased position on the patient.
Some of the key drivers of surgical navigation system are; increasing awareness of its benefits, accuracy in the surgical process and technological advancement. To increase the market share companies are getting into new geographic locations by different modes of entry like mergers and acquisitions. Few restrain are the high cost of the whole procedure, lack of reimbursement facility. Globally the market of surgical navigation system is segmented into three product sub-types namely navigation system, ENT navigation system, and orthopaedic navigation system. Neurosurgeries include spine surgery and it is the most complicated of all the surgery so it requires highest levels of accuracy, so it is the market leader in terms of market share in 2013. The market of surgical navigation system is segmented in four regions North America, European Union, Asia Pacific, and Rest of the World. North America is the global leader in surgical navigation system with a total market share of 40% in 2013. Few key reasons for North America’s growth are technological advancement; it has well defined framework, well developed health-care infrastructure and higher rates of implementation. Asia Pacific has shown very high potential for growth as medical infrastructure is developing on the ground of growing medical tourism in the region.
Some of the key market players in surgical navigation systems industry include; Aesculap Implant Systems (B. Braun Melsungen AG), BrainLAB AG, GE Healthcare, Siemens Healthcare Corporation, LLC Medtronic, Zimmer Holdings and Stryker Corporation.
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