Surgical Navigation Systems Market Size, Share & Trends Analysis Report By Application (ENT, Orthopedic, Neurology, Dental), By Technology (Electromagnetic, Optical), By End Use, By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the surgical navigation systems market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for surgical navigation systems market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of surgical navigation systems market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Surgical Navigation Systems Market Categorization:

The surgical navigation systems market was categorized into four segments, namely application (ENT, Orthopedic, Neurology, Dental), technology (Electromagnetic, Optical), end-user (Hospitals, Ambulatory Surgical Centers), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The surgical navigation systems market was segmented into application, technology, end-user, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The surgical navigation systems market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-three countries, namely, the U.S.; Canada; Germany; the UK.; France; Italy; Spain; Sweden; Denmark; Norway; Japan; China; India; Australia; South Korea; Thailand; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait..

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Surgical navigation systems market companies & financials:

The surgical navigation systems market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Medtronic plc - Medtronic plc is a medical device company that develops, designs, manufactures, and markets medical devices & solutions worldwide. It provides the product for coronary heart disease, heart failure, venous & renal conditions, neurological disease, musculoskeletal disorders, ENT diseases, and spinal conditions. It also offers biological solutions for dental and orthopedic markets. The company’s products find applications in hospitals, healthcare institutes, government health programs, clinics, and distributors.

• Johnson & Johnson Services, Inc. - Johnson & Johnson Services, Inc. manufactures, develops, and sells pharmaceutical products, medical devices, and consumer package goods. The company provides medical devices in orthopedics, cardiovascular, and vision care fields, and general surgery. pharmaceutical product for neurological diseases, immune diseases, metabolic diseases, cancers, and infectious diseases. Its consumer products include beauty, oral care, over-the-counter drugs, baby care, and women’s health care. The company distributes medical devices and pharmaceutical products to hospitals, healthcare institutes, retailers, and wholesalers. The global orthopedics business of DePuy Synthes was acquired by Johnson & Johnson in 1988, making it a part of the J&J medical devices company.

• Zimmer Biomet - Zimmer Biomet offers medical devices and technologies. It designs, manufactures, and markets orthopedics, surgical instruments, medical devices, medical supplies, medical instruments, healthcare, dental, spine, joint reconstructions, patient care, and robotics. Its products and solutions help patients suffering from injuries or disorders in joints, bones, and supporting soft tissue. It offers products to orthopedic surgeons, neurosurgeons, dentists, oral surgeons, hospitals, healthcare organizations, and distributors. Product categories include sports, medicine, biologics, foot & ankle, extremities and trauma, and craniomaxillofacial & thoracic.

• Corin Group - Corin Group is a manufacturer, designer, and developer of medical technologies. The company specializes in shoulder replacement, knee replacement, clinical research, ligament reconstruction, advanced, development bearing technology, manufacturing ankle replacement, design of synthetic ligaments, innovation, technology, medical devices, and R&D. It offers products to orthopedic surgeons, healthcare institutes, hospitals, healthcare agencies, and clinics.

• B. Braun Melsungen AG - B. Braun Melsungen AG manufactures, develops, and distributes medical devices & pharmaceutical products, as well as provides medical services. It offers a variety of products and services in intensive care, cardiology, anesthesia, and surgery. The company’s major products include disinfection, infusion pumps, hip & knee implants, surgical instruments, wound & ostomy care, nutrition, and pain therapy. It also provides services for physicians, health care institutes, and clinics.

• Stryker Corporation - Stryker Corporation is a medical technology company that specializes in medical instruments and supplies surgical instruments, medical technology, and medical devices. The company conducts business through the products and services of medical & surgical, orthopedics, neurotechnology, and spine. It serves a diverse customer base with innovative products and offers a diverse collection of advanced medical technologies and a comprehensive product portfolio.

• Brainlab AG - Brainlab AG is a digital medical technology innovator. The company operates through 20 offices worldwide. It serves medical professionals, physicians, and patients in 116 nations. The company generates software-driven medical solutions that automate, digitalize, and optimize clinical workflows for the spine, neurosurgery, craniomaxillofacial, trauma, and general & vascular surgery, along with radiosurgery & radiotherapy.

• Siemens Healthineers - Siemens Healthineers is a medical equipment manufacturer and supplier. It designs and develops diagnostic imaging systems. The company’s major products include mobile Carms, magnetic resonance imaging systems, X-ray products, computed tomography systems, angiography systems, hybrid ORs, molecular imaging systems, ultrasound systems, and point-of-care testing systems. It serves healthcare providers, including hospitals & hospital systems, pharmaceutical companies, health agencies, laboratories, and clinics.

• Karl Storz GmbH - Karl Storz GmbH manufactures medical instruments and devices, including endoscopes and other devices, globally. The company has a wide range of instruments for human and veterinary medicine. Its recent developments are in digital documentation systems and comprehensive OR concepts. The firm has subsidiaries in over 40 countries worldwide.

• CAScination AG - CAScination AG is a medical technology company that develops, manufactures, and commercializes innovations in computer-assisted and image-guided surgeries. the company specializes in interventional oncology, tumor treatment cancer, image-guided surgery, liver surgery, minimally invasive treatment, cancer treatment, ablation, otology, robotic surgery, and computer-assisted surgery. The company’s navigation system and surgical robot are designed to improve patient outcomes during surgery.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Surgical Navigation Systems Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Surgical Navigation Systems Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.