GVR Report cover Swimwear Market Size, Share & Trends Report

Swimwear Market Size, Share & Trends Analysis Report By Fabric Type (Polyester, Nylon, Spandex), By End User (Men, Women, Boys, Girls), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-892-3
  • Number of Report Pages: 110
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025 
  • Industry: Consumer Goods

Industry Insights

The global swimwear market size was valued at USD 18.9 billion in 2018. Swimwear is widely used by people involved in water-based activities, such as swimming and bathing. It protects the wearer from chlorinated water in swimming pools and sea water, which contains salts that can cause skin rashes. Increasing rate of population across the globe and product innovation to fulfill the need for a special type of clothing for water sports and poolside or beachside vacations are driving the market.

Rapid changes in fashion trends and an increase in disposable income of consumers, resulting in purchase of different kinds of swimwear products based on their comfort, activities, and fashion appeal are projected to augment the industry demand. Luxury swimwear that offers value-added features such as convenient cuts and trendy prints and enhance the slimming effect is gaining popularity among women of different regions. Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.

Global swimwear market

Swimming is considered to be the most popular fitness and recreational activity. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market. Additionally, increasing process innovation and technological advancements in developed economies is driving the market. Development of various kinds of advanced fabrics that hold their color for a longer time period and are resistant to chlorine has further boosted the market growth.  

Swimming is the most popular sport in many countries such as Russia, China, India, and Australia. An increase in the participation rate of water sports also contributes to industry growth. However, swimwear requires some special kind of systematic processing and designing of raw materials and fabrics such as polyester, nylon, polypropylene, spandex, and neoprene to produce the desired texture, design, look, and other fashion attributes of swimwear. Price volatility of these raw materials affects the size of the market to a greater extent. Huge investments are required for R&D to cater the fluctuating demand for different designs, which leads to high cost of designing, thereby hampering the growth of the market.  

Fabric Type Insights

By fabric type, the market is divided into polyester, nylon, and spandex. Polyester accounted for the largest share of 33.4% in 2018. Various types of swimwear are manufactured using polyester to obtain stretching and shrinkage resistance. In addition, quick drying and easy washable characteristics drive the demand for this material among manufacturers. Moreover, it enhances the durability of swimwear owing to advantages such as resistance to wrinkles, abrasion, and most chemicals. Thus, incorporation of advanced fabrics in swimwear manufacturing is projected to boost the growth of the global market. Nylon is another major fabric type in the market owing to its great elastic property, low weight, and smooth fitting. It is used as an alternative fabric to polyester. Nylon fabric is witnessing slower growth in the market as it is not chlorine resistant and long lasting in comparison with polyester.

End-User Insights

The women segment held the largest market share in 2018 and is projected to expand at a CAGR of 6.6% over the forecast period. Demand for swimwear is increasing among women as they desire to look stylish at the pool or beach. Emerging trends such as bold colors, geometric prints, asymmetric designs, and classic yet modern shapes are also driving the demand for swimwear among women. Therefore, designers are updating swimwear and beachwear regularly without any delay. Increased demand for a specialized kind of swimwear, such as thermal swimwear and swimwear with the feature of UV protection, is boosting the women end-user segment.

Global swimwear market

Moreover, increasing incorporation of fashion element into swimwear is attracting more consumers, especially the new generation. These are some of the major trends giving rise to healthy growth of the swimwear and beachwear market.

Regional Insights

In 2018, Asia Pacific emerged as the largest regional market in swimwear products. Growing rate of population, rising health awareness among people, and product innovation are likely to propel the market growth in developed economies of the region. Additionally, growth in the participation rate of water sports and fitness among developing countries such as China and India at a domestic level is expected to positively influence the regional market growth.

Europe is the second largest regional market for swimwear products, followed by North America.  Western countries hold a significant market share due to relative growth in the acceptance of swimwear in western European countries in recent times. Continuous increase in the expenditure on leisure goods, coupled with increasing preference for swimming as a recreational activity, is driving the market in North America. The U.S. dominated the market in terms of revenue in 2018, acquiring above 80% share in North America. It is estimated that on average, an American woman alone owns four swimsuits. Most of the designer swimsuits are sold in North America due to their luxury beading, hardware features, and comfort. These are the factors that are expected to spur market growth in the region.

Swimwear Market Share Insights

High to moderate entry barriers due to presence of various brands and limited premium raw material resources are anticipated to assert high competition among major manufacturers. Moreover, industrial rivalry in brand appeal is projected to stay high as a result of distinguished alternatives in the raw material, design, and shapes.

High resistance to chlorine water, temperature, wear, and UV radiation will fuel the demand for the product. The market is identified by several strategic activities such as expansions, mergers and acquisitions, and product and technological innovations, attempted by the key manufacturers in the industry such as Arena; Diana Sport; Dolfin Swimwear; NIKE Inc.; Perry Ellis; and Zoke.

Leading companies are expanding their geographical presence in order to obtain maximum market share. Establishment of strategic partnerships with buyers in order to develop new products is projected to remain a critical success factor over the next few years. Taking into account all of the above factors, manufacturers are likely to focus on product innovation, catering particularly to the premium class swimwear for women.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., U.K., China, Brazil, and South Africa

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global swimwear market report on the basis of fabric type, end-user, and region:

  • Fabric Type Outlook (Revenue, USD Billion, 2015 - 2025)

    • Nylon

    • Polyester

    • Spandex

    • Others

  • End-User Outlook (Revenue, USD Billion, 2015 - 2025)

    • Men

    • Women

    • Boys

    • Girls

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • The U.K.

    • Asia Pacific

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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