GVR Report cover Telecom API Market Size, Share & Trends Report

Telecom API Market Size, Share & Trends Analysis Report By Type (Messaging API, IVR API), By End User (Enterprise Developers, Partner Developers), By Region, And Segment Forecasts, 2022 - 2030

  • Published Date: Apr 2022
  • Report ID: GVR-4-68038-230-3
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Data: 2018 - 2020

Report Overview

The global telecom API market size was valued at USD 162.27 billion in 2021 and is estimated to expand at a compound annual growth rate (CAGR) of 20.6% from 2022 to 2030. Telecom API is used to operate web-based services such as banking, identity management, and cloud-based telecom software by compiling programming instructions and standard protocols. Telecom API provides cost-effective solutions by enhancing the system performance of existing web-based applications. These tools and communication protocols facilitate agility in mobile application developments as it allows the developers to focus on developing primary functions without a need to develop them from scratch. API has prominent applications in all the areas involving mobile applications and services such as voice & video calls, online mobile payments, messaging apps, and location tracking apps, among others. With the increasing number of mobile service subscribers, the demand for mobile-based technologies has grown significantly in past years further increasing the demand for telecom APIs due to the scalability it offers. For instance, as per the data published by GSMA, by the end of 2021, 5.2 billion people subscribed to mobile services, and it is projected to reach 5.7 billion people by 2025, thus, bringing new opportunities for telecom API in mobile-based applications.

Asia Pacific telecom API market size, by end use, 2020 - 2030 (USD Billion)

Growing penetration of the Internet of Things (IoT), device integration, and wearable devices in the telecom sector is expected to positively impact the market over the forecast period. Telecom APIs enable end-to-end IoT solutions as they act as a singular point of interaction between several nodes within a network and hence reducing the multiple third-party service providers for system integration. With growing IoT penetration, the market for telecom API is expected to grow at a phenomenal rate. For instance, according to The State of Mobile 2021 report, a research study published by the GSMA, the total number of global IoT connections is expected to reach 25.2 billion by 2025 supporting the market growth over the forecast period.

The recent increasing number of start-ups launched in the field of telecom API in emerging markets such as the Asia Pacific and Africa are expected to open new opportunity areas for the telecom API service providers during the forecast year. Industry giants such as Google, Vodafone, and communications service providers (CSPs), and technology supplier groups have developed partnerships with start-ups from these emerging markets to create a nurturing ecosystem for the growth of telecom startups by offering their APIs for application developments thus, propelling the market growth.

Despite the phenomenal benefits offered by telecom API, data security concerns amongst the end-users are hindering the market growth. For instance, based on a recently published report on data security, it is observed that for enterprise and commercial web applications, API attacks will become the most-frequent attack resulting in data breaches, wherein malicious parties will get access to end-user data such as the name, contact details, and IMEI number of the device on which the application is operating.

The increasing adoption of machine-to-machine (M2M) devices is also estimated to propel the telecom application programming interface (API) market from 2022 to 2030. APIs are critical for M2M communication as they identify the message format that can be used for device control. Moreover, increasing adoption of mobile commerce is expected to increase the demand for telecom APIs in applications such as payment API and location API. Various mobile payment gateways such as Stripe, Zooz, PayPal, and Amazon Pay, among others allow the user to purchase products through cards using the payment API for processing the transactions.

In 2020, due to the COVID-19 crisis, many leading CSPs and technology provider companies operating in the telecom API market had to change their strategies owing to the increasing demand for connectivity. Large organizations adopted new growth strategies to expand in new markets and change business models in the functions such as security, sales, and support. The market witnessed unprecedented growth in smartphone data usage, thus, impacting the market positively.   

Type Insights

Based on type, the market report is categorized into messaging API, webRTC API, payment API, IVR API, location API, and others. In 2021, the messaging API sub-segment held the largest market share contributing more than 33% to the total market and is projected to grow at a CAGR of over 21.6% from 2022 to 2030. The high growth of messaging APIs is owing to the growing demand for SMS and RCS services that have the application of messaging APIs. The penetration of the SMS market is growing as an increasing number of companies are utilizing SMS services for personalized marketing efforts and enhancing customer engagement and experience. Thus, propelling the demand for messaging APIs.

Moreover, the IVR API sub-segment of the telecom API market is expected to witness significant growth over the forecast period. This growth in the market can be attributed to the increasing number of BPO service providers, specifically in developing markets such as South Africa, China, and India. Furthermore, the location API sub-segment held a considerable revenue share exceeding 12% in 2021 owing to increasing demand for location-based web-application services.

End-use Insights

Based on end-user, the market is categorized into internal telecom developers, enterprise developers, partner developers, and long-tail developers. The enterprise developer sub-segment holds the largest market share of over 35% owing to the high penetration and adoption rate of large-scale enterprises. In large-scale organizations, A2P messages are majorly used in the announcement of offers, promotional activities, and changes in company policies, among others. Organizations mostly use bulk messaging tools & software that drive the market growth for telecom APIs.

Global Telecom API market share, by type, 2021 (%)

The partner developer sub-segment of the telecom API market is projected to grow at a CAGR of over 22% over the forecast period. Partner APIs help in creating a single-point data sharing platform between CSPs and other developers to develop services such as payment services, and streaming services, among others. Developers can develop these services and get support from telecom organizations to manage service infrastructure. Furthermore, the customer base for partner developers is expanding rapidly as compared to enterprise developers resulting in their growth over the forecast period.

Regional Insights

North America witnessed the largest market share in 2021 and accounted for over 29% over the forecast period. This growth can be attributed to the significant presence of various large telecom API market players such as Broadcom, Inc., AT&T, Inc., Google LLC, and Oracle Corporation, among others in the region. Furthermore, the early adoption of technologies such as 4G and breakthroughs in 5G technology is a major factor contributing to the high market growth in this region. With the integration of 4G/5G technology and APIs, communication services such as video & voice calls, and speech & video integration services are delivered competently, and the productivity of business organizations is improved to a greater extent.

Asia Pacific region is projected to be one of the most attractive regions owing to the increasing number of mobile subscribers in the region and the increasing adoption of 5G technologies in the near future. Asia Pacific is growing at the fastest CAGR of over 24.4% from 2022 to 2030. According to the report published by GSMA, in 2021, there were more than 1.2 billion mobile internet users in the Asia Pacific. This number is projected to reach 1.5 billion by 2025.

Key Companies & Market Share Insights

The market is fragmented and characterized by high competition among the key players operating in a particular region. Each region or country is dominated by a few prominent players that mostly includes the CSPs of that particular region. These market players are focusing on adopting new organic & inorganic growth strategies such as mergers & acquisitions, partnerships, and joint ventures or collaborations in order to enhance their market presence. The major players operating in the market include AT&T, Inc., Google LLC, Verizon Communication, Inc., Telefonica S.A., and Twilio Inc., among others.

In order to increase their market share and to gain a competitive edge over competitors in the market, telecom API provider companies are launching new products and complimentary services. For instance, in 2021, Reliance Jio, a CSP from India, accomplished Open API Platinum conformance certification, showcasing an increasing trend toward using Open APIs to help create open ecosystems for startups operating in the telecom sector. The key players participating in the market include CSPs, third-party solution developers, and system integrators, among others. Some prominent players in the global telecom API market include:

  • AT&T, Inc.

  • Google LLC

  • Verizon Communication, Inc.

  • Telefonica S.A.

  • Twilio Inc.

Telecom API Market Report Scope

Report Attribute

Details

Market size value in 2022

USD 185.11 billion

Revenue forecast in 2030

USD 827.45 billion

Growth Rate

20.6%

Base year for estimation

2021

Actual estimates/Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD Billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type, end-user, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Rest of Europe; China; India; Japan; Rest of Asia Pacific; Brazil; Mexico; Rest of Latin America

Key Companies Profiled

AT&T, Inc.; Telefonica S.A.; Google LLC; Verizon Communication, Inc.; Twilio Inc.

Customization scope

Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For this study, Grand View Research has segmented the global telecom API market report based on type, end user, and region:

  • Type Outlook (Revenue, USD Billion, 2018 - 2030)

    • Messaging API

    • WebRTC API

    • Payment API

    • IVR API

    • Location API

    • Others

  • End-User Outlook (Revenue, USD Billion, 2018 - 2030)

    • Enterprise Developers

    • Internal Telecom Developers

    • Partner Developers

    • Long Tail Developers

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America

    • Middle East & Africa

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