Telecom API Market Size, Share & Trends Report

Telecom API Market Size, Share & Trends Analysis Report By Type (Messaging API, IVR API, Payment API, Location API), By End-user (Enterprise Developers, Partner Developers), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68038-230-3
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the telecom API market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for telecom API market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of telecom API market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Telecom API Market Categorization:

The telecom API market was categorized into four segments, namely type (Messaging API, Web RTC API, Payment API, IVR API, Location API), end-user (Enterprise Developers, Internal Telecom Developers, Partner Developers, Long Tail Developers), application (New Construction, Retrofit), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The telecom API market was segmented into type, end-user, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The telecom API market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; the UK.; Germany; France; China; India; Japan; Brazil; and Mexico.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Telecom API market companies & financials:

The telecom API market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • AT&T Inc. - AT&T Inc. is a renowned telecommunications company providing mobile and fixed telephone services. With its extensive network of affiliates and subsidiaries, the company operates globally in the technology, media, and telecommunications industries. AT&T has made significant advancements in wireless broadband networks and high-speed fiber, offering top-notch connectivity services to individuals and businesses. In addition to its telecommunications services, AT&T offers exceptional entertainment experiences through its platforms, AT&T TV and HBO Max. AT&T is divided into four segments to ensure efficient operations: WarnerMedia, Xandr, Communications, and Latin America. The Communications segment comprises various business units, including Mobility, Entertainment Group, and Business Wireline. The Mobility unit specializes in providing wireless equipment and services, catering to the ever-growing demand for mobile connectivity. The Entertainment Group unit focuses on delivering broadband and voice communication services and Over-The-Top (OTT) services to residential customers. On the other hand, Business Wireline offers a range of traditional voice and data services, along with advanced IP-based solutions tailored to meet the needs of business customers. WarnerMedia, another significant segment of AT&T, is primarily involved in the production, licensing, and distribution of television programming and feature films. Additionally, WarnerMedia is actively engaged in the production and distribution of games and home entertainment products. The Latin American segment of AT&T provides mobile services to businesses and individuals in Mexico while offering digital entertainment services in ten countries across the Caribbean and South America. This expansion into Latin America has allowed AT&T to extend its reach and cater to a diverse customer base. Lastly, the Xandr segment of AT&T specializes in delivering targeted advertising services across various digital platforms. This segment is crucial in helping businesses reach their target audience through tailored advertising campaigns. AT&T's presence is not limited to the United States and Mexico alone. The company has established plants in multiple countries and maintains offices across Europe, Latin America, and the Asia Pacific. This global presence enables AT&T to serve customers worldwide and stay at the forefront of the telecommunications industry. 

  • Globe Labs - Globe Labs provides a wide range of telco-powered solutions for businesses and developers, all of which comply with GSMA standards. These solutions encompass voice, SMS, location-based, charging, sponsored access, and invite APIs. In addition to telecommunications services like data connectivity, internet, and managed services, the company offers digital marketing solutions, financial services, and virtual healthcare services. Businesses can expand their customer reach through SMS marketing, direct carrier billing, and sponsored access. Furthermore, Globe Labs offers services like SMS broadcasts, voice reminders, appointment reminders, content subscriptions, and interactive voice engagement. With over 94.2 million mobile subscribers, both postpaid and prepaid, and more than 2 million home broadband customers, Globe Labs is well-positioned to cater to diverse needs. 

  • Google LLC (Alphabet, Inc.) - Alphabet, Inc. is the parent company of Google, LLC, a renowned provider of internet-related services encompassing cloud computing, search engine capabilities, online advertising technologies, software, and hardware. Google, LLC operates through two distinct business segments: Google Services and Google Cloud. Google Services offers a comprehensive range of core platforms and products, including Chrome, Gmail, Android, Google Maps, Google Play, Google Drive, YouTube, Google Photos, and Search. On the other hand, Google Cloud provides enterprise-ready cloud services, such as Google Workspace and Google Cloud Platform. Google Workspace collaboration tools, such as Drive, Docs, Meet, Gmail, and Calendar, leverage machine intelligence to facilitate real-time collaboration, enabling individuals to work more efficiently. The Google Cloud Platform offers a reliable and scalable infrastructure for developers to create, test, and deploy applications. Google, LLC, greatly emphasizes innovation, dedicating a significant portion of its revenue to extensive research and development, amounting to 15.1% in 2020. With a global presence, the company maintains offices across North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East. In 2020, 47% of the company's revenue was generated from the Americas, while the remaining portion originated from international markets. 

  • Huawei Technologies Co., Ltd. - Huawei Technologies Co., Ltd. is a renowned company specializing in the development of smart devices and information communications technology (ICT) infrastructure. With a focus on four key domains, namely cloud services, IT, smart devices, and telecom networks, Huawei offers integrated solutions to meet the diverse needs of its customers. The company's extensive range of solutions and network products are tailored for telecom carriers while providing ICT solutions to enterprise customers and government agencies. Huawei is committed to delivering intelligent and secure services and products that enhance the digital experience for users. Its clientele includes government agencies, public utilities, and incumbents from various industries such as finance, energy, and transportation. Huawei Technologies Co., Ltd. operates through three distinct business segments: consumer, carrier, and enterprise. The Consumer Business segment offers many devices, including tablets, smartphones, wearable devices, personal computers, and converged home devices. On the other hand, the Carrier Business segment provides telecom carriers with comprehensive products, services, and solutions encompassing fixed networks, wireless networks, cloud core networks, cloud and data centers, and software and services. Lastly, the Enterprise Business segment focuses on building digital infrastructure by leveraging ICT technologies such as big data, cloud computing, artificial intelligence, video and data communications, and the Internet of Things. With a global presence in over 170 countries across regions including Asia Pacific, Europe, the Middle East, the Americas, and Africa, Huawei Technologies Co., Ltd. is committed to meeting the needs of its customers worldwide. The company strongly emphasizes innovation in engineering, technology, solutions, and products to ensure customer satisfaction. In 2020, Huawei invested approximately 16% of its revenue in research and development activities, highlighting its dedication to advancing technological advancements. 

  • LocationSmart - LocationSmart is a provider of cloud-based location services that offers a versatile platform for developing local, context-aware, and hyper-local applications. The company serves various industries, including IoT, lottery and internet gaming compliance, financial transaction verification, and other essential enterprise needs. LocationSmart operates as a Location-as-a-Service (LaaS) company, delivering its services through a web services location-based API platform. This platform enables customers to access real-time, actionable intelligence. Additionally, LocationSmart supports mobile gaming applications by assisting app developers in verifying location metrics for both networks and users. The company plays a crucial role in ensuring secure purchases and safeguarding high-risk mobile gaming transactions. Furthermore, LocationSmart aids game developers in effectively engaging their target user demographic. 

  • Orange - Orange is a telecommunications company that provides various services, including landline, IPTV, mobile, and internet services. In 2000, it was acquired by France Télécom and rebranded as Orange in July 2013. Orange also offers business services such as cloud collaboration, cyber defense, data intelligence, connectivity, IoT, and mobile connectivity. Additionally, the company provides event solutions tailored to meet customer needs in areas such as networks, internet, telephony, Wi-Fi, mobility, participant relations, mobile applications, special features, interactivity, and data storage. Orange serves various industries, including manufacturing, automotive, oil and gas, financial services, smart cities, retail, logistics, public sector, and transport. With a strong presence in Asia Pacific, Europe, Latin America, North America, the Middle East, and Africa, the company owns mobile towers in several countries, including France, Spain, Poland, Romania, Belgium, Slovakia, Moldova, and Luxembourg. 

  • TWILIO INC. - TWILIO INC. is a leading cloud Communications Platform as a Service (CPaaS) provider. It has created web service APIs that empower software developers to seamlessly send and receive video and audio calls, text messages, and notifications. The company's solutions are tailored for non-profit organizations, startups, and enterprises across various industries, including healthcare, financial services, real estate, and hospitality. One of TWILIO INC.'s notable offerings is Twilio Flex, a versatile cloud contact center platform that offers customers diverse communication channels such as SMS, WhatsApp, and voice. Moreover, the company provides user-friendly email marketing tools that facilitate the sending, measurement, creation, and targeting of recurring emails. Their Twilio Frontline mobile app is designed to assist users in building strong customer relationships. In addition to these services, TWILIO INC. offers identity services that enhance lead conversion, mitigate fraud, and optimize message delivery. Their intelligence services enable users to develop artificially intelligent bots to cater to customer needs. Furthermore, the company's orchestration service aids in designing and implementing communication workflows. TWILIO INC. emphasizes research and development, continuously striving to enhance their existing products and develop new ones. In 2020, the company allocated nearly 30% of its revenue towards research and development activities. 

  • Verizon - Verizon is a company that specializes in offering a wide range of information, entertainment, communications, and technology products. They provide solutions to various sectors, including the public, small, and enterprise & medium businesses. These solutions cater to industries such as manufacturing, healthcare, financial services, retail, energy & utilities, and media & entertainment. Verizon operates through two distinct segments: Verizon Business Group (Business) and Verizon Consumer Group (Consumer). The consumer segment focuses on providing consumers with wireline and wireless communications products and services. They also offer fixed connectivity solutions like voice services, video, and internet access. Additionally, they provide wholesale wireless network access. On the other hand, the business segment offers a comprehensive range of wireline and wireless communications products and services. This includes corporate networking solutions, data services, security and managed network services, video and conferencing services, and network access for Internet of Things (IoT) services. They also provide local and long-distance voice services. Moreover, the business segment offers solutions that support compliance management, fleet tracking management, asset tracking, and field service management. Verizon has established a significant presence in various countries, including Australia, Japan, Singapore, the Netherlands, the UK, France, and Denmark. 

  • VONAGE HOLDINGS CORP - VONAGE HOLDINGS CORP provides cloud-based communication services that utilize Voice over Internet Protocol (VoIP). The company offers various services, including communication and contact center applications, APIs, and unified communications. These solutions are divided into two main operating segments: Consumer and Vonage Communications Platform. The Vonage Communications Platform segment encompasses Unified Communications, APIs, Contact Center services, and other products. In addition, the company provides various communication channels, such as email, messaging, video, artificial intelligence, voice, and verification. The consumer segment focuses on delivering communication solutions to residential customers. Customers can easily access and utilize these services by leveraging existing internet connections, including DSL broadband networks, cable, 3G/4G, and LTE. One of the critical features of the company's offerings is its customizable, embeddable, and programmable APIs. These APIs enable software developers to integrate voice calling and messaging capabilities into their applications without building or maintaining their own communication infrastructure. They are widely used by enterprise SaaS companies seeking to enhance their products with embedded communication features and by digital-native companies aiming to disrupt traditional enterprises undergoing digital transformation. 

  • Vodafone Group Plc - Vodafone Group Plc is an international telecommunications company that operates as a fixed and mobile network operator and an Internet of Things (IoT) connectivity provider. With its M-Pesa technology platform, Vodafone enables approximately 42 million people in Africa to access financial services and mobile payment solutions. The company offers a wide range of communication services to both individual consumers and businesses. For individual consumers, Vodafone provides mobile, fixed-line, and various value-added services. Their mobile services encompass call, text, and data access, while their fixed-line services include voice, TV, and broadband. Additionally, Vodafone offers convergence plans that combine mobile, fixed, and TV services to cater to the diverse needs of its customers. In terms of business services, Vodafone offers cloud & security solutions, Internet of Things (IoT) services, and carrier services. The company also rents capacity to mobile virtual network operators (MVNOs), enabling them to provide mobile services to their customers. Vodafone Group Plc serves a wide range of industries and industry verticals, including healthcare, automotive, banking, finance, manufacturing, retail, and transportation. Their solutions and services are tailored to meet the specific requirements of incumbents in these sectors. Vodafone Group Plc has a global presence with offices across Africa, Asia Pacific, and Europe. The company has established joint ventures and partnerships with various entities, such as Vodafone Idea Limited in India, Indus Towers in India, Vodafone Hutchison Australia, and Safaricom Kenya.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Telecom API Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Telecom API Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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