The global holographic display market is expected to grow rapidly over the forecast period due to emerging applications in medical imaging. Rise in disposable incomes and increase in demand for consumer electronics devices such as PCs, tablets, and smartphones are expected to propel market growth. Growing demand in multiple industries, demographic shift, an increasing number of applications in events, and advertisements are expected to drive market growth. The holographic display is suitable for applications at events, fashion shows, conferences, product launches, and marketing events of various other products. Lack of effective projection technology and high costs may restrain market growth. Commercialization and optimization of the manufacturing & fabricating process may help in reducing the cost of assembling the holographic display devices.
Technological advancements and proliferation of smartphones are expected to offer significant growth opportunity for the global market over the forecast period. New advancements in technology and enhancements in the field of display are also expected to contribute towards holographic display market growth. A holographic display is made up of various components such as light modulator, digital micrometer, monitor, scanner, and lenses.
Technologies in the market for holographic displays include semi-transparent or electro-holographic displays, laser displays, touchable displays, and piston-based displays. Touchable holographic display facilitates in actually feeling & interacting with holograms. In December 2014, the department of computer science at Bristol University created a touchable holographic display to see and feel 3-D shapes made up of air by focusing air disturbances & ultrasound. This technology is expected to be helpful in analyzing CT scans and feel tumors using haptic feedback, furthering the application scope of holographic display in medical imaging.
Holographic display finds applications in products such as cameras, digital signage, smart watch, smart glasses, smartphones, medical imaging scanners, kiosks, ultrasound, smart TVs/holo-TVs, Computed Tomography (CT), and Magnetic Resonance Imaging (MRI). Demand for holographic displays in medical imaging is expected to witness sharp growth due to need for precision in assisted surgeries. Holographic displays are used in consumer electronics, commercial, medical, defense, industrial, and other end-use industries such as education and automobile. Medical and consumer applications are expected to hold an attractive share in the holographic display market due to high demand in such industries.
North America is expected to hold a major share in the holographic display industry owing to the presence of a myriad of players in the region. The holographic display market in Asia Pacific is expected to exhibit high growth owing to the high growth of consumer electronics industry in the region. The key players in the market include AV concepts Inc., Eon Reality Inc., Qualcomm Inc., Konica Minolta Inc., Holoxica Ltd., Zebra Imaging, Musion Das Hologram Ltd., Realview Imaging Ltd., Provision Holding Inc., and Viewsonic Corporation.
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The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to having an impact on the production, the ongoing pandemic has taken a toll on the consumer demand for display integrated devices, likely exacerbated by the lockdown imposed across major countries. Uncertainty regarding the possible length of lockdown makes it difficult to anticipate how and when a resurgence in the display industry will occur. On the flip side, increased demand for displays in medical equipment including ventilators and respirators is expected to keep the demand for displays afloat in the coming months. The report will account for Covid19 as a key market contributor.