GVR Report cover Toothpaste Tablet Market Size, Share & Trends Report

Toothpaste Tablet Market Size, Share & Trends Analysis Report By Product Type (Fluoride-based, Fluoride Free), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-949-0
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global toothpaste tablet market size was valued at USD 59.6 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2022 to 2030. The market growth can be attributed to the rising concern regarding environmental issues and the growing focus on sustainability. In addition, consumers’ increasing awareness about oral hygiene is expected to propel the market. The COVID-19 pandemic led to the disruption in the production and supply chain of toothpaste tablets, which has had a significant impact on market growth. During the pandemic, doctors suggested not to use old toothbrushes and tongue cleaners, to reduce the risk of transferring harmful bacteria.

U.S. toothpaste tablet market size by product, 2020 - 2030 (USD Million)

As a precautionary measure to prevent the spread of the virus, people who were affected with the virus had a higher risk of oral problems or oral diseases that made them shift towards more hygienic alternatives like toothpaste tablets. The demand for toothpaste tablets has increased due to the rising awareness about plastic pollution and its harmful effects. Toothpaste is a daily consumed essential commodity which results in the creation of huge plastic pollution, as on daily basis many empty toothpaste tubes end up in landfills, whereas toothpaste tablets on the other hand do not cause any plastic pollution which is acting as a driving force for increasing the demand for toothpaste tablets.

The biggest opportunity to increase penetration into the market among a wider audience is through the hospitality industry. In the hospitality industry, like hotel rooms, the products used for personal care and hygiene are replaced by the staff every time the room is vacated and new customer books that room. The toothpaste tubes of small sizes provided to customers can be replaced with toothpaste tablets which will reduce wastage and save water usage at the same time. Toothpaste tablet gives the same result as those delivered by tubes.

Product Type Insights

The fluoride-based segment dominated the market and held the largest revenue share of over 67.8% in 2021. Continuous innovation and improvement in product quality and design have been driving the demand for toothpaste tablets. Leading existing players have been launching new products while new market entrants are coming up with innovative products to keep up with the competition.

Fluoride is a naturally occurring mineral found in most water bodies, including rivers, lakes, and oceans. Fluoride has been added to most public water systems for the past 70 years through a technique known as fluoridation. When this mineral is added to dental products, it helps prevent cavities by strengthening the tooth's enamel or hard surface.

The fluoride-free segment is expected to grow at a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030. The use of fluoride-free toothpaste tablets is becoming widely popular. This is mostly due to growing concerns about the fluoride people are already exposed to, given that most municipal water supplies are fluoridated.

Distribution Channel Insights

The online retail segment dominated the toothpaste tablet market and held the largest revenue share of over 48.4% in 2021. The segment is also expected to witness the fastest CAGR over the forecast period from 2022 to 2030. The market's expanding digital penetration has prompted players to expand their companies on online retail platforms. Increasing internet penetration has also aided the companies in considerably increasing product awareness in the industry, resulting in a beneficial influence on sales.

Global toothpaste tablet market share, by distribution channel, 2021 (%)

Supermarkets and hypermarkets is the second-fastest-growing channel which is expected to witness a CAGR of 8.0% from 2022 to 2030. Some of the advantages of supermarkets are that they sell items at comparatively low prices as they buy a large quantity and have a lower cost of operation. They take less profit from customers, and a supermarket's unique features enable it to lure more customers. Customers go to supermarkets for the low prices and wide range. As a result, supermarkets can sell enormous quantities of goods quickly. Some of the supermarkets selling toothpaste tablets in the U.S. are Trader Joe's, Publix, Aldi, Costco, and Kroger.

Regional Insights

North America held the largest revenue share of 38.8% in 2021 and is expected to witness the fastest growth over the forecast period. In the future years, North America is expected to maintain its dominance. The region is home to the world's largest makers of toothpaste tablets. In addition, it is estimated that 400 million toothpaste tubes are discarded in the U.S. each year has sparked a regional need for toothpaste tables to decrease the risk of polluting the waters and land.

Several major players in the U.S. who have shifted to a subscription-based sales strategy are Smyle, Bite, Huppy, and others. The subscription-based business model is gradually gaining traction in the retail sector, particularly in the personal care area. As a result, a few firms in the U.S. market have turned to a subscription-based model in which they supply regular refills of toothpaste pills to their loyal clients.

In Europe, the market is expected to witness the fastest CAGR of 8.4% from 2022 to 2030. European countries have a higher consumption of toothpaste tablets as the market is growing rapidly and at the same time awareness among the people is also increasing as people are preferring more ecofriendly products. DENTTABS, PÄRLA Toothpaste Tablets, and Lush Retail Ltd. are some of the toothpaste tablet companies in Europe.

Key Companies & Market Share Insights

The increasing awareness about adopting products made from natural ingredients which are free from harmful chemicals and at the same time environment friendly has resulted in many customers adopting toothpaste tablets. These tablets do not lead to any plastic waste which was the major issue with toothpaste tubes. Also, it reduces usage and wastage of water as these tablets turn into toothpaste when chewed. All these factors result in consumers shifting from toothpaste tubes to mess-free and easy-to-use toothpaste tablets.

People, especially millennials and those who are into traveling or trekking are adopting toothpaste tablets as they are easy to use, easy to carry while traveling, do not cause any plastic waste, and are a mess-free oral care alternative to toothpaste tubes. In 2021, Germany-based company DENTTABS launched new Strawberry flavored toothpaste tablets in India which are composed of 100 percent natural ingredients, free from plastic, vegan, artificial stabilizers or any other form of preservatives. In 2020, Colgate-Palmolive acquired a U.S.-based oral care brand Hello Products LLC because of their impressive product line, and value their strong connection with younger consumers, as well as their distinct on-trend positioning. Some of the prominent players in the global toothpaste tablet market include:

  • Toothpaste India

  • Archtek

  • The Humble Co.

  • HCP Wellness


  • Georganics


Toothpaste Tablet Market Report Scope

Report Attribute


Market size value in 2022

USD 63.89 million

Revenue forecast in 2030

USD 118.3 million

Growth rate

CAGR of 7.9% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD Million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company share, competitive landscape, growth factors & trends

Segments covered

Product type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; CSA; MEA

Country scope

U.S.; U.K.; Germany; France; Japan; China; India; Argentina; Brazil; South Africa

Key Companies Profiled

Toothpaste India; Archtek; The Humble Co.; HCP Wellness; DENTTABS; Georganics; NELSON NATURALS INC.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global toothpaste tablet market report based on product type, distribution channel, and region:

  • Product Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Fluoride-based

    • Fluoride Free

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Online

    • Hypermarkets/Supermarket

    • Pharmacy & Drug stores

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

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