The tortilla market has seen significant growth in recent years due to several key factors. One of the most important factors is the increasing popularity of Mexican cuisine worldwide. As more people become exposed to the flavors and textures of popular Mexican dishes including tacos, burritos, chilaquiles, barbacoa, quesadillas, and others, the demand for tortillas has grown exponentially. The increasing adoption of such Mexican dishes worldwide allowing key players to launch the new product to cater to the increasing demand. For instance, in February 2023, RISE & PUFF launched its new range of delicious tortillas which is gluten-free, made with non-GMO ingredients such as wheat flour, pure avocado oil, and others.
Another factor driving the growth of the tortilla market is the increasing popularity of healthy eating habits. Tortillas are seen as a healthier alternative to traditional bread because they are made from whole grains such as corn and wheat and are lower in calories. Tortillas are rich in fiber and magnesium which is good for digestion and plays a vital role in functioning of the heart, brain, and muscles. As a result, more health-conscious consumers are choosing to incorporate tortillas into their diets, leading to an increase in demand.
Tortillas are versatile and easy to prepare, making them a popular choice for quick and easy meals. They can be used for sandwiches, wraps, and tacos, and can be filled with a variety of ingredients such as shredded lettuce, diced tomato, beans, and others to create a customized meal. This convenience has made tortillas a staple in many households, leading to an increase in demand. In addition, the tortilla market has been boosted by the growing popularity of plant-based diets. Tortillas are a popular choice for vegetarians and vegans because they can be filled with a variety of plant-based ingredients, such as beans, vegetables, and tofu. As more people adopt plant-based diets, the demand for tortillas is expected to continue to grow.
Based on the product type, the market is segmented into corn tortillas, flour tortillas, tortilla chips, tostadas, and others. Corn tortillas are made from maize flour and are a staple food in Mexican cuisine. One of the significant growth factors of corn tortillas is their increasing popularity as a gluten-free alternative to wheat-based products. Flour tortillas, on the other hand, are made from wheat flour and have a softer texture compared to corn tortillas. The growth of the flour tortilla can be attributed to its versatility and convenience. Tortilla chips are also a popular snack made from fried or baked tortillas cut into triangular shapes. The growth of tortilla chips can be attributed to the increasing demand for on-the-go snacking products. Tostadas are another popular Mexican dish made by frying or baking tortillas until they are crispy and then adding toppings such as beans, meat, and vegetables. In addition to these product types, the tortilla market offers a range of other tortilla-based products, including beetroot tortillas and taco shells.
The growing Hispanic population in the U.S. has also played a significant role in the growth of the tortilla market. Tortilla is a staple in Mexican cuisine and is an important part of Hispanic culture. For instance, according to the 2020 Census U.S. has 62.1 million Hispanic residents the second largest racial or ethnic group in the country after non-Hispanic whites, this group makes up 18.9% of the entire U.S. population. Mexicans were the largest Hispanic subgroup in 2020, accounting for 61.6% of the total.
The tortilla market is a highly competitive industry with a range of global and regional players competing for market share. The market is mainly driven by the increasing demand for Mexican and Latin American cuisine, as well as the growing popularity of healthy and gluten-free food options.
By Product Type
Others (Beetroot Tortilla, Taco Shells)
By Processing Types
By Distribution Channel
Hypermarket & Supermarket
Grupo Bimbo, S.A.B. de C.V.
General Mills Inc.
Easy Food Inc.
Olé Mexican Foods Inc.
GRUMA, S.A.B. de C.V
TYSON FOODS, INC.
La Tortilla Factory
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