GVR Report cover Traffic Road Marking Coatings Market Size, Share & Trends Report

Traffic Road Marking Coatings Market Size, Share & Trends Analysis Report By Product (Paint, Thermoplastic, Preformed Polymer Tape), By Type, By Application, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: 978-1-68038-808-4
  • Number of Pages: 148
  • Format: Electronic (PDF)

Report Overview

The global traffic road marking coatings market size was valued at USD 4.92 billion in 2021 and is projected to register a compound annual growth rate (CAGR) of 6.0% from 2022 to 2030. Increasing spending on infrastructure development for constructing new highways and focusing on repair & maintenance operations are expected to be the key driving factors for the global market. The industry is not only associated with new road construction activities but also with existing maintenance businesses, which drives the demand for repainting.

U.S. traffic road marking coatings market size, by product, 2020 - 2030 (USD Million)

The market has witnessed increasing investments in intelligent street marking systems and machines that help in recording the driver speed, driving conditions, and temperature while communicating it to the vehicle’s sensor system. Paint is widely used for travel lanes, loading zone, and parking space markings. Thermoplastic coat, which is also known as hot melt marking, is gaining advantage owing to its properties, such as longevity and retro-reflectivity.

Preformed polymer tape is a cold-applied plastic sheet used for marking traffic lanes, crosswalks, and stop bars. Epoxy is a reliable and economical solution, which consists of a pigmented resin base and a catalyst. Such coating type is preferred over plastic material owing to its low cost and highly reliable features. Manufacturers are coming up with initiatives to develop temperature-sensitive paints, which can withstand adverse environmental conditions, such as snowfall and heavy rains.

Rising demand in the markings for public and private parking spaces is expected to boost the market growth. Regulatory bodies across the globe are continuously formulating guidelines to improve road safety. While a well-established regulatory structure is already present in developed regions, such as North America and Europe, emerging economies are still working toward enhancing the framework to ensure road safety and maintenance.

Despite considerable supply chain instability during the initial months of the COVID-19 pandemic, several road maintenances and building projects increased due to reduced traffic. Aside from road building, the crisis and flight reductions provided a chance to evaluate runway construction windows. For example, in May 2020, Auckland Airport declared intentions to capitalize on the opportunity created by traffic restrictions during the pandemic to forward its runway pavement replacement project.

Product Insights

Thermoplastic coating is projected to emerge as the fastest-growing product segment and is estimated to accumulate 23.3% of market revenue share during the forecast period. Conventional paint is ideal for markings on private spaces and public streets. These paints are available in different colors, each symbolizing a different function, viz. best reflectors, areas frequented by a heavy fork-lift truck, essential for temporary marks. In December 2020, SWARCO Road Marking Systems collaborated with students to research the practicality of integrating natural polymers in thermoplastic street markings, and their efforts earned them the Borealis Student Innovation Prize.

Thermoplastic markings are applied in a thick/built-up layer to create rumble strips. This coating sets quickly and adheres firmly to the surface. Extra additives can be added to retain its color over time, thus improving its reflective capabilities. High strength and resistance make them wear resistance.

Preformed polymer tapes, also referred to as tape or cold plastic, are placed either over the surface of the pavement or the asphalt concrete during the hardening process. Along with its use for crosswalks and stop bars, it is also supplied in sheets from which unique shapes, forms, or letters can be designed. In February 2021, Dow released its DURATRACKTM 2K Technology for big area markings like green cycling lanes. Dow's green bicycle lane coatings combine the simplicity and sprayability of waterborne solutions with the reliability and performance of a two-component solution. The solution was designed to provide residents of the economy with safer multi-modal traveling alternatives.

Type Insights

Based on the type, the market is segmented into permanent and removable traffic road marking coatings. Permanent traffic road marking includes pavement tapes and paints. Aerosol permanent paints are widely used for traffic line marking. They exhibit an extremely high percentage of solid and resin content, contributing to exterior durability and water, weather, and abrasion resistance. Aerosol paints are available in a variety of colors but white and yellow are mostly preferred in several applications including crosswalks, streets, highways, airport runways, and parking lots. These paints have a longer life compared to conventional paints. In January 2019, Ennis-Flint, Inc., a manufacturer, and supplier of pavement marking materials, made progress toward a new production facility in the Triad. The new facility focused on increasing the processing capacity of premade thermoplastic pavement markings for the company's specialty market goods.

Removable traffic road markings are primarily used for painting signs, identification numbers, and direction arrows on warehouse floors, road construction zones, synthetic turf fields, and others. These paints are tough and durable, however, can be easily removed or can wear off when exposed to the environment in a year.

Application Insights

Road marking lines emerged as the largest application segment with a market share of 55.1% in terms of revenue in 2021. The rising usage of road marking lines to guide the vehicles on the road is expected to propel the demand for road marking lines in the coming years. The marking indicates the delineation of traffic path and lateral clearance from traffic hazards for safe and smooth movement on the road. It also serves as a tool for providing information, controlling traffic, and warning road users.

Global traffic road marking coatings market share, by application, 2021 (%)

Road marking labels is projected to emerge as the fastest-growing application segment owing to their high suitability for roads, public highways, and on-site applications. Traffic road marking labels promote traffic safety, notify drivers of the speed limit, and provide directions and other useful information to all road users including pedestrians and cyclists. Basic road labeling includes regulatory warnings, roadwork signs, and informational signs. All road marking labels must comply with the road traffic regulations.

Regional Insights

Europe has emerged as the largest market while the Asia Pacific is projected to witness the highest growth during the forecast period. The European Union Road Federation, as a part of its ongoing efforts, is actively researching to develop standard recommendations to reach its goal of reducing highway fatalities. Usage of high-quality building materials, safety measures, training, and better surveillance of contractors are expected to augment the demand in the coming years.

The U.S. government has rolled out initiatives to enhance road infrastructure and encourage the development of durable, high-performance coating products with enhanced visibility and skid resistance. Facilitating vertical market integration by launching manufacturing units for motorway marking and traffic paints will give contractors and applicators a chance to acquire better control over the cost and quality of products. This is expected to support the regional market growth during the forecast period.

Key Companies and Market Share Insights

Manufacturers focus on developing innovative products, such as temperature-sensitive, long-lasting, reflective paints. The market is characterized by a high degree of forwarding integration expected by manufacturers to increase their position in the global market. Some of the prominent players operating in the global traffic road marking coatings market include:

  • AutoMark Technologies (India) Pvt. Ltd.

  • The Sherwin-Williams Company

  • Geveko Markings

  • Ennis Flint, Inc.

  • Crown Techno

  • Dow Inc

  • The 3M Company

  • Swarco

Traffic Road Marking Coatings Market Report Scope

Report Attribute


Market size value in 2022

USD 5.20 billion

Revenue forecast in 2030

USD 8.27 billion

Growth Rate

CAGR of 6.0% from 2022 to 2030

Base year for estimation


Actual estimates/Historical data

2019 - 2020

Forecast period

2022 - 2030

Quantitative units

Volume in kilotons, revenue in USD million & CAGR from 2022 to 2030

Report coverage

Volume and revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, type, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; France; Italy; U.K.; Russia; China; India; Japan; Australia; Brazil; Argentina; Saudi Arabia; South Africa

Key companies profiled

AutoMark Technologies (India) Pvt. Ltd.; The Sherwin-Williams Company; Geveko Markings; Ennis Flint, Inc.; Crown Techno; Dow Inc; The 3M Company; Swarco

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts volume and revenue growth at a global, regional & country level, and provides an analysis of the industry trends in each of the sub-segments from 2019 to 2030. Grand View Research has segmented the global traffic road marking coatings market report based on product, type, application, and region:

  • Product Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

    • Paint

    • Thermoplastic

    • Preformed Polymer Tape

    • Epoxy

  • Type Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

    • Permanent

    • Removable

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

    • Road Marking Lines

    • Road Marking Labels

  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2019 - 2030)

    • North America

      • U.S

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • Italy

      • U.K.

      • Russia

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

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