GVR Report cover U.S. Active Adult (55+) Community Market Size, Share & Trends Report

U.S. Active Adult (55+) Community Market Size, Share & Trends Analysis Report By Gender (Women, Men), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-165-9
  • Number of Report Pages: 60
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Healthcare

Report Overview

The U.S. active adult (55+) community market size was valued at USD 587.7 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 4.02% from 2023 to 2030. Increasing demand from baby boomers, reduction in the stigma of retiring, and growing interest of investors in senior living facilities are driving the market. Active adult housing is a purpose-built multifamily rental housing for younger seniors and has a heavy emphasis on community space and activities. The living preferences of baby boomers are changing, as this population wants to stay independent and lead an active lifestyle. Thus, post-retirement they prefer to relocate to communities that have residents with shared values and not senior living or assisted living facilities.

U.S. active adult (55+) community market size and growth rate, 2023 - 2030 (USD Billion)

Moreover, for this population, retirement is not about settling down and living the rest of their life following the same routine. They are more willing to explore new things, maintain a social life, and enjoy their life savings. Active adult communities have, thus, become the most suitable option for baby boomers.

Active adult communities have gained tremendous market appeal from investors, which is believed to be one of the most opportunistic investments in recent years. According to a recent senior housing & care investor survey, around 22% of respondents believed active adult communities as a profitable investment and the hottest selling property in the senior housing market. Moreover, these properties are specially marketed to younger seniors (55+) and are categorized as a form of lifestyle senior housing. In addition, as these communities are not associated with any type of healthcare component they are growing in popularity with investors among other senior housing product types.

COVID-19 U.S. active adult (55+) community market impact: 3.95% increase from 2020 to 2021


Pandemic Impact

Post COVID Outlook

The COVID-19 pandemic resulted in senior living facilities becoming a hub for COVID-19 infections leading to a fall in occupancy in adult community homes

The relaxation in restrictions is expected to compensate for the loss in revenue incurred during the pandemic. Moreover, the availability of homes at lower rates due to reduced demand is expected to motivate buyers.

It negatively impacted the purchasing of homes as buyers would not be able to utilize all amenities they were paying for.

The COVID-19 pandemic also resulted in a high retirement rate with more than 3 million Americans retiring due to the pandemic. This is expected to increase the demand for senior living facilities such as active adult (55+) communities during the forecast period.

According to mid-year estimates published by the U.S. Census Bureau, the majority of the baby boomers have been turning 65 years of age and by 2030 the remainder will also reach age 65 and will account for approximately 21.0% of the total United States population. Among the senior living market, the active adult community has gained a huge market demand and investor appeal in the last few years. This is attributed to the growing demand for independent and maintenance-free living among the age group of 55 to 64 years.

In the U.S., the active adult community is often referred to by different names. They are termed as lifestyle seniors housing based on the type of population it caters to. Sometimes used in reference to multifamily but most 55+ communities are sold as single-family housing communities.

Gender Insights

The women segment dominated the U.S. active adult (55+) community market and accounted for the largest revenue share of 53.87% in 2022. The men’s segment is expected to emerge as the fastest-growing segment with a CAGR of 4.79% during the forecast period. The increasing life expectancy of men, postponement of disability to older ages, and an increased percentage of remaining life spent active are some of the major factors behind the fast growth of the men segment in the market for the active adult community.

Security, the right company, freedom from chores, and senior-friendly infrastructure in the adult living communities attract women. Older women are usually more active than older men and prefer doing more activities, which results in them choosing a retirement community that offers many activities. However, women are not as savvy as men in retirement planning. According to the Bank of America Merrill Lynch, workplace benefits report nearly one in five women enters retirement with no savings.

U.S. active adult (55+) community market share and size, 2022 (%)

According to the U.S. Census data, 14.4 men in the U.S. aged 65 and above account for 5% of the U.S. population. The rapidly aging population, increase in life expectancy in men, and improved financial planning for retirement among men compared to women in the U.S. are factors driving the men segment. According to The U.S. Census Bureau, 8 % of retired men faced poverty in 2020 compared to 10% of women. According to a report by Pew Research, 36% of men in the U.S. are single. An increasing number of single men in the U.S. also promotes the demand for housing.

Key Companies & Market Share Insights

The key players in the market are focused on providing the best homes along with top amenities & activities for residents. Providing access to healthcare services is the latest trend among active adult living communities. Latitude Margaritaville and The Villages provide healthcare services within the community. The communities are also focused on outdoor activities for residents for a better social environment for a healthy community. Expansion of facilities and partnerships are the preferred strategies adopted by top players, for instance, in December 2021, The Villages announced the expansion of its community by over 241 acres which were to include a new hospital. Some of the key players in the U.S. active adult (55+) community market include.

  • The Villages

  • Pultegroup, Inc.

  • Latitude Margaritaville

  • Hot Springs Village

  • Rossmoor Walnut Creek

  • Robson Ranch

  • Sun Lakes

  • Green Valley

U.S. Active Adult (55+) Community Market Report Scope

Report Attribute


Market size value in 2023

USD 611.1 billion

Revenue forecast in 2030

USD 805.0 billion

Growth Rate

CAGR of 4.02% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered


Country scope


Key companies profiled

The Villages; Pultegroup, Inc.; Latitude Margaritaville; Hot Springs Village; Rossmoor Walnut Creek; Robson Ranch; Sun Lakes; Green Valley

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report 

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. active adult (55+) community market based on gender:

  • Gender Outlook (Revenue, USD Million, 2017 - 2030)

    • Women

    • Men

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