U.S. Beer and Cider Market Size, Share & Trends Analysis Report By Product (Beer, Cider), And Segment Forecasts, 2018 - 2025

Industry Insights

The U.S. beer and cider market is expected to witness significant growth and was valued at USD 110.46 billion in 2016. Beer is popular in the U.S. and is sold widely compared to other spirits. Moreover, the market is driven by increased competition with various types of beers & ciders available. In addition to this, various establishments such as microbrewery and brewpub are expected to foster the market growth in the country.

The growing popularity of craft beers is anticipated to encourage market growth over the next eight years. The establishment of breweries provides employment opportunities to individuals that are expected to have a positive social impact. In addition to this, favorable government regulations in certain states, promote the establishment of breweries that is expected to encourage market growth over the forecast period.

Certain factors that are expected to restrain the market growth include millennial generation becoming health conscious thereby, lowering the consumption of alcoholic beverages. Furthermore, individuals in the legal drinking age group are less likely to consume alcoholic beverages which are also anticipated to lower the market growth rate.

The high cost of investment and distribution of beer and cider further prevents new players from entering the market.

Product Insights

The beer segment is the highest revenue-generating segment in 2016 and was valued at USD 108.29 billion. The popularity of the beverage in the country enables it to occupy a large market share and its availability in various varieties enables it to be widely consumed across the country. The wide variety of available beer has led to high competition in this segment.

Ciders have a lower market share compared to beer as the raw materials are expensive compared to raw materials required to produce beer. Moreover, the penetration of cider is less compared to the penetration of beer in the U.S. In addition to this, types of cider such as hard cider is expected to gain consumer attraction.

U.S. Beer & Cider Market Share Insights

The market comprises a large number of players among which few players are global companies that have a large market share and higher penetration in the regional markets. Small breweries on the other hand generally serve the local market. Smaller players are primarily involved in producing craft beer. The competition is mainly characterized based on product innovation in terms of the quality of the beer.

Prominent players in the market include Anheuser-Busch InBev, SABMiller plc, Heineken N.V., Carlsberg Breweries A/S. These players have significant market share and have multiple brands of beer under their name that are available across various regions.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the U.S. beer & cider market based on product and market distribution.

• Product Scope (Revenue, USD Billion; Volume, Billion Units; 2014 - 2025)

  • Beer

  • Cider