GVR Report cover U.S. And Canada Travel Market Size, Share & Trends Report

U.S. And Canada Travel Market Size, Share & Trends Analysis Report By Type (Luxury, Budget Travel, Business Travel, Cruise), By Age Group (Millennial, Generation X), And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-953-6
  • Number of Pages: 70
  • Format: Electronic (PDF)

Report Overview

The U.S. and Canada travel market size was valued at USD 951.8 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 10.3% from 2022 to 2030. Increasing government steps to resuscitate the economy by funneling funds into the system is assisting various businesses in launching new ventures, which will have a beneficial impact on the expansion of the travel market in the U.S. and Canada. Furthermore, throughout the projection period, the evolving trend of transformational travel centered on wellness journeys to restore, balance, and transform the mind, spirit, and body is predicted to drive the market. The COVID-19 pandemic has resulted in accelerated socio-economic changes that would continue to affect businesses and communities.

 U.S. travel market size, by type, 2020 - 2030 (USD Billion)

In addition, the effects of long-term issues, such as climate change and economic instability, are becoming more apparent. COVID-19 has resulted in uncertainty ranging from differing entry rules at global borders, such as the number of nationals that can be admitted, under what circumstances, and with what quarantine or related requirements, to refund policies (airfares, hotels, and business event planners. Expedia Group conducted a study of 2,200 Americans in the U.S. in March 2021 to understand the evolution of the travel industry since the onset of the COVID-19 pandemic.

The study concluded that 67% of families in the U.S. took a flexi-cation trip (working and schooling remotely) in 2021 and 13% of people in the U.S. booked an international trip that year. There has been an increasing popularity of value-driven trips that offer money’s worth and brands that are based on price and convenience, especially among millennial and younger travelers. However, travel has been one of the first and hardest-hit industries since the coronavirus outbreak. Strict lockdowns and shelter-at-home orders in most parts of the world have adversely impacted the travel industry and the assorted ecosystems that rely on it.

Personalized services, reliable transport, exclusivity, and positive & professional interaction with staff are what set the benchmark for travel. Traveling around the world is being greatly influenced by favorable factors, such as growing political stability, improving attitudes toward gender, ethnicity, sexual orientation, and race, and more accommodating visa regulations. Travelers are looking to create their own unique experiences through flexible itineraries that combine entertainment as well as relaxation.

Type Insights

Based on types, the luxury travel segment accounted for the largest share of more than 32.00% in 2021. An increase in disposable spending by consumers in the U.S. and Canada is the key factor driving the segment growth. According to a report published by TripAdvisor in May 2021, high-income millennials in the U.S. were the key spenders on luxury trips and a majority of them took purpose-driven travels mainly for self-care and relaxation. Such trends are likely to bode well for segment growth. The budget travel segment is likely to register the fastest CAGR over the forecast period.

The penetration of budget-friendly travel trends among consumers across the U.S. and Canada is likely to complement the segment growth. For instance, In August 2021, a new travel discovery and booking service, Elude, launched its mobile app. The company aims to match open-minded travelers who have a budget in mind with trips that fit both budget and interests. The iOS version of the Elude app can be downloaded at the Apple App Store, and web booking at Elude. co, as well as an Android app, will be available soon, according to a company spokesperson. Meanwhile, the new Una Travel app from startup firm XOKind curated collaborative itineraries for individual travelers and groups primarily based on interests.

Age Group Insights

Based on age group, the market for travel in Canada and U.S. has been further categorized into millennials, baby boomers, and generation X. The millennial age group segment dominated the overall market in 2021 and accounted for the largest share of more than 51.00% of the total revenue. Value-driven trips and brands that are built on affordability and convenience are becoming increasingly popular, especially among millennial and younger travelers. In 2018, millennials in the U.S. spent USD 200 billion on travel, and it is expected to increase over the forecast period.

 U.S. travel market share, by age group, 2021 (%)

According to Winspire, 33% of millennials in the U.S. plan to spend USD 5,000 or more on vacation. When it comes to millennial families in the U.S., the average is USD 6,282. The millennial segment is expected to grow further at a steady CAGR maintaining its dominance over the forecast years. Millennials are not only prioritizing these trips over other money-oriented assets but are also saving up for them. According to Project Time Off insights, in 2020, 20% of all travelers were millennials, who took an average of 7.4 trips every year.

Country Insights

U.S. emerged as the largest market in 2021 and accounted for the maximum share of more than 95.00% of the overall revenue. This trend is expected to continue over the forecast period. Americans are gradually resuming international travel. Though international travel restrictions remain in place in certain countries. In March 2021, around 3 million American citizens traveled outside of the country. This is close to the 4 million U.S. citizens who traveled abroad in March 2020 at the onset of the pandemic and far below the roughly 8 million who traveled internationally in March 2019, according to the U.S. Department of Commerce data.

However, as compared to the late spring of 2020, when only around 1 million Americans or fewer left the U.S., the number of people traveling outside the U.S. in March 2021 shows a considerable difference. Still, international travel by Americans remains far below pre-pandemic levels. According to Statista, the number of international tourist trips to Canada significantly declined in 2021. In the same year, international tourists made approximately 4.28 million trips to Canada, which was down 15.5% over the previous year. According to Statistics Canada, 2019 was regarded as the best year for Canadian tourism, with 22.1 million arrivals, crossing the 22 million benchmark for the first time. Overnight arrivals to Canada from countries other than the U.S. reached an all-time high of 7.15 million as compared to 6.7 million in 2019.

Key Companies & Market Share Insights

The market is highly competitive due to the presence of several companies. Market players are undertaking various strategic initiatives, such as agreements, partnerships, mergers, acquisitions, and the launch of new services to gain higher market share and strengthen their industry position. For instance:

  • In December 2021, American Express Global Business Travel (GBT) and Sabre formed a multi-faceted strategic relationship aimed at creating technologies that helped shape the future of corporate travel distribution. The company enhanced its commitment to Sabre and made a multi-million-dollar, long-term yearly investment in cooperative technology development with Sabre under the terms of the agreement, which took effect in January 2022

  • In December 2021, Booking Holdings Inc. announced that it had completed its previously announced acquisition of Getaroom from Court Square Capital Partners for USD 1.2 billion. Getaroom is a B2B hotel room distributor that merged with Booking Holdings Inc. The Priceline brand developed a new strategic partnerships business unit, which operates with the Priceline Partner Network

  • In November 2021, Intrepid Travel announced the launch of 38 new tours in the U.S., with departures beginning in 2022. Each journey was created to allow travelers to form meaningful connections with the individuals who contribute to the cultural diversity of this vast country

Some of the key players operating in the U.S. and Canada travel market include:

  • Expedia, Inc.

  • Booking Holdings Inc.

  • American Express Global Business Travel (GBT)

  • TCS World Travel

  • Abercrombie & Kent USA, LLC

  • Exodus Travels Ltd.

  • BCD Travel

  • Intrepid Travel

  • Topdeck Travel Ltd.

  • Trafalgar

U.S. And Canada Travel Market Report Scope

Report Attribute


Market size value in 2022

USD 1.22 billion

Revenue forecast in 2030

USD 2.29 billion

Growth rate

CAGR of 10.3% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, age group, country

Country scope

U.S.; Canada

Key companies profiled

Expedia, Inc.; Booking Holdings Inc.; American Express Global Business Travel (GBT); TCS World Travel; Abercrombie & Kent USA, LLC; Exodus Travels Ltd.; BCD Travel; Intrepid Travel; Topdeck Travel Ltd.; Trafalgar

Customization scope

Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, & segment scope.

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. and Canada travel market report based on the type, age group, and country

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Luxury

    • Business Travel

    • Cruise

    • Specialty/Activity/Sports

    • Budget

  • Age Group Outlook (Revenue, USD Million, 2017 - 2030)

    • Millennial

    • Generation X

    • Baby Boomers

  • Country Outlook (Revenue, USD Million, 2017 - 2030)

    • U.S.

    • Canada

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.