Market Segmentation
In the United States, homeowners are increasingly prioritizing home maintenance, repair, and improvement activities, contributing to the growth of the remodeling industry. This trend is evident in the rising number of both house sales and remodeling contractors in the market. According to research conducted by the Home Improvement Research Institute, consumer spending on home improvement increased from 13.3% in 2020 to 15% in 2021. The pandemic played a significant role in this surge, as homeowners spent more time indoors, influencing the home improvement market positively. With an abundance of time on their hands, consumers embarked on various enhancement projects throughout their homes, including external fixtures like fences. The heightened awareness of home improvement underscores a shift in consumer behavior, reflecting an increased value placed on the maintenance and enhancement of living spaces. This shift is not only observed in rising home improvement spending but also in the expanding presence of remodeling contractors and a notable uptick in house sales. As homeowners continue to invest in their residences, the remodeling industry is poised for sustained growth, driven by the ongoing emphasis on home-related activities and improvements.
The migration rate to urban areas has experienced significant growth due to an expanding population and increased opportunities in urban settings compared to rural areas. This trend has led to a surge in construction activities in both the residential and commercial sectors, addressing the housing needs of the migrating population and supporting the growth of businesses in urban areas. The heightened construction projects, both residential and commercial, are expected to drive demand for fencing. The industrial sector's increased adoption of fencing emerges as a crucial factor propelling market growth. Factors such as rising disposable income, a booming construction sector, and households replacing old fencing contribute to the industry's expansion over the forecast period. According to the U.S. Census data from April 2022, the value of construction work reached USD 1,744.8 billion, covering improvements in existing structures and new constructions for both public and private sectors. Notably, USD 891.5 billion was allocated to construction in the residential sector. Additionally, recent statistics in the U.S. indicate a positive trajectory in the housing market, with new home sales reaching approximately 591,000 in April 2022. Year-on-year building permits experienced a 3.1% increase, while home construction rose by 0.9% in April compared to March, reaching an adjusted annual rate of USD 1.74 million. These figures reflect the robust growth and ongoing demand in the construction and housing sectors, further fueling the need for fencing solutions.
Fluctuating raw material prices are a significant impediment to the growth of the fencing market in the U.S. High tariffs on gas and electricity, constituting over 30% of the overall production cost, pose a major challenge for industry participants. The escalating costs of gas and electricity are a notable obstacle, anticipated to hinder fence usage due to rising energy expenses. This factor represents a substantial setback for the fencing market's expansion throughout the forecast period. The price volatility of raw materials and energy costs has compelled many manufacturers to compromise on finished goods quality to offset losses. However, the production of low-quality items that deteriorate quickly due to climate change adversely impacts the industry's reputation, acting as a restricting factor for market expansion. Despite increased consumer inclination towards spending on home décor and remodeling, driven by higher disposable income and growing economies, the rising prices of fencing raw materials, such as steel, aluminum, and wood, contribute to elevated costs for residential and non-residential consumers. In addition, the shifting pricing of base metals like aluminum and steel in recent years may adversely affect market demand. Lower profit margins resulting from rising oil, energy, and raw material prices have led manufacturers to raise overall product prices to mitigate losses. The development of robust and multicolored fences requiring additional, costly metal supplies, not abundantly available, is expected to directly impact product variety and, consequently, influence the long-term growth potential of the fencing market.
This section will provide insights into the contents included in this U.S. fencing market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2021 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance