U.S. Frozen Fish Market (2026 - 2033)

U.S. Frozen Fish Market Summary

The U.S. frozen fish market size was valued at USD 17.3 billion in 2025 and is projected to grow from USD 17.7 billion in 2026 to USD 21.6 billion by 2033 at a CAGR of 2.8% from 2026 to 2033. The U.S. frozen fish industry is primarily driven by increasing consumer demand for convenient, affordable, and protein-rich seafood. Growing awareness of the nutritional benefits of fish, combined with the longer shelf life of frozen products, is supporting market growth.

Additionally, the expansion of retail stores, supermarkets, and online grocery platforms is increasing the availability and accessibility of frozen fish products across the country. According to data published in July 2025, U.S. consumers increasingly turned to online grocery shopping, with many using the recent Amazon Prime Day event to purchase seafood alongside other grocery products. Moreover, U.S. online grocery sales increased 27.6% year over year, while ship-to-home delivery rose 33% and pickup sales increased nearly 25%, further expanding consumer access to seafood products.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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Furthermore, rising urbanization and busy lifestyles are encouraging consumers to choose frozen seafood that requires minimal preparation and cooking time. Technological advancements in freezing and packaging methods are helping maintain the quality, freshness, and taste of fish products during storage and transportation. Increasing demand for diverse seafood varieties and ready-to-cook frozen fish products is also creating new opportunities for market expansion.

Market Dynamics

Analyst Perspective

The U.S. frozen fish market is expected to maintain steady growth, supported by consistent demand for seafood across retail and foodservice channels. Consumer interest in convenient meal solutions and high-protein foods continues to support frozen fish consumption. Product innovation improved cold-chain infrastructure, and expanding online grocery channels are creating additional avenues for market development. Sustainability, responsible sourcing, and supply-chain transparency are becoming increasingly important factors for industry participants. Competition is likely to remain focused on product quality, sourcing capabilities, pricing, and distribution reach.

Consumer Insights

U.S. consumers are increasingly purchasing frozen fish as part of convenient and practical meal choices. Health and nutrition remain important considerations, particularly the protein and omega-3 content associated with many fish varieties. Consumers also value products that offer consistent quality, easy preparation, and flexible storage. Product origin, sustainability credentials, and clear labeling are becoming more relevant during purchasing decisions. Brand reputation, price, packaging, and availability across retail and online channels also influence consumer preferences.

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Fish Type Insights

The frozen salmon accounted for the largest share of 32.2% of the revenue in 2025 in U.S. frozen fish market. The U.S. frozen salmon segment is supported by strong consumer preference for salmon as a premium seafood choice. Its high omega-3 fatty acid content and protein levels make it attractive to health-conscious consumers. Salmon is also widely used across household meals, restaurants, and foodservice applications. The availability of fillets, portions, and other convenient formats increases its suitability for different consumption occasions. Strong demand for farmed and wild salmon varieties further supports the segment’s presence in the frozen fish market.

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The frozen tuna market is projected to grow significantly at a CAGR of 2.9% from 2026 to 2033. The U.S. frozen tuna segment is driven by its versatility across foodservice, retail, and prepared-food applications. Tuna is commonly used in dishes such as salads, sandwiches, sushi, and ready-to-eat meals, creating demand across multiple food categories. Its relatively mild flavor allows it to appeal to a broad consumer base. Growing use of tuna in restaurants and commercial food preparation also supports consumption. The availability of different tuna species and cuts provides processors with opportunities to serve diverse market requirements.

Distribution Channel Insights

The sales of frozen fish through supermarkets & hypermarkets account for the largest share of 55.8% of the revenue in 2025 in U.S. frozen fish market. Supermarkets and hypermarkets remain important distribution channels due to their extensive physical presence across the U.S. Their dedicated frozen-food sections provide consumers with easy access to multiple fish varieties and package sizes. Promotional campaigns, discounts, and private-label offerings can encourage consumers to purchase frozen seafood. One-stop shopping also allows customers to combine frozen fish purchases with their regular grocery shopping. Strong relationships between retailers and seafood suppliers further support product availability in these outlets. 

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The sales of U.S. frozen fish through online channels are projected to grow significantly at a CAGR of 3.3% from 2026 to 2033. Online distribution is gaining traction as consumers increasingly use digital platforms for grocery purchases. E-commerce allows shoppers to compare different frozen fish products, brands, pack sizes, and prices from home. Home-delivery services can also improve access to seafood for consumers who prefer not to visit physical stores. Digital platforms provide opportunities for companies to communicate product details, sourcing information, and preparation instructions directly to shoppers. The expansion of online grocery infrastructure and cold-chain delivery capabilities is supporting the availability of frozen fish through e-commerce channels.

Key Companies Insights & Market Share Insights

The U.S. frozen fish industry is characterized by the presence of established seafood processors, distributors, retailers, and vertically integrated companies. Key players compete through product variety, sourcing capabilities, brand recognition, pricing, and distribution networks. Market participants are increasingly focusing on sustainable sourcing, product innovation, and improved supply-chain efficiency to strengthen their position.

Private-label frozen seafood products from major retailers also contribute to competitive dynamics within the market. Overall, the industry remains fragmented across multiple product categories and distribution channels, with market share distributed among several domestic and international players.

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Key U.S. Frozen Fish Companies

• Mowi

• American Seafoods Company LLC

• Icicle Seafoods, Inc

• Thai Union Group PCL

• Sysco Corporation

• High Liner Foods Ingredients

• Trident Seafoods Corporation.

• Pacific American Fish Company Inc.

• Nissui

• Dongwon Industries Co., Ltd.

Recent Developments

• In March 2026, SeaPak renewed its “Even the Pickiest Pick SeaPak” national campaign for families, partnering with child nutrition expert Diana Rice to help parents encourage children to try seafood. The campaign promotes convenient, family-friendly frozen seafood options while highlighting ways to make seafood more appealing to younger consumers.

• In January 2024, Scott & Jon’s expanded its frozen seafood portfolio by launching two frozen salmon bowl flavors for U.S. retailers nationwide. The products, priced at USD 4.99-6.49, feature portions increased by 20%, catering to demand for convenient and affordable seafood options.

U.S. Frozen Fish Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. frozen fish market report on the basis of fish type, distribution channel, and region:

• Fish Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Salmon

  • Tuna

  • Cod

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Seafood Retailers

  • Online

Research Methodology

The U.S. frozen fish market figures in this report are based on a proven research process that combines executive interviews with secondary research from proprietary databases, company filings, and recognized regulatory and institutional sources. Market size is built through value-chain sizing - reconciling supply-side and demand-side estimates - and triangulated with bottom-up and top-down approaches. Every estimate passes multiple levels of expert validation before publication, with each U.S. frozen fish segment quantified using the revenue-capture definitions in the table below.

Delivered Customizations

This report has been delivered with the following In-depth customizations