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U.S. Healthy Snacks Market Size And Share Report, 2030GVR Report cover
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U.S. Healthy Snacks Market Size, Share & Trends Analysis Report By Product (Confectionery, Savory, Fruit, Dairy), By Claim (Low/No Sugar, Gluten-Free, Low/No Fat), By Packaging, By Distribution Channel, And Segment Forecasts, 2024 - 2030
- Report ID: GVR-4-68040-203-3
- Number of Pages: 80
- Format: Electronic (PDF)
- Historical Range: 2018 - 2023
- Industry: Consumer Goods
U.S. Healthy Snacks Market Size & Trends
The U.S. healthy snacks market size was estimated at USD 21.47 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2030. Increasing awareness about human health and the significant contributions of food in determining the quality of health has resulted in a growing number of consumers shifting towards healthier snack choices. This scenario has led to an upsurge in demand for suitable, well-balancedsnacks that can be a treat to palates while not harming the health of consumers. The shelves of numerous supermarkets are filled with such product offerings, manufactured by different and popular brands, as the market has shown a noteworthy response to them. In addition, like any other industry related to consumer food & beverages, social media has developed a major influence on trends regarding healthy snacks and choices made by customers.
When it comes to food that they consume, opinions of consumers and patterns of consumption are influenced by several factors This includes growing mindfulness about food consumption choices, attention to details of ingredients used in making, an innovation adopted by key market players in functions such as product development, packaging, etc., integration of food trends, and use of substitutes or absence of elements such sugar and meat.
In addition, increasing purchase powers of consumers and lifestyles characterized by long hours of work, everyday travels, and stress associated with it are considered as responsible factors for increased snacking. However, for a few years now, snacking has been perceived as unhealthy as most of the snacks are characterized by high oil contents and extra amounts of sugar, which are chief contributors to health intricacies such as obesity, increased blood sugar levels, and concerns regarding cardinal health. This and a few other food-related trends such as vegan, sugar-free, baked, low-calorie food consumption instead of everything else, lead to the development of healthy snacks.
Now, with many brands and companies engaged in the U.S. healthy snacks market, competition has fuelled the adoption of practices such as the development of distinguishing savors, deployment of unique ingredients, and more. This assists the market in generating increasing demand for healthy snacks. In addition, consumption and choice of a snack are influenced by specific requirements and concerns of consumers including weight gain, immunity, memory, weight loss, or calorie contents. Also, marketing done by key companies through various methods has an impact on the demand and consumption of healthy snacks. For instance, snacks packaged in small portions and wrapped with attractive packaging materials attain extra attention from consumers. Furthermore, the availability of snacks in multiple stores, popular supermarkets in different neighborhoods, and the online presence of the stock also has an impact on demand trends.
A variety of intriguing flavors and textures developed with the help of sustainable technologies, packaged with recyclable materials, accompanied by attractive yet clean labels have been dominating the market. Categorized snacks such as zero fat, vegan snacks, protein bars, less or zero sugar, oil-free or baked snacks, and gluten-free foods are some of the emerging trends in the U.S. healthy snacks market. The amount of R&D efforts put in by key players is constantly increasing, as every company is willing to cater to the specific needs of consumers while aiming to grow their market share as a result. With the help of rigorous R&D, companies are working on factors such as the adoption of new ingredients, advanced technologies, and enhanced manufacturing processes to gain a competitive advantage.
Market Concentration & Characteristics
U.S. healthy snacks market is expected to attain higher growth with accelerating pace in upcoming years. To cater to ever-changing needs of consumers, key market players have been constantly working on innovation front, which leads to a high degree of innovation in the market. Launch of new products, marketing campaigns initiated to target the specific peer group of customers with specific need such as vegan, no fat, no sugar are often generating high demands. Novelty in terms of taste, textures, and specifications is welcomed by consumers across various categories.
The U.S. healthy snacks market carries huge impact of regulations in positive way. Some of the strict regulations in terms of disclosure of information regarding ingredients, clear labeling, use of recyclable materials in packaging, inclusion of environment friendly practices, necessity of approvals play vital role when followed and complied with. This sets a standard in customers’ perspective which leads to their choice of healthy snack.
Product Insights
Healthy savory snacks dominated the market with a share of 32.97% in 2023. Those who work long hours, tend to prefer savory snacks instead of cooked food as their choice for dinner primarily drive the demand for this segment. These snacks are often packed in smaller portions, which makes them consumers’ pick in repetitive purchases. For instance, some of the companies are popular as customers’ favorite choice for snacks like baked chips that are developed using natural ingredients, made of multigrain, lesser in salt contents, and may provide health benefits as well.
Though savory snacks held the largest market share, the healthy fruit snack segment is expected to attain the fastest growth from 2024 to 2030. Fruit bars, which have more nutritional value than alternatives such as cookies, biscuits, chocolate, and desserts, are getting a lot of attention from customers, as they are a part of trending innovation in the U.S. healthy snacks market. Companies have been developing such healthy snacks, which are not only liked in terms of taste; but also preferred by consumers when they keep things like health, convenience, and their own specific needs in perspective.
Claim Insights
Low/no sugar snacks dominated the market with a share of 40.97% in 2023. The unceasing prevalence of common modern-day diseases such as obesity, diabetes, and a few more lifestyle diseases. Often, those who are extra conscious about their health may be in terms of weight or sugar levels, tend to consume these types of snacks more than others do. The presence of stringent regulations regarding labeling has played a role of advantage for the manufacturers as it helped them in the creation and promotion of healthier snack choices. The widespread acceptance and popularity of low/no sugar snack alternatives is derived from the increased awareness and consciousness in peers developed through various channels including effective marketing campaigns by manufacturers across the states.
Based on the claims, the gluten free snacks segment is most likely to grow at CAGR of 8.2 % from 2024 to 2030. Often, people opt for healthy dietary alternatives in snacks such as keto or vegan; however, these foods also have gluten content in it. This has developed a niche area for gluten free snacks in the healthy snacks industry.
Packaging Insights
Bags and pouches dominated the market with a share of 33.36% in 2023 mainly due convenience aspect related to use of bags in packaging and handling. Bags and pouches are often developed in such a way that those can be easily opened. In addition, lighter in terms of weight makes them highly suitable for snacking while being occupied with other activities including work, travel and more. Bags effectively protect the essence and taste of the snack while maintaining its texture and freshness. Bags with specific designs including transparent ones offer aspect of visibility that enables consumer to reach informed decisions at the time of purchase.
Cans is projected to grow at the fastest CAGR of 8.1% from 2024 to 2030. Can, often used for products with grater shelf life, is considered as one of efficient alternatives for packaging as they provide sturdy protection to snack while diligently maintaining its freshness. In addition, from company’s perspective, cans offer great opportunity to increase brand visibility through luring packaging. Also, perceived value of products that are packed in metal cans drives the attention of consumers. In addition, the sustainability aspects that cans provide makes them popular in manufacturers that willing to proactively address increasing environmental consciousness in consumers.
Distribution Channel Insights
Supermarkets and hypermarkets segment was market leader with share of 68.95% in 2023, mainly owing to wide range of product that they offer to consumers with different kind of needs and preferences under same roof. Overall number of supermarkets and hypermarkets operating in the U.S. makes them dominant in the distribution channel segment. For instance, supermarket and hypermarket industry players such as Walmart and Costco have huge number of stores in different parts of the United States, which leads to effective distribution of product such as snacks and other food offerings. In addition, locations of these supermarkets and hypermarkets in the urban and semi urban areas provide convenience to consumers to purchase healthy snacks during their routine time.
To share more insights related to this segment, the online sub-segment is gaining the fastest growth and is expected to continue its leading position in terms of growth rate while maintaining CAGR of 9.8% from 2024 to 2030. Availability of wide range of products, online reviews posted by other consumers, convenience provided by service to shop from anywhere and such factors have been fuelling growth for this segment.
Key U.S. Healthy Snacks Company Insights
The U.S. healthy snacks market is poised for growth owing to various strategic advancements adopted by the key companies operating in region, which includes new product launches, engaging marketing techniques, acquisitions of other companies from domain and expansion in region. Some of the initiatives are:
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In March 2022, CLIF extended its snack category by announcing the launch of CLIF Thins, a diversified version of the original CLIF BAR with additional crisp and crunch in it. CLIF Thins are diligently crafted and delicious snack treat containing 100 calories. Ideal amount of calories and 5 grams of sugar in each bar, makes them it a preferred choice for many consumers.
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In January 2022, Unilever launched its vegan ice cream stick bars in a mini size multi pack. Magnum Vegan Classic and Magnum Vegan Almond, two of the vegan ice cream flavors offered by the company, had recently won PETA Vegan Food Award as well. These are loaded with dairy free chocolate, which is made of coconut oil and cacao butter. The company states that these cocoa for these was sustainably sourced from West Africa.
Key U.S. Healthy Snacks Companies:
- Nestlé
- The Kellogg Company
- Unilever
- Donone North America
- PepsiCo
- Mondelēz International
- Hormel Foods Corporation
- Del Monte Foods, Inc.
- Select Harvests
- Good Culture
Recent Developments
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In February 2023, Danone North America, one of the key players of healthy snack market, announced it plans to invest up to USD 65 million in the next two years to develop a brand new bottle production line in Jacksonville, Florida. The investment is projected to assist Danone North America's long-term growth strategy and create key advantages across the U.S. business, including enhancing operational excellence, attaining flexibility aspect in bottle design, advancing company's sustainability objectives, and maintaining cost efficiencies[KA4] as well.
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In November 2022, Clif Bar & Company announced endowment of USD 1 million to Tuskegee University with an aim to support the progress of organic agriculture and farming practices through the University’s College of Agriculture, Environment and Nutrition Sciences (CAENS). With this investment, Tuskegee University became the first among the HBCUs to receive a Clif Bar endowment and was the fifth recipient in the company’s planned program to invest USD 10 million in order to encourage organic research at land-grant universities.
U.S. Healthy Snacks Market Report Scope
Report Attribute
Details
Market size value in 2024
USD 22.85 billion
Revenue forecast in 2030
USD 35.34 billion
Growth rate
CAGR of 7.5% from 2024 to 2030
Actual data
2018 - 2023
Forecast period
2024 - 2030
Quantitative units
Revenue in USD billion and CAGR from 2024 to 2030
Report coverage
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered
Product, claim, packaging, distribution channel
Key companies profiled
Nestlé; The Kellogg Company; Unilever; Donone North America; PepsiCo; Mondelēz International; Hormel Foods Corporation; Del Monte Foods, Inc.; Select Harvests; Good Culture
Customization scope
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
U.S. Healthy Snacks Market Report Segmentation
This report forecasts revenue growth for United States and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. healthy snack market report on the basis of product, claim, packaging, and, distribution channel:
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Product Outlook (USD Billion; 2018 - 2030)
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Frozen & Refrigerated
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Fruit
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Bakery
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Savory
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Confectionary
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Dairy
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Others
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Claim Outlook (USD Billion; 2018 - 2030)
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Gluten-free
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Low/No Sugar
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Low/No Fat
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Others
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Distribution Channel Outlook (USD Million; 2018 - 2030)
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Supermarkets & Hypermarkets
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Convenience Stores
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Online
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Others
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Packaging Outlook (USD Billion; 2018 - 2030)
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Bag & Pouches
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Boxes
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Cans
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Jars
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Others
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Frequently Asked Questions About This Report
b. The U.S. healthy snacks market size was estimated at USD 21.47 billion in 2023 and is expected to reach USD 22.85 billion in 2024.
b. The U.S. healthy snacks market is expected to grow at a compound annual growth rate of 7.5% from 2024 to 2030 to reach USD 35.34 million by 2030.
b. Healthy savory snacks dominated the U.S. healthy snacks market with a share of more than 32.97% in 2023. Those who work long hours, tend to prefer savory snacks instead of cooked food as their choice for dinner primarily drives the demand for this segment.
b. Some key players operating in the U.S. healthy snacks market include Nestlé; The Kellogg Company; Unilever; Donone North America; PepsiCo; Mondelēz International; Hormel Foods Corporation; Del Monte Foods, Inc.; Select Harvests; Good Culture; Core Foods
b. Key factors that are driving the U.S. healthy snacks market growth include Increasing awareness about human health and the significant contributions of food in determining the quality of health has resulted in a growing number of consumers shifting towards healthier snack choices.
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Healthy Snacks Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. U.S. Healthy Snacks Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. U.S. Healthy Snacks Market Estimates & Forecast, By Product, 2018 to 2030 (USD Billion)
5.2.1. Frozen and Refrigerated
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.2. Fruit
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.3. Bakery
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.4. Savory
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.5. Confectionery
5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.6. Dairy
5.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
5.2.7. Others
5.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 6. U.S. Healthy Snacks Market: Claim Estimates & Trend Analysis
6.1. Claim Movement Analysis & Market Share, 2023 & 2030
6.2. U.S. Healthy Snacks Market Estimates & Forecast, By Claim, 2018 to 2030 (USD Billion)
6.2.1. Gluten-Free
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.2. Low/No Sugar
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.3. Low/No Fat
6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
6.2.4. Others
6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 7. U.S. Healthy Snacks Market: Packaging Estimates & Trend Analysis
7.1. Packaging Movement Analysis & Market Share, 2023 & 2030
7.2. U.S. Healthy Snacks Market Estimates & Forecast, By Packaging, 2018 to 2030 (USD Billion)
7.2.1. Bags & Pouches
7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
7.2.2. Boxes
7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
7.2.3. Cans
7.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
7.2.4. Jars
7.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
7.2.5. Other
7.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 8. U.S. Healthy Snacks Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
8.2. U.S. Healthy Snacks Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Billion)
8.2.1. Supermarkets & Hypermarkets
8.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
8.2.2. Convenience Stores
8.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
8.2.3. Online
8.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
8.2.4. Others
8.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
Chapter 9. U.S. Healthy Snacks Market - Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Overview
9.4. Product Benchmarking
9.5. Financial Performance
9.6. Company Market Positioning
9.7. Company Market Share Analysis, 2023 (%)
9.8. Company Heat Map Analysis
9.9. Strategy Mapping
9.10. Company Profiles
9.10.1. Nestlé
9.10.1.1. Company Overview
9.10.1.2. Financial Performance
9.10.1.3. Product Benchmarking
9.10.1.4. Strategic Initiatives
9.10.2. The Kellogg Company
9.10.2.1. Company Overview
9.10.2.2. Financial Performance
9.10.2.3. Product Benchmarking
9.10.2.4. Strategic Initiatives
9.10.3. Unilever
9.10.3.1. Company Overview
9.10.3.2. Financial Performance
9.10.3.3. Product Benchmarking
9.10.3.4. Strategic Initiatives
9.10.4. Donone North America
9.10.4.1. Company Overview
9.10.4.2. Financial Performance
9.10.4.3. Product Benchmarking
9.10.4.4. Strategic Initiatives
9.10.5. PepsiCo
9.10.5.1. Company Overview
9.10.5.2. Financial Performance
9.10.5.3. Product Benchmarking
9.10.5.4. Strategic Initiatives
9.10.6. Mondelez International
9.10.6.1. Company Overview
9.10.6.2. Financial Performance
9.10.6.3. Product Benchmarking
9.10.6.4. Strategic Initiatives
9.10.7. Hormel Food Corporation
9.10.7.1. Company Overview
9.10.7.2. Financial Performance
9.10.7.3. Product Benchmarking
9.10.7.4. Strategic Initiatives
9.10.8. Del Monte Foods, Inc.
9.10.8.1. Company Overview
9.10.8.2. Financial Performance
9.10.8.3. Product Benchmarking
9.10.8.4. Strategic Initiatives
9.10.9. Select Harvests
9.10.9.1. Company Overview
9.10.9.2. Financial Performance
9.10.9.3. Product Benchmarking
9.10.9.4. Strategic Initiatives
9.10.10. Good Culture
9.10.10.1. Company Overview
9.10.10.2. Financial Performance
9.10.10.3. Product Benchmarking
9.10.10.4. Strategic Initiatives
List of Tables
1. U.S. healthy snacks market estimates and forecast, by product, 2018 - 2030 (USD Billion)
2. Frozen and refrigerated snacks market estimates and forecast, 2018 - 2030 (USD Billion)
3. Fruit snacks market estimates and forecast, 2018 - 2030 (USD Billion)
4. Bakery snacks market estimates and forecast, 2018 - 2030 (USD Billion)
5. Savory snacks market estimates and forecast, 2018 - 2030 (USD Billion)
6. Confectionery snacks market estimates and forecast, 2018 - 2030 (USD Billion)
7. Other healthy snacks products market estimates and forecast, 2018 - 2030 (USD Billion)
8. U.S. healthy snacks market estimates and forecast, by claim, 2018 - 2030 (USD Billion)
9. Gluten-free healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
10. Low/No sugar healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
11. Low/No fat healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
12. Other health snacks claim market estimates and forecast, 2018 - 2030 (USD Billion)
13. U.S. healthy snacks market estimates and forecast, by packaging, 2018 - 2030 (USD Billion)
14. Bag & Pouches based healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
15. Boxed healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
16. Canned healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
17. Jar based healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
18. Other healthy snacks packaging market estimates and forecast, 2018 - 2030 (USD Billion)
19. U.S. healthy snacks market estimates and forecast, by packaging, 2018 - 2030 (USD Billion)
20. U.S. healthy snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
21. U.S. healthy snacks market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
22. U.S. healthy snacks market estimates & forecast, through convenience stores, 2018 - 2030 (USD Billion)
23. U.S. healthy snacks market estimates & forecast, through online, 2018 - 2030 (USD Billion)
24. U.S. healthy snacks market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Billion)
25. Recent developments & impact analysis, by key market participants
26. Company market share, 2023 (Value % share)
27. Company engaged in improving operational efficiency
28. Companies engaged in collaborations
29. Company involved in exhibitions
30. Company involved in acquisitions
31. Company involved in product launches
32. Company involved in diversification
List of Figures
1. U.S. Healthy Snacks Market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market Snapshot
7. Product segment snapshot
8. Claim segment snapshot
9. Distribution channel segment snapshot
10. Packaging segment snapshot
11. Competitive Landscape Snapshot
12. U.S. Healthy Snacks Market value, 2023 (USD Billion)
13. U.S. Healthy Snacks Market - Industry value chain analysis
14. U.S. Healthy Snacks Market dynamics
15. U.S. Healthy Snacks Market: Porter’s analysis
16. U.S. Healthy Snacks Market, by Product: Key takeaways
17. U.S. healthy snacks market estimates and forecast, by product, 2018 - 2030 (USD Billion)
18. Frozen and refrigerated snacks market estimates and forecast, 2018 - 2030 (USD Billion)
19. Fruit snacks market estimates and forecast, 2018 - 2030 (USD Billion)
20. Bakery snacks market estimates and forecast, 2018 - 2030 (USD Billion)
21. Savory snacks market estimates and forecast, 2018 - 2030 (USD Billion)
22. Confectionery snacks market estimates and forecast, 2018 - 2030 (USD Billion)
23. Other healthy snacks products market estimates and forecast, 2018 - 2030 (USD Billion)
24. U.S. healthy snacks market estimates and forecast, by claim, 2018 - 2030 (USD Billion)
25. Gluten-free healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
26. Low/No sugar healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
27. Low/No fat healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
28. Other health snacks claim market estimates and forecast, 2018 - 2030 (USD Billion)
29. U.S. healthy snacks market estimates and forecast, by packaging, 2018 - 2030 (USD Billion)
30. Bag & Pouches based healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
31. Boxed healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
32. Canned healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
33. Jar based healthy snacks market estimates and forecast, 2018 - 2030 (USD Billion)
34. Other healthy snacks packaging market estimates and forecast, 2018 - 2030 (USD Billion)
35. U.S. healthy snacks market estimates and forecast, by packaging, 2018 - 2030 (USD Billion)
36. U.S. healthy snacks market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
37. U.S. healthy snacks market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
38. U.S. healthy snacks market estimates & forecast, through convenience stores, 2018 - 2030 (USD Billion)
39. U.S. healthy snacks market estimates & forecast, through online, 2018 - 2030 (USD Billion)
40. U.S. healthy snacks market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Billion)
41. Key company categorization
42. Company market share analysis, 2023
43. Strategic frameworkMarket Segmentation
- U.S. Healthy Snacks, Product Outlook (USD Billion, 2018 - 2030)
- Frozen and Refrigerated
- Fruit
- Bakery
- Savory
- Confectioneries
- Others
- U.S. Healthy Snacks, Claim Outlook (USD Billion, 2018 - 2030)
- Gluten-Free
- Low/No Sugar
- Low/No Fat
- Others
- U.S. Healthy Snacks, Distribution Channel Outlook (USD Billion, 2018 - 2030)
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
- Others
- U.S. Healthy Snacks, Packaging Outlook (USD Billion, 2018 - 2030)
- Bags & Pouches
- Boxes
- Cans
- Jars
- Others
Report content
Qualitative Analysis
- Industry overview
- Industry trends
- Market drivers and restraints
- Market size
- Growth prospects
- Porter’s analysis
- PESTEL analysis
- Key market opportunities prioritized
- Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments
Quantitative Analysis
- Market size, estimates, and forecast from 2018 to 2030
- Market estimates and forecast for product segments up to 2030
- Regional market size and forecast for product segments up to 2030
- Market estimates and forecast for application segments up to 2030
- Regional market size and forecast for application segments up to 2030
- Company financial performance
Research Methodology
Grand View Research employs a comprehensive and iterative research methodology focused on minimizing deviance to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain, and to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2030We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
• Market-leading companies
• Raw material suppliers
• Product distributors
• BuyersThe key objectives of primary research are as follows:
• To validate our data in terms of accuracy and acceptability
• To gain an insight into the current market and future expectationsData Collection Matrix
Perspective
Primary research
Secondary research
Supply-side
- Manufacturers
- Technology distributors and wholesalers
- Company reports and publications
- Government publications
- Independent investigations
- Economic and demographic data
Demand-side
- End-user surveys
- Consumer surveys
- Mystery shopping
- Case studies
- Reference customers
Industry Analysis MatrixQualitative analysis
Quantitative analysis
- Industry landscape and trends
- Market dynamics and key issues
- Technology landscape
- Market opportunities
- Porter’s analysis and PESTEL analysis
- Competitive landscape and component benchmarking
- Policy and regulatory scenario
- Market revenue estimates and forecast up to 2030
- Market revenue estimates and forecasts up to 2030, by technology
- Market revenue estimates and forecasts up to 2030, by application
- Market revenue estimates and forecasts up to 2030, by type
- Market revenue estimates and forecasts up to 2030, by component
- Regional market revenue forecasts, by technology
- Regional market revenue forecasts, by application
- Regional market revenue forecasts, by type
- Regional market revenue forecasts, by component
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