U.S. Reusable Water Bottle Market Size, Share & Trends Analysis Report By Type (Stainless Steel, Plastic), By Distribution Channel (Supermarkets & Hypermarkets, Online), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The U.S. reusable water bottle market size was valued at USD 1.90 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.4% from 2023 to 2030. The rise in the use of plastics has created a pressing ecological problem in the form of plastic waste. Growing awareness about environmental hazards has motivated consumers to take on the responsibility of reducing their contribution to the plastic problem. As a result, a large part of the consumer segment across the globe has been reducing the usage of single-use plastic bottles and replacing them with a reusable water bottles.

The Covid-19 pandemic had a significant impact on this market. China being the central manufacturing as well as the supplier hub for most of the reusable water bottle business operations in the industry, the market was impacted by various trade lines disruptions.Widespread home isolation guidelines have, nevertheless, spurred the demand for various kitchen products, including reusable bottles. According to a blog post by Klarna, millennials, and Generation X used a large portion of their income on drinkware, kitchenware, as well as other household products during the lockdown.

According to the statistics provided by Beat Plastic Pollution, a UN Environment Program, around one million plastic drinking bottles are purchased every minute across the globe. These bottles are mainly responsible for the large-scale plastic pollution across the oceans and landfills. This has led to several states in the U.S. banning the use of single-use plastic. The efficacy of the ban is visible in the fact that the usage of plastic bottles, plates, and cups was reduced by about 70% in California.

Manufacturers are increasingly offering reusable water bottles with a BPA-free tag owing to their known ill effects. Hence, in the wake of the green environment drive, manufacturers have gradually shifted towards producing BPA-free reusable bottles composed of Tritan copolyester that is deemed safe for food and beverage contact applications. In June 2020, HydraPak launched RECON Series outdoor bottles. It has been designed for both outdoor and everyday adventures. The collection features 50% certified recycled content in both the cap and bottle.

Environmental campaigners have urged people to invest in reusable bottles for a long time. For instance, Americans purchase about 50 billion plastic water bottles each year, averaging about 13 bottles per month for everyone in the U.S. So, by using a reusable bottle, the consumer as an individual could save an average of 156 plastic bottles annually. This scenario has also been a major driving factor for the high adoption of reusable bottles. 

The U.S. being the dominant market in North America is characterized by design innovations in the marketspace. The presence of well-established brands as well as co-branding efforts by companies has also been driving the adoption of reusable bottles as an alternative to single-use PET bottles. The country is also home to numerous established brands in the market, which include S’well, Nalgene, and Hydaway. These players are actively involved in various CSR initiatives to reach out to consumers regarding the economic and ecological benefits of using reusable water bottles. Greater adoption rates of the product across various age groups are also key factors driving the U.S. market.

Type Insights

In terms of revenue, plastic bottles dominated the market with a share of over 37% in 2022. Low cost, ease of usage, and a wide range of product offerings are driving the demand for plastic water bottles among consumers. Moreover, demand is growing due to the large availability of the product as a result of the low cost of manufacturing by producers. The greater life expectancy of plastic reusable water bottles has increased consumers’ interest in the consumption of reusable water bottles which is supporting the growth of the segment.

Stainless steel is set to grow at a rate of about 4.4% in the forecast period. Multi-purpose usage of stainless-steel water bottles in maintaining beverage temperatures for long durations, owing to their insulating properties, has attracted consumers towards these products. Additionally, the usage of such bottles helps users refrain from harmful chemicals emitted by plastic bottles. Thus, stainless steel bottles present themselves as a healthier and safer alternative, which is driving the demand for such products.

Distribution Channel Insights

Supermarkets & hypermarkets dominated this segment with a share of over 41% in 2022. The rising popularity of this channel for shopping among consumers owing to a large variety of product availability under one roof and influential layout motivates consumers to purchase products from these stores. In addition, the availability of a store associate helping consumers in choosing the right products, as well as instant buying of the product rather than waiting for its delivery as in the case of online purchasing is also a major motivating factor for consumers to choose this channel of sales.

Online channel is projected to grow at a CAGR of 5.0% in the forecast period. The rise in penetration of e-commerce and smart devices, with easy payment options, and discount offers are some key factors contributing to the growth of this segment. According to the statistics published by the Census Bureau from the Department of Commerce in November 2022, U.S. retail e-commerce sales for the third quarter of 2022 witnessed a 3.0% growth rate as compared to the second quarter of 2022.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and several new entrants. Many big players are increasingly focused on the growing trend of reusable water bottles. Players in the market are diversifying their product offerings to maintain market share.

• In April 2022, KingStar Industries Co. Ltd. introduced a lightweight hydro vacuum stainless steel flask. The product has adopted a technique that makes the inner side of the vacuum as thin as 0.11mm, reducing the weight by more than 30% of the traditional vacuum cup. The product is available in a wide range of colors.  

• In January 2021, Klean Kanteen announced the expansion of its TKWide stainless-steel vacuum-insulated water bottle line with new colors, caps, and designs. The company has also launched two new variants for kids, Heart Stripe and Electric Camo. These come with a chip-resistant Klean coat finish.

Someprominent players in the U.S. reusable water bottle market include:

• Tupperware Brands Corporation

• SIGG Switzerland AG, GmBH

• CamelBak Products, LLC

• Klean Kanteen

• Contigo

• Aquasana Inc.

• Hydaway

• Nalgene

• S’well

• STANLEY

U.S. Reusable Water Bottle Market Report Scope 

U.S. Reusable Water Bottle Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. reusable water bottle market report based on type and distribution channel.

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Glass

  • Stainless Steel

  • Plastic

  • Silicone

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Specialty Stores

  • Convenience Stores

  • Supermarkets & Hypermarkets

  • Online