GVR Report cover U.S. Rooftop Tent Market Size, Share & Trends Report

U.S. Rooftop Tent Market Size, Share & Trends Analysis Report By Tent Type (Hard-shell, Soft-shell), By Capacity, By Application, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68040-030-1
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2021
  • Industry: Technology

Report Overview

The U.S. rooftop tent market size was valued at USD 155.82 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030. Automotive rooftop tents have grown in popularity as a low-cost alternative to RVing and a slightly more elegant way to camp. The most appealing aspects of rooftop tents are their ease of erecting and the way they support their inhabitants off the ground. The rooftop tents are popular among over-landers and off-road enthusiasts; the tent allows 4WD'ers to discover backcountry routes that would be impassable for a motorhome or trailer while still getting a good night's sleep. The rooftop tent market in the U.S. is growing as people are drawing more attention to camping and traveling with their vehicles rather than going outside for holidays and staying at hotels.

U.S. rooftop tent market size, by capacity, 2020 - 2030 (USD Million)

Users can sleep above the car with a certain level of safety and comfort due to a rooftop tent, a roof-mountable attachment that frees up the inside load space. The growth of the market is driven by the growing prominence of off-road camping and trekking. The upward trend in camping is fueling the market growth of the U.S. rooftop tent market. People in the U.S. are finding the benefits of spending time for outdoor and recreational activities where people carry rooftop tents of their own as it is more sanitized and secure for them. Rooftop tent facilitates people with hassle-free carrying and easy-to-install features.

Adventure tourism has grown dramatically in recent years, particularly in the U.S., benefiting product demand. Increased interest in outdoor activities drives the U.S. roof tent market and is expected to rise throughout the forecast period. Camping is usually done outside of cities where basic amenities such as internet, electricity, and other amenities are in short supply, increasing the demand for comfortable and luxury rooftop tents. Rooftop tents are safe, comfortable, dry, and easy to use. It becomes a simple task to unzip the cover, take it off, and untie the straps that hold it in place so the tent can be opened quickly. Rooftop tents are fantastic for campers looking for a straightforward and cozy substitute for a standard tent.

Post COVID-19 Outlook

The rooftop market emerged more after COVID-19 hit the country, and people were instructed to maintain social distancing. The COVID-19 pandemic has changed the attitude of people toward the hospitality industry for luxury. The constantly evolving hotel rules by the governments have also affected the people's mindset about their independency; therefore, the consumers have shifted their preference towards car rooftop tents, which gives them freedom and a good camping experience. The main driver of a rooftop tent is its quick setup, the ability to sleep above the ground, and the protection it provides from potential threats like animals or water.

Government rules for social distancing have boosted the market demand for 2 and 3-person rooftop tents. The constantly evolving hotel rules by the governments have also affected the people's mindset about their independency; therefore, the consumers have shifted their preference towards car rooftop tents, which gives them freedom and a good camping experience.

Tent Type Insights

Hard-shell rooftop tents dominate the market with more than 53% of the revenue share in 2022. Hard shell tents have upper and lower solid, rigid sections that, when the tent is closed, encase the tent walls, a full mattress, bedding, etc., between them to protect everything within (often aluminum or ABS plastic is chosen over fiberglass). The hard lid forms a roof when elevated, with a full-size bed resting in the bottom shell. Automated or gas strut systems are frequently used to assist in setup. There are two primary styles. The popup's entire top cover rises, revealing a box-shaped tent below. And the wedge, which is the top cover of the tent hinged on one end or side, unfolds to form an angled roof.

There are two distinct types of soft-shell tents. A bi-fold design is the most typical. These tents have a hinge on one side and two-floor portions that are the same size. The factor propelling the growth is Softshell rooftop tents are frequently folded, giving customers a little bit more material to work with. Some of these tents are foldable, and when they are expanded, they are larger than the car. Softshell rooftop tents typically provide more space for furniture like mattresses and more comfort and many of them are known to accommodate 3-4 persons comfortably

Capacity Insights

The 2-person segment dominated the rooftop tent market by capacity type in terms of value. The segment catered to over 44% share in 2022. Government rules for social distancing have boosted the market for 2, and 3-person rooftop tents. The constantly evolving hotel rules by the governments have also affected the people's mindset about their independency; therefore, the consumers have shifted their preference towards car rooftop tents, which gives them freedom and a good camping experience.

Moreover, 2, and 3-person tent are usually hard-shell tents; with the growing demand for hard-shell tents, the demand for smaller tents are also expected to grow. The market is also emerging due to the rise in the e-commerce industry where people can easily choose and buy rooftop tents from Amazon, E-bay, etc., which saves the customer's time and allows them to avail of various offers to save cost.   

Application Insights

The personal segment dominated the rooftop tent market by application in terms of value. The segment accounted for a share of more than 61% in 2022. Personal application is estimated to witness significant growth owing to the popular trend of solo traveling. Moreover, Abercrombie & Kent USA, one of the world’s foremost luxury travel companies, reported that there is a rise of 15% in solo travelers. Moreover, the rising popularity of extreme sports and adventure tourism has propelled the demand for commercial tents.

U.S. rooftop tent market share, by application, 2022 (%)

The internet plays an essential role in increasing demand for rooftop tents in the personal segment. Social media allows consumers to gather sufficient information about a product and its performance before purchasing it. Most online retail channels depend on social media platforms to raise awareness about camping grounds. Many mobile applications like POCKET, CampFone, Woodall's, iCamp, and MapMyHike were introduced to make customers aware of new camping sites. Moreover, social media allows consumers to gather sufficient information about the product and its performance before purchasing it.

Key Companies & Market Share Insights

To have a competitive edge, market vendors concentrate on growing their clientele. As a result, leading businesses undertake a range of strategic activities, such as joint ventures, mergers and acquisitions, collaborations, and the creation of new products and technologies. Market environment that is dynamic, based on a detailed inspection of the significant strategic decisions taken by the leading market participants in the U.S. Rooftop Tent industry during the preceding four years. The major acquisitions augmented the growth of the market. For instance, In May 2021, Front runner outfitters announced a new partnership with Overland LLC, an overland gear manufacturing company. After this partnership Overland LLC has become an authorized dealer for selling the products of Front runner outfitters. Some prominent players in the U.S. Rooftop Tent market include:

  • 23Zero

  • Alu-Cab

  • Body Armor 4x4

  • Cascadia Vehicle Tents

  • Freespirit Recreation

  • Front Runner Outfitters

  • iKamper USA, Inc.

  • Smittybilt Inc.

  • Roofnest Ltd

  • Tuff Stuff Overland

  • Thule Group

  • Overland Vehicle Systems

  • James Baroud

U.S. Rooftop Tent Market Report Scope

Report Attribute

Details

Market size value in 2023

USD  167.88 million

Revenue forecast in 2030

USD 286.71 million

Growth rate

CAGR of 7.9% from 2023 to 2030

Base year for estimation

2022

Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segment scope

Tent type, capacity, application

Key companies profiled

23Zero; Alu-Cab; Body Armor 4x4; Cascadia Vehicle Tents; Freespirit Recreation; Front Runner Outfitters; iKamper USA, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope

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U.S. Rooftop Tent  Market Segmentation

This report offers revenue growth forecasts in the U.S. and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. Rooftop Tent market report based on tent type, capacity, and application.

U.S. Rooftop Tent  Market Segmentation

  • Tent type Outlook (Revenue, USD Million, 2017 - 2030)

    • Hard-shell

    • Soft-shell

  • Capacity Outlook (Revenue, USD Million, 2017 - 2030)

    • 2 person

    • 3 person

    • 4 person

    • 5 person

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Personal

    • Commercial

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