GVR Report cover U.S. Soup Market Size, Share & Trends Report

U.S. Soup Market Size, Share & Trends Analysis Report, By Product (RTE, Condensed, Dry, Frozen/Refrigerated, Wet Broths/Stocks), By Distribution Channel, Competitive Landscape, And Segment Forecasts, 2018 - 2025

  • Published Date: Apr 2018
  • Report ID: GVR-2-68038-158-0
  • Number of Pages: 55
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017

Industry Insights

The U.S. soup market size was estimated at USD 6,825.6 million in 2016. Growing demand for organic soups owing to increasing awareness regarding health and wellness is expected to have a positive impact on the industry. The product aids nutritional and low-calorie intake, which helps to reduce weight.

U.S. soup market

Rising disposable income, coupled with an extended shelf life of the product is expected to drive the market growth. Burgeoning demand for products with natural and fresh ingredients coupled with the introduction of customized products based on ingredients or soup base as per the consumers’ demand is expected to drive the growth of the market.

U.S. frozen/refrigerated soup industry segment is anticipated to witness the fastest growth over the forecast period followed by wet broths/stocks owing to the changing consumer preferences towards convenience food. Basic ingredients such as vegetables and lean meat increase the health quotient of the product, which increases the consumer affinity towards the product purchase.

The U.S. soups industry follows the growth of convenience foods, which is expected to be driven by a flexible and informal approach by the consumers towards the preparation and consumption of food. Changing consumer demographics in the U.S. are expected to contribute to industry growth over the forecast period.

The raw material industry for the market is characterized by the presence of a large number of suppliers. In addition, the industry is moving towards the use of organic ingredients owing to concerns regarding the excessive use of preservatives products. The use of preservatives and artificial products is highly supervised by authorities such as the U.S. FDA.

Off-trade distribution accounts is one of the dominant distribution channels for the market owing to the expansion of retail and grocery chains. Furthermore, the industry has observed a significant increase in distribution through on-trade channels such as restaurants and hospitality chains. Rise in demand for nutritional meals which can be prepared at short notice is expected to boost the growth of the market.

Product Insights

The demand for ready-to-eat soups is expected to be driven by the consumption of such products by the young population and people with busy lifestyles owing to the low time availability. This segment contributes the largest share to the market, registering a growth rate of 0.3% by revenue.

The demand for condensed soup is expected to witness a rise over the forecast period owing to the increasing use by restaurants and hotels as a base puree for the soups. In addition, a rise in the use of condensed wet soup as a base ingredient for home-cooked meals is also expected to drive the growth of the industry.

The dry/dehydrated soup industry is anticipated to be driven on account of quick and easy preparation and fewer efforts required to cook. In addition, the availability of a wide range of flavors makes the product appealing to consumers, which is expected to boost the growth of the product over the forecast period.

The increasing use of frozen soups can be attributed to the extended shelf life of the product. The product is majorly used by consumers in the Asian economies and nuclear family households. Wet broth/stock is a base soup that can be eaten alone or used as a base for other dishes. This segment is expected to witness a growth rate of 3.6% over the forecast period.

Distribution Channel Insights

Growth in on-trade distribution can be attributed to the preference of consumers for restaurant food. On trade distribution channel includes outlets such as restaurants, schools, hospitals, and hospitality chains. However, a very small share of product distribution takes place through on trade channels, as it is less profitable in terms of sales.

Large hospitality chains such as Hilton, Hyatt, JW Marriott have created a large opportunity for the U.S. soups market. Condensed wet soup and wet broths/stocks are the most widely as a base soup in on trade distribution channel. Professionals working at the outlet play an important role in this distribution channel in the sale of the product.

U.S. soup market

The distribution of products through off trade distribution channels is expected to gain market share owing to the availability of products at comparatively cheap prices. Most of the sales volume is generated through large supermarket chains, convenience stores, and retail stores and registering higher growth of the U.S. soups market.

Supermarkets and hypermarkets are the most preferred off trade distribution channels. Supermarkets and other retail stores are important distribution channels to reach consumers. Improving scenario of the retail industry is expected to bolster the growth of the market. Increase in distribution channels and their reach in urban and rural areas is one of the major factors having an impact on the industry.

Country Insights

The industry in the U.S. is expected to register a CAGR of 1.5% from 2018 to 2025 on the account of factors such as rising demand from the consumers, favorable government regulations, and increasing disposable income. In addition, rapid urbanization, changing lifestyle of consumers, and changing taste preferences is estimated to drive the U.S. soups industry.

The industry is expected to witness significant demand in frozen/refrigerated soups and wet broths/stocks in the forecast period. Factors such as the increasing number of working women and decreasing average household size are driving the demand for convenience food, which in turn is driving the growth of the soups industry in the U.S.

The consumers in the economy are involved in the consumption of a high volume of ready-to-eat soups with the products being considered as one of the most important parts of the American household. In addition, low substitution rates observed in the industry is expected to result in a sustained product over the forecast period.

U.S. Soup Market Share Insights

The industry characterized by the presence of a large number of manufacturers catering to the domestic and the international markets. Large players operating in the market account for a relatively large share of the U.S. soups market. The companies enter into a long-term contract with the raw material suppliers to ensure a constant supply.

The companies operate through dedicated distribution channels for major distributors such as Walmart, Costco, Target in order to sustain sales. The market players also resort to product customization such as low sodium soups, no salt soups, gluten-free soups in accordance with the demand from customers.

The companies are focusing on research and development of new products with improved taste and prolonged shelf life in order to expand their customer base and increase the company revenues. Key manufacturers resort to multiple mergers and acquisitions in a bid to improve the market share of the company.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2018 - 2025

Market representation

Revenue in USD Million and CAGR from 2017 to 2025

Country scope


Report coverage

Revenue forecast, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. soup market report on the basis of product and distribution channel:

  • Product Outlook (Revenue, USD Million; 2014 - 2025)

    • Ready-to-eat

    • Condensed

    • Dry

    • Frozen/Refrigerated

    • Wet Broths/Stocks

  • Distribution Channel Outlook (Revenue; USD Million; 2014 - 2025)

    • On-trade

    • Off-trade

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