How big is the U.S. webtoons market?

The U.S. webtoons market size was valued at USD 1,980.6 million in 2024 and is expected to reach USD 2,565.3 million in 2025.

What is the U.S. webtoons market growth?

The U.S. webtoons market is expected to grow at a compound annual growth rate of 16.5% from 2025 to 2030 to reach USD 8,721.7 million by 2030.

Which segment accounted for the largest U.S. webtoons market share?

The romance segment dominated the market with a share of over 38% in 2024, owing to the genre’s widespread appeal among female and young adult readers, combined with mobile-friendly storytelling formats and bingeable episodic structures.

Who are the key players in U.S. webtoons market?

Some key players operating in the U.S. webtoons market include NAVER WEBTOON Ltd., Kakao Entertainment.,Tappytoon, Lezhin Entertainment, LLC, MANTA., INKR, Toomics Global Co. Ltd., Pixiv, Comikey, Media Inc., Webcomics Holdings HK Limited.

What are the factors driving the U.S. webtoons market?

The increasing penetration of smartphones and high-speed internet, the rise of social media platforms and content-sharing apps, and the growing trend of transmedia storytelling, where webtoons are adapted into K-dramas, animated series, and movies, are the key factors driving the market growth.