GVR Report cover Vegan Cosmetics Market Size, Share & Trends Report

Vegan Cosmetics Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Makeup), By Sales Channel (E-Commerce, Supermarket, Departmental Store, Specialty Store), And Segment Forecast, 2018 - 2025

  • Published Date: May, 2018
  • Base Year for Estimate: 2017
  • Report ID: GVR-2-68038-501-4
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 102

Industry Outlook

The global vegan cosmetics market size was estimated at USD 12.9 billion in 2017. Surging demand for personal care products, coupled with rising awareness regarding cruelty-free beauty, is expected to be one of the key trends escalating market growth.

Consumers worldwide are becoming increasingly aware about the effects of their purchasing preferences and patterns on society and the environment. Consumers are now more conscious about choosing products and they also take note of raw materials and source origin.

U.S. vegan cosmetics market

The cosmetics industry is highly competitive in nature and requires top-performing items that reach the uppermost levels of innovation and effectiveness. Growing environmental awareness has impelled several companies to avoid usage of animal-derived raw materials by developing natural resources that are identical and overtake performances of conventional resources. Increasing research and development activities in the field is anticipated to help the market gain tremendous traction.

In recent times, a sharp rise in the number of beauty blogs and social media accounts that are committed to the benefits of going chemical-free has worked in favor of the market by enhancing consumer’s information. In 2016, a Democratic senator from California, Dianne Feinstein, introduced the Personal Care Products Safety Act, a bill to reinforce regulations on ingredients in personal care products.

Changing perception of consumers towards animal-free products, coupled with growing popularity of environmentally sustainable products, is fueling the demand for naturally derived products. Manufacturing of naturally-derived products aid in reducing pollution and reducing dependence on petroleum-based products. Rising demand for chemical-free skin and hair products along with changing lifestyles of consumers is estimated to stoke the growth of the market.

The growing trend of veganism, especially among the younger generation, is playing a pivotal role in the development of the market. With more millennials embracing vegan lifestyles, it is no longer considered unconventional. It is now trendy, with many A-list celebrities supporting the benefits of living a vegan lifestyle and increased options available online and on high street.

According to market demand, players are launching new outlets across various geographies. These outlets play an important role in analyzing consumer purchasing behavior, thereby making it easier for manufacturers to design new products. Online stores are an emerging channel of distribution, which can be a convenient medium for customers to buy these products.

Product Insights

Major cosmetic manufacturing companies across the globe have realized the importance of making products, which use ingredients that are mineral-based or plant-based, rather than manufacturing products that are infused with animal extracted ingredients. Animal-free products have far superior characteristics and beneficial properties such as healing ailments and soothing skin.

The hair care cosmetics industry broadly comprises of shampoos & conditioners, which are easily available, and vegan hair mousse, gel, spray, hair mask, and more, which are a little difficult to find, based on regional demographics. Several companies such as Zuzu Luxe and Bare Blossom invest heavily in research activities and explore the market to come up with organics (animal-free) ingredients such as babassu oil, which is procured from Brazil, and Western Australia’s sandalwood extracts, which are widely preferred by consumer base across the globe.

There are several advantages of using animal-free makeup products such as fewer ingredients usage, no harmful chemicals, bypassing animal byproducts, plenty of moisture from plant extracts, and favors sensitive skin. Rising awareness regarding the advantages of these products is poised to spur the growth of the market.

Apart from regular cosmetics available for women across the world, several major multinationals are working in line with men’s grooming products. The most common cosmetics used by males include face wash gels, body wash, and deodorants among others. Companies such as Superdrug, Bulldog, and The Body Shop have an exhaustive list of men’s cosmetics, which are used on a regular basis.

Sales Channel Insights

There are multiple user-friendly websites such as Vegan Cuts, Pangea the Vegan Store, and Vegan Essentials that provide a seamless shopping experience to consumers globally. E-commerce is a prominent segment in the vegan cosmetics market, with women being the primary end users. Ease of shopping offered and availability of promotional offers and listed deals on a variety of brands are contributing to the growth of the segment.

In several regions including Europe and the U.S., governments have provided flexibility in working hours of supermarkets and hypermarkets, which indicates that they can be open till late at night. This provides significant growth opportunities for companies to strategically place their products in such supermarkets rather than drugstores or specialty retailers.

Global vegan cosmetics market

Departmental stores are targeted by multiple companies engaged in sales and distribution of cruelty-free cosmetics, such as L’Oréal and Unilever, as they are the one-stop market spaces for a variety of consumer needs. In China and other emerging economies, consumers prefer going to their nearby departmental stores for a convenient smooth shopping experience, simultaneously saving time.

With increasing sales across the globe, marketers of large multinationals are focusing on effective sales and distribution channels to increase their product visibility and establish a strong network of supply. The primary reason for the growth of specialty stores is the consumer’s ease of selecting colors and compare available brands.

Across the U.S. and Germany, stores such as Bloomingdale and Neiman Marcus are getting significant results by placing premium vegan cosmetics along with their range of luxury clothing and accessories. Apart from these departmental stores, several spas such as Bella Reina are extending their services to post spa makeup and body massages by using cruelty-free cosmetics, which in turn is bolstering the growth of the market.

Regional Insights

As per a survey conducted by The Physicians Committee across North America, more than 70% of the population claims to more likely to use vegan cosmetics that are not animal tested and favors the development of animal-tested alternatives.

The cosmetics market in the region is registering faster growth as compared to other regions. According to the CEO of L’Oréal, demand for cosmetics in North America is projected to be gradually rising, especially vegan products. Presently, the rising demand for herbal cosmetics is supplementing the growth of the region. Therefore, large industry players in the region are launching new products for the population in the region.

The transdermal nature of cosmetics is the new concern for consumers across Asia Pacific., which is boosting the growth of animal-free cosmetics in the region. Color cosmetics are being increasingly used, followed by skincare, hair care, and face care products.

China and Japan are sights of high growth rates in Asia Pacific. Departmental stores and supermarkets are the most preferred retail platforms in the region. Spiraling demand for cruelty-free products such as color cosmetics, skin, sun care, and hair care products is one of the primary factors propelling the regional market.

Vegan Cosmetics Market Share Insights

Vegan products are strictly manufactured without any animal products and are not tested on animals. Focus on R&D activities is paving way for novel products and the use of natural harmless chemicals, which is helping market players to consolidate their positions in the arena.

Cruelty-free cosmetic manufacturers are responsible for designing, manufacturing, packaging, and storing end-to-end products, catering to all requirements. Some of the key manufacturers in the industry are Urban Decay, Ecco Bella, Bare Blossom, Billy Jealousy, MuLondon Organic, and Modern Minerals Makeup. These companies are widening their operational boundaries across different countries in the world.

By analyzing consumer behavior and preferences, companies innovate and launch new products to meet customer demands. Moreover, the comfort of consumers is also addressed while designing a product and its packaging layout. Key players use compostable packaging and agri-based inks for their packaging. Cosmetic manufacturers add a larger share of value to the final product with their efforts and innovations to manufacture a product.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2018 - 2025

Market representation

Revenue in USD Million & CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Canada, Mexico, Germany, U.K., France, Italy, China, India, Japan, Brazil, Saudi Arabia

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at a global, regional, & country level and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global vegan cosmetics market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Skin Care

    • Hair Care

    • Makeup

    • Others

  • Sales Channel Outlook (Revenue, USD Million, 2014 - 2025)

    • E-commerce

    • Hypermarket/Supermarket

    • Departmental Stores

    • Specialty Stores

    • Others

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • The U.K.

      • France

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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