Vegan Women's Fashion Market Size, Share & Trends Analysis Report By Product (Accessories (Bags, Jewelry, Hats), Footwear, Apparel), By Distribution Channel (E-commerce), By Region, And Segment Forecasts, 2024 - 2030

Vegan Women's Fashion Market Trends

The global vegan women's fashion market size was valued at USD 535.1 billion in 2023 and is projected to grow at a CAGR of 14.1% from 2024 to 2030. The market is driven by the growing popularity of vegan clothing and accessories made from cruelty-free sources among the millennial population worldwide. Many renowned personalities are choosing vegan clothes and accessories, influencing people to choose cruelty-free apparel consciously.

The growing perception among consumers that animals are sentient beings with feelings similar to humans has been contributing to the greater social acceptance of these products, thereby driving their demand. Increasing disposable income and consumer spending on luxury products are other prominent factors augmenting the demand for vegan fashion apparel worldwide.

The vegan apparel market is still nascent, with a more significant number of new manufacturers venturing into this market. However, in the wake of growing consumer awareness about animal products and animal cruelty, established brands have also been turning towards veganism by abstaining from the use of animal products. According to People for the Ethical Treatment of Animals (PETA), approximately 100 million animals are used to manufacture their fur. Consumers are shifting to products that are not made from any animal derivatives. Due to this, major companies are adopting alternative fur to reduce their dependency on animal fur.

Rising awareness regarding the ecological impact related to animal agriculture has resulted in increased demand for vegan products in the fashion industry. Consumers are adopting eco-friendly measures to reduce their carbon footprint by opting for apparel and accessories made from animal cruelty-free materials. Companies manufacture clothing using sustainable and plant-based materials such as hemp, bamboo, and cotton. These materials aid in minimizing environmental impact and provide premium quality products to consumers. Furthermore, the increased influence of social media and social media influencers advocating the use of vegan and cruelty-free products has led to growth in the market. Hence, these factors are responsible for the development of the vegan women's fashion market.

Product Insights

The footwear segment dominated the market in 2023 with a share of 41.3% due to the rising awareness regarding veganism and increased availability of vegan footwear products. Vegan footwear made without animal by-products or materials, including leather, suede, wool, and fur, offers an elegant and sober look to the wearer, which has multifold the popularity of these shoes among women of all ages. Vegan alternatives such as microfibers, including polyamide, polyurethane (PU), and cotton, offer the same appearance as shoes as leather or suede and come with delicate pores, making the end product breathable and lightweight.

First-time buyers of vegan footwear intend to portray a specific image in society as people are raising their voices against cruel behavior towards animals. Moreover, footwear is more of a fashion statement among women, with their intention to have more than one shoe to suit different occasions, driving the product demand. Vegan shoes offer more uniqueness to the footwear in terms of design and materials used, which has piqued the interest of fashion-forward consumers worldwide. In addition, the rising disposable income and increased investment by major companies to launch new vegan footwear products have resulted in market growth, as consumers are willing to pay high costs to purchase vegan footwear.

The accessories segment is expected to grow at a CAGR of 15.0% over the forecast period due to rising awareness regarding vegan products and companies launching various products made from vegan and cruelty-free materials. There is an increased demand for products such as bags, hats, jewelry, eyewear, and more made from vegan materials. Female consumers are shifting to buying vegan products due to the market trend. Consumers are also purchasing vegan accessories to highlight their support for veganism. Therefore, these factors are responsible for the market growth of this segment.

Distribution Channel Insights

The specialty stores segment dominated the market in 2023 with a share of 29.5% owing to increased demand for vegan products. Consumers prefer buying vegan women's fashion products from these stores as various vegan products are available under one roof. Furthermore, many specialty stores dealing in sustainable and animal-friendly fashion concepts maintain a considerable depth in terms of the products they offer to ensure quality service. These stores also provide professional guidance to customers, one of the prominent factors driving the segment. Major companies are launching vegan products and selling them through specialty stores to improve their market expansion.

The e-commerce segment is projected to grow at a CAGR of 17.3% during the forecast period. Increase adoption of e-commerce by major companies in order to improve their market penetration has led to the growth of this segment. Consumers are buying products from e-commerce websites as they provide home delivery, easy exchange offer, and safe payment options. Websites provides consumers with a variety of products to choose from. Consumers make buying decision based on the product information, reviews, and ratings. Therefore, these factors are responsible for the segment growth.

Regional Insights

The North America vegan women's fashion market held the largest revenue share of 34.7% in 2023. Increasing demand for stylish and comfortable vegan fashion apparel is fueling the market's growth in the region. Many brands offer fashionable apparel, such as vegan shirts, jackets, and accessories, to attract conscious customers looking for animal-free clothes. Furthermore, the promotion of various celebrities and influencers regarding veganism in the fashion industry increased. This has led to a rise in consumers seeking to buy vegan products.

U.S. Vegan Women's Fashion Market Trends

The U.S. held a substantial market share in North America vegan women's fashion market. The market growth is due to the presence of major fashion companies and rising demand for apparel and accessories made from vegan and cruelty-free materials. Rising awareness regarding veganism and environmental conservation has led to consumers shifting to eco-friendly and vegan products. Therefore, these factors aid in the country's market growth.

Europe Vegan Women's Fashion Market Trends

Europe vegan women's fashion market was identified as a lucrative region in this industry, as it had a market share of 29.9% in 2023. Consumers in this region are more product-conscious in the U.K., Germany, and France. Numerous vegan fashion manufacturers in the region are also driving product demand. Companies are launching products made from vegan and eco-friendly materials to improve their market penetration and mitigate the rising demand for vegan products.

Germany vegan women's fashion market is expected to grow rapidly due to a rising preference for vegan and cruelty-free products among female consumers and increasing awareness regarding environmental conservation and animal cruelty. Furthermore, rising disposable income has led to consumers buying premium and costly apparel and accessories made from high-cost vegan and eco-friendly materials. Hence, these factors aid in the growth of this country's vegan women's fashion market.

Asia Pacific Vegan Women's Fashion Market Trends

Asia Pacific vegan women’s fashion market is expected to witness a significant growth in the coming years owing to the rising awareness regarding sustainable practices and adopting eco-friendly measures has led to market growth in this region. Major companies focus on improving their portfolio and contributing to environmental conservation by launching vegan alternatives. Furthermore, development in countries such as China, India, and Japan has made companies invest heavily in launching new products to improve their market penetration.

The Japanese vegan women's fashion market is expected to grow rapidly due to the presence of major fashion companies and rising awareness regarding veganism and sustainable practices. Furthermore, rising disposable income and changes in fashion trends have led to female consumers buying premium and high-cost vegan products. Hence, these factors have contributed to the growth of the vegan women's fashion market in this country.

Key Vegan Women's Fashion Company Insights

Some of the major companies in the Vegan Women’s Fashion Market are MATT & NAT CANADA, MooShoes, Will's Vegan Shoes, BHAVA NY, and GANNI A/S, among others. Companies are focusing on increasing the product portfolio and market expansion with the help of investing in research and development, mergers and acquisitions, collaborations, and more.

• MATT & NAT CANADA is a vegan apparels company that produces vegan, recycled and cruelty free products. The company’s product portfolio includes products such as bags, accessories, shoes, eyewear, clothing, and more.

• MooShoes is a vegan-owned company specializing in manufacturing of vegan and cruelty-free products such as footwear, accessories and more. The company focuses on manufacturing of footwear without the involvement of any animal derivatives.

Recent Developments

• In October 2024, GANNI A/S announced a partnership with Pyratex to create a grey clothing collection manufactured from banana-waste biomaterial. The capsule collection was designed to be a comparatively sustainable option.

Vegan Women's Fashion Market Report Scope

Global Vegan Women's Fashion Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vegan women’s fashion market report based on product, distribution channel, and region.

• Product Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Accessories

    • Bags

    • Jewelry

    • Hats

    • Eyewear

    • Others

  • Footwear

    • Casual Shoes

    • Formal Shoes

    • Sports Shoes

    • Sandals

    • Others

  • Apparels

    • Casual Wear

    • Formal Wear

    • Sportswear

    • Night Wear

    • Inner Wear

    • Ethnic Wear

    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • E-commerce

  • Hypermarkets/Supermarkets

  • Departmental Stores

  • Specialty Stores

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa