GVR Report cover Veterinary Endoscopes Market Size, Share & Trends Report

Veterinary Endoscopes Market Size, Share & Trends Analysis Report By Type (Rigid, Flexible), By Animal Type, by Application (Diagnostic, Surgical), By Procedure, By Region, And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-572-8
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2019
  • Industry: Healthcare

Report Overview

The global veterinary endoscopes market size was valued at USD 189.6 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.6% from 2021 to 2028. The key drivers contributing to the growth include the rising pet population, demand for minimally invasive procedures in animals, adoption by clinics to increase revenue, technological advancements, and awareness about animal diseases and treatment options. According to a study published in the Journal of the American Veterinary Medical Association, introducing rigid endoscopy and laparoscopy to a small animal general practice was found to have economic and clinical feasibility with no major complications. Adding endoscopy services thus helps increase practice revenue by expanding service offerings.

North America veterinary endoscopes market size, by type, 2018 - 2028 (USD Million)

The COVID-19 pandemic adversely affected the veterinary endoscopes market with low demand and sales. This was owing to supply chain challenges, deferred or canceled veterinary procedures, reduced veterinary visits, and movement restrictions. According to a 2020 survey by the AVMA, 18% of respondent veterinary practice owners were seeing only emergency-related cases due to the pandemic and the quarantine measures that followed. 60% of practices reported canceled appointments due to the COVID-19 outbreak. In Europe, only urgent and emergency veterinary treatment was allowed during the first half of 2020 in several key countries including Spain, Italy, France, and the U.K. This resulted in the loss of clients and revenue for practice owners, as reported by the Federation of Veterinarians of Europe (FVE). However, the situation improved as lockdown measures were eased and veterinarians were recognized as essential in most European countries.

Among veterinary endoscopes, videoendoscopy systems owing to the associated benefits such as real-time image display on a digital screen, and application in complex procedures are anticipated to gain traction in coming years. Commonly performed procedures with videoendoscopy include evaluation of the upper respiratory tract in cases of suspected abnormal breathing or nasal discharge. Videoendoscopes are also used to evaluate the urethra and bladder and to gain direct visualization of the sinuses in the head. Tele-View USB Video Endoscopes/Gastroscopes offered by Advanced Monitors Corporation, are endoscopes that can be used as ‘plug and play’ devices. These work with Windows computers, laptops, tablets, and Android devices. The endoscopes are intended for use in small animals and horses for gastroscopy, bronchoscopy, and duodenoscopy.

The rising pet ownership is another key driver expected to fuel the market growth. For example, in Europe, Germany has one of the largest pet populations according to the European Pet Food Industry report of 2020. Dogs are the predominant pets in the U.S. as per the 2019 to 2020 National Pet Owners Survey by American Pet Products Association. As per the American Veterinary Medical Association, 2.8% of households in the country had pet birds from 2017 to 2018. The population of ferrets and rabbits was 0.5 million and 2.2 million respectively. In addition, Americans spent an average of USD 40 per household per year on pet birds, as per the same source. This is expected to contribute to the demand for small animal endoscopes in the coming years. Karl Storz, for instance, offers a wide portfolio of multi-purpose rigid endoscopes and telescopes for use in cats, dogs, birds, reptiles, amphibians, small mammals, and fish for a variety of procedures.

Type Insights

The rigid endoscopes segment dominated the market with a revenue share of over 45% in 2020 while the others endoscopes segment is estimated to register the fastest growth rate from 2021 to 2028. The flexible endoscopes segment, on the other hand, held the second-largest share during 2020. As per the South Carolina Veterinary Specialists & Emergency Care, among the two main types of veterinary endoscopes, rigid endoscopes are typically used to examine the nasal passages, female urinary, and reproductive tracts while flexible scopes are often used to study the stomach and intestines. Another key usage of rigid endoscopes is for exploratory evaluation and biopsy of the liver or pericardium and other abdominal and thoracic organs.

The growing adoption of veterinary endoscopy procedures as a minimally invasive alternative to surgical procedures is anticipated to fuel the market growth. For instance, Point Grey Veterinary Hospital in Vancouver, Canada, uses a flexible fiberoptic endoscope to perform endoscopy of areas such as the stomach, trachea, and colon without the use of surgery. The commonly conducted procedures using endoscopes include stomach and gastrointestinal exam and biopsy, retrieval of objects from the stomach, placement of feeding tubes, and examination of the upper airways.

Animal Type Insights

The small animals' segment is estimated to register the highest CAGR of over 7% in the coming years. The rising pet population and expenditure, advancements in veterinary medicine and diagnosis, and availability of veterinary endoscopes for varying applications are the factors expected to fuel the market growth over the forecast period. The growing awareness among animal owners regarding diseases, diagnostic procedures, and treatments is also expected to contribute to market growth. DE551 Veterinary Video Otoscope, by Firefly Global, for example, is intended to be used for inner ear examination in dogs, cats, small animals, and exotics.

The large animal segment contributed to a share of over 53% in 2020. Flexible endoscopes, in particular, are a standard component of diagnostic equipment in large animal medicine, according to Karl Storz, a key player in the market. They are used mainly for differentiating among disease processes in the gastrointestinal tract and upper respiratory tract. The company’s video endoscope range, for example, supports these applications while providing enhanced image quality.

Application Insights

In terms of application, the diagnostic segment held a share of over 73% of the market in 2020. Veterinary endoscopes find application in a variety of diagnostic applications such as liver or kidney biopsies during laparoscopy, diagnostic sampling during otoscopy. Various diagnostic procedures are performed to evaluate cases of weight loss, chronic vomiting, and chronic diarrhea. This is expected to fuel the market growth in the coming years.

The surgical/ interventional segment is anticipated to expand at the fastest CAGR of about 9% during the forecast period, due to the rising number of minimally invasive surgeries in animals. Other key factor includes widening applications of interventional procedures using veterinary endoscopes such as removal of gastric and esophageal foreign bodies, feeding tube placement, bladder polyp removal or stone retrieval, foreign body retrieval, and balloon dilation of strictures.

Procedure Insights

The gastrointestinal tract endoscopy held a significant revenue share of more than 44% of the market in 2020. This is owing to growing diagnostic and interventional procedures performed to safeguard the health of companion and livestock animals. According to Healthy Paws, pet insurance provider stomach issues accounted for 26% and 31.8% of the top ten claims among dog and cat owners in 2019. The company’s plans provide coverage for a range of stomach issues including diagnostic endoscopy in cats and dogs.

Global veterinary endoscopes market share, by procedure, 2020 (%)

ENT endoscopy procedures include otoscopy and rhinoscopy. Diagnostic otoscopy in veterinary medicine is used to study the external and middle ears of animals. It is one of the most important applications of veterinary endoscopes owing to the rising prevalence of external ear disorders in dogs. Otoendoscopy enables easy access and superior visualization thus supporting accurate diagnosis and treatment. Rhinoscopy, on the other hand, is most commonly indicated in dogs and cats with nasal obstruction, chronic sneezing, acute severe sneezing, nasal discharge, epistaxis, facial distortion, nasal pain, reverse sneezing, and abnormal radiographs.

Regional Insights

North America held the largest revenue share of over 32% in 2020, due to the increasing prevalence of diseases in animals, the humanization of pets, and wide pet insurance coverage. In addition, the Veterinary Endoscopy Society (VES) was established in 2003 in the U.S. to further the field of veterinary endoscopy and promote diagnosis, research, management, and advances in veterinary endoscopy. The VES also provides grant funding for research projects that are demonstrated to directly impact advancing the field of veterinary endoscopy, thus contributing to market growth.

Asia Pacific is estimated to expand at the fastest at a CAGR of over 7% in the next few years. This is attributable to the growing pet population, awareness about animal diseases, and the presence of market players. Zhuhai Seesheen Medical Technology Co., Ltd. for example, is a Chinese company that designs, develops, manufactures, and markets medical endoscopes across the globe. The company’s lineup includes endoscopes for veterinary bronchoscopy, rhinolaryngoscopy, and ureteroscopy.

Key Companies & Market Share Insights

The market is competitive owing to the presence of several large and small companies. Market players focus on the implementation of strategic initiatives that include product development, portfolio expansion, geographical expansion, partnerships and collaborations, and mergers and acquisitions to increase their market share. For instance, in July 2020, eKuore launched a new APP- eKuore Vet to integrate its lineup of veterinary devices including stethoscopes, cardiac monitors, and digital otoscopes, thus enhancing its offerings. The Endo-i system by Steris, on the other hand, is the company’s flagship offering of a wireless veterinary endoscope system. It comprises endoscopes in multiple working lengths and diameters from 1 to 3.3m and 8 to 13mm respectively and includes biopsy channels ranging from 2 to 3.7 mm. It also connects to the Endo-i App which acts as a hub for all flexible endoscopy procedures allowing users to automatically export and share images and photos from procedures. Some of the prominent players operating in the global veterinary endoscopes market are:

  • Steris

  • MDS Incorporated

  • Firefly Global

  • eKuore


  • Advanced Monitors Corporation

  • Dr. Fritz Endoscopes GmbH

  • Zhuhai Seesheen Medical Technology Co., Ltd.

  • Biovision Veterinary Endoscopy, LLC

  • Eickemeyer

Veterinary Endoscopes Market Report Scope

Report Attribute


The market size value in 2021

USD 201.1 million

The revenue forecast in 2028

USD 314.2 million

Growth Rate

CAGR of 6.6% from 2021 to 2028

Base year for estimation


Actual estimates/Historical data

2016 - 2019

 Forecast period

2021 - 2028

Quantitative units

Revenue in USD Million & CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, animal type, application, procedure, region

Regions covered

North America; Europe; Asia Pacific; Latin America; MEA

Country Scope

U.S.; Canada; U.K.; Germany; Italy; France; Spain; Japan; China; India; Australia; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia

Key companies profiled

Steris; MDS Incorporated; Firefly Global; eKuore; KARL STORZ SE & Co. KG; Advanced Monitors Corporation; Dr. Fritz Endoscopes GmbH; Zhuhai Seesheen Medical Technology Co., Ltd.; Biovision Veterinary Endoscopy, LLC, Eickemeyer

Customization scope

Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2029. For this report, Grand View Research has segmented the global veterinary endoscopes market report based on type, animal type, application, procedure, and region:

  • Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Rigid

    • Flexible

    • Others

  • Animal Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Large Animals

    • Small Animals

  • Application Outlook (Revenue, USD Million, 2016 - 2028)

    • Diagnostic

    • Surgical/ interventional

  • Procedure Outlook (Revenue, USD Million, 2016 - 2028)

    • Respiratory Endoscopy

    • Gastrointestinal tract Endoscopy

    • Urinary & genital tract Endoscopy

    • Abdominal Endoscopy

    • ENT Endoscopy

    • Others (Arthroscopy)

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

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