GVR Report cover Veterinary Software Market Size, Share & Trends Report

Veterinary Software Market Size, Share & Trends Analysis Report By Product, By Delivery Mode (Cloud/Web-based, On-premise), By Practice Type, By End-Use, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-621-9
  • Number of Pages: 180
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2023
  • Industry: Healthcare

Veterinary Software Market Size & Trends

The global veterinary software market was valued at USD 1.29 billion in 2023 and is expected to grow at a CAGR of 12.6% from 2024 to 2030 to reach a value of USD 3.02 billion by 2030. The market is primarily driven by factors like the growing adoption of veterinary software integrators, the number of veterinary hospitals/clinics, increase in adoption of telehealth software, and the rising prevalence of animal diseases leading to an increase in veterinary patient volume. The digital transformation continues to unfold in the veterinary industry. In an effort to foster efficiency, streamline workflow, and improve patient care, practices are gradually transitioning from recording documentation on paper to employing software.

North America Veterinary Software Market size and growth rate, 2024 - 2030

Veterinary clinics are seeking veterinary software with which they can effortlessly integrate with external databases and other platforms, such as imaging software, telehealth software, etc. Healthcare administration and data exchange are facilitated by this connection. Data analysis technologies that offer insightful data on patient demographics, treatment outcomes, and clinic performance are frequently included in veterinary software. Clinics can optimize their operations and make data-driven decisions using the assistance of these findings. 

The veterinary software market is influenced by various technological advancements that drive innovation, improve software integration, and enhance the overall performance of veterinary software. Ongoing efforts are in progress to integrate healthcare and IT to develop technologies that are beneficial for the management, diagnosis, and treatment of diseases in humans as well as animals. These software offer robust analytical capabilities that enable insightful data on patient demographics, treatment outcomes, and clinic performance. Healthcare facilities can enhance their operations and make data-driven decisions with the assistance of these insights.

Existing veterinary softwares are offering integration with multiple other softwares in the market. Software integrations connect programs to one another to streamline data entry, retrieval, and several other tasks. Software integration enables users to combine applications and streamline processes within Practice Management Systems (PMS). Standalone software frequently has functionalities that are replicated across several systems. This multiple integration allows the users to combine multiple features of multiple other software to ensure that all the necessary features are available for use.

For example, ezyVet Veterinary Software by Idexx Laboratories, has multiple integrations with an array of other veterinary softwares for categories like finance & analytics, insurance, controlled drugs management, diagnostics, telemedicine, online pharmacy, patient care, reference labs, etc. When it comes to veterinary diagnostics, this software integrates with other softwares by Gribbles Veterinary Pathology, Heska (Antech Diagnostics), Ellie Diagnostics, Vetnostics, etc. Also, for telehealth, this software can integrate with other softwares like Otto, VetChip, etc.

Another such software known as Hippo Manager has been designed to integrate with multiple others like Covetrus, Idexx, PetDesk, GreenLine, mCLub, etc. for functionalities such as medical records, client communication tools, payment, etc. Through an amalgamation of features from multiple software providers, these integrations elevate user experience and assure seamless integration within Practice Management Systems (PMS). The market is steadily expanding because these software solutions are appealing to veterinarians considering their versatility and ease of compatibility with other prominent platforms in the sector.

Veterinary community globally has seen a rise in veterinary patient volume over the years. According to data published by American Veterinary Medical Association (AVMA), between 2019 and 2020, the average number of veterinary appointments booked grew by 4.5%. Between January and June 2021, there was a 6.5% rise in appointments as compared to the same period in 2020. This rise in veterinary appointments points towards the rise in the volume of patients. Furthermore, calling for an increase in demand for better practice management systems in the hospitals and clinics. These factors are expected to continue to drive the demand for installation of veterinary softwares into veterinary healthcare facilities to ensure efficient handling of the increasing patient volume.

Market Concentration & Characteristics

  • Regional Expansion: To strengthen their market dominance and meet the expanding demand, market players are executing consolidation operations such as mergers and acquisitions (M&A) and improving their existing capacities and abilities. Incorporation of elements of the acquired company's software, allows market participants to guarantee that their own software becomes formidable and gains a competitive share in the industry. For instance, in March 2022, Nordhealth AS acquired Vetera, a veterinary practice management software provider in the DACH region as a part of the former's European expansion plan.

    Veterinary Software Market Concentration & Characteristics

  • Product Substitutes: In addition, players are developing new and innovative products that will ensure that end users' efficiency is boosted while collaborating with other market players in order to improve the advantages of both software. These kinds of initiatives are frequently utilized to broaden a worldwide footprint or regional penetration with the objective to reach a wider audience.

For example, in July 2022, VetStoria, announced integration with Idexx Laboratories ezyVet. This collaborations allows pet parents to book appointments in real-time with the help of reminders, social media, and mobile devices.

Furthermore, in March 2022, Veterinary students at the University of Wisconsin School of Veterinary Medicine launched a veterinary software startup known as Transfur Inc. Through a business-to-business software strategy, the platform enables veterinarians to request, send, and analyze the medical records of patients who have received care from other clinics. The application leverages artificial intelligence to get appropriate information from an animal's historical medical records.

  • Level of M&A Activities: Veterinary Software players in the market leverage merger & acquisition strategies, to promote reach of their offerings and increase their product capabilities globally. For example, in February 2024, Agtech software specialist Herdwatch acquired ComTag in Ireland and Lilac Technology in the UK. The company aims to accelerate veterinary software with this acquisition, enhancing its existing portfolio.

  • Degree of Innovation: Vet software offering an outstanding degree of innovation and cutting-edge features like integrated diagnostics and telehealth is expected to propel market expansion by satisfying changing industry demands and optimizing user experience. Growing market concentration might arise from additional mergers and acquisitions in the veterinary software industry, resulting in better, more holistic solutions. This has the potential to improve the competitive environment and offer a wider selection of features to users.

  • Impact of Regulations: Strict regulatory compliance will leave an impact on the veterinary software market by influencing the development of functionalities essential to patient confidentiality, data security, and market regulations compliance. Solutions that emphasize conformity may get more widely used in response to regulatory requirements.The presence of viable alternatives to a software will have an impact on market dynamics, increasing competition and driving software developers to continue upgrading their offerings. Veterinary software companies that are expanding into new areas will see a growth in market share. Adapting solutions to comply with local demands and legal constraints will help businesses succeed in a variety of industries, which will further fuel the veterinary software market's expansion.

Among smaller or more limited in resources veterinary clinics, particularly in developing nations, the initial expenditures associated with obtaining and deploying veterinary software can be a major obstacle. Hardware prerequisites, licensing costs, and training costs can be high. The substantial upfront costs associated with software purchase and installation can additionally divert funds away from other vital areas of a veterinary practice, such staffing expansions, equipment purchases, or facility expansions. This could discourage practitioners from choosing software-based solutions.

For instance, as of 2024 the price per month for a single user of IDEXX's cloud-based Practice Management software, ezyVet, is USD 230. For more than 190 users, this cost can reach USD 3,100 per month. 24/7 support, product upgrades, and anywhere accessibility have been incorporated into the price. Further setup requirements could result in higher initial expenses. Moreover, there are extra fees for specific products like texted texts, faxed emails, and postcards. Particularly smaller veterinarian practices might not have as much money as they would want. High initial expenses may prevent many practices from implementing cutting-edge veterinary software.

Product Insights

Practice Management Software (PMS) segment held the highest market share of over 56.80% in 2023, owing to wide usage in hospitals and clinics both in established and developing economies. Several standard-of-care practices and health guidelines are supported documented by this system. In addition to helping with billing and invoicing, resource management, inventory control, and treatment procedure management, it also maintains track of the health conditions of the patients. Consequently, PMS raises profitability and operational efficacy. Over the course of the forecasted period, these factors are anticipated to fuel market growth.

Moreover, during the forecast period, a rise in strategic initiatives by important players is anticipated to propel segment expansion. For example, MWI Animal Health launched an improved version of the PetPage Patient Portal, a web and mobile application platform for pet wellness, in May 2023. This software is delivered via MWI's cloud-based AllyDVM veterinary software suite. This program makes it easier for veterinary offices and their clients to communicate by giving pet owners smartphone access from a distance.

Delivery Mode Insights

By delivery mode, cloud/web-based segment held highest market share of over 80.92% in 2023. Cloud-based solutions are easily scalable, accomplishing the specifications of veterinary clinics of every kind. This makes it available to significant, multilocation veterinary hospitals as well as tiny, independent clinics. Veterinarians can examine patient data, identify trends, and make better decisions regarding patient care and practice management with the help of this software, which frequently has sophisticated analytics and reporting capabilities. By enabling online appointment booking, email or SMS reminders, and patient portals where clients can view their pet's records and contact the practice, they can enhance the client experience.

Furthermore, cloud-based software providers update their products often to resolve vulnerabilities and enhance functionality. Veterinarians no longer need to spend their resources and energy updating and maintaining the software by hand. Together, these elements fuel the need for cloud-based veterinary software, which helps clinics increase productivity, improve patient care, cut expenses, and maintain their competitiveness in a market that is changing quickly.

Practice type Insights

By practice type, small animals held the highest market share in 2023. The segment includes software revenue from veterinarian practices that treat small companion animals (dogs and cats) as their primary source of care. Veterinarians and veterinary clinics can more efficiently manage their daily activities and deliver high-quality animal care with the aid of small animal PMS, a specialized tool. The primary factors propelling the growth of this segment are the increasing number of product developments, software integration, and practice management opportunities in small animal practices.

For instance, according to data from November 2023 from the US Bureau of Labor Statistics, the amount spent on pets in 2013 was $57.8 million. This amount increased to $102.8 million by the end of 2021, a 77.9% increase in just 8 years. This demonstrates how the need for more advanced equipment, protocols, and-above all-systems and software has grown along with the demand for pet care. Veterinarians have approved and acknowledged the use of more advanced and integrated software to manage pet animal practices professionally, according to VHMA. Thanks to veterinarians' growing interest in software administration in small animal practices, leading companies are bringing innovative products to market.

End Use Insights

By end use, Veterinary Hospitals/ Clinics segment held the highest market share of over 85.80% in 2023. The accelerating digitization of veterinary practices and the growing awareness of the advantages that software provides to both patient care and business operations are what are driving the overall growth of the hospitals/clinics segment. A wider variety of services, such as surgery, imaging, emergency care, and specialized treatments, are generally provided by veterinary hospitals and clinics. Software that can easily handle multiple facets of patient care is required due to this complexity.

Furthermore, compared to smaller practices or individual veterinarians, veterinary hospitals and clinics frequently manage a higher patient volume. More sophisticated software must be installed to effectively manage appointments, patient records, billing, and inventory in light of the increased patient load. Veterinary clinics and hospitals can gain a competitive advantage by implementing technology to provide better services, increase customer satisfaction, and draw in new customers who value the efficiency and convenience of digital tools. The need for veterinary software used in clinics and hospitals is anticipated to rise in the upcoming years as a result of these factors.

Global Veterinary Software Market share and size, 2023

Over the projected period, the reference laboratories market is expected to grow profitably. These labs develop a range of technologies for tracking and identifying illnesses. Targeted incentives are used by government animal welfare organizations and officials to encourage farmers to adopt veterinary care procedures for animals raised for food. As a result, there is an increased demand for advanced veterinary care facilities. It is projected that government agencies will support market growth by publishing standards more actively in order to promote reference laboratories globally.

Reference laboratories are adopting more veterinary software, including imaging and telehealth software, in order to stay current with technological advancements in veterinary medicine, improve workflow efficiency, boost collaboration, and offer high-quality diagnostic services. The use of imaging software in veterinary laboratories is expected to grow steadily as technology develops.

Regional Insights

North America veterinary software market held the largest share of 35.85% of the global market in 2023. The existence of well-established competitors and the rising need for maintenance from veterinary clinics to support daily operations are what is driving the market. It makes it possible to keep track of patient demographics, appointments, and the routine tasks that go along with running a veterinary clinic. Because so many of the top animal healthcare companies are based there, the U.S. is the largest market in the region for veterinary software.

Veterinary Software Market Trends, by Region, 2024 - 2030

It is anticipated that rising innovation in veterinary software will aid in market expansion. For example, in November 2022, Patterson Companies, Inc. issued a deal to acquire nearly all of the assets of Animal Care Technologies and Relief Services for Veterinarians Practitioners. The latter provides staffing, video-based training, and advanced data extraction and conversion services to veterinary practices. Following the acquisition, Patterson Veterinary would include these solutions in its line of business.

U.S. Veterinary Software Market Trends

The veterinary software market in the U.S. held the largest share in 2023. The U.S. has an all-time high number of veterinary clinics and veterinarians due to rising pet adoption and pet ownership. The veterinary field has also changed as a result of the introduction of innovative ways to manage patient data, such as veterinary software. Veterinarians, clinics, and hospitals obtain superior assistance with veterinary practice management when veterinary software is integrated. Its adoption is anticipated to soar as it meets the clinical and managerial needs of veterinary practitioners.

Europe Veterinary Software Market Trends

The veterinary software market in Europe held the second largest share in 2023. Due to the extensive local veterinary markets, rising zoonotic disease prevalence, and increased consumption of livestock products, Europe holds the second-largest share in the global veterinary software market. Furthermore, driving market expansion are the existence of well-established competitors and recent advancements in software, such as real-time veterinarian engagement software that offers high accuracy and data accessibility. The changing trend in this area toward new technology-based practice management and imaging software might serve as a factor in the rising demand for veterinary software.

Germany veterinary software market held the largest share in Europe in 2023. In order to increase productivity in clinical practices for pets and livestock, the major players in the veterinary software market in Germany are offering their software for a variety of applications, including appointment scheduling, medical record management, billing, and other clinical practices. The best patient care provided by evidence-based veterinary services, scientific methods to enhance animal welfare, the rise in zoonotic illnesses, and the growing use of acquisition strategies by major players are some of the factors propelling the market's expansion. Additionally, there is a need for appropriate services and software because a large number of hospitals and veterinary clinics offer emergency care for animals.

Furthermore, the General Administrative Regulation for Zoonoses in the Food Production Chain establishes the legal framework for zoonotic agent monitoring, while the European Council and European Parliament's Directive on the monitoring of zoonoses & zoonotic agents presents significant guidance.

Veterinary software market In UK is believed to be One of the world's most concentrated. The country's growth can be attributed to the rising incidence of diseases as well as the healthcare and control initiatives for pets and farm animals. Approximately 60% of UK households have pets that need to be seen by a veterinarian, which has driven up demand for veterinary software. The revenue of the major players has increased due to the increasing use of veterinary software for standard services in hospitals and clinics.

France veterinary software market is expected to grow significantly due to France being widely recognized for its animal health services. There are two primary categories of healthcare services in the nation: companion animals and animals raised for food. In France, veterinary care is essential for preserving the health and welfare of domestic animals as well as livestock, particularly when it comes to the detection, management, and treatment of animal illnesses. Furthermore, the nation has stringent guidelines for high-quality medical care, with a focus on routine health examinations and preventive veterinary care.

Asia Pacific Veterinary Software Market Trends

The veterinary software market in Asia Pacific held the highest CAGR in 2023. The veterinary software market is expanding at the fastest rate in Asia Pacific, which can be attributed to the growing number of pets, rising livestock product demand, and rising incidence of zoonotic diseases. Additionally, in order to save time and concentrate on patient care, veterinary practices in developing nations like China and India are progressively implementing veterinary software. The market's expansion has been significantly aided by the existence of well-established competitors and cutting-edge software solutions. For example, FUJIFILM Healthcare Asia Pacific Pte. Ltd. expanded its healthcare operations in Thailand in February 2023. As part of its One-stop, Total Healthcare Solution, the company unveiled a comprehensive portfolio of diagnostic imaging and informatics solutions, backed by cutting-edge medical image analysis & Artificial Intelligence (AI).

India veterinary software market held the highest CAGR in 2023. Over the course of the forecast period, the veterinary software market in India is expected to grow at a profitable rate. Growth is attributable to the rising need from hospitals and veterinary clinics for software to meet their expanding needs. Furthermore, to promote better resilience against disease control and potentially boost market growth, Indian veterinary care organizations are pushing for the use of cutting-edge technologies like imaging software and veterinary practice management.

The veterinary software market in China held the largest share in 2023. During the past ten years, pet adoption has dramatically increased in several major countries, including China. China's veterinary software market is expanding quickly as a result of higher disposable income and a surge in pet ownership. Companies have developed creative software products, including practice management and imaging software, as a result of the nation's growing growth potential and its position as a global leader in the industry. The nation's requirements for timely appointment scheduling, quality veterinary care, and daily operations have also increased demand for veterinary software. Additionally, the emergence of well-known major players and fresh, creative software solutions are supporting the expansion of the veterinary software market in China.

Key Veterinary Software Company Insights

Some of the key players operating in the market include Idexx Laboratories, Covetrus Inc. (Henry Schein), Heska Corporation (Mars Inc.), Asteris, Planmeca OY, Instinct Science, LLC, etc.

Shepherd Veterinary Software, OnwardVet, Digitail, DaySmart Software, Oehm und Rehbein GmbH, etc. are some of the emerging market participants in the veterinary software market.

There is severe competition in the veterinary services market because there are both well-established and newly started companies. These organizations are actively carrying out strategic initiatives meant to increase their market share and market presence. Both large and small businesses are implementing a variety of tactics in an effort to obtain a competitive advantage. Additionally, an enhanced and holistic strategy for veterinary care services can be facilitated by strategic alliances and collaborations in form of software integrations with other players in the industry,

Key Veterinary Software Companies:

The following are the leading companies in the veterinary software market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these veterinary software companies are analyzed to map the supply network.

  • Idexx Laboratories
  • Covetrus Inc. (Henry Schein)
  • Hippo Manager
  • Shepherd Veterinary Software
  • DaySmart Software
  • Digitail
  • ProVet (NordHealth)
  • OnwardVet
  • Asteris
  • Carestream Health
  • Heska Corporation (Mars Inc.)
  • Oehm und Rehbein GmbH
  • VetStoria
  • Instinct Science, LLC
  • Planmeca OY

Recent Developments

  • In October 2023, MWI Animal Health announced that its AllyDVM client engagement platform has fully integrated with Shepherd Veterinary Software, a provider of veterinary practice information management software (PIMS). AllyDVM's extensive service offerings, which include effective client communications, retention, and analytics tools, are now available to Shepherd users.

  • In August 2023, Aspiritech and Hippo Manager formed a partnership to enhance the software development capabilities of the latter.

  • In November 2023, a brand-new reference lab for Antech Diagnostics opened in Warwick. With its debut, Antech's first comprehensive and adaptable portfolio-which comprises software solutions, in-house diagnostics, imaging, and reference lab-arrived in the UK.

  • In January 2022, Nordhealth announced the acquisition of EasyPractice, a cloud-based practice management software provider.

Veterinary Software Market Report Scope

Report Attribute


Market size value in 2024

USD 1.47 billion

Revenue forecast in 2030

USD 3.02 billion

Growth rate

CAGR of 12.66% from 2024 to 2030

Historical data

2018 - 2023

Forecast period

2024 - 2030

Report updated

February 2024

Quantitative units

Revenue in USD million and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, delivery mode, practice type, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

US; Canada; UK; Germany; France; Italy; Spain; Sweden; Russia; Netherlands; Switzerland; Poland; Ireland; Japan; China; India; Australia; South Korea; Thailand; Indonesia; Philippines; Malaysia; Singapore; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Iran; Turkey; Israel

Key companies profiled

Idexx Laboratories; Covetrus Inc. (Henry Schein); Hippo Manager; Shepherd Veterinary Software; DaySmart Software; Digitail; ProVet (NordHealth); OnwardVet; Asteris; Carestream Health; Heska Corporation (Mars Inc.); Oehm und Rehbein GmbH; VetStoria; Instinct Science, LLC; Planmeca OY

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Veterinary Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global veterinary software market report based on product, delivery mode, practice type, end-use, and region:

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Practice Management Software

    • Imaging Software

    • Telehealth Software

    • Others

  • Delivery Mode Outlook (Revenue, USD Million, 2018 - 2030)

    • Cloud/Web-Based

    • On-premise

  • Practice Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Small Animals

    • Mixed Animals

    • Equine

    • Food-producing Animals

    • Other Practice Types

  • End Use Outlook (Revenue, USD Million, 2018 - 2030)

    • Veterinary Hospitals/Clinics

    • Reference Laboratories

  • Regional Outlook (Revenue, USD Million, 2018 - 2030) 

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

      • Netherlands

      • Russia

      • Sweden

      • Switzerland

      • Ireland

      • Poland

      • Rest of Europe

    • Asia Pacific

      • Japan

      • China

      • India

      • South Korea

      • Australia

      • Thailand

      • Indonesia

      • Philippines

      • Malaysia

      • Singapore

      • Rest of APAC

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Rest of LA

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

      • Iran

      • Turkey

      • Israel

      • Rest of Middle East & Africa

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