A three-pronged approach was followed for deducing the video streaming market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for video streaming market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of video streaming market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The video streaming market was categorized into eight segments, namely streaming type (Live Video Streaming, Non-Linear Video Streaming), solution (Internet Protocol TV, Over-the-Top (OTT), Pay-TV), platform (Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV), service (Consulting, Managed Services, Training & Support), revenue model (Advertising, Rental, Subscription), deployment type (Cloud, On-Premises), user (Enterprise, Consumer), and region (North America, Europe, Asia Pacific, South America, Middle East & Africa).
The video streaming market was segmented into streaming type, solution, platform, service, revenue model, deployment type, user, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The video streaming market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S.; Canada; Germany; the UK.; France; China; Japan; India; South Korea; Australia; Brazil; Mexico; Kingdom of Saudi Arabia; UAE; South Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The video streaming market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Akamai Technologies, Akamai Technologies provides cloud services that optimize, secure, and deliver content and business applications across the United States. The company has offices in the United States, Europe, and the Asia Pacific, among other locations. The company offers different products and solutions across several business segments, including web performance, media delivery, cloud security, and network security. The web performance segment provides a range of cloud security solutions, enterprise solutions, mobile performance solutions, and network operator solutions. Similarly, the cloud security segment offers solutions such as web application protection to safeguard web assets from the threats of web applications. The media delivery solutions are designed to help businesses implement digital media strategies, offering adaptive delivery solutions for streaming video content on different devices. Akamai Technologies sells its products and solutions through direct sales, channel partners, and various service organizations.
Amazon Web Services, Inc., Amazon Web Services, Inc. is a company that operates as a subsidiary of Amazon.com Inc. It specializes in providing cloud computing services to organizations across various regions, including the U.S. Its range of services includes cloud infrastructure services such as storage, content delivery, mobile services, computing, and platform services. Prime Video is a product offered by Amazon Web Services that falls under the video streaming category. This product allows users to rent and purchase television shows and films. In 2017, Prime Video held subscription rights to over 30,000 feature films. One of how the product can attract and retain members is by offering reasonable prices for its services. Amazon Web Services provides availability zones that are designed to reduce the risk of an event impacting availability. These zones are separate geographic locations that are located at a sufficient distance from each other. Each availability zone has its own cooling, power, and physical security, and is connected via ultra-low latency, redundant networks. The company has offices in different parts of the world, including California, Sao Paulo, Dublin, Virginia, Seoul, Singapore, Frankfurt, Tokyo, Oregon, and Sydney.
Google LLC (YouTube), Google LLC is a tech company that has created Google Search, a search engine that offers varied information to online users. It also offers publicity programs such as AdWords, and advertising platforms such as AdExchange and AdMob. Additionally, it provides hardware products including Chromebook, Chromecast, Chrome devices, and Nexus devices. YouTube, a video-sharing service, falls under its video streaming category. Alphabet, Inc. wholly owns the company. It operates across the globe, with 70 offices in more than 50 countries. The company's name was changed from Google Inc. to Google LLC in 2015. It has offices in North America, Europe, and the Asia Pacific, among other regions.
Netflix, Inc., Netflix, Inc. is a corporation that offers TV series, movies, and documentaries over the internet on various devices. The company has three segments: domestic streaming, international streaming, and domestic DVD. Its members have access to the content on internet-connected screens, including TVs, mobile devices, television set-top boxes, and digital video players. Netflix collaborates with various partners, such as multichannel video programming distributors, consumer electronics manufacturers, mobile operators, and internet service providers, to market and promote its service. With over 222 million paid memberships in more than 190 countries, Netflix is a leading entertainment provider. The company conducts its operations in various countries like Los Gatos, York, Amsterdam, Barueri, Marina South, and Los Angeles.
Kaltura, Inc., Kaltura, Inc. provides software-as-a-service (SaaS) solutions for live and on-demand video to various organizations worldwide. The business offers a comprehensive range of solutions catering to enterprises, counting a cloud TV platform for launching and operating TV series. Its product portfolio includes Media & Telecom, Education, Company & Collaboration, Developer Platforms, video content management, and virtual events. It also offers specific solutions like Virtual Classroom, Learning Management System Video, and Lecture Capture for educational institutions. Kaltura's cloud TV platform comes with configurable adapters, modules, products, and APIs and is composed of two service layers. The business offers customized TV service solutions that can be personalized from its integrated partnered solution across content acquisition, cloud infrastructure, and preparation, analytics, CDNs, payment gateways, ad network integration, and end-user applications.
Wowza Media Systems, LLC., Wowza is a software and cloud-based service provider that aims to simplify high-quality audio and video streaming for businesses. The business was established in 2005 and is headquartered in Colorado, US. Wowza's solution set is designed to offer configuration, customization, and control for unlimited streaming use cases. Wowza's hybrid, integrated model provides services to direct end customers, service providers, and a large global partner network. The integrated video platform provided by Wowza includes VOD and live streaming, real-time streaming, CMS (Content management system), CDN (Content Delivery Network), Players, and analytics. Wowza has aided in generating over 35,000 videos universal in various end markets such as enterprise, government, media, healthcare, aerospace, and others. The company's clientele includes top-tier companies like Vimeo, Sony, TATA, Vivendi, Kaltura, Patriots, and several other corporations. Wowza has a global existence and functions its business in over 40 countries worldwide.
INTERNATIONAL BUSINESS MACHINES CORPORATION, IBM is an international business that offers a diverse range of hardware, software, and cloud-based services, as well as financing and industrial proficiency for numerous industries, including automotive, aerospace & defense, chemicals, banking, construction, education, electronics & telecommunications, energy & utilities, healthcare, retail, and government. The company offers several services, such as application services, business process & operations, business strategy & design, cloud services, network services, technology consulting services, artificial intelligence consulting services, and SAP S/4HANA Services. IBM’s product/ solution portfolio spans multiple domains, with analytics, cloud, blockchain, industry solutions, Internet of Things (IoT), IT infrastructure, security, and Watson.
Hulu, LLC, Hulu, LLC is a streaming service that has received backing from major businesses like The Walt Disney Company and Comcast. Comcast is the parent company of The Walt Disney Company and NBCUniversal. Hulu, LLC offers streaming services and on-demand movies and TV shows which can be accessed both at home and on the go. As of 2018, the business had more than 25 million subscribers in the United States. It operates mainly in the electronic delivery and digital content distribution industry. Under the brand name Hulu Plus, the company also offers subscription services including the Hulu Plus Live TV package that includes live news, sports, and entertainment. To stream live news, series, and other videos on its platform, Hulu has partnered with businesses such as The Walt Disney Company, 21st Century Fox, CBS Corporation, NBCUniversal, The CW, Turner Networks, A+E Networks, and Discovery Networks. With eight offices located across the United States and Beijing, the company operates its business internationally.
Brightcove Inc., Brightcove Inc. specializes in providing innovative technology to develop the online video experience for its customers. Their product portfolio contains video fundamentals, video solutions, and video add-ons, and all of their services are cloud-based. Brightcove serves a variety of industries such as media, broadcasters, marketers, editors, retail and commerce, sports, art and entertainment, and more. They operate on a subscription-based, software-as-a-service (SaaS) model, and as of December 31, 2021, the business has over 3,135 clients in more than 80 countries. Brightcove has also been associated with some of the most renowned market players, including AWS, Cleeng, Adobe, Oracle, comScore, WordPress, OneLogin, Telestream, and others.
Muvi LLC, Muvi LLC is a leading software-as-a-service (SaaS) company that specializes in providing top-notch products to content owners, enabling them to launch their streaming platforms similar to popular services such as Netflix, YouTube, and Hulu. The company offers a wide range of products, including Alie, Muvi One, live, flex, and playout, catering to various industries such as entertainment, education, online gaming, government & public sectors, live events, and others. They provide complete solutions, including a cloud-based streaming platform, for audio and video content broadcasters, content aggregators, and TV networks. With over 350 clients in more than 50 countries across North America, Europe, Latin America, the Middle East, Africa, Australia, and Asia, Muvi LLC is renowned worldwide for its expertise in the audio and video streaming space and is trusted by industry leaders globally.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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